The author group is only a very small group, and they are all paying attention to things that are only related to themselves at a level apart from them. People in the circle are all keeping an eye on a few TV stations.
First of all, Lizhi TV, Mango TV and CCTV-1 have been in a fierce battle.
The animation war broke out, and "Boonie Bears" won completely and undisputedly.
Currently, the ratings of Boonie Bears have remained stable at around 4. The first season is more than halfway through, but people still don’t understand why children love to watch this kind of cartoon with a mediocre plot and nothing special.
What they don’t know is that kids not only love to watch it, they also love to spend money on it!
During the Mengshan Milk Month, the company launched the "Boonie Bears" co-branded children's milk with Big Bear. In just half a month, the sales reached a staggering 500 million!
Advertising fees? The advertising fees have been earned back long ago, and Mengshan Milk is still investing continuously.
After all, the advertisement of Mengshan Milk can not only boost the sales of children's milk, but also boost the sales of milk products.
In the past half month, the sales volume of Mengshan milk has reached the third place in the children's milk field. It should be noted that Mengshan's children's milk previously ranked around eighth or ninth.
In addition to Mengshan Milk, Shudu’s New World Animation Department has planned and produced a series of "Boonie Bears" peripheral products.
In the past three weeks, sales statistics in major universities have shown that sales have reached 70 million.
You should know that the peripheral products of this year's number one movie "Mars" only sold 30 million.
However, because New World Animation does not have its own toy factory, it outsources orders to other toy factories and earns licensing fees for each piece, so the profit is only a few million.
However, if this sales volume continues, the animation department will have to consider setting up its own toy factory.
After all, this kind of toy is made of plastic and cotton, and once a factory is built, the profit margin can be as high as about 50%.
It amounts to several hundred million a year!
This is the awesomeness of a four-point animation.
Not only that, in the animation department, Liu Tiantan has authorized three TV stations to broadcast the second round of the first season of "Boonie Bears".
But now many children know that Boonie Bears will be finished in a month if two episodes are broadcast every day, so they ask their parents to write letters to request a rebroadcast.
Many letters from parents are now piled up in the warehouse of the Central Bank building. I heard that the letters written by children to Bald Qiang and Big Bear and Little Bear have filled up a small room.
The people from the central bank also notified New World to send a car to collect the letters.
Under this situation, the central bank may consider rebroadcasting the program. In this case, the three TV stations that obtained the authorization will have wasted their time.
We can only wait for the third round to be broadcast.
Or the contract is void.
Invalidate? Don’t be ridiculous. The ratings of Boonie Bears are right here. The third, fourth, and fifth rounds all had ratings of at least 1%. It took a lot of effort to get the authorization. Now, invalidate it?
Of course you have to wait!
"Boonie Bears" can be said to be the only phenomenal animation in the past three years.
In the cartoon battle, New World and CCTV beat Litchi TV and Mango TV to a bloody defeat.
This is even more true for competition in variety shows.
At first, everyone seemed to be evenly matched.
However, as "Summer of Idols" continues to air, if we only count the number of viewers, "Summer of Idols" has four times the number of viewers of "Summer New Singer"!
If we only count individuals and not the number of trips, then it would be twice as much.
Only Mango TV's weekly variety show has a viewership of 70% of that of "Summer of Idols".
But if we only look at the economic benefits, "Summer of Idol" has blown "Summer New Singer" out of shape.
The simplest point is that during the second performance of "Summer of Idols", tickets were sold at 180 yuan per ticket, but scalpers raised the price to 1200 yuan!
The tickets for "Summer New Singer" were given away.
A simple comparison is enough to show the difference.
What's more, the comparison is far more than that.
"Summer of Idols" did not sell naming rights, only the first sponsorship, two co-sponsors, and five voice-over advertising sponsorships.
According to the financial report released now, advertising revenue is as high as 700 million!
This does not take into account the fact that the pre-airing and finale ads have not been sold so far.
Moreover, players can also insert commercials during recording.
All these things together must be worth tens of billions, right?
This program cost a lot of money to shoot, but 600 million is a lot.
