Volume 5: The Age of Storms Chapter 0605 Tobacco and Alcohol Recovery
"Boss He, do you understand? Now is a good time to kick you out." Nan Yi stood up and said, "Nan Yi from Yaqing Company, Asia Mall will be open soon. I sincerely invite you to reopen Qunfang Sichuan Restaurant in Asia. Please consider it carefully. If you have any questions, you can come to No. 88 Yannanyuan to find me."
Nan Yi put a piece of paper with a phone number on the table, "I believe you need a lawyer to talk to the landlord, call him."
Sitting back in the car, Nan Yi ticked a box on the map and rushed to Qian Taoyuan Hutong to talk to the next family.
After half a day, Nan Yi went to three restaurants, but none of them accepted his olive branch. One simply didn't consider it, and one was hesitant and needed time to think it over. The most promising one was still Qunfang Sichuan Restaurant.
This is normal. Nan Yi doesn't have the aura of lowering intelligence. Whether it is reopening or opening a branch, it is a big deal. Anyone will need to weigh the pros and cons and it is impossible to make a decision easily.
After finishing his work outside, Nan Yi returned to the old villa. Liu Zhen was already sitting on the sofa holding her son, watching TV.
"You're back just in time. The commercials are about to start."
"I just calculated the time to come back."
Nan Yi replied, washed up and sat next to Liu Zhen.
Not long after I sat down, the news broadcast ended and then the commercials began.
Amidst the passionate shouts and cries of killing, a general on horseback dressed in white appeared on the screen. The general had a mask on his face, which was full of solemnity and mystery.
The general raised his gun high in the air, and the child's voice immediately rang out: "Famous teachers and generals should not be too arrogant, as thousands of troops avoid white robes."
When the narration ended, the picture changed. The White House appeared from a bird's-eye view, slowly zooming in. The picture went into the banquet hall of the White House and finally focused on the Nan Chen wine on the table.
The narration appears again: "Nanchen liquor, the only designated liquor for the White House state banquet."
As the narrator read aloud, the scene changed again, and a large subtitle appeared on the screen: "Nanchen Wine, the Glory of China, Gold Medal of the International Wine Expo!"
"Is it appropriate to bundle the marketing of Nanchen Liquor and Chen Qingzhi?" Liu Zhen asked as soon as the advertisement ended.
"It's just temporary. We will definitely have to distance ourselves from it in the future. The main color of Nanchen Liquor's marketing is white, the focal color is red, and the auxiliary color is generally gray. Through the White Robe General, we can first implant the product color of Nanchen Liquor into the minds of consumers."
"The most impressive thing about White and Red is Coca-Cola. Isn't it confusing?"
"The designers have already considered this issue when designing. There are big differences in the expression methods, so there will be no confusion." Nan Yi said.
"How much does the wine cost?"
"22.5."
"How much?" Liu Zhen exclaimed.
"22.5."
Nan Yi repeated it calmly.
“How much is the Moutai?”
“Why ask about Moutai instead of Fenjiu?”
“Fenjiu’s presence is a little weak, even though it is the national banquet wine.”
“Oh, 18.5 .”
"What are you thinking? You dare to charge more than Moutai."
"It was not originally sold to the general public. With a population of 1.05 billion in China, the main consumer group of Nanchen wine does not exceed 10 million. It is unlikely that more people will have the opportunity to drink it in the future, but the number of people who say they have drunk it will probably exceed 300 million."
"Tsk, this is fine wine, should everyone be proud to drink Nanchen wine?"
"Hehe, what Nanchen Wine Industry needs to do next is to raise its price." Nan Yi said with a chuckle.
Two thousand two hundred kilometers away, Chen Zongqing, Chen Guowen, Chen Ruiwu, Chen Weizong and Chen Weihao were sitting in the ancestral hall of Nanchen Village holding a meeting.
Chen Zongqing said solemnly with a sullen face: "The advertisement has been broadcast. According to Nan Yi's opinion, the next step for the village should be to start the business of recycling famous cigarettes and famous liquors. I plan to let Wei Hao be in charge of this matter. What do you think?"
"No problem."
"The village chief has the final say."
“…”
Others agreed.
"Okay, it's settled. Weihao, come here and kneel down before our ancestors."
Chen Weihao followed his instructions and walked to the center of the ancestral hall and knelt down in front of the ancestral tablet.
