Zhang Die trains every day and never feels tired for a moment. There is only one time when he stops training.
That is when Han Zhou's show was broadcast.
On the day when the scandal of Lizhitai was exposed, Zhang Die's face was darker than the bottom of a pot.
Today, Zhang Die just finished the afternoon training and immediately squatted in front of the TV, which made several teammates confused.
When I came over, I saw Zhang Die was watching the CCTV-1 children's program.
Wei Chengan was puzzled after seeing this, while Liu Yanzhou had a blank expression: "No way?"
Liu Yanzhou doesn't like to make facial expressions, but he likes to express emotions more than anyone else. His main way of expression is talking and complaining.
"Zhang Die, you are too tired from practicing. Are you starting to miss the good old days when you were a child?"
"It's too late. There's no going back."
Zhang Die tilted his head and said, "It's Children's Day, so maybe watching TV is good."
At this time, Lizhi Channel's "Little Goldfish" has already started its premiere.
The "Power Rangers" of Golden Eagle Cartoons has been broadcast for nine minutes.
Originally, an episode of a cartoon would only last between ten and twenty minutes, which wouldn’t be too long.
Most cartoons are only a little over ten minutes long.
Nine minutes into the broadcast, it’s almost over.
Many people in the television industry are also waiting to watch the fun.
People in the animation industry are waiting for the data to be released.
Soon, a screenshot came out.
According to statistics from the TV network, the Golden Eagle Cartoon had a 1.35 rating during the commercial time before the broadcast of "Power Rangers", a 1.73 rating at the start of the show, and a 2.1 rating in the eighth minute.
"It's worthy of Mango TV's work."
"It was 1:35 before the show started, which means the promotion was not very good, but it also means the previous show was not good."
"But the 1.73% viewership in the first minute is high enough, and the 2.1% viewership in the eighth minute is also a bit scary."
In this day and age, if the ratings break one, it is a top TV show.
Including TV dramas and variety shows, as long as the ratings exceed 1, it is worthy of the title of star satellite TV station.
In fact, many times, star satellite TV stations pursue a program rating of over 1%, which is considered to have reached the standard of being a hit.
However, the ratings of TV programs such as animation are not as good as those of live-action dramas.
What does the 2.1 ratings in the eighth minute mean?
Compared with the 1.73 at the beginning of the painting, what does this mean?
This shows that many children switched to Golden Eagle Cartoons and after seeing "Power Rangers", they were reluctant to switch channels.
That’s why the ratings only increased by nearly 0.4!
Mango TV had just separated Golden Eagle Cartoons from its own channel not long ago, and it was learning from CCTV Children's Channel. To be more precise, it was targeting CCTV Children's Channel.
Now that the ratings have exceeded 2, there will definitely be a big hype tomorrow.
However, industry insiders did not expect that Golden Eagle Cartoons or Mango TV would attach so much importance to this matter.
After all, it is Children's Day!
After all, it is an independent program that is designed to compete with the Golden Eagle Cartoons of CCTV Children’s Channel!
Even if New World represented by Han Zhou had not relied on the war between CCTV and Lizhi TV, Mango TV would have invested a huge amount of money in this time slot.
What Mango TV originally wanted was to crush other TV stations in all aspects and continue to lead the title of the number one satellite TV station.
So, in the thirteenth minute, before the end of "Power Rangers", a big banner was put up.
[The children's large-scale serial animation "Power Rangers" on Mango TV's Golden Eagle Cartoon Channel opened with a viewership rating of 1.71, and peaked at 2.17! ]
It turns out that the screenshots everyone got were not the most accurate numbers.
In the follow-up, the ratings of "Power Rangers" made another small breakthrough, reaching 2.17!
At this time, someone has already taken out the data of Lizhi TV.
"During the ad period before the broadcast of Little Goldfish on Lizhi TV, the ratings are 1.65."
"This shows that 'Little Goldfish' took advantage of the schedule. The data of the children's schedule on Lizhi TV last time was very good."
Many children don’t know about the ending, so they will still turn on the TV at the same time as they watched the previous cartoon and wait to watch it.
Even if one knows the ending, once the behavior has become a habit, it will give ordinary people a lot of inertia.
I still turn on the TV to watch it.
The ratings for the follow-up show, when commercials were airing, were as high as 1.65.
It is so simple that people who watch it on Qilu TV will be silent, and those who watch it on Xiguang TV will cry. If you don’t broadcast it, you are not a Frontier TV person.
These three satellite TV stations have been on the verge of falling out of the star-level categories every year.
As long as a program’s ratings exceed 1, the whole island will celebrate.
As long as the ratings are not lower than 0.8, the leaders will laugh until they are numb.
