Chapter 146: The Best in the World
"Two point ninety-seven!!!"
The first screenshot shows that the premiere of "Number One Under Heaven" had a viewership rating of 2.12 and the final rating was 2.25.
This basic viewership shows that the publicity and promotion was done well.
The increase in ratings for the first episode almost proves that this TV series is of little use.
But now, such an eye-catching number of 2.97 tells everyone that it’s not that there is no way, but that you are opening it in the wrong way!
"How is this possible?! There weren't many viewers for the first episode, so how come the ratings have suddenly skyrocketed to such a high level now?!"
In fact, the answer is very simple.
Because in the first episode, there was no plot at all, just a background introduction, so it was normal that it couldn't retain the audience.
In the second episode, the plot began to move forward.
Especially, the fighting scenes!
According to Han Zhou's previous life experience, there are three more important sections in TV dramas, especially costume dramas.
One is the story.
One is an actor.
One is action.
If we combine them together, we can divide them into literary plays, martial arts plays, and vase plays.
Whether it is a literary drama, a martial arts drama or a vase drama, no matter which one is done well, the ratings are guaranteed to exceed 1%.
The simplest of these is the vase play. The so-called vase play means that no matter how good your literary or martial arts acting is, as long as the role is good, people will buy it.
As the TV drama industry develops towards the Internet, vase plays become popular.
Because it's simple.
It is much easier to find a few good-looking actors than to ask them to perform a set of beautiful martial arts moves or a wonderful fighting scene.
In terms of appearance, the three male protagonists and four female protagonists of "The World's Number One" are all legitimate first- and second-tier stars, some are even TV king and queen movie stars, and their traffic is one level higher than that of young handsome actors.
In terms of literary drama, the performances of Han Zhou, Luo Daming and Wang Mingyuan in the second episode can be considered brilliant in the genre of TV dramas.
In terms of martial arts scenes, Wu Li’s main performance in the second episode is very exciting.
The fight between Duan Tianya and Yagyu Tajima-no- kami was all long shots, with targeted explosions and special effects, which gave it a different feeling.
The smooth fighting scenes are really exciting.
When all three sections are done to the best of their ability, but the ratings are not high, it means that the platform is not good enough.
The problem is, this is Central No. 1!
When everyone turns on digital TV or new Internet TV, CCTV-1 appears by default.
Only old TVs have channels that are turned on and then turned off.
But! The users of old TV sets are the main audience of the news broadcast.
This group of people are the audience of the first episode.
In the second episode, when the young people turned on the latest TV, they went straight to CCTV-1, and then there were exciting fighting scenes and a plot driven by a lot of celebrity faces.
The ratings are skyrocketing!
You know, in fact, when the second episode was broadcast, the number of television sets turned on across the country was far less than eight o'clock.
The ratings also rose by 0.7 to 2.97!
This actually means that the audience share soared by 1.6 times!
When the first episode was broadcast, the collection share was 3.6 percent. When the second episode was broadcast, the collection share had soared to 5.7 percent!
To put it bluntly, 2.97 percent of households with televisions in the country are watching "The World's Number One".
Among every twenty television sets turned on in the country, one is playing "The World's Number One"!
"Hiss~"
"I thought this drama had a very low ceiling, but I didn't expect..."
"The first episode broke 2, the second episode is close to breaking 3. If it reaches the finale, won't the ratings soar to nearly 4?"
"To estimate the ratings at the end, we have to look at the ratings tomorrow night. If the ratings tomorrow night still increase significantly, then I'm afraid..."
The entire group of professionals felt a chill down their spine.
Because, in the television industry, there has not been a TV drama with a viewership rating of over 4.7 in six years, let alone over 5.
If the ratings of the third and fourth episodes of "The World's Number One" continue to increase significantly, it means that the target audience group has not been fully attracted.
Once we take over, it won’t be a problem to have a viewership rating of over 5 and a market share of over 10.
The market share is over 10! How terrifying, that means almost one out of every ten TV sets is playing this.
