Han Zhou sat in the office of the director of the Central Military Commission, sitting upright.
This is not China Film Group Corporation, and Han Zhou has never met the legendary Director Ren.
Central First Central Military Commission has more than one office and more than one department.
The person with the most power is the director of the news office, followed by the director of program schedules, and then the director of broadcasting.
Director Ren holds the greatest worldly power.
Hold four gears.
Afternoon slot, children's prime time, 8 o'clock prime time, 11 o'clock late night slot.
But he didn't have an easy life.
Because there are too many evening parties on CCTV-1, and they require too much money.
Therefore, no matter what the level is, at most one-third of the money earned can go to his office, and the rest will be withdrawn.
Therefore, he has to use one-third of his income to create 100% profit.
Besides, his schedule is not about news or weather forecast, so not many people watch it.
Moreover, once there is a major festival, the time slot must be made available for showing positive energy or main theme TV dramas.
So, his life was not easy.
The first time Han Zhou saw him, he only had one impression.
That's because he's too bald!
The whole top is bald.
The left side has very long hair, which goes over the top of the head, covers the top part, and falls on the right side.
If you look at it from a distance, or when it's not in close-up, it looks like there is hair.
Director Ren is not arrogant. He doesn't rush to his desk when he enters the office.
Instead, when he was two steps away, he took a big step, stretched out his left leg that was left behind, then reached out to put the water cup and folder on the table, turned around and stretched out his hand with a smile: "Hello, Xiao Han, hello."
Han Zhou hurriedly stood up and shook hands: "Hello, Director Ren."
Director Ren did not sit behind the desk, but pulled Han Zhou to sit on the sofa in the reception room.
"Xiao Han, I know why you came here."
"This time, 'Number One Under Heaven' is a co-production, so we have the first choice, but we can't offer too high a price. Can you understand that?"
Han Zhou nodded: "I understand this."
Han Zhou handed over the document: "Director Ren, please take a look. This is the quotation from Mango TV."
“This is the offer from Taiwan Strait TV.”
There is no such thing as Two Sides of the Taiwan Strait and Three Places in this world, so the Taiwan Strait TV Station replaced the Jiangsu and Zhejiang TV Station and became the status of one of the four major star satellite TV stations.
However, there is also a saying that there are eight star satellite TV stations in this world.
Shanghai TV, Jiangsu Province Lychee TV, Nanhu Province Mango TV, Taiwan Strait TV, Jiangsu and Zhejiang Blue TV, Yanjing TV, Hong Kong TV, and Hu Jian TV.
That’s right, Han Zhou was banned by three of the eight major satellite TV stations.
He is considered a fine figure in the entertainment industry.
In the television industry, it is notorious, notorious, and well-known.
When Director Ren saw the quotation from Mango TV, his whole brain twitched.
Mango TV offered a bid of up to 240 million!
This year, Mango TV spent 600 million yuan in the summer season to purchase at least two annual blockbuster-level dramas.
"The World's Number One" only has thirty-five episodes, so the price is slightly cheaper.
The unit price is 6.8 million per episode.
Mango TV spent 10 million per episode on another drama "Palace", which has a total of 40 episodes. In the end, it was rounded off to a lucky number of 360 million!
Asking Director Ren to spend this money to buy a TV series, Director Ren just wants to tear his head off. "How much do you think my head is worth?"
Director Ren calculated that if he spent two-thirds of the price to buy it, it would be 160 million.
This is also very high!
Director Ren looked at the second quotation.
Taiwan Strait TV.
"this……"
Director Ren gritted his teeth inwardly, damn it!
Taiwan Strait TV offers a price of 320 million!!!
Taiwan Strait TV’s coverage area covers the entire South and its ratings are very high, so they do not hold back at all in this regard.
The development of the Taiwan Strait is similar to that in the previous life.
Precisely because there is no such thing as the two sides of the Taiwan Strait and three places in this world, China's economy is infinitely close to that of the United States and is stronger than in the previous life.
But with the same economic scale, the economic scale of TV stations is much better than in the previous life.
