Volume 8 Final Chapter Chapter 1213 Just want peace and comfort
Girls' Generation, which has yet to make a name for itself; BEG, which has debuted for more than a year but hasn't made much of a splash; Ahn Jae-wook, who was famous in China a long time ago and can be called the originator of the Korean Wave, but is now a little obscure; Kim Min-jong, who once starred in "Mr. Lovely", a TV series that was introduced to China and aired on many local TV stations, and the role of Lee Kang-do he played was loved by many Chinese people;
Liu Zhen and Jun Ji-hyun who can be won over with just a greeting, and Kim Seo-hyung introduced by Kim Hye-soo, this woman is very cool, can play the guitar and sing. I guess she won’t make any waves at the beginning, but after a while some fujoshi will realize her good points.
After Chen Wenqin dealt with these people, she flew to Tokyo overnight.
On the last day in Seoul, Nan Yi went to Garibongdong and met the monkeys he hadn't seen for a long time.
The meeting place is still Lao Pao BBQ. The remittance business here is still going on, but the scale has shrunk a lot. Many of the illegal immigrants who once lived in the Garibong Cave have obtained formal work visas and can go to banks to make cross-border remittances openly. Many of those who are still illegal are either voluntary or forced to do so.
The Monkey gang never provokes anyone, and they have proved themselves to be difficult to mess with in the past, so no one would come to them to mess with them. Lao Pao BBQ basically maintains a peaceful state on Yanbian Street.
"It's been almost twenty years. Do you want to go back?"
"It's been twenty years. I'm used to being here."
"Well, when was the last time you went back?"
"Before the Spring Festival, after the Lantern Festival, I will come back. After this year, I want Huishu to take the child back. The child will study at home and learn some martial arts from a master. When he is old enough, he will join the army."
"Don't go back to your hometown. Live in a big city and broaden your horizons. Choose between Shanghai and Beijing. Take the college entrance examination and apply for a military academy. This way you can go further in the army. Times have changed. Without a diploma and knowledge, it's hard to get by anywhere."
"Haozhe is such a naughty boy. I'm afraid he'll learn bad things in the big city."
"You can't confine Haozhe to one environment for his whole life. If he is restless at heart, he will explode sooner or later. It's better to explode early while he is young, so it's easier to correct him and turn back.
Before returning home, you can take Haozhe to Kismayo in Somalia and Swat County in Pakistan. There are still sporadic battles in these two places, so it’s not too dangerous. Experiencing the cruelty of war should be helpful for his growth.”
Nan Yi said, handing a piece of paper to Monkey, "Jin Huixiu, we just slept together two days ago. Her mother is old, but she is still very ambitious. She keeps doing business and keeps losing money and getting into debt. I guess she is not a good businessman. There may be vampires around her, who just rely on sucking blood from fools.
The old man is probably doing this because he knows his daughter can make money, so he has a good idea in his heart. He wants to find a professional liar to make a big profit and make her lose hundreds of billions. If he scares her once, he will probably stop. "
Monkey thought for a moment and said, "If you want to perform well in the play, Jin Huixiu must also participate and suffer a little."
Nan Yi chuckled, "She is a professional actress, so she can play bigger. Don't be polite to the old guy. Starve her for a few meals and beat her soles with thorns. It will hurt but won't hurt too much. Let her suffer a little and reflect on herself."
"Should we keep her awake at night and show her a horror movie?"
"Your idea is too bad. The old man is so old that he can be frightened to death easily."
"hehe."
To explain the good things, under the contempt of the pig, Nan Yi declined the monkey's arrangement to eat fresh and fragrant meat, and only asked him to get some roasted pork belly and roasted pork offal, and condemned the monkey's behavior of intervening in the dog meat trade.