After deducting taxes and the cost of producing a variety show for the members as promised by the program after the group is formed, they can still make at least 200 million!
This is horrible!
In terms of variety shows, Lizhi TV was completely defeated, and Mango TV could barely rely on its brand to compete with New World.
Now, as soon as the first episode of the TV series was aired, various professional groups became lively.
Everyone is waiting for the TV network's screenshots to implode.
Soon, screenshots were posted.
Many people were stunned when seeing these dazzling data.
"The premiere ratings were 2.12, and the final ratings were 2.25?!!"
You should know that the TV series that follows "The World's Number One" is a TV series called "Nanyu Village Officials".
This TV series was broadcasted to its end on CCTV-1, but the ratings were only 1.2.
This viewership rate for CCTV-1 at this time of year is around the tenth place.
The problem is…
CCTV-1 can broadcast a total of 12 or 13 TV series in its prime time throughout the year!!!
The following TV series had no popularity at all, with the opening ratings reaching only 2.12?
"What's so strange about this? Didn't the news mention it all over the news?"
"I also think it's not surprising that the opening rating was 2.12. After the first episode, the rating was only 2.25. This drama feels like a flop."
The ratings were extremely high at the beginning of the show, but at the end of the first episode, the ratings were not much higher than at the beginning of the first episode, which can only mean one thing.
That is, the publicity is in place, but the program cannot retain people.
It doesn’t mean that people who watch from the beginning can’t stay.
Instead, the audience who changed the channel midway did not stay for too long.
Director Meng of "Legend of Wu Yue" breathed a sigh of relief: "Everyone thinks New World is a monster, and they are afraid of losing. It made me tremble with fear. Now it seems that there should be no problem. After tonight, the bonus of the first broadcast is over, and the ratings of the third and fourth episodes of "Number One Under Heaven" may even drop."
"Just because he's good at animation and variety shows doesn't mean he's also good at TV dramas. These are three different fields."
Someone asked: "Director Meng, what are the ratings of "Legend of Wu Yue"?"
Director Meng sent a big smiley face: "Two o'clock four!"
"Ah? The ratings of "Legend of Wu Yue" have exceeded 2? So fast? It looks like it's going to be a huge hit!!!"
"Does anyone know the ratings of "The Palace"?"
"I just got the screenshots, you can take a look."
After seeing the screenshots, Director Meng looked unhappy. The ratings of the first broadcast of "Palace" reached 2.3! !
"Are you guys crazy? Three TV series in the same period have a viewership rating of over 2%, so what about other channels..."
Not to mention eating meat, I couldn’t even drink the soup and could only drink the water used to wash the pot.
You know, there are more than a hundred TV stations on the market now, and nearly one hundred and eighty TV channels are mainstream channels, and they are all divided by ratings.
The ratings of most of these channels are very stable, always in the low teens.
Three TV stations took 6 percent, and the other 20 or so satellite TV stations had to reduce their ratings by an average of 0.3 percentage points.
For these TV stations, breaking 1 is a great joy, and breaking 0.7 is a stable result.
As long as it is not lower than 0.6, it is not considered ugly.
Now the three dramas have shared 6% of the viewership rate. The viewership rate of these 20 or so satellite TV stations has dropped by 0.20.3, which basically means that the viewership rate has been cut by one third, or even halved!
This is called a fight between gods, which affects innocent people.
What have we mortals done wrong? What does the fire at the city gate have to do with me?
Director Meng laughed after reading it: "Hahahahaha, it's okay, acceptable."
"The ratings of the TV series that Lizhi TV followed up on had a 1.9 rating when it finished, and since there were many celebrities in "Palace", the first episode had a 2.3 rating, which was not good."
"Although the ratings of the TV series that followed CCTV-1 were not good, the news mentioned it, which actually raised the ratings of the first episode, but that was only the first episode."
"The ratings for the TV series I took over were only 1.4. Now this rating is considered a great success."
"In the first episode, "Number One Under Heaven" won, but under such conditions, winning so little is equivalent to losing. The advantage of "Palace" is that its base is housewives, which is stable, but its disadvantage is that it is too stable and cannot climb higher."