Director Ren misses the time when he was still a young reporter and editor.
At that time, all the star satellite TV stations, the four major and eight major ones, combined were not as good as CCTV.
The times have changed.
Han Zhou: "For 160 million, CCTV can take this drama away."
Director Ren took out his computer directly.
"Return to zero, return to zero."
"132..."
Director Ren calculated for a long time: "If I want to spend this money to get this play, I must have twice the normal advertising price during this period to break even."
"Xiao Han, tell me honestly, are you confident that your drama can reach the top three in ratings?"
Han Zhou just shook his head.
Are you kidding me? What era is this? It's not like ten years ago. How could Han Zhou promise to hit the top three ratings?
"I have a chance in my next TV series, but the script of this TV series is not that good." Han Zhou told half the truth.
Director Ren was a little hesitant.
If we take this down, we will suffer a loss.
However, Director Ren had his reasons for having to take on this drama.
First of all, half of this year has passed on CCTV-1, and it’s already June, but no drama king has appeared yet!
It doesn't matter if it's another channel, but CCTV-1! How can there be no drama king?
There must be three drama kings every year!
A drama with positive energy as the main theme, a modern urban drama, and a costume drama.
The King of Three Dramas.
This is an internal indicator that the central bank cannot change.
Although the overall environment is bad now, will this record be destroyed in my own hands?
This film "The Best Under Heaven" gathers more than ten first-line actors and singers . As long as it is not filmed by a fool, it will have a strong appeal.
Director Ren has seen the sample film. Director Ren feels that this play is light-hearted and funny, and at the same time, it is a story of grassroots counterattack, which is very marketable.
The most crucial point is that the martial arts and chivalry in this drama seem to be different from previous martial arts and are very new.
There was a voice in the dark telling Director Ren that this drama would be a hit.
In fact, there is no new-style martial arts in this world, so martial arts are still the same old stuff.
It’s not entirely true to say that they are knights. They are more like gangsters, a group of people with great martial arts skills and no rules.
The characteristic of the new martial arts is that "the greatest heroes serve their country and their people". This concept has not yet been proposed, and of course not many works are working in this direction.
It’s true that “The World’s Number One” is essentially a patchwork monster.
But in this world where the new martial arts have not yet been born, it is no longer a tailor's work, but instead becomes the pioneering work and outline of the new martial arts of "the greatest heroes serve the country and the people"!
Just like the name, The Number One Under Heaven has truly become the first new martial arts TV series in this world.
It covers various new martial arts classic plots.
The plot is very original.
Although the actual plot handling is not detailed enough, not delicate enough, and has internal injuries.
But, the advantage is that it’s fresh!
Director Ren had not seen the entire film, so he did not realize what he felt was different, but he just knew there was a difference.
Han Zhou watched Director Ren consider it for a long time and was sure that CCTV-1 really wanted "The World's Number One".
So, the devil's voice appeared.
"Director Ren, I have two plans that can lower the price of this drama, plans I can accept."
Director Ren's face was gloomy. He did not show his inner joy, but instead looked unhappy.
"Xiao Han, when we do this kind of cooperation, we don't do anything fancy."
“Sincerity comes first.”
Han Zhou smiled and said, "Director Ren, please listen to me first. The Central Bank will definitely not suffer any loss with my plan."
Director Ren smiled faintly: "Tell me about it."
Han Zhou: "The first option."
"The purchase price is reduced by 50 million, but 10% of the advertising revenue will belong to New World."
Director Ren calculated that the ratings would be around 2.
If 10% of the advertisements can be sold, the money would be about 50 million.
Director Ren: "You also said that the ratings of this drama should be around 2.0, which is worth more than 50 million."
Han Zhou: "The premise is that the market price of this drama is as high as more than 200 million."
Director Ren nodded: "I won't let you suffer this loss, but I think we can consider your proposal."
Han Zhou was very cunning and went to see similar collaborations among the various collaborations of the central bank.
The most the central bank will accept is 10 percent of advertising revenue.