Nan Yi is an extreme dog lover at heart. Dogs are not only loyal, but also have good money-making skills. The bad breed breeding department of the Reclamation Group has been involved in the speculation of Tibetan Mastiffs for a long time, and also has a lot of "pure blood". Now it is at the peak period of five mastiffs sinking aircraft carriers. The profit of a Tibetan Mastiff ranges from hundreds of thousands to millions, making an outstanding profit contribution to the Reclamation Group.
He planned to wait until the boom in Tibetan mastiffs passed, and then pay out of his own pocket a huge sum of 999 yuan to establish the International United Tibetan Mastiff Blood Fundraising Co., Ltd., to provide shelter and rescue for Tibetan mastiffs that were abandoned due to the rapid depreciation of their value.
Although the money is a little less, it doesn't matter. You can invite dog lovers to donate. When you raise 1 million, you can put 950,000 into your pocket as management fee and profit, use 49,000 to shoot advertisements to promote good deeds, take out 900 yuan for employees' dinner, and of the remaining 100 yuan, 95 yuan will be used for taxis, and the last 5 yuan will be used to buy dog food. You must buy branded high-end dog food. Don't just try to save money, make sure the dogs are happy eating.
After running for three to five years and going public on NASDAQ, within six to seven years, you can call Bill Gates "Little Gates" and pat him on the shoulder to encourage him, "Little Gates, you can't do it. You have to work harder. Come to my house and eat some pancakes with green onions. Eat as much as you can. One day, you can also think of a good business like mine."
…
After returning to the capital, Nan Yi hurried to prepare lessons and teach.
After class, he called the other two shareholders and held a shareholders' meeting in Daguoniu's office while eating lunch boxes. They mainly discussed two things: the first was to find someone to build a B2C website by going to Witkey.com. While ensuring the quality, the less money the better. In the first phase, they would build 30 websites with a maximum budget of 2,000 yuan.
The second thing he did was to keep one piece of each style of clothing he brought back from Seoul as a sample, and take the rest to clothing stores outside to promote them. He would first build up small offline wholesale channels, and then build differentiated online channels later.
After the meeting, Nan Yi appeared in Hangzhou in a flash.
I found a place that could print business cards and urgently printed a box of business cards for the business manager of Daguoniu Trading Company. Then I dressed up, put on a pair of plain glasses, and went to Qiaosi, an area where small garment factories were concentrated.
Although the reputation of trading companies has been a bit bad in the past two years, and factory owners are no longer as enthusiastic about the "managers" of trading companies as before, they will still warmly receive customers who come to inquire about prices, and will provide them with plenty of tea and cigarettes. Whether you can get a good meal depends on your personal ability.
Nan Yi was a man of relatively good abilities, and people would invite him to eat wherever he went, but he preferred to eat by himself. He spent a day and a half visiting all the garment factories in Qiaosi, and he had a basic understanding of what kind of clothes each factory specialized in and the standards for processing fees.
However, the processing fee agreed upon is not reliable. The actual cost can only be obtained with more accurate data when placing an order and negotiating a deposit.
After visiting Qiaosi, Nan Yi went to Binjiang and Xishi County, and then flew to Yangcheng, selectively visiting Kangle, Lujiang, Jingtai, Xiamao and other places where small garment factories are concentrated.
In two weeks, he brought back a lot of business cards, took a lot of sample photos, and brought back a lot of fabric samples. After all the hard work, Nan Yi was tired and handed over the job of running the clothing wholesale market to Du Wenhua. Early in the morning on Saturday of the third week, Du Wenhua took over the baton from Nan Yi and flew to Hangzhou to investigate the Sijiqing market.
After class, Nan Yi called Luo Tong out for a meal and gave him two tips:
First, establish connections with several major e-commerce platforms, set up a micro photography base, and develop product photography business.
Second, contact model agencies in Eastern Europe, establish cooperative relationships, and take as much domestic model agency business as possible. Models in Eastern Europe are not that expensive. Even if they take a cut, it is only two or three times the price of unknown domestic models. Using white models makes the product look international, and many businesses will think it is worth spending a little more money, not to mention the "unexpected gains".
