Volume 5: Blossom and Fruit 2018 Chapter 911
In addition to the gaming business which continues to perform stably and provide ample cash flow for the development of Dongsheng Group, the same is true for Dongsheng Media, which serves as the group's moat.
Previously, Zhou Dongsheng personally took part in the live streaming sales model and started it, which undoubtedly set a textbook example for Dongsheng Media.
Although both live broadcasts were mostly for charity purposes, the potential of the live streaming e-commerce model has already begun to show, especially Li Jiaqi, the number one general selected by Zhou Dongsheng, who has verified the feasibility of this model with facts.
Before this, it was generally believed in the industry that the success of these two live broadcasts often depended more on Zhou Dongsheng as an individual.
After all, with Zhou Dongsheng's influence, putting it in the track of internet celebrity live streaming is simply a dimensionality reduction attack. Whether it is traffic or scope of influence, there is absolutely no comparison between the two.
Even though Zhou Dongsheng also has the title of "Internet celebrity", it is obvious that the label of Internet celebrity is just one of the most insignificant titles on his head.
But Li Jiaqi is different. As a sales talent who started out as a counter clerk, after joining Dongsheng Media, he began to emerge in the field of live streaming with the support of Zhou Dongsheng.
In order to seize this fleeting opportunity, he worked as hard as a workaholic, and each live broadcast lasted more than ten hours. Except for the charity live broadcasts that required business trips, he almost worked non-stop all year round.
Under this kind of high-intensity work, some classic scenes were naturally born. For example, in a live broadcast, Li Jiaqi returned to his old job in order to show the audience the effect of lipstick on his lips as much as possible.
In one live broadcast, he tried more than 380 lipsticks, became famous overnight and was given the title of "Marquis of Iron Lips". He gained countless fans and was favored by many female audiences.
Li Jiaqi, who has proven himself with his strength, has naturally received the favor of many cosmetics brands. In addition, with the support of Dongsheng Media and the appreciation of Zhou Dongsheng, he has no worries about cooperation resources.
Not only did he set a sales record of selling 1,000 lipsticks in one minute, he also created a turnover of more than 10 million in a single live broadcast. Since then, he has been the leading figure in Dongsheng Media and has established himself as the "number one influencer in selling goods."
However, in the face of this praise, Li Jiaqi denied it many times, saying, "The top seller of our company is the chairman. I am far behind him!"
Despite this, Li Jiaqi completely conquered all his colleagues with his hard work. After all, before this, many people believed that he was able to stand out because of Zhou Dongsheng's support.
Perhaps it is for this reason that Li Jiaqi has tried so hard to prove himself and deserves this optimism. Today, Li Jiaqi is confident enough to refute this statement and said: "You really can't do it!"
With Li Jiaqi, the top brother, taking the lead and relying on his head effect, a large number of new people have emerged within Dongsheng Media along the live streaming track.
With Zhou Dongsheng bringing Li Jiaqi to debut and setting a good example, Li Jiaqi also learned to return the favor and repay Dongsheng Media in the same way, and generously passed on his experience to his colleagues.
Although the same success is difficult to replicate, great effort can make miracles happen. First pursue quantitative change and then seek opportunities for qualitative change. This is undoubtedly the basic logic followed by most media.
After all, if a media only relies on a golden signboard but has no successors, it is destined to not go far. The objective laws of history have proved countless times that no one can always stand at the forefront of traffic!
Once you reach the peak of your life, it often means that it’s time to go downhill. The only suspense may depend on how long you can stay at the peak.
There is no doubt that most of Dongsheng Group’s businesses are now thriving and booming.
Except... an almost forgotten e-sports club. As an e-sports club under the Dongsheng Group, it is in sharp contrast to the rapid development of its parent company.
Although with the continuous increase in Dongsheng Group's revenue, the IM Club has also gained a lot of resources, and with the presence of Liu, the development of the club has been guaranteed to a certain extent.
As the new year began, the IM Club naturally changed its name to Dongsheng E-Sports Club, abbreviated as DSG Team, and was nicknamed by many fans: the Big Fool Team.
The Dongsheng E-Sports Club, which embarked on a new season with a new look, finally achieved success in both PUBG and League of Legends.
Among them, the League of Legends division, which was eliminated at the World Championship last year, seemed to be reborn and reborn after replacing the rookie players who had been in the cold for two years, and the gears of fate also turned accordingly.
