Volume 5: The Age of Storms Chapter 0601: Public and Private Affairs Are Incompatible
Decree date.
Nan Yi went to the Beijing Refrigerator Factory, and as he expected, things didn't go very smoothly.
A supply and marketing clerk in the supply and marketing department sent him away. Not only did he not get to see the factory director, he didn't even get to see the head of the supply and marketing department.
Back in his office, Nan Yi began to weigh the pros and cons.
"If Asia doesn't have Snow Flake refrigerators to sell, how much of an impact will it have on customer flow?"
Nan Yi concluded that it had a slight impact, but it was not a big deal. So he deleted Snow Flower from Asia's refrigerator system and temporarily decided to promote Wanbao as the main product and Rongsheng and Baiyun as the auxiliary products.
When it comes to refrigerators, Wanbao is the most famous. The reason why it cannot sell as well as Snow Flake is, firstly, because of the price. The cheapest refrigerator on the market is Snow Flake; secondly, because of the policy. Being under the emperor's feet is easy to attract the attention of high-level officials and they can always get some advantages.
Although Wanbao is well-known, it is not difficult to get in. When Leng Yan went to negotiate, she was warmly received and the plan to move in was easily agreed upon.
Rongsheng is a township enterprise, which was raised by a stepmother and is discriminated against wherever it goes.
Last year, Rongsheng wanted to enter the Xidan Shopping Mall, and the factory director Lao Pan came in person, but was sent away by a clerk who crossed his legs.
It was also because of this that Leng Yan was able to defeat Rong Sheng very easily.
They just need to do something about the payment period. If the sales volume is surprisingly good, a one-year payment period will be unrealistic for Rongsheng and it will not be able to sustain it.
Nan Yi has already made some calculations in his mind about this. He plans to "accept" Yaqing's accounts payable. He can regard "Yaqing accounts payable" as an acceptance. Yaqing allows suppliers with "Yaqing acceptance" to transfer the acceptance to other companies or individuals, and Yaqing will actively cooperate with the transfer of the acceptance.
Of course, not everyone can be the assignee. Genzhengmiaohong will register a subsidiary company specifically for purchasing acceptances from several designated suppliers at the original price without any discount.
This is actually a disguised way of reducing the payment period for suppliers.
Nan Yi clearly wanted to take advantage of the supplier's payment terms, but he never thought that the supplier would be dragged down because of Yaqing's payment terms.
Of course, acceptances are not only transferable to those designated suppliers, but also to other suppliers. However, when purchasing, they will not be paid at the original price, but at a discount.
If the supplier is willing to sell at a 20% or 30% discount, Nan Yi would still be happy to give them a favor.
…
As July approaches, Yaqing's main task is still to negotiate settlement and attract investment.
Nan Yi assigned more people to Leng Yan and Wu Shiqi. After Ye Qi came to work, Nan Yi also ordered him to run around outside. Not only him, but also the more idle people in the company were sent out by Nan Yi to take charge of minor product negotiations.
Nan Yi himself was not idle either. He would hang out outside whenever he had time. He always kept a basket of bread and mineral water from the Yili Food Factory in the trunk of his car. Meal time was not suitable for visiting suppliers, so he usually used this time to travel.
The car stopped at the gate of a factory. Nan Yi swallowed the bread in his mouth, drank two sips of water to wash it off, rinsed his mouth, dusted off the bread crumbs on his body, took off the makeup mirror to look at his face, then pushed open the car door and got out.
I entered the factory gate, walked out of the gate an hour and a half later, started the car, and went to the next one.
Teleport, keep teleporting.
On July 8, Nan Yi teleported to Asia's construction site again, and with him was Xia Jue, chairman of the Wonderful Capital branch.
"Chairman Xia, from here to there, it's 45.3 meters long, with an average depth of 8.6 meters, nearly 389 square meters. As long as you are willing, it will all belong to Wonderful Store No. 2. Not only will Yaqing not charge you rent for three years, but it will also pay you 2,000 yuan for research fees."