Nan Yi solemnly warned Luo Tong to only engage in legitimate model agency business and not to get involved in other messy things. He also asked Luo Tong to move faster and not eat shit that is too hot to catch up.
Well, I have a selfish motive for this. Daguoniu needs to take product photos right away, but I can't find a professional service provider with reasonable fees. The ones I can find either have professional standards but charge high fees, and dare not give up and talk about the art of photography when they can't do it, or dare to come out to make a living just by simply fiddling with SLRs.
Luo Tong accepted all of Nan Yi's suggestions, and after the meal he happily returned to his own company to study the plan.
The next day, Nan Yi entertained Guo Shuaichao, who drove over from Putian, at the old house.
Guo Shuaichao is the son of Guo Fuxi. Back then, Luban Wood Industry invested in Guo Fuxi to set up a logging company in Russia. Guo Fuxi developed very well. Within a few years, he joined forces with his younger brother and several fellow villagers to monopolize the import business of Russian timber. Later, the business expanded to Southeast Asia.
Seven out of ten of Luban Wood Industry's low-end timber business in China is conducted through Guo Fuxi. He can be considered as half a member of the Nan family and the agent of Luban Wood Industry in China.
Guo Shuaichao, as the second generation of the Guo family, did not participate in the family's timber business, but started his own business and established a shoe factory. He had been doing OEM for major international sports brands before, and now has the idea of establishing his own brand.
Normally, Nan Yi's business is just a small one, so there's no need for the big boss to come here in person. Even if he sends a salesperson to discuss it, it can be considered a compliment. However, Nan Yi's identity is special, so Guo Shuaichao can only come here by himself. Moreover, Nan Yi also said that the business to be discussed this time will not be too small.
Nan Yi made a bowl of Mazu noodles to welcome Guo Shuaichao, and then took him to Da Guoniu’s office. He called Xue Xiaomin along and gave Guo Shuaichao a detailed introduction to the cross-border e-commerce business.
"Shuai Chao, this is it. I hope that the cooperation between us is not just a supply and demand relationship. It is not simply that you supply goods to Daguoniu and Daguoniu sells them to make a profit. Instead, we work back to back. You are responsible for the research and development and production of styles, and Daguoniu is responsible for external sales. Both parties share costs and risks, and share profits.
In addition to the overseas sales I just mentioned, Daguoniu will also establish a platform to carry out dropshipping business for small online shop owners. The basic model is that the small online shop owners deposit a sum of money on our platform, one hundred or two hundred.
When a customer places an order in his online store, he can place the order on our platform, leave the customer's delivery address, and we will send the shoes directly to the customer.
This model is very friendly to small online shop owners and can reduce their initial cost pressure. However, when our platform business develops to a certain stage, it will not be so friendly to them. There are too many people selling the same products, and most of them will become cannon fodder.
At this stage, we have to give up most of the online shop owners with average sales and support those with larger sales, so that they can enter the differentiated and homogeneous competition. "
"Private label?" Guo Shuaichao said.
“Yes, OEM, upgrade your OEM model, change from supplier to partner, what you can earn is not only OEM fee, but also part of the brand premium.
You can build your own brand based on the advantages of a number of OEMs, but I suggest you not to go with the traditional store model. Rising housing prices are an inevitable trend, and the operating costs of stores will be higher year by year. Sooner or later, it will be too high for you to bear.
You have been in contact with several international brands. You should understand that their brand premium is beyond your reach. Nike, which is relatively young, is already 35 years old. To catch up with the influence accumulated over time, how many times more do you need to pay? What is the success rate? Can you afford the price? "
Guo Shuaichao was silent for a while, then said, "Uncle Nan, do you want me to go through the online channel?"
“Let’s put it this way: whether in ancient times or modern times, online or offline, all buying and selling methods and even the way the country operates have not deviated from the idea of collecting rent from landlords.
