“Ahh—”
Seeing Yan Sheng's call, Shen Miaomiao frowned slightly.
I looked at the time, it's only eight o'clock.
Yan Sheng knew that the golden wind worked from nine to five and could not be shaken by thunder.
So normally, you won't harass her outside of work hours unless it's something important.
Important things...
Shen Miaomiao raised her eyebrows slightly.
oh--
Yesterday was the day when TTF released its promotional video. If I remember correctly, the opponent was Zhen Ting, Yiyou’s former partner.
Thinking of this, Shen Miaomiao felt like laughing.
She knew that Titanfall was a work that focused on a single-player story.
Coincidentally, Zhenting is also a studio that focuses on stand-alone storylines, and is a veteran there.
It's really like when it rains it pours.
The cost is not advantageous in the first place.
We were also matched with senior professionals with relevant professional backgrounds.
There is no escape from being hit, the only question is how badly it will be hit.
And now , Yan Sheng called.
I guess...even if he wasn't completely recognized, he was probably beaten beyond recognition.
Thinking of this, Shen Miaomiao patted her face lightly, cleared her throat and answered the phone:
"Hello, Mr. Yan."
"Hey, hey, hey, good morning, Mr. Shen,"
On the other end of the phone, Yan Sheng's tone seemed a little cautious:
"Um... I'm sorry to bother you, Mr. Shen. I know you don't start work until nine o'clock, so it's not time to work yet."
"The main thing is that this matter is a little urgent."
"It's okay," Shen Miaomiao chuckled and indicated that it was okay: "Boss Yan, you go ahead."
"Oh, that's it,"
Yan Sheng paused for a moment, then spoke:
"The main reason I'm calling you is to discuss with us... the adjustment of the publicity and promotion share of Titanfall."
Let’s get to the point!
Shen Miaomiao cheered in her heart.
She had discussed the issue of publicity and promotion shares with Yan Sheng before.
As escort masterpieces, Fury of Fire, Kol, and Golden Wind, in addition to promoting their own games, the three companies can also enjoy free promotion from Yiyou.
Before the first round of promotional videos began, Titanfall accounted for 20% of the publicity.
After all, Yiyu’s main strategy this time is two for one, and racing and sports are their main goals.
Therefore, compared to Fury and Kol, Golden Wind’s publicity and promotion accounted for a smaller proportion.
This is normal, and Shen Miaomiao also agreed.
And today!
Yan Sheng called and started by saying that he wanted to adjust the publicity and promotion shares.
Shen Miaomiao doesn't even need to think about it!
Don't ask——
It must have been yesterday’s disastrous defeat that made Yan Sheng think that there was no need to waste publicity and promotion resources on them anymore and that he should reduce their publicity and promotion share!
Wuhu takes off!
Shen Miaomiao wished that Yiyou would cut off all their promotions.
"Yes, Mr. Yan, how much do you think it should be reduced?"
Shen Miaomiao has made sufficient preparations for this.
Unexpectedly, Yan Sheng was stunned on the other end of the phone:
"Uh...ah? How much?"
"Ah, yes."
Hearing Yan Sheng's tone, Shen Miaomiao became even more confused:
"Aren't we going to reduce our publicity and promotion share?"
hiss--!!!
Suddenly!
Yan Sheng on the other end of the phone took a deep breath, then quickly apologized with a smile:
"Ahahahaha, Mr. Shen, you really know how to joke."
"I know, uh, the previous 20% share of publicity and distribution was unfair to Golden Wind,"
"I have not considered this aspect well. I am relying on you to consider the overall situation and agree to our unreasonable request."
"I also know that you must be feeling uncomfortable,"
"So, you see, I came to discuss with you to see how much our publicity and promotion share should be increased..."
good!
The reason Yan Sheng called today was to discuss with Shen Miaomiao how much he should increase the publicity and promotion share of Titanfall!
After all, Titanfall’s performance yesterday was obvious to all!
The promotional video was released, and the situation that was already doomed to fail was reversed in four hours!
With such a father-like performance, shouldn't you hurry up and increase the publicity and promotion share for others?
Unless he doesn't want to cooperate with Golden Wind anymore!
So!
Early in the morning, Yan Sheng called and wanted to discuss it with Mr. Shen first before notifying the other two manufacturers.