Nan Yi led Xia Jue to the right side of the Asia gate and pointed to an area inside the glass wall that was being roughly decorated.
"The word 'you' is not appropriate, Vice Chairman Nan, don't forget that you also work at Wonderful." Xia Jue said pretending to be angry.
"Yes, yes, Chairman Xia reminded us, not you." Nan Yi apologized and continued, "I reserved this area for Wonderford. If you don't want it, I plan to talk to KFC and McDonald's and just bring them in."
"Vice Chairman Nan, please don't try to trick me. The business of the former store of Wonderful Mansion is very good. I have long planned to open another branch. This store is good, and you have given me such favorable conditions. Of course I want it." Xia Jue said, and then made another big turn, "But, we don't want the research fee. You should just give us a few refrigerators and color TVs."
"Refrigerators and color TVs, how many more do you want?" Nan Yi shouted, "Chairman Xia, why don't you just chop me up and sell me, and see how many color TVs you can get in exchange."
"Hahaha, I haven't finished talking yet. I'm not asking you to give it away for free. Your Yaqing Company is giving away 95% off electrical appliance tickets all over the street. Wanderfu is your mother's family, you should at least give us a few 20% off tickets, right?"
Nan Yi shook his head and said, "Chairman Xia, let's talk about the research fee. If two thousand is not enough, we can add a little more. Don't mention the 20% discount. The most profitable electrical appliances don't even have a 20% profit."
"Really?"
"It really won't work. The research fee has a legitimate reason, so it's convenient for me to report it. But I'm selling these appliances at a loss, and I don't know how to explain this to other people in the company." Nan Yi said with difficulty.
A 10% discount is a threshold and also Asia's bottom line. Nan Yi asked Leng Yan to be responsible for the negotiation of expensive goods and did not assign her any additional staff. His purpose was to keep the cost price as confidential as possible.
The purchase price of needles and thread is a few cents and they are sold at 1 cent. The gross profit can be calculated as 1,000%, but the terminal selling price is 1 cent. The final price is just this much, and consumers will not feel it is expensive.
It’s different for electrical appliances. The factory price of a TV is 700 yuan, and with a 30% markup, the terminal price is 910 yuan, which is 210 yuan more expensive.
If consumers knew this number, they would not care about the costs of operation, advertising, loss, and repair, nor the risk of unsalable products. They would only focus on the number "210" and feel sad that they had to pay several months' extra salary.
10% off is Asia’s purchase price, and this price will be unified within Asia.
Only senior management and accountants in the finance department are qualified to know the actual purchase price and gross profit, which must be kept confidential from other personnel.
Xia Jue thought for a moment and said, "Since you are embarrassed, forget it. Let's set the research fee at 10,000 yuan. In addition, not to mention that everyone in Wonderful will get one 10% discount ticket, at least everyone on the third floor will get one, right?"
The third floor of the front store of Wonderful is the office. Xia Jue means that the management wants everyone to have a 10% discount ticket.
Nan Yi hesitated for a while before gritting his teeth and said, "Okay, let's do as Chairman Xia wishes."
"Very good. I will go to Yaqing Company to discuss with you the issue of Wonderful renting a shop in Asia Mall." Xia Jue nodded and said meaningfully.
Hearing Xia Jue's words, Nan Yi felt a little sour in his teeth.
Nan Yi's research fee was not unnecessary. Although Xia Jue was the chairman of Wonderful, he could not make important decisions alone. He needed to consult with higher authorities. Although he had just said that he had the idea of opening a branch, it was still unknown whether he was firm in this idea. What if he would back down if he encountered some resistance?
Nan Yi believes that there are leaders of state-owned enterprises who do not care about personal gains and losses and are only concerned about the prospects of the enterprise. However, there is also an objective fact that the interests of the enterprise and the interests of the enterprise leaders are not highly integrated and may even run counter to each other.
Given this objective fact, we cannot expect every business leader to have courage.
