Chapter 116: Hot
Are flashman's headphones sold separately?
Sell, why not? Who can resist money?
"Hasegawa-san, please design a unique package for our headphones immediately."
"Hayi"
"In addition," Shirakawa Feng stopped Hasegawa who was about to run out, "the color scheme of the headphones has also been enriched, with the addition of white, gray, and black.
Especially for white, we can give priority to production and keep some inventory.”
"Understood," Hasegawa nodded. He turned around and was about to leave when he suddenly stopped. "By the way, President, how much are our headphones priced at?"
This is a problem. In-ear headphones do not require high technical content, but their creativity is rare.
Baichuan Feng hesitated for a moment, then raised his head, "1,500 yen, the uniform retail price."
Although the price is quite reasonable, the profit margin is not small. Shirakawa Feng conservatively estimates that the return rate may be 40%-50%.
Because the technical content and cost are relatively low, Shirakawa Electric can produce thousands of pairs of headphones a day.
The production capacity problem should not be a big problem. Even if the situation is tight, we can still catch up by temporarily adding production lines.
So under the instruction of Shirakawa Kaede, Shirakawa Electric not only produced Flashman at full capacity, but the production of in-ear headphones also began to soar immediately.
In terms of advertising, Shirakawa Electric also lavishly bought several days of fixed-point advertising not only on TV Asahi but also on Fuji TV, which has the highest ratings.
On December 27th and 28th, many companies have already closed for the holidays early.
Office workers who received a generous pension at the end of the year also relaxed and started to join in the big shopping to welcome the new year.
If we ask what is the most popular thing recently and what people are most keen to discuss, it is of course Flashman, which is being broadcasted by major TV stations.
"KITA~"
"Flashman!"
Nowadays, even kindergarten children can imitate these two advertising slogans vividly.
Even if you walk down the street and ask two passers-by randomly, what do they think of first when .
I guess most people would say the name of Flashman or KITA without hesitation.
The advertising slogan, which only has two lines and is repeated over and over again, is really easy to remember.
With the help of Stereo Sound magazine, Shirakawa Electric's in-ear headphones have completely entered the public eye.
In Shinjuku, Shibuya, and Akihabara, long queues even began to form in front of major electrical appliance retailers.
"What? Flashman is out of stock again? The store has only been open for less than half a day and it's out of stock again? Didn't you say you had stock today?"
A young man with dyed blond hair pointed at the sign at the door that read "Flashman in stock!" and questioned the clerk over and over again.
"I'm really sorry sir, we didn't expect it to sell out so quickly. Our store has urgently contacted the supplier to arrange delivery."
A female salesperson looked at the blond young man in front of her anxiously, fearing that he would become violent if he was not satisfied.
After all, judging from his appearance, he is most likely a delinquent, and he might even have some connection with the Yakuza.
"What an unscrupulous profiteer," the yellow-haired young man complained, "Flashman is gone, but there must be headphones, right?"
"Sorry sir, I don't have my headphones anymore..."
In fact, the shortage of headphones is more serious than that of Flashman, because many people who bought Walkman may not buy Flashman again.
But Shirakawa Electric's earbud headphones are pretty good, and at only 1,500 yen, they're well worth the money.
As a result, the shipment volume of Shirakawa Electric's headphones is far greater than that of Flashman.
Don't be surprised if you see people wearing walkmans on the street but are wearing Shirakawa Electric's earbud headphones.
Because there are not just one or two people like this, but most people play this way.
"Baga~" The yellow-haired young man was about to get angry when suddenly the crowd behind him became agitated.
He turned his head and looked back, and saw a truck with the "KITA" logo on the body parked at the side door of the electronics store.
"Oh~!" Warm cheers broke out from the crowd.
They are very familiar with this logo, and the arrival of the truck naturally means the arrival of goods.
Sure enough, a sturdy young man with dark skin got out of the car and handed the delivery note in his hand to the person in charge of the electrical appliance store for signature.
He turned around and opened the door of the carriage, where a number of packaged brown cartons were neatly arranged in the carriage.
The bold words "flashman" on the cardboard box once again caused the crowd to stir, and many young people even whistled excitedly.
Kotaro looked at the bustling crowd and waved to them calmly. This action immediately attracted everyone's enthusiastic response.
Kotaro has no idea how many times he has experienced this kind of scene in the past two days.
From the initial excitement to the current calmness and composure, it took less than two days.
Because the number of trips is so high, Shirakawa Electric is now short of staff.
Eighty percent of the employees are working on the production line.
We have even started a three-shift system with people working non-stop, but flashmen are still in short supply.
The products that had just come off the production line didn't even have time to arrive at Shirakawa Electric's own warehouse, and were directly taken to the electrical appliance retail store by drivers waiting to pick up the goods.
If there are not enough trucks, they will rent one. If there are not enough drivers, management like Kotaro will personally deliver the goods.
Now everyone at Shirakawa Electric is busy and no one is free.
President Shirakawa Kaede has personally taken part in the event, so one can imagine how busy Shirakawa Electric is now.
To be honest, the effect of the advertisement, as well as the help , brought in a surge in sales that was somewhat beyond Shirakawa Kaede's expectations.
He didn't know that once something becomes a popular trend, the speed at which its attention spreads among the public increases exponentially.
If this is plotted as a curve, the trend is roughly straight up.
The reason why Shirakawa Electric's Flashman became such a hot seller so quickly was largely due to the reputation that Walkman had previously established.
You should know that as of now, Walkman is still out of stock every month.
And now a competing product that is comparable to it suddenly appears, coupled with advertising promotion.
So some people who originally planned to buy a walkman turned around and chose a flashman.
After all, it is cheap and beautiful, and there are many styles to choose from. This still attracts many consumers to buy it.
Although Flashman is suspected of imitating Walkman's creativity, Shirakawa Electric's in-ear headphones have won it a lot of favor.
At least in the eyes of the public, Shirakawa Electric has some creativity and is not just a poor imitator.
This impression alone is a valuable asset to Shirakawa Electric.
After all, preconceived ideas are the habit of most people. If a good impression can be made at the beginning, it will definitely bring endless benefits to Shirakawa Electric in the future.
Corporate image is sometimes even more important than the product itself.
On the other hand, just when Shirakawa Denki's Flashman started to become popular, Hiroshi Ogawa also came to Sony's headquarters in Shinagawa District with "Stereo Sound" magazine.