Because the central bank has too many projects that need advertising fees to support them.
So the central bank doesn’t like gambling.
And 10% is the maximum authority that Director Ren has.
Without a thorough investigation, Han Zhou would never dare to come here.
Director Ren: "What about the second solution?"
Han Zhou possessed him: "We New World have now received a quota from the Central Bank, but I don't want to be on the CCTV Children's Channel. CCTV's 16:00 children's slot will be given to New World, so the price of "Number One Under Heaven" will be reduced by another 50 million."
Director Ren raised an eyebrow: "No!"
"The advertising revenue for children's shows is also very high. If the ratings are too bad, then I, as the director, will have failed."
Han Zhou: "We want Mengshan Milk to fully sponsor this children's movie during the period, and the price is not low."
Director Ren became interested when he heard this.
If that's the case, then it doesn't matter if the ratings are lower.
Han Zhou continued to tempt: "If our cartoon for children is broadcast for more than five episodes and the ratings are still lower than 1.7, we will cancel it at any time."
Director Ren raised an eyebrow: "But you said it!"
Director Ren felt that he could give in to the price.
Originally, "The World's Number One" was worth more than 240 million.
It will cost 160 million to take over Central Bank No. 1.
If both options are chosen, then this TV series starring ten first-line actors and singers will be acquired for 60 million yuan .
Then the ratings themselves are guaranteed.
With the support of CCTV-1's prime time, the ratings will not be too low. With this double guarantee, this drama cannot fail. We just have to look forward to how successful it will be.
It’s a good deal to spend 60 million to get a drama that is bound to be successful.
Even if the children's movie fails to be released for a period of time, if a big sponsor promises to invest in advertising, then the advertising fee will not be lost anyway.
That said, there’s a chance this time it could be a huge success.
If you fail, there is a backup plan.
Director Ren felt that he could relax now.
But Han Zhou laughed so hard that he became numb.
Number One in the World? How much money can one earn from being number one in the world?
The most earned thing is fame and reputation.
And what he earned was fame as an actor, not fame from the New World.
If you share this fame, you won't make much money.
Even if the central bank spends 160 million to buy the drama, there is no tax exemption policy for TV dramas. After the horrific tax, there will not be much profit at all.
Only TV series that can sell their first and second rounds at high prices can really make big money.
But "Boonie Bears" is a mountain of gold. It is not the hen that lays golden eggs. "Boonie Bears" is a breeding farm that specializes in laying golden eggs!
Moreover, Boonie Bears was released on CCTV-1’s children’s schedule, which saved us a lot of effort in the future.
The weakest link of New World now is the television link.
If "The World's Number One" and "Boonie Bears" are successful on CCTV-1, then next, New World will be considered to have successfully established a bridge with CCTV-1.
After all, everyone likes mascots.
You can make money and succeed every time, who doesn’t like it?
Moreover, the most important thing is that the central bank must give Han Sisheng some face, and no one will jump out to deal with Han Zhou.
This environment is relatively stable, and the internal staff will not engage in too many conspiracies and intrigues like in local stations. Even if there are conflicts, they are mostly open conspiracies within the rules.
It is perfect for starting a new world.
This is one of them.
Secondly, Ye Manyi, Tang Zhou, Lu Jin, Luo Daming, Wang Mingyuan and others came to act in this TV series at a friendly price to save Han Zhou's reputation.
If "The World's Number One" fails.
If these people want to help Han Zhou play again in the future, would Han Zhou have the nerve to accept it?
Will their respective agencies agree?
And if it is broadcast on CCTV, with the guarantee of CCTV-1's own ratings, it will definitely not be bad.
In other words, even if the audience in this world has not watched the new martial arts films and does not buy into this, Han Zhou will not lose out.
This can be considered as an explanation to everyone.
After all, it is a TV series with a viewership rating of over 2. Everyone can gain some popularity, and the salary can be earned back from the increase in commercial performance fees.
This time it was a huge success.