It basically
Not to mention the leading actors of "The World's Number One", even actors who only played a small role would become popular overnight and become hot commodities.
"Is it... that the estimate is too exaggerated?"
"Who knows if it's an exaggeration or not? We'll know by looking at the ratings for the third and fourth episodes tomorrow night."
At this time, Director Meng, the director of "Legend of Wu Yue", had remained silent.
It’s best not to be remembered now.
Don’t talk about comparisons. At this time, you must not let people remember what happened to you, otherwise you will be whipped for the rest of your life.
Just like the game where Kobe scored 81 points, Jalen Rose left such a deep impression on people that every time Kobe was beaten, some people would say that Kobe scored 81 points over Jalen Rose.
In fact, the biggest star of the Raptors in that game was Bosh, but when Bosh saw that something was not right, he stopped trying and finally just slipped away. As a result, many people felt strange and surprised when they heard that Bosh also played in this game, thinking, "So you are involved too."
The same goes for Liverpool's 3-0 comeback against AC Milan in the Champions League final. Those who performed brilliantly in the beginning were not mentioned much later. Only Shevchenko had consecutive chances to win in the final moments, but still lost. Every time he is whipped, he is singled out and whipped separately.
Now, if anyone thinks of "The Legend of Wu Yue" and talks about it, Director Meng will be punished for the rest of his life.
Now Director Meng is watching a group of directors discussing this, not daring to say a word, and plans to quit the internet for two months first.
But, some people have good memory.
"Oh my, 'Legend of Wu Yue' lost miserably. Director Meng, please accept my condolences."
After this was said, many people @Director Meng tried to comfort him.
Director Meng: You’d better be busy!
At this time, Han Zhou was in the office of Central No. 1.
Director Ren was so tired from laughing that he almost felt numb.
Today, in order to wait for this moment, Director Ren didn't even pay attention to his personal image and didn't blow dry his hair, so the long flowing hair that covered his entire bald head fell down from the left side to the right side.
But Director Ren didn't care at all.
"Everyone has worked hard. I will treat you to a midnight snack, a celebration dinner, and a seafood barbecue tonight!"
A group of people working overtime shouted: The director is wise, the director is awesome!
Director Ren held Han Zhou and said, "You have to join us for the celebration banquet!"
Han Zhou smiled and said, "I didn't expect the market reaction to be so strong."
At the beginning, Han Zhou didn't know whether the audience would like this new martial arts film.
So, the expected ratings are in the low 2s, that's the bottom line.
If the audience buys into this new martial arts genre, then it will be hard to tell what the upper limit is.
This, it can be any high, although it will not exceed the 8% line of the Godhood.
Director Ren happily took Han Zhou's hand and talked as they walked, his excitement evident in his words.
After cooperating with Han Zhou, Boonie Bears made a lot of money.
Crazy big profits!
As for Boonie Bears, Han Zhou did not ask for any advertising revenue, so the CCTV-1 program office made pure profit.
Now that the ratings for "Number One Under Heaven" have exploded to such a high level, a large number of advertisements will flood in, and the prices will be more than five times more expensive than the previous schedule!
Although Han Zhou was going to take one-tenth, there were still nine-tenths left.
Once these two programs come out, the funding for the entire CCTV-1 TV program office in the second half of the year will reach a new level!
As we were walking, Director Ren's phone rang.
Director Ren picked up the phone with a smile: "Lao Qi."
"Oh? The Mid-Autumn Festival Gala is now expected to cost an extra 10 million yuan?"
"Is it worth it for you, Old Qi, to call me personally for just 10 million? Okay, I'll transfer it to you right away."
After hanging up the phone, another call came in immediately.
"Oh? Qixi is planning to hold a special show, and you're short of 20 million?"
"Is it our style to spend 20 million to make a special program? Isn't it embarrassing to spend 20 million to make a program? If we spend 20 million to make a program, people will think we can't afford it! I'll give you a number, 30 million!"
Director Ren is now in high spirits.
How much money can these two theaters make?
Boonie Bears still has one and a half months of broadcast time, and the rebroadcast will be two months away.