If you do business in my country, you have to pay taxes to me. If you do business in my shop, you have to pay me rent. If you do business on my platform, you have to give me a commission.
No matter whether it was called agricultural economy, industrial economy, service economy in the past, or the newer terms such as experience economy, quality economy, or social economy today, although the form has changed in many ways, the core idea has not changed, and it is always the landlord collecting rent from the tenant.
Internet marketing and online sales are still relatively new concepts in China, and tax policies have not yet caught up. For one thing, you can save a lot of tax costs by selling through online channels.
Secondly, the online shopping platform is still in its wild age. Everyone can see its potential and wants to take a bite of a piece of the cake, preferably by driving everyone else away and enjoying it all by themselves.
Online shopping platforms are still in the money-burning stage, and are far from being in the reshuffle stage. If you participate now and find one of the platforms for in-depth cooperation, you can get the best resources at the lowest cost. "
Nan Yi spread his hands and said, "I don't think I need to say much about how to discuss the details of the cooperation. You have been doing business for so many years, but if you don't know the negotiation skills, you won't be able to do business until this day."
Guo Shuaichao nodded and said, “But…Uncle Nan, I can see that e-commerce has great development potential and may even impact physical stores in the future, but I also firmly believe that the role of physical stores is irreplaceable.
Physical stores provide consumers with a full range of physical experience, instant pickup, on-site shopping guides and consultations, after-sales returns and exchanges, and other services through vision, smell, touch, hearing, and taste, while also satisfying consumers' emotional needs.
On the contrary, e-commerce platforms can only display pictures. Consumers cannot see or touch the real objects. I guess the factors that arouse their desire to buy include scarcity, as some products cannot be found in physical stores; and convenience, as a certain product may not be available near the consumer, and he needs to travel far to buy it.
If a certain product is available on both the e-commerce platform and nearby physical stores, the only factor that will arouse consumers' desire to buy is the price, and the price online is much cheaper than the physical store.
Consumers value cost-effectiveness. In order to increase sales, online merchants can only gradually lower the premium space of goods. In the long run, the profits of sales through online channels cannot be guaranteed. "
Nan Yi was a little surprised by Guo Shuaichao's understanding of e-commerce. He organized his words and said, "Your idea is correct. The profit margin of a new model is only considerable in the medium term. When it reaches maturity, most of the profits will be sucked away by the landlords.
But what do you mean by 'long term'? Five years, ten years, or fifteen years?
Let's assume that it takes ten years. In ten years, how high will the rent of shops rise? What stage will the e-commerce platform grow to? By that time, will people's consumption patterns change drastically and will everyone be accustomed to online shopping?
It takes 21 days for the brain to build a new neural pathway, which means it only takes 21 days to develop . How would you position your shoe brand?
If it is low-end, there is no point in building a brand, you just need to win by price. If it is luxury goods..."
Nan Yi waved his hand, "Let's not talk about it. You don't have the ability to give your brand the added value of luxury goods. No one will pay for your brand premium. The only ones that best meet your needs are mid-range positioning, such as Li Ning, Anta, Xtep, Hongxing Erke, etc. You can only compete with them. What are you going to use to compete with them in the same way?
What are your advantages?
Are you younger than their bosses and can outlast them? Or can you jump on the pommel horse, win 15 gold medals in a row, and be named the gymnastics king? "
Xue Xiaomin chuckled when he heard this.
Nan Yi glared at her fiercely and warned her to shut up.
"The birth of a famous brand requires years of accumulation. If it moves too fast, it will lack a sense of depth, and lack the companionship and feelings that integrate into the lives of consumers. We Chinese can do without anything except comfort. It doesn't matter if we are rich or poor, as long as we have comfort, everything is acceptable.
Our country is changing every day, with each passing day, what is here today, is gone tomorrow. The way of life is changing, the way of making a living is also changing.
