Volume 8 Final Chapter Chapter 1203: Sister Pig, Internet Celebrity Hype Feast
On September 10, Nan Yi published an article in a print media for the first time wearing the hat of an economist. It was not an original article, but a commentary and popular science.
Not long ago, Korean-American Internet expert An Yingsan published an article entitled "Mag Coin: A Peer-to-Peer Electronic Cash System". In order to express his admiration for this expert, Nan Yi commented on the model of Mag Coin and translated the "Blockchain" concept proposed by An Yingsan into Xiaocun Chain.
Just like eliminating the word "Internet cafe", Nan Yi plans to eliminate "blockchain" as well, and be the first to propose "small village chain" to create an impact and establish an established fact.
In the article, Nan Yi gave a bright outlook on the application prospects of Xiaocun Chain and mentioned some ideas about mobile Internet.
"An Yingsan."
"I am here."
"Give me a thousand dollars."
"Balance is insufficient and needs to be replenished."
"How many do you have?"
"Seven hundred."
"Spit it all out."
Nan Yi sorted out the money spit out by the robot, which had just been renamed An Yingsan two days ago, and asked Miao Xiaolan to take out 50,000 yuan from the safe and put it into the robot's stomach.
I went out and came to Master Pictures to attend a photo selection meeting.
Nan Yi and Zhao Qing'er connected seamlessly. As soon as he left Yipian Store, Zhao Qing'er followed the film crew over. She was the image ambassador of Yipian Store and not only did she not charge any fees, she also donated 19,871.6 yuan that she had saved with great difficulty to the village.
When she returned to Beijing, the remaining money was not enough to buy a train ticket to the capital, so she could only buy a mid-distance ticket. In order to get back to the capital, she would perform on the road to raise money for the journey, and coincidentally, she was recorded and uploaded to the video website, but it was not very popular. After a long time, when Zhao Qing'er became famous, careful fans found this video, and an unknown and dusty past was exposed to the public.
If you want to hype something, you have to plan ahead. If you don't rush for quick success and make a few press releases at the last minute, it will be too easy to be exposed. You have to do the whole show.
In the conference room, photos of Zhao Qing'er were projected one by one. Some were holding angelica, some were holding codonopsis, lilies, potatoes, piglets, and some were holding various foods and chickens, working in the fields...
Nan Yi and Xie Yongchuan were picking photos together, choosing the most suitable one from hundreds of photos. They would immediately come up with a hype plan for "×× sister". How to fill in "××" had not been decided yet, and it depended on the results of the photo selection.
After some selection, there were finally three photos left. One was of her holding lilies, one was of her holding a piglet, and the last one was of her working in the field, hunched over, with an inadvertent movement of her hair being captured.
"Yongchuan, which one do you think is better?"
“This photo of working in the fields has a simple and rustic feel.”
"Don't you think it lacks some topic potential? On the contrary, I think the photo of her holding the piglets is better. She looks a little cute and silly. The mainstream audience that Qing'er has to face is the post-90s generation who are about to grow up. Compared with the post-80s generation, the post-90s generation is more contemptuous of authority and prefers equal dialogue in the round-table style.
If an idol looks a little stupid and has obvious but harmless flaws, it will be easier for them to view him or her as an equal or even looking down on him or her, which may make it easier for them to attract fans.”
Xie Yongchuan thought for a moment and said, "If there are shortcomings, people will attack, and there will be arguments between the pros and cons, which can indeed increase the topic's popularity."
"So, sister Piggy?"
"Would Piggy Sister be any better?"
"Haha." Nan Yi chuckled, "Sister Zhuzhu is indeed better. I didn't think about it enough. Then take action. Find well-known moderators to post on Tianya, Mop, and Doudou Space. You must supervise and make sure the money is paid in place. Don't let anyone hold a grudge for not getting the money and post a bunch of negative information. That would not be beautiful."
Xie Yongchuan hesitated for a while and said, "Do you want the heat to continue?"
"Yes, for at least a year and a half, you don't have to worry about money, and there will be no budget limit for ten million years."
"good."
"By the way, before we start the operation, let Pei Lan inquire about it first, so as not to conflict with other people's hype in terms of time. Money should be spent wisely, and every penny should have its effect."
