Chapter 111: Rookie: Die Twice
Enjoy the swim.
Inside the meeting room.
"How's it going? Are the first day's sales figures out?"
The man sitting at the head table crossed his fingers and placed them on the table.
“It has been counted.”
An employee stood up and looked at the report in his hand: "In the first 24 hours of the game's release, our new game sold a total of 52,170 copies, 4.3% higher than the expected 50,000 copies."
"very good."
The man's tense expression gradually relaxed: "We invested nearly 300 million in this game, and we expected to get our investment back in two months. Now it seems that one month should be enough."
"It's mainly because the publicity and promotion department did a good job that we were able to achieve such results on the first day." Another person followed up.
"Our promotion and marketing is good, but that's also because your production department is of high standard. Otherwise, no matter how good the promotion and marketing is, it won't work if the game doesn't meet the standards."
"That's right. Thanks to everyone's unity and cooperation, we have achieved this feat."
Everyone in the office spoke up one after another and complimented each other.
The originally tense atmosphere became much more lively because of this news, and everyone's face was filled with smiles.
A payback period of one month is not considered fast in the entire stand-alone industry.
But their investment in this game is greater than that of ordinary games, and the payback period is longer.
Sometimes you may not even get your money back.
So this news is undoubtedly a shot in the arm for them.
"By the way, what about the situation in Huanhai? Have you investigated it?"
The man sitting
The others all looked stern upon hearing this and looked at the employee again.
As Changyou's mortal enemy, news about Huanhai is naturally very important.
The reason why they released the product early this time was to catch Huanhai off guard.
After all, this concerns the stock price of their company.
As the first battle for capital entry, it must be fought brilliantly.
This is the only way to let shareholders know Changyou’s strength.
By then, we will be able to obtain more capital injections, so why worry about not having money to occupy the market?
"It's like this. I've already done some research. Although the new game from Huanhai is of high quality, there are too many competing products in the FPS game market recently, and the response doesn't seem to be very good."
The employee replied quickly.
As soon as these words were spoken, everyone present's eyes lit up.
"Okay! I said that the FPS market is too competitive and that continuing to do this will only lead to failure."
"If you stick to the old ways and don't know how to adapt, you will be eliminated by the market."
"Huan Hai was indeed too arrogant this time. Although this is the area they are best at, the people working under them are not very capable."
"Indeed, I heard that many of them got promoted through connections, and there were problems with the internal structure a long time ago."
Their words were full of disdain for Huan Hai.
The former Huanhai might have had the strength to compete with them for the market.
But now…
It's no longer a concern.
At least not much will change until they restructure and make changes.
"That... Director."
At this time, the voice of the reporting employee sounded again.
"In addition to our two games, there is actually another new game worth noting. From yesterday to now, the sales have exceeded 10 million."
Another one?
Everyone was stunned when they heard this.
You should know that there are only two major companies that released , and the others are basically still in development.
Except them.
Is there anyone who can achieve a score of 10 million on the first day?
"Which company's game is this?" the director asked.
"Sekiro: Shadows Die Twice from Honghuang Studio." The employee answered truthfully.
“It’s them?”
Others couldn't help but be surprised.
They all had some knowledge of this studio which had been rising rapidly since last year.
Especially the VR games and movies released at the beginning of this year, even they were jealous.
How could he have such a great reputation with just a small studio?
They actually made a movie that grossed over 100 million yuan in its first week?
certainly.
Being jealous is one thing.
But it does not prevent them from judging the situation.
If Huanhai's downfall was due to internal structure and strategy issues, then Honghuang undoubtedly contributed to igniting this fuse.
Because as far as they know.
Since last year, several games from Honghuang were basically released around the same time as Huanhai, and they were extremely popular.
Invisibly, a lot of players who were supposed to play the Huanhai game were diverted away.
If this isn't a coincidence, it's quite intriguing.
Perhaps it can be a great help for them to defeat Huan Hai.
As for whether they would lose to Honghuang in this competition, they were not worried at all.
Because the publicity and promotion resources they have, as well as the fame accumulated over more than ten years, are not comparable to those of a small studio.
Besides, their games aren't that bad either.
"Bang!"
Suddenly, the door of the conference room was pushed open violently.
A figure holding a report hurried in from outside.
"Director! Something terrible has happened! Our new game's sales have been surpassed by Honghuang!"
…
"Exceeded?"
Inside the Honghuang studio.
Chen Lin looked at Old Song in front of him in surprise.
"Yes, when we counted the 24-hour sales at noon today, there was still a gap of several thousand copies, but after two hours, the sales suddenly exceeded that."
Old Song said with some disbelief.
Just as Changyou’s top management thought.
Whether in terms of publicity and promotion resources or fame, they are currently unable to compare with Changyou's more than ten years of foundation.
Nothing else to say.
Just the carpet-style publicity and promotion by Changyou during this period and the hot search terms have already made most players aware of their game.
In this case, they should be at a disadvantage in the first few weeks after the game is launched .
But the fact is just the opposite.
In just over a day, their sales volume surpassed Changyou, and the gap was widening.
Now it has reached 60,000 copies!
After deducting the platform’s share, the total amount received was almost 10 million!
If this trend continues, it will only take a few days to recoup the investment.
After all, their investment in publicity and promotion is not as exaggerated as Changyou's.
"It seems that my guess was correct. This year's game market has begun to develop faster, and its compatibility is much greater than before."
Chen Lin was only surprised at this result for a moment, then he lowered his head and pondered.
"Indeed, I can feel that the daily sales of the first few games have begun to increase." Lao Song nodded.
"This is a good thing, which means that players are more willing to spend money to buy games to play."
"So what should we do next? Should we step up publicity efforts?"
"Add! Now that you've made money, you don't have to be reluctant to spend it. By the way, you can also promote the previous games."
Because they had just started out and had little money, they tried to save as much as possible on their publicity and promotion.
Now that we have the support of movie box office, we naturally cannot save money in this area, and we still have to promote it.
So very quickly.
A large number of advertisements for "Sekiro" and several other prehistoric games began to appear on the Internet, and even two hot searches were purchased.
#Maigou： Die twice#
#Have you ironed today? #