Over the past decade or so, people have been extremely disgusted with a lifestyle that looks old at a glance. They want to get out of the circle that confines them and change their lifestyle. Indeed, many people's lifestyles are moving in a better direction, such as your father and your uncle.
But there are even more people who live a more miserable life. Not to mention seeing old age, they don’t even dare to think about what it will be like when they are old.
The advancement of science and technology and the liberalization of the economy have led to better living conditions. At the same time, some people run faster and live better than average, while some people run slower and their living standards are below average. The pressure of life is increasing, and they cannot find their own comfort.
Think about it, how many people in your brand's customer base have the feeling of comfort? If they are not comfortable in life, how can you expect them to have any loyalty to a brand?
They only choose products and brands based on pragmatism, and often buy products of the same brand. They can only say that this brand meets their needs for practicality, is of good quality and low price, is face-saving, and so on.
When a new brand has the same practical needs they need, or is cheaper, or has other advantages that are slightly superior, an old brand will collapse.
Do you plan to establish a new brand like this and develop it according to the traditional physical store expansion model, pay a high price to squeeze out an old brand, and then wait for yourself to become an old brand and be squeezed out by the new brand, or try a new path?
Of course, before you build a brand, you must realize that it is very difficult to build a long-term and influential brand in China. Think carefully about the purpose of building your brand. If you just want to make quick money, you can focus on capital operation. "
Nan Yi's words gave Guo Shuai a big shock, and he needed to think about it carefully.
"Uncle Nan, I brought a lot of samples in my car. I'll move them here first, and then I want to find a quiet place for a while. Can we talk tomorrow?"
"Of course, I'll move with you."
…
Guo Shuaichao was not convinced by Nan Yi's words. When they met again the next day, they only discussed the cooperation between the two parties. He was interested in the cross-border e-commerce and drop shipping proposed by Nan Yi.
After communication, the two parties reached a cooperation intention and formulated cooperation details. Guo Shuaichao was responsible for production and delivery, and Daguoniu was responsible for sales. The products proposed by Guo Shuaichao were priced with a small profit. On this basis, the sales profit was divided into 40% and 60%, and the two parties settled accounts at the end of each month.
The contract will not be signed yet. Instead, the trial will be run for three months. If the sales growth meets the psychological expectations of both parties, we will meet again for negotiation and sign a formal cooperation agreement.
In the following two days, the programmer found through the Witkey platform delivered the B2C website. Just as Nan Yi expected, the main body was open source code downloaded from the Internet, and the details... What a fucking jerk. He just deleted the copyright comments and some text in the code, and didn't rewrite several encrypted key files. It's really fucking easy to make money.
The money was too little, only six hundred yuan, and Nan Yi was too lazy to spend energy looking for the account. He looked through several source code sites and found a paid source code that met his needs. He bought it for one hundred yuan, and then went to a professor in the computer department to borrow a researcher to do secondary development.
Before working, Nan Yi first took the research monk to make a meal of shrimps, and bought him a whole box of instant noodles and Xiongqi. There was no doubt that they had to work hard for him, and they were also waiting for the website to be launched as soon as possible so that they could start making money as soon as possible.
In addition to focusing on website development, Nan Yi also hired a young girl named Xiao Zhou as an assistant, whose main responsibilities are photo editing and product uploading, and she also has to do front desk work.
Although she was responsible for quite a lot of things, Nan Yi did not treat her unfairly. He did not follow the trend and gave her a three-month probation period. He only gave her one month, and there was no discount on her probationary salary. It was 1,000 yuan less than the official average salary in Beijing, at 2,800 yuan a month. With this salary, the girl was extremely happy.
They should be happy indeed. According to the market situation in Beijing this year, no matter whether they graduated from 985 or 211, they only make three to three thousand or three thousand two hundred per month. Nan Yi, a professor who teaches at a double first-class university, only makes a few dollars a month.