On that day, Nan Yi and Zhao Qing'er had a meal together. During the meal, they agreed that they would not appear together in public for a long time in the future. The "illicit love between master and disciple" was too hot a topic, and seeing that their fame was about to grow, Nan Yi did not want to be involved in the scandal.
As of 2007, the energy of Internet hype had not yet fully exploded. Before that, there were a few people who became Internet celebrities, but without the continued popularity behind the scenes, their success was merely a flash in the pan.
In fact, according to the current Internet environment, it is relatively simple to launch an Internet celebrity. Netizens are still relatively naive and regard the Internet as a virtual world separated from society and themselves. At this time, the Internet has not been completely integrated into life and is not deeply linked with money.
On the Internet, texts, pictures, videos, and even everything, still reveal a bit of sincerity, some things that come from the heart, and some hot spots that become popular inexplicably. It has not yet developed to the point where there are promoters behind every hot spot that breaks out, and money plays a huge role in it.
Nan Yi was very concerned about Sister Pig's plan. In order to execute it better, Nan Yi also found the hype tutorial of Blowing No. and the viral publicity plan that Yi Film was going to carry out and studied them carefully.
Not long ago, Yi Movie took on a DVD distribution business. A small director found a few unknown actors and used DV to shoot a nonsensical horror movie. From a technical point of view, it was very rubbish, and from a plot point of view, it was still rubbish. However, such a rubbish that was originally intended to be used to fill the film library turned out to be quite popular in the market, and many customers came to Yi Movie stores to rent this DVD.
This caught the attention of Yi Film's top management, who opened the management backend to check the rental records. According to the results of big data, there were connections between many rental members, and most of the members who rented later were recommended by the members who rented earlier.
Therefore, the publicity department of Yi Film conducted a comprehensive analysis of the film and finally concluded that this film was promising. After contacting the creators, communicating and negotiating, changing the name, and formulating a publicity plan, Yi Film came up with a project to bring "Paranormal Activity" to the big screen and promote it using a viral publicity model.
After Nan Yi learned about this project, he found the film and watched it, but he couldn't finish watching it for less than five minutes and spat out the words "garbage" and "Paranormal Activity". In his opinion, the viral publicity plan made by Yi Film is much more beautiful than the film itself.
If the creator was not a Jew in Israel, if there were not Jewish film industry tycoons who were also Jewish looking after this newbie, if the difference in interests was not far greater than the gains and losses of personal relationships, it would have been more feasible to kick the newbie out and start making a new film to implement this plan.
In any case, some techniques in the plan can be transplanted separately. It took Nan Yi two days to summarize some desirable contents from the tutorials and plans and sent them to Pei Lan, hoping that she could implement the Pig Sister Plan better.
Two days later, a post discussing "Which city has more beautiful women" appeared on Mop.com. Stacks of money were combined to form the four words "inexplicable". The post received a high number of hits and replies.
Just as netizens were replying enthusiastically, a well-known ID "Tianya Da Dangjia" replied, "The city where this girl is is the city with the most beautiful women," and posted a photo of Zhao Qing'er holding a piglet. Netizens were stunned after seeing the photo, and the photo was reposted in various places in a short time, not only on forums, but many netizens also posted the photo on Doudou Space.
The next day, the operator of Maopu responded quickly with his keen community intuition. He posted a post under his pseudonym "The Straightest Man" titled "I'm Giving Away All My Property To Marry This Girl". The post included a photo of Zhao Qing'er and called her "a pure and innocent girl who looks like Xiao Ruanmei."
With the official approval, the post will naturally be pinned to the top, and will naturally be in bold red font in the most golden recommendation position. As a result, it will naturally become even more popular, with clicks skyrocketing and replies pouring in. Within two days, the name of Pig Sister was mentioned by "enthusiastic netizens", and then it became a hit on the entire Internet.
Nan Yi, the master, was not idle. He went shirtless and bought some mass messaging software, asked Yizai to decompile and optimize the functions, and then mobilized thousands of zombie machines to post to various large, medium and small, local and industry forums. As long as there were people visiting the forum, there would be posts from Zhao Qing'er.