But unexpectedly, as soon as I opened my mouth, Mr. Shen responded to me in a sarcastic tone!
Yan Sheng was very panicked.
He felt that this was Mr. Shen expressing his dissatisfaction with his previous share.
But think about it.
Golden Wind is taking a huge risk by cooperating with them this time.
In order to make a good game, Golden Wind did not even have any additional funds for promotion and marketing.
However, in order to cooperate with the strategic deployment, he only allocated 20% of the publicity and promotion share to Golden Wind.
Mr. Shen is kind, but Mr. Yan Sheng is unjust.
It's normal to feel resentful.
Yan Sheng stood firm after being beaten, immediately admitted his mistake, lowered his posture, and wanted to be forgiven and make compensation.
However!
Shen Miaomiao, on the other hand, was extremely confused!
ah???
Increase…publicity and marketing share?
Why the hell? Yan Sheng, you unlucky thing, please don't mess with me!
Why the hell did my publicity and promotion share suddenly increase?
Are you thinking that my TTF is dying and you want to save it?
Don’t?
Just let me go with peace of mind!
"Well……"
Shen Miaomiao pondered for a long time before slowly speaking:
"No, Mr. Yan, I think there may be some misunderstanding between us. I am not uncomfortable."
"I just don't quite understand why this promotion share increase is... why?"
Hearing this!
Yan Sheng paused!
Then, he breathed a sigh of relief!
Hi——it was a false alarm!!!
It turns out that Mr. Shen is still confused!
“Hi hi hi——”
Yan Sheng laughed out loud:
"Boss Shen is really as steady as a rock! I admire you! I admire you!"
Shen Miaomiao:?
Why do I have a bad feeling?
"What does Mr. Yan mean...?"
Yan Sheng laughed:
"It's exploded! It's exploded! The discussion of Titanfall has exploded!!!"
Shen Miaomiao, who had just sat up from the bed, lay down again.
By the way, pull the quilt up to cover your head.
After a brief pause, he kicked the quilt away!
Damn it!
Dreams are the opposite!
Shen Miaomiao felt a little suffocated.
"So... we narrowly defeated Zhen Ting yesterday???"
"Narrow victory?"
Yan Sheng shook his head repeatedly:
"It wasn't just a narrow victory! It was a complete and utter crushing victory!"
"Moreover, not only did they crush Zhen Ting, they even turned the tide and reversed our decline in the second round."
"Now, the overall popularity of Yiyoux2 has surpassed that of Polar Bear III!"
Shen Miaomiao: ...
Wow, that’s amazing.
I@#￥%@#￥……!!!
A moment of madness!
Shen Miaomiao took a deep breath!
"So, what Mr. Yan wants to say is, to what extent should we increase our publicity and promotion share?"
"this……"
Yan Sheng hesitated for a moment:
"Our current proposal is to double the amount of publicity and promotion, and increase the publicity and promotion share of Titanfall to 40%,"
"Of course, it depends on your company's opinion."
"I know, because the investment cost of our game is relatively high, your company does not promote it yourself."
"So, if you need it, the publicity and promotion share can be increased to 60%."
"I believe Nuyan and Kol will not refuse."
Of course, the two companies would not refuse.
After all, Golden Wind's achievements are there, and it deserves preferential treatment.
Besides, with the emergence of Titanfall, Xun Teng will definitely respond and concentrate their firepower to attack.
Therefore, it is reasonable to increase the publicity and promotion share of Titanfall.
"but……"
At this point, Yan Sheng hesitated for a moment and said:
"I personally don't recommend increasing publicity and exposure too much,"
"Because if Titanfall's share of publicity and promotion in the art and game sector far exceeds that of the other two games, it will inevitably send a signal to the market that this is our main product,"
"As far as I know, due to cost constraints, the game process of your game is relatively short, and the overall playing time is only about six hours."
"In terms of game time, it is well below the average for escort masterpieces,"
"If there is too much publicity, it is easy to cause players to have too high expectations,"
"This will not only have a certain impact on us, but more importantly, it will have an adverse impact on the reputation and sales of the game after it is released,"
"To put it bluntly, it's...backlash,"
“It suffered from the backlash of excessive publicity.”
Yan Sheng’s concerns were correct.
And this concern is not unfounded.
In the gaming industry, countless games have failed due to excessive promotion.