I usually don’t have money to buy TV series, so I only buy old TV series or even children’s dramas that are broadcast in the afternoon and evening time slots.
I felt terrible when I saw that the ratings of Lizhi Channel during the commercial period were as high as 1.65.
Later, someone else posted a screenshot: "News from the TV network has arrived."
"The opening ratings of Lizhi TV's "Little Goldfish" are 1.36."
As soon as this screenshot was posted.
The entire information exchange group composed of people in the industry fell silent.
Then comes:
"How is that possible?!"
“The statistics are wrong!”
"What the hell? The ratings during the commercials before the show were 1.65, so how come the ratings are only 1.36 after the show starts? How come it's dropped 0.3 percentage points?"
"What's going on?!!!"
"Isn't it funny?!"
"Could it be 2.36? I typed the wrong number. I've made this mistake before."
"I'll check it out."
Soon, the person who went to verify sent out a screenshot.
[I would like to ask if the ratings of the opening episode of "Little Goldfish" on Lizhi TV were wrong. 】
[That’s right.]
[How come the ratings during the commercial break are 1.65, but only 1.36 during the show start? That's unscientific!]
【Oh, look at this. 】
Within the screenshot, there is another screenshot.
Because I took the screenshot and then posted it, I can't see it clearly.
"What the hell, what did the TV network send you?"
"Send it out and let's see."
"The group is full of people with presbyopia, can we have a good chat? Where are the pictures?"
“No picture, no truth.”
Soon, the person sent out the screenshot.
Then the whole group exploded!
"Hiss~"
"Are you sure it's true?!"
"Are you kidding me?"
"No?"
"how so? "
…
In the director's office of Yangyi, Han Zhou sat upright, lit a cigarette, and stared out the window in a daze.
The assistant from the TV station came over and said, "Teacher Han, it's dinner time. What would you like to eat?"
Han Zhou: "Yanjing roast duck."
The assistant was a little embarrassed. How could such food be served in the TV station’s cafeteria?
Director Ren looked at his assistant and pressed his hand: "Send someone to buy it."
Director Ren said, "Don't be impatient."
"Prepare for everyone in the program to celebrate together. Even half an hour later is fine. Let's prepare a big meal."
A young man came running to the door, holding an A4 paper in his hand.
When I arrived, I didn't brake, slipped, and hit the door.
In public offices, only those who install them know.
He rubbed his arms with a grin.
Director Ren: "Why are you in such a hurry... What's this? Ratings statistics?"
The young man hurried forward and handed over the A4 paper: "It was faxed by the TV network."
Fax is not a screenshot. Fax means that the data has been confirmed and a notification has been sent out in the form of a fax.
Taking screenshots can only be regarded as obtaining inside information, but in many cases, inside information may not be true.
The central bank will definitely seek stability rather than rashly celebrate success after receiving unconfirmed news.
Even if this unconfirmed news is 99% true, is there still a 1% chance that it is false?
Director Ren's face changed when he received the fax.
Han Zhou shook off the ash from his cigarette and asked, "Have you received the ratings for the opening episode?"
Director Ren shook his head: "Not yet."
"It's the ratings for the special."
"Before the special program started, the ratings were 2.7 percent, and five minutes after the special program started, the ratings were 1.8 percent."
Director Ren looked unhappy.
Because of the commercial time before the show started, the ratings actually reached 2.7.
Just a few minutes after the special program started, the ratings dropped by nearly one percent!!!
This lowers the total ratings of a popular show and excellent TV series!
The young man reminded: "Director, the ratings of our children's program yesterday were 1.9. How come today's ratings are 2.7 during the commercial break?"
Director Ren sighed: "After all, it's Children's Day, and many parents are watching TV with their children. It's not surprising that there is an overall improvement."
Han Zhou knew, however, that this could not explain the change in ratings.
Don’t children usually watch TV at this time?
Does whether parents accompany their children or not have an impact on the audience’s choice of children’s programs during this time period?
Even if there were 5,000 TV stations nationwide broadcasting the children's program yesterday, and there are 100 million today, what does that have to do with the ratings?
What is counted is the percentage of viewership, not the number of TV viewers.
So, this fluctuation in ratings can only mean one thing.
That is, many children were ready to watch Boonie Bears, but when they turned on CCTV-1, they found that Boonie Bears had not started yet and the trailer still had ten minutes to go.
So they switched channels and watched other ones.
Children are the most impatient. They will press the remote control several times and may not stop to take a closer look at a certain channel.
Therefore, a drop in ratings does not necessarily mean that viewers are being attracted away from different channels.
Instead, they were just changing channels out of boredom.
Han Zhou smiled slightly: "It's stable."
Director Ren's scalp was tingling at this moment.