Xia Jue would never put the research fee and 10% discount tickets given by Nan Yi into his own pocket for his own personal gain, but they could become a booster for his personal advancement, which would allow him to push forward the matter of opening a branch more resolutely.
In order to make things go smoothly, Nan Yi gave enough "benefits", but who knew that Xia Jue was so greedy that he wanted to take the credit for the three years of free rent.
What about discussing renting a shop another day? Xia Jue was implying that Nan Yi's rent exemption was the result of his hard work in negotiation, and not an olive branch Nan Yi took the initiative to extend.
"Okay, Chairman Xia, when you come over, give me a call in advance and I'll pick you up at the gate."
Nan Yi himself is a shareholder of Yaqing Company. What he values is the healthy growth of the enterprise and the ultimate profits. He does not care about false reputation. As long as things can go smoothly, whoever wants the false reputation can take it.
After seeing off Xia Jue and returning to the office not long after, Nan Yi welcomed another visitor - Huang Hanzong, a part-time consultant at the TV drama production center.
"Manager Nan, I'm sorry to bother you." Huang Hanzong said politely as he entered Nan Yi's office.
"I am honored that you have come to my place, Counselor Huang."
Nan Yi also politely invited Huang Hanzong to sit down, made him some tea, and after a few pleasantries, he got straight to the point: "We at Yaqing don't have any business dealings with the TV Drama Production Center. You're not here today as Consultant Huang, right?"
Looking back in time, before Huang Hanzong became a part-time consultant at the TV drama production center, he was actually the director of the Dongfeng TV Factory. Before that, he had held more important positions.
However, after experiencing a special period of time, Huang Hanzong was unwilling to talk much about politics. He just wanted to quietly make money for the country. Therefore, in 1979, he volunteered to go to Dongfeng TV to be the factory director and fulfill his dream of becoming a "TV king".
When Huang Hanzong first took over Dongfeng TV Factory, Dongfeng was in a very bad situation.
The Dongfeng TV Factory produced 44,000 televisions in eight years and lost RMB 11.56 million, making it the largest loss-making state-owned enterprise in Beijing at the time.
How to turn losses into profits was the first problem facing Huang Hanzong at that time.
As a business operator, Huang Hanzong knew very well that only by reforming the old management system, learning and drawing on the successful experience of modern foreign enterprises, and introducing advanced production technology could the Dongfeng TV Factory be revitalized.
During that period, he collected information about the economic boom of the then so-called "Four Asian Tigers". After careful research, he combined the national conditions and the current status of the company and determined the business idea of "introducing advanced foreign technology, starting with the assembly and processing of parts, gradually realizing localization, and finally entering the international market."
At that time, the country was in the early stages of reform, and many theoretical issues on how to revitalize the national industry were still in the exploratory stage.
Huang Hanzong's bold idea immediately attracted the attention of leaders of relevant departments. Huang Hanzong also quickly obtained a quota for importing 200,000 television parts through his own connections and successfully introduced a television assembly production line. This was also the first television production line introduced from abroad into China since the reform and opening up.
Advanced production technology brought considerable economic benefits. Dongfeng TV Factory turned losses into profits that year and realized a profit of 12,523 yuan.
As a state-owned enterprise, an annual profit of only 12,523 yuan is insignificant, but its significance lies in that it has proved through practice that the policy of reform and opening up is correct.
The Dongfeng TV Factory had a good start, which not only boosted Huang Hanzong's spirits, but also inspired all the employees and greatly increased their enthusiasm for production.
With everyone working together, Dongfeng made a profit of 8 million in the second year, and exceeded 22 million in the third year. Not only did Dongfeng get rid of the burden of long-term losses, but it also became a local economic pillar of the capital and an outstanding enterprise with top production and profits in the national television industry.
And then, nothing happened.
In 1983, Huang Hanzong became a victim of the line struggle and his job as factory director came to an end. In 1984, he went to work part-time at the TV Drama Production Center.