What’s more crucial is, what if the audience in this world buys into the new martial arts genre and recognizes new martial arts dramas like “The World’s Number One”?
The heat exploded?
Han Zhou will get 10% of the advertising fee!
Han Zhou now needs to get back some money to organize the filming of the second TV series.
The money earned from "Summer of Idols" will be used to expand New World's investment in online variety shows.
There is no working capital or reserve funds left.
If "The World's Number One" makes a lot of money, we can get the extra advertising fees.
Then after the next TV series "Shao Bao", we can prepare to enter the film market!
Han Zhou’s first film “Hello Mr. Tree” is backed by Tianle.
The second film was a low-budget film.
For the third movie, I can’t do anything unconventional anymore, it has to be a commercial film.
If "Number One Under Heaven" becomes a huge hit, Han Zhou's film shooting plan can be advanced by more than half a year!
After Han Zhou and Director Ren reached a verbal agreement, the most important thing was to notify the Mengshan Dairy Cow Manager to come over.
Mr. Niu and Han Zhou have almost reached a strategic partnership.
Currently, "Summer of Idols" is also directly sponsored by Mengshan.
This time it is a collaboration with CCTV-1, and it is also a children's program. Mr. Niu also wants to directly get the advertising for this period.
Mainly due to the collaboration with Han Zhou, after the first filming of the Mengshan advertisement, Han Zhou's popularity skyrocketed.
From a third-tier star, he has almost reached the popularity of a first-tier star, and a super active first-tier star.
During this period, Mengshan saved nearly hundreds of millions of advertising costs.
The recent advertising version of "Mengshan Milk" in "Train Running" brought more than 40 million in revenue to Mengshan Milk in the children's sector.
If this investment fails, there will be no overall loss.
But if the investment is successful, you will make a lot of money!
To put it bluntly, Mr. Niu believes in nothing else but Han Zhou.
Although an agreement was reached verbally, once the contract is signed, it becomes a matter between each party.
It can be considered as cooperation among multiple parties.
After the agreement was reached, CCTV-1 also announced a new schedule.
"The World's Number One" will be broadcast in prime time from Monday to Friday starting from July 1st, with two episodes per day.
We strive to complete the broadcast of the entire TV series before August 1st.
"Boonie Bears" will be released directly on June 1st, Children's Day.
In addition, in order to make the Mengshan milk advertisement worth the price, Director Ren will broadcast a ten-minute Children's Day special program on June 1st.
Even though it’s only ten minutes, it’s ten minutes of CCTV One!
Half an hour after CCTV-1 announced the news, what was supposed to happen finally happened.
Logically, Lizhi TV should have made the announcement as soon as the release date of "The World's Number One" was confirmed.
However, "The World's Number One" was scheduled to be broadcast on CCTV-1. Lizhi TV hesitated for a moment, but finally decided to take over.
"On Children's Day, our station will present a new series of animation "Little Goldfish" to children across the country, and on July 1st, we will bring you the annual costume masterpiece "Legend of Wu Yue". Please look forward to it."
Very calm words.
But it caused a stir in the circle.
The four major satellite TV stations have been pulling CCTV-1 down a level since five years ago. After its ratings have almost reached the same level as other satellite TV stations, Mango TV has challenged CCTV-1 more than once.
And they all won.
The harvest is huge.
Now Mango TV is truly the number one satellite TV station.
And now, is Lizhi TV going to catch up?
Industry insiders also know that this time, it was Lizhi TV that took advantage of the situation. If it wins, everyone will understand that Lizhi TV’s competitors are Hanzhou and New World, not CCTV-1.
This way Yang Yi won't lose face.
Everyone thought that Lizhi TV still lacked confidence.
Not as brave as Mango TV.
However, the all-out war between Litchi TV and New World is a huge topic.
In the new world, all assets were gathered together, and many allies were brought in to create a variety show, a TV series, and a cartoon.
Now all facing Litchi TV?
However, this drama will not end so easily.
This is the summer season, you want to play a showdown, where do you put the others?
Everyone is watching you fight? How is that possible? This is the summer season!
