Chapter 193: Publicity and marketing collide, the fun begins
The establishment of Honghuang Kaitian has undoubtedly had a huge impact on the gaming community.
Even many painters and writers outside the circle came here to register accounts and join the platform.
Afterwards, the first thing they saw was the separate communities, which were divided into four major areas: players, creators, businesses, and squares.
Each area is further divided.
You can publish strategies, exchange plots, issue business orders, share works, and so on.
It can definitely be regarded as a social gathering place for the gaming industry.
"Wow! There's an original business order from Dongshanju on it!"
“There are also several other game studios that have outsourced their orders!”
"Mrs. Hachisha's MOD! I finally found it!"
“Can you also make money by putting your own little games online?”
"Monster Hunter Hunting Manual, this function is good."
"These people are so fast. They updated so much content in just half a day."
Businessmen have a very keen sense of smell and will go wherever there is business opportunity.
The big companies may not get involved, but a large number of small and medium-sized companies and studios have flocked in.
Because they are short of staff and do not want to spend too much money to hire more employees, they usually choose to outsource.
This platform just solves their problem of finding people.
Even those creators have felt the rising momentum of the gaming industry, found the right direction for transformation, and gathered on the platform.
After this wave of operations.
Hong Huang has received a lot of praise online.
Completely reversed the previous negative impact.
The sudden incident of the online war of words gradually died down amidst the praise and no longer caused any waves.
…
Two weeks later.
Honghuang official live broadcast room.
Old Li, who had just finished all his work, finally came to the computer and started his routine promotional live broadcast.
As soon as the fans entered the live broadcast room, they saw his shiny bald head and were immediately surprised.
"Brother Dachui, why are you the one doing the live broadcast today?"
"Are you going to promote a new game?"
"Finally remembered that you are a game developer?"
"You are so popular in the gaming community that people who don't know you might think you are from the media."
Although there has been a lot of trouble recently, they have not forgotten that the cause of these things was the new CG of Honghuang.
It hasn't even started being promoted heavily yet, but it has already caused such a big response, and it has also confused the idol brother. It's really gratifying.
certainly.
After all, they are still part of the gaming community.
The gossips in the entertainment industry are soon forgotten, and the main focus is still on the developments of various games, so this topic did not last long and turned to games again.
However.
However, Lao Li in front of the camera denied their speculation.
"No, this time we're mainly testing the Synchro Summoning gameplay of Yu-Gi-Oh! and the new version of Dungeon Fighter. It's a good time to do a live broadcast to promote it."
Synchro Summon?
The audience was shocked.
After waiting for so long, is this new gameplay that was previously announced at the exhibition finally going to be released?
And there is even new version content for DNF!
For a moment.
The news spread quickly, attracting a large number of audiences.
Especially the fans of these two games, all rushed over after hearing the news, making the entire live broadcast room lively.
The content of this update mainly includes Synchro Summoning and DNF’s new profession, the Nightbringer.
Lao Li faced the camera and explained to the players the specific gameplay of Synchro Summoning, and announced several of the first white cards to be released.
Among them are the [Stardust Dragon] and [Black Rose Dragon] that appeared at the exhibition before.
Next was a demonstration of the Night Messenger's skills, as well as the three major job transfers: Assassin, Ninja, and Shadow Dancer.
With so much new content on display, the audience was extremely envious.
The screen was also filled with comments asking about the update time.
But just at this moment.
A sudden message flashed by.
"Brother Dachui, Shengqu and JuQing just released new game content!"
New message content?
The audience in the live broadcast room were shocked.
During this period, the two companies have been working hard to promote their own games in order to build momentum for the annual exclusives.
Basically, the game development progress will be updated every once in a while.
This time it's even more outrageous.
They actually released the first promotional CG directly, which sparked a lot of discussion online.
The exaggerated popularity made other manufacturers avoid it.
No promotional content for its own games was released during this period.
“Has the promotional CG finally been released?”
In front of the camera, Lao Li paused slightly, but was not surprised. Instead, he smiled and said, "What a coincidence! We are also planning to release promotional CG content today."
ah?
Honghuang is also planning to release CG today?
The audience was stunned when they heard this, and their expressions became strange.
If they remember correctly, the last time the two major companies announced that they had reached an agreement on their annual blockbuster, Honghuang also released a trailer for its own new game, right?
This time, I bumped into it again.
Are you sure you didn't do it on purpose?
"Ahem... Don't think too much about it, it's really just a coincidence. The first episode of our promotional TV series was filmed last week, and it was originally scheduled to be released today, but we just didn't have time to send out a notice."
Old Li coughed twice and explained seriously.
After hearing this, the audience became even more unconvinced.
It's already past noon.
Are you telling me you forgot to post the announcement?
Who would believe it if I told others?
Deliberate.
Honghuang definitely did it on purpose!
Sure!
The audience was amused by Hong Huang's duplicity.
But at the same time, I felt very confused.
Domestic game manufacturers should all know that this is the period when the two companies are intensively promoting their annual exclusive products, and it is least appropriate to clash with them.
But Honghuang did the opposite and chose this time to promote it, and it was accurate to the same day.
This is a bit intriguing.
However.
No matter how they asked in the comments, Lao Li remained tight-lipped and did not give a direct answer, which made them even more crazy.