As the popularity increased, Pei Lan started to control the posts. He deleted or criticized the posts and replies from netizens who questioned whether there were promoters behind the hype of Pig Sister, depending on the popularity. If you have any doubts, just keep them to yourself and chant "Everyone else is drunk but I am sober". Who the hell told you to jump out and pretend to be sober?
The fuse has been lit and the first step has been basically completed. Next, you can slowly reveal more photos and control the rhythm to keep the heat going. When there are signs of a drop in the heat, Lao Zhang should send out an invitation.
Nan Yi saw that the money was not wasted, so he put the matter aside for the time being and shifted his attention to the Lihuamao live broadcast and a store.
Yan Zhenhua was called to the old villa to discuss the matter, and Ji Mengmeng was asked to step forward as the major shareholder of Toucai.com, holding 95% on behalf of the couple. Yan Zhenhua held 5%, of which Yan Zhenhua's 5% was a wedding gift given to the couple in advance. For the other 95%, the couple was eligible to purchase 15% of the shares at a total valuation of 7 million, spending 1.05 million, and the rest would be held on behalf of Nanyi and Yipian Group.
Family members know their own business. So Yan Zhenhua naturally agreed to such a good thing. He went back to discuss it with Ji Mengmeng, and then took the 5.95 million yuan given by Nan Yi and ran to register a company.
When registering the domain name for "偷菜", I found out that ".com" had been registered by someone two years ago. After checking the WHOIS information, I learned that it was registered by a small virtual space provider in Guangzhou. I followed the clues and found the real registrant. After some bargaining, I bought the domain name for 20,000 yuan while cursing.
Of course Nan Yi had to scold him. He didn't know the value of a domain name too well. If he hadn't wanted to leave some for others, he would have bought back all the valuable domain names and made a small profit of 100 or 200 million easily. He didn't expect that because of his one thought of kindness, he not only lost 100 million, but also got cheated of a large sum of money. Damn it, he really wanted to fan this bastard to death with butterfly wings.
Just because of the extra-budgetary expenses of 20,000 yuan, Nan Yi's greed became unbearable. He decided to streamline the company structure of Toucai.com as much as possible. The technical team only needs operation and maintenance personnel, and all development will be outsourced. The number of people in the operation team should be reduced as much as possible. One person must do the work of at least three people, and don't complain about being tired. In two years at most, everyone will have a house, a car, and savings. The immediate net worth will not be less than 3 million. How much the future net worth will be depends on each individual.
Nan Yi’s current plan is to operate Toucai.com for a maximum of two years. As long as it encounters a buyer who offers a price of 1 billion, it will sell it immediately without blinking an eye.
Of course, a few people will be invited to make up the story. Doudou and Lihuamao will definitely be very interested in Toucai.com. Foreign Internet giants are likely to get involved as well. By then, bidding will surely take place. There is a certain probability that a sky-high price of 1.5 billion will be offered to maintain national pride and win the favor of the masses.
By then, Nan Yi will only keep 1.1 billion, and the remaining 400 million will be divided among everyone, 300 million to those who carry the sedan chair, and 100 million to the employees, so that everyone can have a feast.
Dreams are beautiful, but reality cannot be cruel. Nan Yi ran to the tabby cat to check the development progress.
The live broadcast platform is already in internal testing, and the web game has also entered the final stage of development. It won't be long before the technical team will be free. Nan Yi has a plan in mind and secretly makes up his mind to let the team here be responsible for the development of Toucai.com. Some of the technical personnel will have the opportunity to share the 100 million yuan in profits.
…
On the 15th, after class, Nan Yi went to Xiangkeng first. After staying there for two days, he flew to Fengtian.
First, I reminisced about the past with Xu Lu and his wife, and then I had a private chat with Xu Lu.
In the past twelve years, Xianlu Capital has had Nan Yi behind the scenes to give advice and control the general direction, and with Wu Renpin's face to protect it, its development has been smooth, and Xu Lu has also become a well-known capital tycoon in Northeast China.
Since Nan Yi personally invested in Neusoft and obtained 28.5% of the shares based on orders, Neusoft's business has grown by leaps and bounds. After its listing in 1996, its market value has continued to rise. As of September 17, Neusoft's market value has exceeded 16 billion. Xianlu Capital has diluted and cashed out all the way and still holds 15.5% of the shares today, with a stock value of 2.48 billion.