We have won seven consecutive games so far, and our morale is high, making us unstoppable!
However, compared with the PlayerUnknown's Battlegrounds division next door, it is obviously far behind. As the Chicken Eating division that reached its peak and won the highest honor at its debut, it lived up to expectations last year and successfully won the championship again, winning the second Dongsheng Cup.
In the new year, relying on the golden signboard of two consecutive championships and the increased budget resource allocation of Dongsheng Group, the team further recruited new players emerging from the domestic league, optimized the team structure, and the team's paper strength has been significantly improved.
After regrouping, we are united in our goal of becoming the first dynasty team in PlayerUnknown's Battlegrounds!
In this regard, Zhou Dongsheng naturally did not hesitate to encourage all the team members of the two branches. He sent cordial greetings to them, and promised that no matter how much bonus they got, he would not take a penny, and would also pay for the bonus out of his own pocket.
After all, nowadays, whether for the entire Dongsheng Group or Zhou Dongsheng personally, the e-sports club has become a third-rate business, or even the last one.
Even though he is full of honors, he has no profitability to speak of. Being able to bear his own profits and losses is considered good enough.
For this reason, Zhou Dongsheng naturally didn't care about such a small thing. It was just a money-losing product, and he was not unable to support it. If he could fulfill his expectations of winning the championship, it would be enough to significantly increase the group's visibility and further consolidate the group's weak foundation.
Isn't this exactly what the group lacks now?
If one wants to gain both fame and fortune, one must naturally cultivate both fame and fortune. Therefore, under the instruction of Zhou Dongsheng, Dongsheng Group is now continuously increasing its investment in seeking fame.
From the Dongsheng Charity Foundation to the collaboration with Pinxixi and Douyin, they have jointly increased their efforts in public welfare live broadcasts to help farmers, and have made rapid progress with a trinity attitude, demonstrating their social responsibility to the fullest.
Coupled with the necessary publicity work, Zhou Dongsheng has further accumulated a lot of public support. After all, Zhou Dongsheng, who always stands in front of the stage and acts as a banner, naturally gets the most attention...
In this case, even if Zhou Dongsheng does nothing, he can still reap the benefits.
However, in the eyes of some people, all of this undoubtedly became a clever move by Zhou Dongsheng, and his legendary resume has further become a classic case for many people to analyze and study.
The seemingly unintentional moves are eventually connected together to form an impenetrable net, just like an experienced chess player who appears foolish but is wise. Only when he shows his fangs do you realize how strong his chess skills are.
There must be an expert behind this!
When similar speculations reached Zhou Dongsheng's ears, he could only smile without saying anything, leaving unlimited space for imagination to the general public.
After all, it was difficult for him to explain, so he simply gave up.
With Dongsheng Investment's strong financial resources and Zhou Dongsheng's reputation, the contact with the RELX team was naturally very smooth, and they occupied a completely dominant position throughout the process.
After Zhou Dongsheng offered an absolutely irresistible condition of building a laboratory, the RELX team was instantly disarmed, and their psychological defenses were as useless as the Maginot Line.
“I have heard of Jay Chou for a long time. He is indeed as far-sighted as the rumors say. He has even thought of the pain points of e-cigarettes in advance. If he can really be given an authoritative name, he will surely be able to escort the future development of e-cigarettes…”
Speaking of this, Wang Ying was delighted. There was no doubt that this pain point was an obstacle that the entire industry subconsciously avoided. After all, everyone knew that solving this problem would inevitably require high costs.
And apart from further clarifying the "harms" of e-cigarettes, there are no significant benefits. You must know that the reason why e-cigarettes are developing rapidly today is precisely because of their characteristics of being separated from traditional tobacco.
Under the banner of "healthier", they even claim that it can help smokers quit smoking and is a healthier alternative.
This tacit industry propaganda has certainly brought a lot of benefits to the entire industry, but it has also inevitably laid a hidden danger.
There may be quite a few people who are aware of this, but the vast majority are powerless to do anything about it. Only after they have developed will they have enough capital to resolve this hidden danger.
Just like pollution, development is often preceded by control. Having both can often only remain in an ideal situation, while the reality is that one can only make choices between the two.