There are many games that are actually of pretty good quality, but because of the excessive publicity and promotion, they raise players' expectations infinitely.
Excessively high expectations will inevitably lead to the game’s shortcomings being magnified infinitely after its release.
With repeated pulling and tug of war, a tiny flaw that was once invisible will become a fatal weakness.
The end result was that a good hand of cards was played badly, the game's reputation plummeted, and sales collapsed instantly.
And now, this is the case with Titanfall.
Despite the quality of the trailer, the game's reputation and expectations among players are all high.
But the problem is, it sells for 198 and only has six hours of game content.
There are only two mooncakes in the mooncake gift box.
No matter how delicious your food is, you can’t avoid being criticized by players.
By then, if the actual mooncake is slightly inconsistent with the promotional picture, the ratio of the five-nut filling is inappropriate, the sweetness of the filling is not palatable, or even if your mooncake tastes no different from the bulk mooncakes in the supermarket...all of these will become the fatal blade that completely kills Titanfall!
Because you sell at a high price! There are not enough items!
so!
Players will just nitpick without limit!
unless!
Your game has an explosive plot, extremely exciting combat, and levels that are so creative that they make your scalp tingle!
but!
Yan Sheng had never seen a game that could do this, and it had never appeared in the game market!
Yan Sheng wanted Xiao Shen to do his best.
Although publicity is good, don’t be too greedy.
However!
When Shen Miaomiao heard this, her eyes lit up!
Oh no! ?
There is such a thing?
This really is... learning never ends!
In the past, she simply thought that the more publicity and promotion there was, the better it would be for sales.
That's why she has been unwilling to increase her publicity and promotion efforts, always saying that good wine needs no bush.
But now!
Yan Sheng's words opened the door to a new world for her.
It turns out that when it comes to publicity and promotion, the bigger the better!
It needs to complement the work. As the saying goes, if you want to wear the crown, you must bear its weight, and you should wear pants that fit your butt.
If you don't have the skills, you won't be able to do the job.
Not only will sales not increase, they may even backfire!
OK!
Backlash is good!
Today, I, Shen Miaomiao, want to wear big shorts with my small butt, and wear a golden crown on my thin neck. I am not going to do a job that requires me to have no skills!
What?
You said that I am not afraid of losing money because of the system, but Yan Sheng will be seriously affected?
He deserves it!
If I didn't have this system, the TTF project shouldn't have been established in the first place!
Theoretically speaking, Golden Wind has not reached the development level of an Escort masterpiece!
If the competition for the next-generation somatosensory cabin escort masterpiece is compared to mountain climbing, then the other five contestants are all well-equipped and well-supplied!
Only their Golden Wind didn't even have a protective rope!
That's it!
At the beginning, Yiyou only gave them 20% of the publicity and promotion resources.
Indeed, considering the size of their games and Yiyou’s strategic deployment, 20% of publicity and promotion is reasonable.
But isn’t that a bit inhumane?
I don't ask for anything else, at least you let Golden Wind take 30%, and the remaining 70% can be divided equally among the other two companies, that will give us some psychological comfort, right?
Oh, now you see our promotional video is very popular and you want to increase the publicity, but you are afraid that it will be too strong and cause backlash?
snort!
Shen Miaomiao curled her lips!
I'm sorry, you are afraid of me but I am not!
Old boy, we're both as old as the universe this time, so you better give me some loss!
Think of this!
Shen Miaomiao raised her lips, and a cunning light flashed in her big eyes!
"But I have full confidence in our work!"
"ah?!"
As soon as these words came out!
Yan Sheng's heart skipped a beat!
broken.
It's getting bad!
"Uh... what does Mr. Shen mean...?"
“Ninety percent!”
Shen Miaomiao opened her mouth loudly!
"Nuyan was mediocre, Kol lost, and Yiyoux2's situation took a sharp turn for the worse in the past two days."
"Fortunately, our Director Gu stepped in and turned the tide. With an investment of 170 million, he defeated Zhen Ting's investment of nearly 1 billion."
"Support the collapsing building, save the art from the water and fire."
"Mr. Yan,"
"There is a lot of buzz in the market right now, and all players have great confidence in us,"
"Why do we have no confidence when it comes to our sister company? We think we will be backfired?"
Ta-ta-ta-ta——!!!