"Weihao, the recycling business is very important. It is related to whether the value of Nanchen Liquor can be raised. You must be very careful in doing things. Nanchen Liquor will be sold at a higher price than the original price. Other famous tobacco and alcoholic beverages should be sold at a discount, especially for our biggest competitor. The price should be kept as low as possible.
The profit of recycling business is not low. You just need to be a pioneer and make this business popular. When others see the good profit, they will naturally follow suit. When more people do it, you can withdraw. "
"Yes, village chief."
"Please burn incense."
Everyone came out one by one and burned incense.
After burning incense, the lone hero Chen Weihao set off under the moonlight, carrying a large bag of money.
Behind Chen Weihao, under the archway at the entrance of the village, four red lights were flashing.
Suddenly, a little red light floated from the village and slowly converged into the original four points of red light.
"Weiqiao, tomorrow you should also go out and invite experts in electrolytic copper. As long as they are really capable, you can invite as many as you can. You can offer as high a salary as possible. If five hundred is not enough, then one thousand. If one thousand is not enough, then five thousand. For the really talented ones, you can offer as much as fifty thousand.
Even if they are unwilling to come, we must show the goodwill of Nanchen Village and be courteous so that they can maintain a good impression of us.
Science and technology are the primary productive forces!
We must maintain sufficient respect for educated people.”
"Yes." Chen Weiqiao responded.
After the story was told, the others left one by one. On the way home, Chen Zongqing said solemnly, "Wei Zong, there is not much money left in the village."
"Nan Yi gave me a number and told me to call if I didn't have money. He said he would provide money anytime within 200 million Hong Kong dollars."
"What do you mean?"
"It's a loan from the village, no interest required."
"Nan Yi is so experienced, he should have guessed the situation in the village. He should come here in a few days." Chen Zongqing said with relief.
Chen Weizong said, "I don't think he will come too early. He is very busy right now. Dad, I will go to Laos in a couple of days to check out the mine."
"Let Mingdi go, and you continue to take care of the Nanchen wine business."
Chen Weizong thought for a moment and said, "Okay."
…
"The world's smallest Walkman, with 107 international patents, technology leading the future, codenamed 026, focusing on the electronics field for a hundred years."
As soon as the TV commercial for the Walkman codenamed 026 was over, Liu Zhen asked Nan Yi, "Is the product produced by Lin Guangwei's factory really the world's smallest Walkman?"
"Really? It can be said to be the only Walkman in the world."
When Liu Zhen heard Nan Yi's words, she immediately realized that the three words "Walkman" must have been registered by Lin Guangwei, so she curled her lips and said, "What a crooked way. What are the 107 patents? Aren't they all appearance patents?"
"Not all of them. Don't ask. Just know that these 107 patents really exist."
As long as you think about it, it is not difficult to break down tens of thousands of patents into a product. However, most of the patents are useless. Only 6 out of 107 patents are useful. In the future, it may be possible to weave a patent barrier.
"Tsk, you guys are so capable, does Akio Morita know?"
"Isaka Masaru even asked me out for dinner." Nan Yi retorted.
"He's... oh, one of the founders of Sony, the one in charge of technology. Do you know him?"
"I'm just a small-time guy who buys and sells goods from Sony. I'm not even a distributor. How could I possibly know such a high-level person?"
"Don't give me that." Liu Zhen curled her lips and said, "You got the technology for the Walkman, didn't you?"
"Yeah, what's wrong?"
" You didn't even buy shares in Lin Guangwei's factory. What are you planning?"
"Who do you think I am? Guangwei is my brother, it's my duty to help him." Nan Yi said shamelessly.
"Come on, I believe you can help me, but I don't believe you can just help me. You must have your purpose."
"What purpose could there be? It's nothing more than seeing that he has no future in making hair curlers, so we just point him in a more promising direction." Nan Yi said, suddenly changing the subject, "Grandma has a business friend named Lin, who is in real estate and textiles. He has a daughter who was born in Taicun and has lived there.
Ten years ago, this daughter married a poor boy named Guo despite her family's opposition..."
"Let's get to the point. You're addicted to making up stories, right?"
Nan Yi smacked his lips, feeling bored, and sighed, saying, "Well, this Guo who produces personal computer connectors has also started to engage in computer convenience OEM. I am optimistic about this direction. Maybe he will hook Lin Guangwei to develop in this direction in the future. That's all."