The advertising fees for this children's movie alone will be no less than 10 billion in total!
And what about "The World's Number One"? If the ratings really break 4, it will not be less than 800 million.
It will exceed 500 million and will not be less than 1.4 billion!
You know, the central bank’s advertising expenditure is about 20 billion a year.
Don’t think it’s too little. Take all the companies in the world for example, with a combined advertising revenue of over 60 billion a year for the number one North American search engine Google, and the Chinese search engine Xiong Zhang, which ranks fourth, also earns around 60 billion.
Penguins ranked 14th, with almost 26 billion.
Central Bank No. 1 ranks 20th alone, with almost 20 billion.
If all the channels of CCTV are combined to calculate the total revenue of the TV station, it will be ranked first in the world.
Beat the current number one.
The broadcast time of a single TV series is about fifteen to twenty days, and the advertising fee for one period is in the billions.
It’s already 5 percent of the entire year before!
Normally, the advertising fees for such a period of time would be between tens of millions and 200 million yuan.
That’s why Director Ren lost all his hair. After all, there were so many people waiting to spend money, all staring at him hungrily.
Now that these two periods are over, Han Zhou has become the major sponsor of CCTV-1.
Director Ren pulled Han Zhou aside and asked, "Are you ready to start filming the next TV series?"
Han Zhou nodded: "Preparing."
Director Ren was anxious: "It should still be a martial arts film, right? We must shoot a martial arts film!"
"In our country, the most obvious cultural symbol is Kung Fu, martial arts!"
"It is our duty to promote traditional culture!"
Han Zhou was amused: "It is martial arts, yes, but it is a different genre."
The new martial arts is not just about the concept of a great hero serving his country and his people.
What about the detective and martial arts novels represented by Gu Long?
And "Young Justice Bao" is precisely a detective martial arts novel.
Logically speaking, Jin Yong's stories are easier to adapt into TV series, while Gu Long's stories are easier to adapt into movies.
But "The Number One Under Heaven" and "Young Justice Bao" happen to be original masterpieces of their kind.
Although some of the reasoning processes and conspiracy structures in the previous life's "Young Justice Bao" can be said to be a tribute, they are actually suspected of plagiarism.
But it does not prevent this TV series from being an insurmountable monument in the history of television.
When "Young Justice Bao" was broadcast in the previous life, it happened to coincide with the annual drama at that time, which was the historical drama "Pockmarked Dynasty".
This drama is going to get number one in the ratings list, and it’s a must, and it has already been announced.
Unfortunately, it’s no use making the announcement. The same broadcast platform, the same level of cast, and the same level of production company as "The Mansion Gate" directly announced the ratings.
So Ma Zi Dynasty turned to pursue the title of the number one historical drama.
As a result, the ratings of Ma Zi Dynasty were 5 percent.
The ratings of "Young Justice Bao" were not announced this year.
You asked why they didn't announce it. The answer is that the ratings in the second week were 7.5%, which defeated Ma Zi Dynasty badly, so they dared not announce the peak ratings.
You should know that "Young Justice Bao" was first broadcast in 2000 in a small place.
It was a rebroadcast in 2001, and its ratings directly blew away the so-called Qing Dynasty Trilogy.
Unfortunately, the producers of Young Justice Bao are afraid that some people in Ma Zi are not.
The ratings of "Da Zhaimen" were as high as 17%. The ratings were announced directly, which made it so popular that the ratings of the Kangxi, Yongzheng and Qianlong trilogy were no longer mentioned.
You have to know that at that time, the ratings of CCTV-1’s news broadcast were only 6.8!
The year 2001 is also known as the peak year for ratings, with many hit dramas released.
However, because he stole the limelight in the field of historical dramas, when the rankings were compiled, the 2000 list counted Shao Bao as part of 2001, and the 2001 list counted Shao Bao as part of 2000.
But looking at the facts, "The House of the Golden Cicada" is the king of ratings in film and television history at the same level as the four great classics.
"Young Justice Bao" is the historical drama with the highest ratings.