This went on until half an hour had passed.
As expected, a new message was updated under the official account of Honghuang, which was the release of the first episode of the TV series promoting the game mentioned earlier!
When this news came out, the gaming community was in an uproar.
What is even more difficult for them to understand is.
Following Honghuang’s news, Dongshanju also issued an announcement that the remastered version of "Swordsman Love III" will be launched next month!
"This is crazy, what's going on with these two studios?"
“It’s too reckless to release news of a new game right after releasing two exclusive blockbusters of the year!”
"Are they fighting with Shengqu and JuQing?"
"Something's wrong. Why do I feel like a storm is coming?"
"It's not just a feeling, it's real! Look at the title of Honghuang's announcement!"
Accompanied by an exclamation, the players all focused on the title of the Honghuang announcement.
＃Here, there is no arrogance and prejudice, only a dream journey you can't imagine. The sci-fi brain-burning masterpiece "Westworld" will be officially released at 8 o'clock tonight! ＃
Good job.
This is not as simple as making indirect accusations.
Anyone with a discerning eye can see that Honghuang is referring to the Three Imperial Families.
Because they had heard before that the bosses of Honghuang and Dongshanju were both rejected by Juying Company.
I originally thought that the two families would swallow their anger because they were afraid of each other.
But I didn’t expect it to be so straightforward. They directly issued a joint announcement, releasing it as the two companies’ annual exclusive!
"Oh my god! What's going on?"
"Honghuang and Dongshanju are actually fighting hard! Am I seeing right?"
"This big news came out too suddenly! Aren't they afraid of a strong crackdown?"
"What a joke! The boss himself came to the door but he was blocked outside. Would you be able to tolerate it if it were you?"
"If they don't do this, I will look down on them. But it seems that I am worrying too much. Honghuang is awesome! Dongshanju is awesome!"
"This time you were really being stubborn. Even if you rejected her, you should at least meet her in a nice way. But you just left her out."
"Now there's something interesting to watch~"
The primitive world today is different from before.
In just a few months, it has become a new star in the industry.
Not only has it established the most popular gaming social platform, it also has film and television endorsement relationships with several well-known entertainment companies. It is no longer a company that can be easily controlled by any major company.
In addition, we will cooperate with .
It's obvious that he just wants to make things difficult for Juying.
I don't even pretend anymore.
…
"It's so refreshing! It's so fucking refreshing!"
In the meeting room of Dongshanju, the boss Zheng Qian, regardless of his image, cursed directly.
He had been holding this anger in ever since he came back from the Juying branch last time. Now that he could finally let it out, he felt so happy.
But relative.
The senior executives under him all had worried looks on their faces.
Boss, you feel relieved, but how are you going to explain this to the shareholders?
It would be very risky for them to confront Juehan and the two major manufacturers head-on.
"Come on, stop looking so sad."
Seeing their expressions, Zheng Qian gradually calmed down.
However, he did not regret it, and continued: "You may think that I am a little impulsive, but have you ever thought about how the outside world will view us if I am rejected without any response?"
"That's true, but the opponent is very strong and powerful after all."
"Besides them, Shengqu and Rentiandi are also facing each other."
The senior executives nearby said worriedly.
Anyone would feel intimidated when facing four huge companies at once .
"No, you are wrong!"
Unexpectedly, Zheng Qian directly refuted their words: "The headquarters of Juying and Rentiandi are not in China. Even if they want to mobilize resources, they have to go through Juqing and Shengqu as springboards. It is not easy to directly intervene in the domestic market."
"Besides, we are not fighting alone now. We have Honghuang with us. Don't you think that Honghuang doesn't have the strength to compete with the big factories now?"
The Great Desolation...
The senior executives opened their mouths.
Thinking of this studio that has been creating miracles since its inception, my originally worried heart finally began to waver.
Seeing this, Zheng Qian struck while the iron was hot and said, "Have you ever thought about how much benefit Dongshanju would gain if, I mean if, we win this battle?"
Outsiders call him Zheng Qian, who is a bad-tempered Buddhist.
But how many people know that he just hasn't encountered a bridge that can carry his ambitions.
When this bridge named "Honghuang" was placed in front of him, he knew that the opportunity he had been waiting for for many years had finally come!
Yes.
This made Dongshanju a well-known domestic manufacturer.
This is his biggest goal at the moment!
"Benefits..."
Everyone below swallowed their saliva.
If they can win this battle as he said, it will undoubtedly be a huge opportunity for the entire Dongshanju, and it will also make them famous in the country.
Nothing else to say.
Just their market share in the Xianxia genre alone can at least double!
Suppress all other competitors!
The fascinating scene gradually dazzled their eyes and finally made them determined.
"Okay! I did it!"
"I did it too! At worst, just come back and continue making games!"
"I will be the one to stabilize the shareholders first."
"We can also take advantage of this popularity and prepare for the launch of our game."
Doing business is like gambling. There is no such thing as a business that is guaranteed to make money.
They all worked their way up from the bottom and understood this principle very well. Immediately, the voices of response spread throughout the conference room.
Zheng Qian nodded in satisfaction: "Very good, let's start preparing. I will contact Honghuang first and start working out the next plan."
"This time, we will snatch their food from their mouths!"