Shen Miaomiao was very eloquent, her little mouth was like a machine gun, and it sent Yan Sheng straight to the point of being completely chilled. He was unable to utter a word for a long time after stammering!
Is that so?
Yan Sheng was beaten so hard that he felt a little dizzy and even began to doubt himself.
Why don’t I believe that Golden Wind can make a top-notch game with “explosive plot, explosive effects, explosive gameplay, and explosive design”?
Um……
Because there's no such game!
Yan Sheng slammed the table.
I can't convince myself at all, okay?!
It is true that you, Golden Wind, are powerful, but Mr. Shen, your self-confidence is too strong!
What are you talking about in your sleep, little ancestor!
But!
Yan Sheng didn't dare confront Shen Miaomiao head-on, so he could only grunt for a long time, and finally stammered:
"Uh... this... how about... 60%? This is the limit that the TTF project can withstand through our previous estimation. Any higher would be like drinking poison to quench thirst."
Hey!
What I want is to drink poison to quench my thirst!
Shen Miaomiao curled her lips and acted like a rogue:
"Boss Yan, what is the limit? When has our Golden Wind ever reached a limit?"
"Indeed, this 90% publicity and promotion ratio seems a bit high, but you also know our situation,"
"We are not like Nuyan and Kol. They have big families and big businesses, and they have their own publicity and promotion. The support from the entertainment industry is icing on the cake."
"We are all depending on you,"
"Boss Yan, you don't want us to switch to Xun Teng in the future, right?"
hiss--!!!
Hearing this, Yan Sheng took a breath of cold air!
It is hard to imagine what Golden Wind’s daily corporate culture is like.
However, Shen Miaomiao's threat was like holding Yan Sheng's lifeline.
Now that Zhen Ting has joined Xun Teng, it goes without saying that their future games will definitely be available on Polar Bear III.
If after this wave of escort work, Golden Wind leaves again.
Not only is this a heavy blow to Yiyou in terms of public opinion, but they will also completely lose the FPS market in the future.
After all, right now, the only one in the country who can fight against the three admirals of Xun Teng is Golden Wind.
Thinking of this, Yan Sheng took a deep breath:
"Seventy percent."
Shen Miaomiao shook her head: "Eighty percent."
Yan Sheng gritted his teeth and said, "75%. We will do the highest quality publicity and promotion. Mr. Shen, please be merciful."
"Um--"
Although Shen Miaomiao was still not satisfied, she had no choice but to nod:
"Okay then, 75%. Happy cooperation, Mr. Yan."
Yan Sheng smiled bitterly:
"It's a pleasure to work with you..."
…
Yan Sheng was helpless.
He didn't know whether Shen Miaomiao was happy or not, he only knew that he was not particularly happy.
He had no idea where this little guy got his self-confidence from.
75% of the publicity and promotion share!
You know, this is 75% of Yiyou!
It is a comprehensive game company that occupies half of the Chinese game market and competes with Xun Teng. It is responsible for 75% of the publicity and promotion.
Most people may not know what this concept is.
Let’s put it this way, if Golden Wind were to do its own promotion and marketing and do it with all its might.
Then, 50% of Yiyou’s publicity and promotion scale is equivalent to the full strength of Golden Wind.
That’s why Yan Sheng said that this was an over-promotion and it exceeded the budget by a lot.
But!
That’s all I have to say!
And the results of Titanfall are here!
"well--"
A long sigh!
Yan Sheng shook his head helplessly, then called the two partners’ heads, Nu Yan and Kol.
The two partners had no objections. Just as Shen Miaomiao said, the promotion of Yiyou was just icing on the cake for them.
Not only did the two families have no complaints, they even expressed their gratitude to Yan Sheng, thanking Yiyou for being willing to reserve some shares for them under such circumstances.
Afterwards , Yan Sheng called Mr. Li, who was in charge of marketing operations:
"Hey, Lao Li, I have already negotiated with the three partners,"
"The promotional resources have been adjusted. Golden Wind will take 75% of the total. Starting tomorrow, the promotional resources for the other two games will be tilted towards Titanfall."
"...Yes, you heard it right, 75%."
"I know it will lead to excessive publicity, don't worry, Titanfall is of high quality..."
Bar.
should.
After hanging up the phone, Yan Sheng shrugged ambiguously.
I hope they can really bear it.
Otherwise, he would suffer along with Golden Wind.