Chapter 115 Assistance
Hiroshi Ogawa is a researcher at the Technical Institute of Sony's Recording Tape Division.
The Walkman, which is gradually becoming a trend today, is one of the products developed and completed under the leadership of his research institute.
Hiroshi Ogawa is very proud of the Walkman. As far as he knows, the Walkman has been out of stock in retail stores for five consecutive months.
Currently, the market is still in short supply, which means that Sony sells as many .
As its developer, Hiroshi Ogawa not only gained a great sense of accomplishment, but also received a generous bonus in the material supply list he received in the past two days.
Although he would soon be busy developing CD technology, he would still go to the streets every morning to see those who were jogging with their Walkmans.
Or buy a couple of audio magazines and read the editors' praises for the Walkman.
Today, Hiroshi Ogawa came to the convenience store near his home as usual and picked up an audio magazine from the magazine rack.
"Stereo Sound"? Well, it is currently the most authoritative audio and record magazine in Japan.
Hiroshi Ogawa spread out the cover and tried to see what name the magazine was going to give to the Walkman.
《Flashman! Walkman's fierce rival! A disruptor ?》
Hmm? Ogawa Hiroshi was stunned for a moment, then he looked back at the magazine rack.
There were many copies of Stereo Sound there, all with the same cover titles as the magazine in my hand.
He was indeed not mistaken. He could understand that the name Walkman appeared on the cover, but what the hell was this Flashman?
It was then that he noticed that the cover photo of the magazine was not of his own Walkman, but of another similar model.
Hiroshi Ogawa's heart skipped a beat. He put down the shopping bag in his other hand, spread out the magazine with both hands, and flipped through it quickly.
But don't worry too much, the opening article of Stereo Magazine is a detailed introduction to this so-called Flashman.
“Hello everyone, my name is Tomoyuki Harada. In this issue, I will introduce a brand new portable stereo player.
Before the introduction, I believe all music lovers know or already own the Walkman, which was first launched by Sony.
Its innovative design has greatly changed the way we listen to music.
From then on, music is no longer a record player fixed at home, but an entertainment activity that can be taken out of the house and enjoyed anytime and anywhere.
Our protagonist in this issue, Flashman (see the picture below), is also a similar product designed based on this principle.
Honestly speaking, from the creative point of view, I don’t feel that it is any different from Sony’s Walkman. Some of its functions are even more “shabby” than Sony’s Walkman.
But why do we need to focus on it today? Let's take a look at what makes this Flashman unique.
First of all, as you can see, its style and shape are very exquisite, and you can even find four different colors in electrical appliance stores.
I don’t know what kind of processing technology is used for this flashman, but every color scheme is dazzling.
Especially the lovely pink and gold color, which has almost become a "holy product" that girls are eagerly pursuing.
The author randomly visited several stores and found that the pink and gold Flashman was out of stock without exception.
I believe that during the Christmas just passed, it was the Christmas gift that many girls most wanted to receive.
In short, in terms of visual effects alone, Flashman is better than Walkman. After all, not .
Another thing that impressed me about Flashman is its small size, which is different from Sony's way of wearing it around the waist.
Flashman can even be stuffed into any pocket on your body, which is undoubtedly another reason that is hard to refuse.
But what surprised me the most and shocked me the most was the earbud headphones that came with Flashman.
That’s right, in-ear headphones.
Designed by Shirakawa Electric, this pair of earphones can be inserted directly into the ears and are only the size of a little finger.
Its appearance, like the Walkman, is absolutely a genius idea, even epoch-making.
Can you imagine a pair of headphones that are not worn on the hair and can be adjusted at will without affecting people's hairstyle or freedom of movement?
Can you imagine a pair of headphones that can be rolled up and hidden in the palm of your hand, or stuffed into any pocket on your body?
The answer is this pair of in-ear headphones from Flashman.
In my opinion, Flashman's earbuds are more attractive than the machine itself.
After listening to it, I became more convinced of this idea, even though it looks insignificant.
But its sound quality is not inferior to most headphones on the market.
The tone is warm and mellow, and even contains the most original flavor of vinyl sound.
In short, I can make bold predictions about this Flashman.
In the future, it will definitely be the strongest rival of Walkman, and even the audition empire that Sony is determined to build will usher in a disruptor. "
Hiroshi Ogawa put down the magazine in his hand and was a little confused for a moment.
Did Sony license the Walkman to other companies?
No, even Aiwa Company, which has a close relationship with it, has been trying for a long time but has not yet obtained the approval of Mr. Ohga Norio.
So how does Shirakawa Electric produce its products?
Hiroshi Ogawa turned to the door, where a young man who was jogging in the morning happened to pass by.
The blue Walkman on his waist is extremely eye-catching, but why are the earphones directly inserted into his ears?
After being stunned for two seconds, Hiroshi Ogawa picked up the magazine in his hand and ran away. He needed to catch the first subway to Sony headquarters in Shinagawa District.
"Sir, sir, you haven't paid yet!"
…
Not to mention the life-and-death race taking place in the convenience store, the office of the president of Shirakawa Electric.
Baichuan Feng put down the magazine in his hand and nodded with satisfaction at Hasegawa who was standing in front of him.
"Hasegawa-san, well done.
Stereo Sound Magazine is still very authoritative, especially among audio enthusiasts, who almost never miss every issue.
With their help in publicity, Flashman has become well-known in the eyes of the public."
However, Hasegawa, who was praised, looked embarrassed and said, "President, Stereo Magazine is not our PR target..."
"Hmm?" Bai Chuanfeng was stunned. He picked up the magazine on the table and shook it again. "So..."
Hasegawa nodded awkwardly. After all, it was the most authoritative audio magazine, so how could it possibly accept public relations from a little-known company?
Moreover, the content of the magazine is not all praise, for example, the similarities between Flashman and Walkman are mentioned implicitly.
There is also the shabby functional design and the button module that is simplified to the point where it cannot be simplified any further.
The overall evaluation is average, but the characteristics of Flashman are still worth mentioning.
Baichuan Feng laughed in silence and said, "Okay, as long as we achieve our goal, that's fine."
If you want to continue to be that rebellious person, then keep doing it.
"All in all, it's not a bad thing. At least it will increase our popularity and save us some advertising money."
This is indeed the case. After all, in the eyes of most people, Stereophonics Magazine is still very prestigious, and being on its cover is itself a great publicity.
This is equivalent to giving Flashman a layer of professional audio certification, which is a good thing~
"By the way, President, there is one more thing." Hasegawa wanted to say something, but his eyes looked a little strange.
"Please feel free to do as you please, Hasegawa-san."
"Well, we received a lot of calls from retail stores today, asking if we are willing to sell Flashman's headphones separately."
Baichuan Feng was stunned. This...