With the investment in Northeast Software alone, Xianlu Capital has pocketed 370 million yuan in cash.
Xu Lu is not one to just sit there and do nothing. She has been leveraging resources along the way. Starting with 2.5 million and 1 cent, she has invested in various mineral-related companies such as magnesite, dolomite, fluorite, granite, etc. She has also invested in breeding, planting, automobile sales centers, heavy industry and other industries.
Along the way, Xu Lu has tasted all kinds of ups and downs, and also faced some difficult situations. She has encountered plunder, as well as toads wanting to eat swan flesh, and people who wanted to have both wealth and beauty. Fortunately, she was able to escape danger in every way. Today, the various equity interests held by Xianlu Capital are worth about 7.6 billion yuan, and 1.2 billion yuan has been pocketed.
The content of the conversation between Nan Yi and Xu Lu was actually very simple. It was about the issue of shares. In the past few years, based on Xu Lu's performance, Nan Yi would increase Xu Lu's shares by varying amounts every year. Over time, Xu Lu's shares increased from the initial 25% to the current 30%.
In addition, Nan Yi also proposed a share redemption plan to Xu Lu. Unlike in the past, Nan Yi treated this godsister more favorably. Not only did he discount the price of the redemption plan, he also gave her another option - to reduce his holdings in all the companies he owned until they were all gone.
The one-on-one chat didn't last long, and Nan Yi left Xu Lu's house and went to his own residence, Chenlu Pavilion.
When he went up to the second floor, he saw a woman sitting in front of the window sill where he used to like to sit, holding a thick book in her hands. The woman noticed Nan Yi's appearance, looked up, smiled at him faintly, then stood up and walked forward to give Nan Yi a hug.
The woman was the poor person who was saved by Nan Yi that year. Wu Yunqi was her name. Her surname was Wu, and her full name was Wu Wu Yunqi.
Wu Wuyunqi was seriously injured that year. Although she recovered in the hospital, she lost the functions of some of her female organs and suffered great psychological trauma. At first, she did not open her heart to Nan Yi and concealed her background. Nan Yi asked Chen Wenqin to decide based on the circumstances and it would be best to give her money and get rid of her.
Wu Wuyunqi did not ask Nan Yi for money, nor did he ask Nan Yi to fulfill the promise he made when she was dying. He just asked Chen Wenqin for a few hundred yuan and then disappeared. In 1998, after Nan Yi returned to Beijing from Seoul, she took the initiative to find Nan Yi again, explained her background, and proposed to work with Nan Yi.
Nan Yi asked someone to investigate and after confirming that everything Wu Wuyunqi said was true, he arranged for her to stay in Chenlu Pavilion, ostensibly to view the house, but in reality as a test. The test lasted for three years before Nan Yi let her help with some errands. It was not until 2004 that he let her do some work that involved confidential information but could not cause major damage.
Wu Wuyunqi doesn't have much ability to become a general, and Nan Yi is too lazy to waste resources to conduct the most thorough identification of her, so he places her in Fengtian as ears and eyes, and makes her one of the hidden pieces keeping an eye on Fengtian's assets.
"How are you doing lately?"
"good."
"Do you go out often?"
"No."
"Go out more often when you have time. Don't stay indoors all the time. Did you sort out the newspapers for me?"
"Yes, shall I get it?"
"Um."
Wu Wuyunqi let go of Nan Yi and trotted away. After a while, he came back with a stack of folders. There were sticky notes on one side of the opening of the folders. Nan Yi took a folder and saw that there were news headlines written on the sticky notes.
“Very attentive.”
"I must do whatever you ask me to do. There can be no compromise." Wu Wuyunqi replied.
"Thank you, I should give you a raise." Nan Yi smiled faintly and sat in the seat where Wu Wuyunqi had just sat. "I'll read the newspaper for a while. Can you help me massage my shoulders? I'm sitting in economy class and my shoulders are a little sore."
Wu Wuyunqi nodded, came behind Nan Yi and helped him massage his shoulders.