"It's a good way to put it, clear and concise." Liu Zhen praised with satisfaction, "Directly targeting OEM, the prospects are not great, right?"
"Whether the prospects are bright or not depends on how we do it. Besides, OEM production requires a large number of workers and can create many job opportunities. Looking through the history of the economic rise of all developed countries, they all cannot avoid wars and low-price dumping. We have no chance of winning from wars, so we can only dump at low prices, and in fact, we are doing this."
"I see. Next you should talk about inflation. As prices rise, all costs will rise, including labor costs. When they rise to a certain level, our low-price advantage will disappear.
At that time, enterprises will face the problem of industrial upgrading and increasing product added value.
If the products produced by an enterprise have extremely low added value and no room for upgrading, then in order to maintain its cost advantage, the enterprise will try its best to reduce labor costs, and the wages of industrial workers in related industries will become very meager.
This stage will definitely come, but I don’t think it will be too soon. It’s still unknown how many years it will take for domestic supply and demand to reach equilibrium. Is it too early to worry about the wages of industrial workers now? ”
"I am considering the issue of added value and industrial transfer. Why did Nike move to our country? It was because of cost and market considerations. If it moves here now, it will naturally move away in the future.
Even if our swallowtail butterflies can survive long enough, they will definitely face the problem of industrial transfer in the future. I have already considered which country to set up a branch factory in. Currently there are two alternatives, India and Samba. "
"Are you planning to move out the low value-added enterprises and keep the high value-added ones?" Liu Zhen asked.
"It's hard to say now. It's possible that low value-added enterprises will be sold off before reaching their peak. However, it is certain that investment in low value-added areas will be gradually reduced in the future. Besides, I will no longer pay attention to this area."
“Don’t think it’s worth it?”
Nan Yi nodded, "It's not very cost-effective. Low added value means low profits . Since the profits are not high, we can't give employees too high a salary. This is a double low. We can't get the benefits, and we may even be criticized in the future."
“So, the foundry you want to enter is a high value-added enterprise?”
"It's OK. At least there will be a long period of time to achieve both highs and lows. Moreover, the industry is relatively independent, so the pressure to pay employees higher salaries won't be too great. You can get both the inside and the outside."
"You mean something. Is there anyone in Yaqing putting pressure on you because of the salary issue?"
"Not yet, but it will probably be soon. In February this year, Fengtian City issued Document No. 24 - Regulations on Bankruptcy and Closure. You should understand what this means, right?"
"The company can go bankrupt." Liu Zhen blurted out: "Which newspaper did you read that in?"
"The article reprinted by Beijing Evening News from the Liao Province Economic Daily is wrong. The format and content of the article look more like an advertisement."
"Advertisement for advertising?"
"No, it's the advertisement that was widely publicized."
"It's a waste of time. You can just tell me that it's not a big deal." Seeing her son already asleep in her arms, Liu Zhen put him in the cradle. "If the company goes bankrupt, how will the employees be resettled?"
"How should I know? It's not written in the newspaper. You can figure it out yourself."
Liu Zhen thought for a moment and said, "Put some of it in other companies. Those who can't find space will have to find their own way to survive. Nan Yi, if one company goes bankrupt, will a whole group of companies go bankrupt later?"
"It depends on how the country defines the word 'enterprise'. If it tends to follow the Western definition of an enterprise, then bankruptcy is a natural thing if the business can no longer continue," said Nan Yi.
"Now that the separation of government and business is underway, the nature of the business will certainly tend towards the West. I dare not think about it." Liu Zhen shook his head and said, "But why did it start in the Northeast?"
"Your question is too big to explain clearly unless you write a paper of more than 200,000 words."
"Because of the Soviet revisionists, right?"
Nan Yi smiled and said, "Haha, that's the reason. Let's not talk about something so far away. If a company in Fengtian really goes bankrupt one day, the high salary of Yaqing employees will be too abrupt and the target of public criticism. So, I have to push Yaqing back on track and get out of here as soon as possible, leaving this mess to others to worry about."
"You, sometimes you just look too far ahead, and you are not afraid of getting tired. Life goes on day by day. If enemies come, we will fight them with our generals and build earthen walls to deal with them."
"Heh, if we wait until the enemy rushes to our front before preparing for battle, won't that be a dead end?"