During the advertising time before the show started, the viewership rate was as high as 2.7, which shows that the program was well operated and maintained in all aspects, and the publicity was also in place.
But the ratings dropped by 1% after the show started. What does that mean? It means it was a failure!
Still stable?
This is because of the cognitive gap.
In Director Ren’s mind, the ten-minute June 1 special program in which the host plays games with the children is part of today’s children’s program.
But for Han Zhou, this special program has nothing to do with him.
Director Ren is afraid that if this data continues, it may even drop.
After all, the ratings dropped by one percent in five minutes. So after the ten-minute special program, wouldn’t the ratings drop by two percent?
The total ratings for the commercial time were 2.7. If we reduce it by 2, it would be 0.7.
CCTV-1 has messed up by producing a program of 0.7!
Even if your Boonie Bears is good, the ratings were only 0.7 at the beginning and only exceeded 1 at the end.
Is this stable?
Besides, I don’t think “Boonie Bears” is good!
Director Ren, like every adult, has no idea what’s so good about Boonie Bears.
Or maybe I doubt whether anyone would watch such a thing.
Television experts found it strange when they saw the report saying that 70% of the audience of Balala the Fairies were little boys.
I was speechless when I saw that the peak ratings of "Pleasant Goat and Big Big Wolf" were 17%.
Many parents also make videos online, saying, "Show your children what cartoons I watched when I was a kid, and then see what they are watching."
Not to mention Pokémon or Digimon, even Dragon Ball and Naruto combined cannot beat "Pleasant Goat and Big Big Wolf" in terms of ratings.
"In the Name of People" is being discussed all over the Internet, and the popularity is exploding. What is the audience rating? 7%.
"Drawing Sword" is invincible in the world. Its audience rating is 10%, and that is the 10% counted together when it was rebroadcast on multiple channels.
"Empresses in the Palace" swept the TV and Internet. What is the ratings? 2%.
Why is it that the ratings of "Pleasant Goat and Big Big Wolf" far superior to theirs, but no one is discussing it?
Because... the audiences of "Pleasant Goat and Big Big Wolf" and "Boonie Bears" don't know how to use the Internet yet!
Aren’t adults the ones who have the final say on what is said online?
What does it have to do with children under ten years old?
Not to mention that the main audience is actually people between the ages of four and eight.
They can’t recognize all the characters and some children can’t even write pinyin.
Even if adults downgrade "Boonie Bears" and "Pleasant Goat and Big Big Wolf" to a one-point rating, it will not affect children's fascination with watching them.
Han Zhou only knows one thing now, that is, the ratings of "Boonie Bears" today will exceed the peak ratings of the original broadcast of "Boonie Bears Season 1"!
Because today is Children's Day.
Children's Day will indeed not affect the viewing ratio of TV viewers.
But it will affect the proportion of people who turn on the TV.
The difference lies in advertising.
A month's worth of advertising on Lizhi TV is not as good as a day's preview on CCTV.
Why?
Because the kid never goes online.
When watching cartoon promotions, the only thing that counts is the basic ratings.
A station with low basic ratings will never be able to compete with TV stations with high ratings.
Although the central bank is old, it is still the central bank.
After a week of promotion, many children have been clamoring to watch Boonie Bears.
Under normal circumstances, this kind of noise would result in a slap in the face or a spanking.
But, when is Children's Day?
When parents and children enjoy the joy of family, they are enjoying parent-child
When kissing.
Who would beat a child on this day?
So, the children clamored, "I want to watch Boonie Bears."
You won't get beaten, but will get the answer 'It doesn't start until six o'clock'.
Once children like something, they will never be satisfied and will never stop.
At five forty, I asked, "Dad, what time is it?"
His father: “Five forty .”
At 5:41, he came again and asked, "Dad, what time is it!"
His father was speechless.
Han Zhou stuck the cigarette butt into the ashtray and took out a pack of cigarettes from his pocket: "Haha, let's celebrate. Let me smoke this. Director Ren, have one."
Director Ren was so anxious that his head almost dropped: "Celebrate? How did you know it was safe?"
"The ratings are declining at this rate, it's clear they're going to collapse!"
Han Zhou’s inner thoughts: Your special program failed, why do you care about my “Boonie Bears”?
"Director Ren, why do you think the audience would watch the ads before the show starts? It shows that they are looking forward to the show!"
"This decline in ratings is normal and will definitely increase."
Director Ren: "Well, it's still rising. If it stays above 1.5, I'll be thankful!"
Han Zhou smiled and took a puff of his cigarette: "Director Ren, let's make a bet that the ratings must be at least three."
Director Ren finally understood why everyone said Han Zhou was mentally ill.