Even though it was just a part-time job, Huang Hanzong made a big fuss.
When Huang Hanzong first arrived at the TV Drama Production Center, the center was planning to shoot the country's first large-scale costume TV series "Dream of Red Mansions".
If the entire crew went to the south to shoot the real scene, it would cost a lot and would probably exceed the budget. Faced with this problem, Huang Hanzong, after careful research, creatively proposed the idea of building a permanent real-scene Grand View Garden.
Today, the Grand View Garden has not been completely built, but the crew of "Dream of Red Mansions" has already started filming there. Some time ago, Nan Yi went there for an advertisement shoot.
"Indeed not." Huang Hanzong said: "Although I have left Dongfeng TV Factory, I have been paying attention to its growth. I heard about your Yaqing Company when it was just established last year. Manager Nan..."
"Advisor Huang, you should just call me Xiaonan." Nan Yi said modestly.
"Okay, Xiaonan." Huang Hanzong nodded and continued, "I know about the plans of Asia Mall and Qinghe International Wholesale Mall. The plans are very bold and just fill the gap of large shopping malls and wholesale markets in Beijing. I am very optimistic about their prospects."
“Thank you for the praise from Consultant Huang. It is a blessing that Yaqing was successfully established. This is also thanks to the care of the municipal government and the strong support of the Haidian District Government.
The district government sent elite troops to our Yaqing. Under their leadership and help, I, a young boy, can push Yaqing in the right direction and avoid going astray. "
Before Nan Yi finished speaking, Huang Hanzong had already frowned, "How old is this young man in front of me? He speaks in an official tone?"
But after a while, his brows relaxed again, and he sighed inwardly, "A young man in his twenties has to expand the market externally and deal with a bunch of old hands internally. How can he stand firm if he is not sophisticated and cautious?"
"Xiao Nan, I came here this time because I heard that your Yaqing Company is inviting companies everywhere to sell their products in your Asia Mall, but I also heard that none of you has been to Dongfeng TV Factory. Is it because you look down on the Kunlun brand?" Huang Hanzong said.
"How could I not like it? Kunlun is a famous brand in the field of televisions." Nan Yi first denied Huang Hanzong's statement, and then said, "It's like this. We contact companies to settle in from far to near, starting from the southernmost all the way north, with Beijing and Tianlong at the end."
Nan Yi was actually talking nonsense. When he and Leng Yan were analyzing electrical appliance brands, Kunlun was also among their targets, but not long after, Nan Yi crossed out Kunlun.
You can't afford to offend them. None of the people in Dongfeng Factory are simple. This one is the son of so-and-so, that one is the relative of so-and-so, and there are many people who have connections.
Let's talk about the payment terms. It's good enough that you don't let Yaqing put tens of millions of goods payments on Dongfeng's account first.
Besides, Dongfeng is no longer the same Dongfeng after Huang Hanzong left. Nan Yi is full of distrust towards Kunlun brand. Asia has to be responsible for the goods sold. If the defective rate of large items such as electrical appliances is too high, Asia’s reputation will be ruined.
It is impossible to sell defective products, absolutely impossible. Nan Yi will strictly control the quality of Asia and strive to ensure that no defective products flow out of Asia.
He even had the idea of putting on a few good shows in front of the gate of Asia Mall, such as smashing inferior electrical appliances and burning inferior clothing. Depending on the situation, he could do it a few times.
At that time, Lin Deqing will be the protagonist. He will first shout angrily, "Smash it, smash it," and then weep silently, "This is all the country's money, the country's money," and then he will faint from the heartache.
Well, there will be another group of Yaqing employees acting as the background, and they will all burst into tears, which will make the scene look more touching.
"That's not right. I heard that you have visited many companies in Beijing these days." Huang Hanzong said.
"Yes, I have also been running around for the settlement recently, but we have a division of labor within Yaqing. Electrical appliances companies have dedicated people in charge. Now she is in the south, and I am running around for textile companies." Nan Yi explained.