"Hahahaha, the advantage is mine!"
This group of professionals are all analyzing data here and have completely forgotten to check Weibo.
The "Palace" super topic saw a rare situation where so many people were chatting.
Although this kind of family ethics drama is disguised as a royal harem, not many people discuss it.
There is so much discussion now, which shows that there are signs that it may become popular beyond the circle.
However, the reviews for "Legend of Wu Yue" were very bad.
"It's too old-fashioned. How is it different from the Wu Yue Contest from more than a decade ago?"
"The props are not as good as those of "The Battle of Wu and Yue" more than ten years ago. Did they spend all the money on hyping up news and gossip?"
"Ah? Compared with "The Battle of Wu and Yue"? Why do I feel that the "Xi Shi" from seven years ago is much better than this "Legend of Wu and Yue"? "
"To be honest, I don't want to watch this drama anymore. The war scenes in the Warring States period, where the King of Wu was chopped off while staring at his foot, made me laugh to death."
Who is not familiar with the story of the struggle for supremacy between Wu and Yue?
It was probably about that the old King Helu of Wu went to war with the State of Yue, and as a result, his big toe was chopped off. Injuries to the toes are difficult to heal, and the old King of Wu died of infection.
Then King Fuchai of Wu worked hard to govern the country and defeated King Gou Jian of Yue.
After being defeated, King Gou Jian of Yue slept on firewood and tasted gall, and finally turned defeat into victory and defeated King Fu Chai of Wu. It is because both of them were overlords who had defeated each other before, and the flags on the city walls changed, that this story has been talked about with relish.
However, the obvious mistake of the footrest is a headache for history fans.
If you label it as a romantic drama and focus on Xi Shi, then I will pretend not to notice the mistake.
You say you are running a historical drama, and if such a mistake occurs, what's the difference between that and King Fuchai of Wu using a rocket launcher to attack Goujian?
Passersby are dissatisfied with the lack of originality in this TV series.
History fans feel that there is no sincerity in the production of props.
But those who are obsessed with love will not watch this drama.
Is there really any love story in this drama?
It was nothing more than Gou Jian sending a group of beauties to the King of Wu to save his own life.
There is a Xi Shi in it, and if we want to be more creative, we will also film the story of Dong Shi imitating Dong Shi.
Then there are people like Fan Li, Xi Shi, and retirement.
Xi Shi is not even the heroine in the film, so how can there be any love story?
The most challenging thing in the TV drama industry is to make a good historical drama.
If the filming is good, the drama will become famous, and the director, screenwriter and photographer will all be elevated to fame.
If the photos are not taken well enough, you will be criticized.
If you just label yourself as an adapted non-serious drama, maybe the impact won't be so serious.
But if it’s a non-drama historical drama, then you have to talk about love!
If you film Xi Shi falling in love with Gou Jian, Fu Chai and Fan Li successively, it will be more attractive than filming it in a rough manner according to the serious drama.
However, a large number of history fans don’t actually like to go to Weibo.
They don't like Weibo at all.
This results in a high rate of negative reviews, even though the number is actually not high.
Even the staff managing the account didn't notice anything wrong with the comments.
Soon everyone will be airing the second episode.
In "Palace", the heroine went through a series of twists and turns and finally entered the harem and became the lowest-ranking palace maid.
In "The Legend of Wu and Yue", Helu finally couldn't hold on any longer and left a will asking his son, King Fuchai of Wu, to avenge him.
In "The Number One Under Heaven", Cheng Shifei, who was to be castrated into a eunuch after entering the palace, ran away and accidentally entered the ninth level of the Heavenly Prison.
Inside, I met Gu Santong, played by Rang Bing.
After some twists and turns and some very funny content, the audience was given a scientific concept.
That is, Gu Santong was invincible in the martial arts world back then, but he lost to Tiedan Shenhou in just half a move.
However, Tiedan Shenhou is not as good-tempered and kind as he seems. Although he is a decent person, he will send a master to Gu Santong every two years to test whether Gu Santong's martial arts will regress or improve.