However, "Pockmarked Dynasty" also failed to live up to the title of the pinnacle of historical dramas.
First of all, the ratings of "Pockmarked Dynasty" are too low. The ratings of "Yongzheng Dynasty" in the same series are as high as 14, which is much higher than it.
Secondly, "The Ma Zi Dynasty" is too fake. It is also a historical drama, but its ratings were only 0.5%. However, its score blew away the entire industry's "The Ming Dynasty 1566" and its reputation was the only one. The next three slots were left empty before it was its turn.
So, all the efforts were in vain.
However, they did not make empty promises. They changed the encyclopedia and said that their ratings were 13%, which was higher than Yongzheng Dynasty and The Mansion Gate.
Anyway, just looking at the encyclopedia, it is invincible.
But this is also the reason why other people in the industry hate the Beijing circle so much.
Apart from anything else, the words "Young Justice Bao" are a guarantee of ratings. Han Zhou's second TV series, on the one hand, needs to attract ratings, and on the other hand, it needs to open the door to detective and martial arts dramas, and prepare for the release of the famous scene of the "Decisive Battle at the Forbidden City" in the later Ming series.
Han Zhou briefly talked about the planning and content of "Young Justice Bao ".
Director Ren was a little skeptical: "Another fictional drama? Can it be based on real historical events? The same script can be used with different names."
Han Zhou shook his head: "We have to shoot according to the plan. This is the company's plan, not my plan alone."
Of course this has to be filmed. If other people are allowed to mess around in the field of fictional dramas, and then a ban is issued by the authorities not allowing fictional dramas to be broadcast on satellite TV, then all the things in Han Zhou's mind will be of no use.
Therefore, Han Zhou has to make a name for himself in the genre of fictional drama.
Although these were works of historical legend in previous lives, in this world they can only be classified as fictional history.
A group of people entered the store. Director Ren asked Han Zhou to order food. Han Zhou handed the menu to others and continued to talk about his plan and selling points for the small package.
After listening to this, Director Ren agreed: "Whether a drama is good or not is up to the people who make it to decide."
"You have successful experience. I trust you in this regard."
As he was speaking, Han Zhou's phone rang.
Han Zhou apologized and picked up the phone.
"Hello? Is this Mr. Han Zhou? I'm Liu Datong from Southern Rain Creek Culture Media."
"Is your company planning a new TV series? We want to invest in it, but I don't know..."
Han Zhou: "If you don't want actors, high dividends, or advertising rights, you can invest."
"To be honest, I'm going to pay for the filming myself."
Liu Datong: "That's easy. We can provide many suitable locations and environments for filming, as well as film and television resources in the three southern coastal provinces. Mr. Han, you can consider it."
Han Zhou smiled and said, "We've almost finished the preparations, but it will cost a lot to hire actors. If it's purely for investment... How about we do some internal calculations and then contact you, Mr. Liu?"
“Sure, sure!”
As soon as he hung up the phone, another call came in, still wanting to invest in a new drama, but this time they wanted to add two actors. Han Zhou directly refused.
Han Zhou has many direct followers who need opportunities to become famous, so why would he let others interfere? Unless the other party offers him an offer that he cannot refuse.
I don’t know if the news leaked from China Television Corporation, but calls came in one after another, wanting investment, cooperation, actors, and advertising.
Although it is annoying to receive too many of these calls, each call represents tens of millions of dollars in revenue.
If you think in this way, it won’t be annoying anymore. It will be so comfortable. It would be best if the bombing continued for three days and three nights!
Another call came in, and Han Zhou picked up the phone: "Hello."
The other party used English: "Hello, Mr. Han Zhou, this is Fokker TV. We have been trying to contact you for a long time. I wonder if you have received the email."
Han Zhou thought about it for a while before he said in English: "Email?"
The other party: "Our TV station is hosting the American College Choice Awards. Two of your works have been shortlisted. We invite you to attend the award ceremony."
“I don’t know why, but your company has not responded to my three consecutive emails.”
I don't know why? The system must have filtered out the emails from Fox TV as spam...