However, Wang Ying probably didn’t expect that there would be a “sucker” who would take the initiative to mention this matter, and even be willing to go to great lengths to invest in it…
From another perspective, perhaps Zhou Dongsheng is really optimistic about the future prospects of this industry, which is why he is willing to invest heavily in it?
No matter what, it will be a hundred benefits for the development of RELX. As a startup team that has just started, Wang Ying can't think of any reason to refuse such attractive conditions.
Under such circumstances, the two parties naturally hit it off, with Dongsheng Group alone taking 30% of the shares in the first round of financing.
For this reason, Zhou Dongsheng, who is rich and powerful, also waved his hand generously and took out 10 million US dollars to match this round of financing. At the same time, he promised to invest in the construction of corresponding supporting biological laboratories in the future, with a planned investment of no less than 100 million US dollars...
"In addition, I have one small condition, that is, I hope the laboratory is located in Jiangcheng. Although the RELX team is in Pengcheng, it is more in line with your needs, Mr. Wang..."
"But I think what the laboratory needs most is not only equipment, but also the corresponding talents..."
Zhou Dongsheng said this with a hint of meaning, as if to imply that he had many necessary conditions in Jiangcheng, such as the favorable location and harmonious people.
As expected, Wang Ying showed a look of understanding, " Understood, understood. The most important things for a laboratory are data and reports. As long as the authority is ensured, it doesn't matter where the laboratory is located. We have no objection!"
"In that case, I wish us a happy cooperation!"
Zhou Dongsheng smiled brightly, shook hands with Wang Ying, and reached a preliminary financing intention very happily. The following trivial matters were naturally left to his subordinates to handle.
At the same time , Zhou Dongsheng couldn't help but think to himself, in addition to building a biological laboratory under the pretext of investing in domestic e-cigarettes, should he also build one on the other side of the ocean?
After all, there are also many e-cigarette giants on the other side of the ocean, and they will replicate a corresponding laboratory in case of emergency.
Especially the much-talked-about “e-cigarette pneumonia” mystery, maybe we can take advantage of it to seize the initiative?
Anyway, as the funds gradually come in place, a fund of hundreds of billions of US dollars that I have set up is ready to go, which is enough for me to splurge a little within a certain range.
As for hard assets like laboratories, no matter what, they will not incur a big loss...
For this reason, Zhou Dongsheng naturally did not have the awareness of putting himself in danger, but instead called his top general Lu Sifang, and almost said, "I have a general..."
Lu Sifang, who was entrusted with an important task by Zhou Dongsheng, naturally boarded the flight to the other side of the ocean with ease, and continued to serve as the governor of Dongsheng Group, with full responsibility for overseas investment matters.
For Zhou Dongsheng, ability is secondary, and the main thing is benefits. In this respect, Lu Sifang's position is naturally irreplaceable.
The group's management were extremely jealous and secretly complained in their hearts, could it be that Lu Sifang had taken a bullet for the chairman overseas?
Otherwise, why do all the good things fall on this kid? You should know that among the management of Dongsheng Group last year, Lu Sifang's income was unique and far ahead of others.
In addition to envy, the example of Lu Sifang, who had been rewarded for his hard work, naturally aroused the desire of the management team to move forward.
Dongsheng Group provides such an extremely suitable platform for you to display your talents. If you fail to seize this rare opportunity, you can't blame anyone.
In addition, if you cannot play your role, even if you are lucky enough to get on the ship, you will be ruthlessly abandoned because you cannot adapt.
Therefore, even though Zhou Dongsheng was in charge without any involvement, the management under him did not dare to slack off at all. While they worked hard to do their own jobs well, they also racked their brains to find breakthroughs, generate revenue for the group, and strive to make meritorious performances.
No matter what, I want to be like Lu Sifang, who remained silent for a year or two, and finally shined at the annual meeting to reward the three armed forces and took the lead!
In this orderly development, time naturally passed quickly, and more than a month had passed in the blink of an eye.
As time went by, more and more netizens began to realize that something was wrong.
That is, Zhou Dongsheng seemed to have disappeared from the public eye all of a sudden. He has completely disappeared since the Spring Festival and is no longer active on the Internet.
This made many netizens feel a little uncomfortable. What is Zhou Dongsheng doing? What is Zhou Dongsheng like?
As more and more people became curious, related hot search terms also became hot searches. This shows that even if Zhou Dongsheng is no longer in the world, his legend is still circulating in the world.