Mango TV immediately announced: "Golden Eagle Cartoon's new series of animation "Dinosaur Team" will be officially launched on Children's Day, and the large-scale costume drama "Palace" will be launched on July 1st, with two episodes broadcast in prime time every Monday to Friday!"
Mango TV is now the largest TV station, and it is impossible for him not to get a share of the pie during this time slot.
These stations have taken action, but many satellite TV stations have only just realized it.
Why did everyone announce the summer schedule so early this year?
Besides, aren't you fighting for the roles in August? What are you fighting for on July 1st?
Many channels are not well prepared and can only produce TV series of second-tier production quality and budget. Let's take a look at them first.
Everyone wants to get a piece of the pie, but no one is so stubborn as to compete with Mango TV's "Palace" which it invested more than 300 million to buy, Lizhi TV's "Legend of Wu Yue" which it spent 230 million on, and CCTV-1's annual drama "The World's Number One".
But TV stations belong to TV stations.
After the TV series was scheduled, the fight extended to the entertainment industry.
"The Legend of Wu and Yue" tells the story of King Fuchai of Wu and King Goujian of Yue during the Spring and Autumn Period and the Warring States Period. To put it simply, it is a story of sleeping on firewood and tasting gall.
It is also the story of Xi Shi.
This is naturally hot.
"Palace Intrigue" is a palace fighting drama of the last dynasty, produced by the Beijing circle.
Palace fighting dramas have naturally been popular in recent years. Everyone likes to watch the stories about mother-in-law, daughter-in-law, and husband.
The palace fight is a story about several wives and one husband. Is it exciting? Housewives love to watch this.
"The Number One Under Heaven" is a martial arts drama. The last pure martial arts TV series was many years ago. Now there is another martial arts drama coming out, and martial arts fans are paying close attention to it.
The three parties seem to be basically evenly matched.
In terms of strength, the basic ratings are all around 1.3%.
The average market share has reached about four.
This fight is going to be interesting!
Many entertainment bloggers have also begun writing articles to promote the children's animation war and the summer TV drama war.
It caused a panic.
The audience enjoyed watching this fun, and many people started chatting immediately.
So the work schedule for the new world has been arranged.
The first thing to do is to see the performance of "Boonie Bears" on Children's Day, and then the next day, "Summer of Idols" will be online.
Then there is an early stage cycle.
Next is the launch of "The World's Number One".
There are three big battles. If you win one, you will break even. If you win two, you will make a lot of money. If you win three, then New World will be in the limelight!
These three battles also directly determined what level of actors Han Zhou could invite to the next TV series in New World!
The war is about to break out.
On Children's Day, at 5:30 p.m., Han Zhou posted a Weibo.
"The enemy has thirty seconds to reach the battlefield, crush them!"
People flocked to the place to have fun: "Yo! Declaration of war?!"
"This is not a declaration of war. The declaration of war has already been issued. This is the beating of the war drum!"
"Boonie Bears? Is this cartoon good?"
"Why do I think the name of Power Rangers is more attractive?"
"I guess the little goldfish in Litchi Terrace is the lowest."
"Uh, don't you think the three words 'Boonie Bears' are the most unsophisticated?"
"By the way, Boonie Bears is said to be the original script written by Lao Han. If Lao Han doesn't make movies, what is he doing in the TV market?"
"I need to eat, please understand."
"Others are just trying to make a living, but Lao Han is just trying to collect money to see a doctor."
At the same time, Lizhi TV and Mango TV also announced the launch of their new cartoons.
Han Zhou just wanted to laugh.
"Boonie Bears", plus CCTV's promotion for nearly a week.
Do you know how powerful it is?
Although he didn't know why this cartoon was so popular, Han Zhou knew that children liked it.
Because of the original version of "Boonie Bears", running naked on TV created the highest opening ratings for cartoons in the history of CCTV children's programs!
Three point eighty-four!
Looking at the entire market, except for Pleasant Goat and Balala the Fairies, all others are no match for them.