Nan Yi hummed twice, opened the folder, and read the clippings compiled by Wu Wuyunqi. He had not paid attention to the Northeast for a long time, and the information was a bit out of touch. He needed to catch up on the government-level information by reading the newspaper.
Nowadays, not many families subscribe to various daily and evening newspapers. Instead, some shops that run gray businesses will be forced to subscribe to certain newspapers as a punishment. Some shops can get the newspapers, while some can't even see the shadow of the newspaper. What is the mystery behind this? Nan Yi has never tried to understand it, so he can't say anything.
Nowadays, only various units continue to subscribe to newspapers in a stable manner. The news content has been slightly adjusted compared with the past. Some articles can reveal more information, while others are incomprehensible. Wu Wuyunqi makes clippings to eliminate the meaningless ones and only keep the meaningful ones.
I read the clippings on the first night and again on the next morning. In the afternoon, I went to the library to read the articles that Wu Wuyunqi had missed that were related to or continued the important content.
Nan Yi's trip to Fengtian this time was not driven by his subjective will, but by face. When in Xiangkeng, Nan Ruoqiong talked to him about the Fang Group's investment in Fengtian. The basic situation was that the investment had almost been recovered, and she was pessimistic about the dividends in the future. If Nan Yi agreed, she planned to sell all the shares of several Fengtian enterprises, recover the funds for other purposes, and try to make up for the losses as soon as possible.
The money was invested, but the final return did not exceed the most stable investment in treasury bonds, which was a loss for the Fang Group. Although Fengtian's investment was only borrowed in the name of the Fang Group, the account was recorded on the group's balance sheet. Nan Ruoqiong is now striving for the position of chairman, and needs to make some achievements to cope with the assessment of the Intelligence Committee, so she threw toilet paper in Nan Yi's face and asked him to wipe his butt clean.
If we look at the overall situation from the Nan Group's perspective, the investment in Fengtian is still profitable overall, but from the perspective of the Fang Group alone, the accounts are not very good, especially after comparison, the Fang Group cannot hold its head up in front of its sister units.
It's like taking a person who owes 200 yuan and has not been able to pay it back for three years and a person who has 7.85 trillion US dollars in a Swiss bank and averaging their assets to come to the conclusion that the average per capita assets are 3.925 trillion US dollars. This is extremely insulting to the first person.
Especially since this happened at a time when the eligibility of low-income households was being reviewed, wouldn't this delay their receipt of the subsistence allowance ?
Nan Ruoqiong is in almost the same situation now. As the main culprit, Nan Yi is too embarrassed to sheath his sword. This time he came here to understand the situation and see if there is any chance to save the situation and fill the hole he dug. It would be best if he could create a small hill so that he can speak with more confidence in front of Nan Ruoqiong.
After reading the newspaper for more than three hours, Nan Yi walked out of the library, glanced left and right, and walked straight to a commercial vehicle. He opened the door and got in. As soon as he sat down, he said to the driver: "Dagang, I'll let you come and be my driver for a few days . Will it be a waste of time for you?"
Dagang turned back and said with a smile: "Brother, look at what you said. If it weren't for you, I would be a driver."
"Haha, you're an amazing driver. You caught up with the most profitable years. You also caught up with the good business later, right?"
"I caught up, I caught up." Dagang nodded hurriedly and gave a thumbs up. "Brother, you are amazing. The development of Fengtian in the past few years is exactly the same as you said. I opened a stationery store in front of the school in 1996, and started selling floor tiles in 1997. I gradually added other building materials, and my business has been good until now."
Dagang patted the steering wheel and said, "In 2000, I had four more sons. I bought this car from my own shop and have been driving it for five or six years without any problems."
Nan Yi smiled and said, "No need to advertise, I don't buy a car."
Dagang smiled awkwardly, "Brother, I'm sorry, I've been doing business for a long time, and I want to sell to people whenever I see them."
"That's good. Being addicted to making money is not a bad thing. Let's not talk about it for now. Treat me to dinner tonight and we can talk slowly. Drive me to the vegetable market in Gangxi District."
"Okay." Dagang started the car and said, "Brother, the first time I took you, you went to the vegetable market. The previous times were the same. Brother, you should still be the same. Let's go to the vegetable market first."
"I'm a vegetable seller, where else should I look if not at the vegetable market?"