If you don't think about it too much, you will feel that Tiedan Shenhou is a man who is not so perfectly upright.
Those who really think about it carefully have discovered that Tiedan Shenhou does not seem like a good person.
However, there is only one person out of a thousand who can really think about this level.
After figuring out everything, Gu Santong said that he would teach Shi Fei martial arts. Wouldn’t that be the beginning of an adventure?
The second half of the second episode is Duan Tianya's story.
Duan Tianya appeared in Sakura Country, practicing swordsmanship.
As a result, he met Yukihime Yagyu.
The two fell in love with each other.
At this time, Duan Tianya wanted to fight with Yagyu Tajima-no-kami, but both of them used their fatal moves and stabbed each other from behind.
Duan Tianya's knife stabbed Yagyu Tajima-no-kami, but Yagyu Yukihime blocked the knife for Duan Tianya.
Duan Tianya vowed never to marry again in his life.
This paragraph was recalled by Duan Tianya when he was chatting with Tiedan Shenhou.
And here a hidden thread of many years is inserted.
The grudges and disputes of the previous generation.
Gu Santong mentioned Su Xin's matter. Tiedan Shenhou was also in pain. He also mentioned that Tianxiang Doukou could keep Su Xin alive.
The new martial arts adventures, strange fruits and all kinds of things are very novel in the eyes of the newly exposed audiences.
In the first two episodes, we basically just built a basic framework.
The confrontation between Dongchang and Hulong Villa was explained clearly.
There is also the No. 1 Manor in the World, Cheng Shifei's adventures, and the emotional pain that Duan Tianya encountered when he was an apprentice.
Then there are the matters of Su Xin, Gu Santong and Tiedan Shenhou in the dark plot.
In the end, Gu Santong passed on his skills to Cheng Shifei, but he died. Cheng Shifei was about to leave the Heavenly Prison, and the story ended abruptly.
The pace of the plot advancement cannot be considered very good, but while explaining the structure clearly, it also shows a lot of new things to attract the audience, and at the same time sets the stage and tells the audience clearly.
With so many characters and the stories connected together, there will be a collision of passions soon, which is very interesting!
This is what makes TV dramas attractive.
And "The World's Number One" has handled this aspect perfectly.
If in the previous life "The World's Number One" was the last glow before the decline of martial arts.
So here "The Number One Under Heaven" is the precursor to the prosperity of martial arts.
The emergence of so many interesting things has directly changed the ecology of martial arts.
What boy doesn’t like to mess around with a branch after disappearing?
Picking up a good stick means that the rapeseed fields within a kilometer radius will be in trouble.
Which little boy didn't like to play the roles in TV dramas and "fight" with each other when he was a child?
Based on the old martial arts, the new martial arts has made tremendous changes in form and core. The key is that the audiovisual experience is much better.
The combination of so many things together is the advantage of "The World's Number One".
After watching the second episode, many people in the industry know that the quality of this drama is definitely not bad.
However, whether the ratings are high or not depends on the market.
“Perhaps viewers will watch the first episode for a few stars, but there is absolutely no reason to stick around to watch it all.”
“I think the new settings of “Number One Under Heaven” in terms of martial arts are very attractive.”
"Martial arts heroes? Martial arts heroes are dead, and new bodies must be buried."
"Dead? I'm afraid... the martial artist is alive again, and..."
A screenshot was thrown out.
The ratings of the second episode of "Legend of Wu Yue " plummeted to 1.6!
With a drop of 0.4, this group of people must have somewhere to go, which led to a decrease in the ratings of "Legend of Wu Yue", and ordinary TV stations cannot absorb this audience.
Everyone looked towards the palace again.
The ratings of the second episode of "Palace Relics" also dropped!
It fell from 2.3 to just below 2.
The combined ratings of the two dramas dropped by 0.7 percent!
This audience rating is equal to that of Sichuan Provincial Satellite TV.
This is equivalent to a drop in the total ratings of a satellite TV station!
Where did the ratings go?!
Everyone looked at the screenshots that came from within the TV network.