It seems this guy's brain is really not working well.
However, considering that Mengshan Milk spent a lot of money on advertising, he smiled and said, "If you really break three, I'll treat you to a big meal."
Han Zhou smiled: "Oh? Breaking 3.5?"
Director Ren: "I will pay for the best meal for you!"
Han Zhou raised his eyebrows: "What if it breaks 3.8?"
Director Ren was so angry that he laughed.
Your original intention was to appease the spokesperson who financed the advertisement, and now you are still not done with this?
Boring.
Director Ren: "If the ratings break 3.8, I guarantee that at the end of tonight's news broadcast, the host will mention that the premiere ratings of Boonie Bears broke the record for children's programs."
Director Ren dealt a triple blow to Han Zhou. Wake up!
The historical record has never reached 3.8.
You are premiering today.
Do you want to break the historical peak record of the program in your first broadcast?
Although the hosts of the evening news often mention what major TV series or programs CCTV-1 has aired, cartoons are rarely mentioned.
Han Zhou smiled: "Director Ren! I heard that you are the most approachable, generous, and generous person among the leaders of the Central Bank!"
"When they ask you for money at parties, you don't even frown and pay hundreds of millions."
"Be good to your subordinates and demand high benefits."
“We are also the best to our partners and have a great reputation!”
"I thought they were just bragging, but it turned out to be true!"
"Brother Ren, from now on you are my brother! My dear brother!"
Director Ren suddenly suffered from heart pectoris.
The ratings were already exploding.
You're still trying to stab me now? What's the point of kicking for money? I hate hearing the word "party" the most!
At this moment, the reckless young man ran over, slipped again, turned around and hit his back against the door.
Then he stepped forward quickly and said, “Director, here are the ratings statistics for the premiere of Boonie Bears!”
When Director Ren saw the numbers on the A4 paper, he was completely stunned.
As the director of CCTV's four TV programs, what storms and waves have you not seen? What scenes have you not experienced?
At this time, his mouth opened wide and his head tilted: "Huh?!"
Then he used his thumb so excitedly that it pierced through the A4 paper. He looked at it carefully again to make sure he was not dazzled: "Huh?! Hahahaha! Hahahahaha!"
…
The great painter Chu Yu and the fairy tale writer Zhang Jianshan sat together drinking tea.
He laughed while watching the ratings: "Lizhi TV wants to compete with us, it makes me laugh to death."
Fairy tale writer Zhang Jianshan served as the screenwriter of "Power Rangers" and has artistic aesthetics.
The great painter Chu Yu was responsible for the original painting design of "Power Rangers".
More importantly, the two of them took out a large amount of their family assets and invested in this animation together.
It’s just that the investor’s name is that of a younger generation.
Make money, support younger generations, and establish good relations with Mango TV, achieving three goals in one go.
Chu Yu looked at the TV and laughed until she was numb: "What kind of shit is this painting? The Central Bank is not worthy of its reputation."
"Look at these two stupid bears. One looks like he has a brain problem, and the other looks like he has a big brain problem."
Zhang Jianshan laughed loudly: "That bald guy has the biggest brain problem."
The two looked at each other and smiled.
I laughed so hard that I felt numb.
"It looks like our Power Rangers is going to make a killing!"
"Haha, let's make money together. The children's book market is shrinking, and the art market is shrinking too. Fortunately, we still have the big stage of television."
The two watched "Boonie Bears" while laughing.
"What a stupid cartoon, what a crappy plot."
"A lumberjack came to cut down trees and encountered two bears in the mountain. The two bears were protecting the trees? What a bad design."
"Yes, yes, yes. Brother Zhang's plot design is still good. That guy makes my blood boil, let alone the children."
"Maybe our Power Rangers can even break out of China, Asia-Pacific civilization, and go global, hahahaha."
"This rubbish Boonie Bears has finally finished airing. I think the ratings have dropped even more than the specials. It might even drop below 1."
"The central bank has lost face this time."
There is no plot in the first season of "Boonie Bears" called "New Neighbors". Bald Qiang was sent by Boss Li to cut wood secretly. Bear Two was tricked by Bald Qiang with chocolate, and the clever Bear Da beat Bald Qiang up with a hammer.
It's that simple.
It's almost over now, and it's confirmed that Bald Qiang will live in this forest, steadfast and fearless of failure... and be the villain.
At the top, the central bank rarely displayed a banner subtitle.
[The premiere of "Boonie Bears" broke the historical ratings record of CCTV-1's children's program, with the opening ratings at 3.87 and the highest real-time ratings of the first episode at 3.99.]
A period really reflects the temperament of the Central Bank, and its main theme is calmness and indifference.
And the circle has already exploded.