Volume 5: Blossom and Fruit 2018 Chapter 888
However, at the beginning of 2018, the Golden Second Award ceremony, which was originally one of the New Year's Eve carnival celebrations, was hotly discussed on the Internet. Its popularity once ranked at the top of major platforms and was talked about by many netizens.
However, there is never a shortage of topics on the Internet, especially since new things are happening in this world all time.
The hot topics that the general public are always most concerned about, apart from topics related to their own interests, are naturally family matters.
Especially what happens in the crotch of public figures is always the gossip that the general public is most willing to hear, without a doubt. It is also the first choice topic for conversation after dinner or tea.
After all, this world is full of turmoil and major events occur one after another, as if the script of "When the Stars of Humanity Shine" is being performed all the time, which makes people wonder why others can be so excellent and awesome?
When you see similar situations too many times, it is hard not to have self-doubt. Am I really here in this world just to make up the numbers?
How could Zhou Dongsheng, a young man in his early twenties with barely grown hair, accumulate a fortune of more than 10 billion US dollars in just a few years, and even make another 10 billion US dollars in a way that is beyond the public's cognition...
It seems that he has achieved fame and fortune without any effort. His life in his early twenties has been full of ups and downs, and his future is limitless.
In comparison, my life in my early twenties is just at the beginning stage, and I can only look up at those people shining on the top of the mountain from the foot of the mountain...
With so many miraculous deeds piling up, it is natural and logical to build a towering altar in the public opinion field, pushing the person onto the altar and deifying him.
Under the cover of this halo, even its shortcomings seem to be covered up, making it flawless.
However, the reason why people are human beings is because they possess human nature, and the complexity of human nature means that no one is perfect.
Just as men have two well-known hobbies: persuading decent women to go into prostitution and persuading prostitutes to become good women, the general public also has two hobbies: elevating people to the altar and watching them fall from the altar.
These two kinds of dramas have almost run through the entire history of human civilization, and there are countless similar stories that people enjoy talking about and never get tired of.
It can be said that no matter how things change, the essence remains the same. After all, the only lesson mankind has learned from history is that we have never learned lessons from history.
Ahem, the first big event at the beginning of 2018 was not the follow-up of the Golden Second Awards ceremony, nor was it Zhou Dongsheng’s many actions.
Instead, it was a piece of gossip that plunged all netizens into a complete carnival. It was also the worst gossip in the entertainment industry after the Wang Baoqiang and Ma Rong incident, bar none.
That is the "hairdressing" incident, which almost immediately grabbed the headlines of major platforms after it was exposed. Any major event would have to give way to such shocking gossip.
Who makes the general public like this?
The reason why this kind of gossip can always irritate the general public is that the greatest pleasure comes from watching people fall from the altar.
Only by making these things in the crotch public can the halo of public figures be torn off, allowing the general public to glimpse their ugly and true side.
It turns out that no matter whether you are a big shot or a celebrity, you cannot escape the temptation of such vulgar tastes.
I thought that celebrities who always talked about highbrow things had really gotten rid of vulgar tastes and that their lives were only about the supreme and noble pursuits...
It turns out that everyone is the same. This makes me feel relieved and my mind instantly becomes balanced, right? (Funny)
Perhaps this is also a major motivation for eating melons. After all, balance exists between all things, and one must always find a fulcrum to maintain one's psychological balance.
The drama of falling from the altar undoubtedly played such a key role. For a time, the entire Internet was in turmoil, and countless netizens joined in this carnival feast.
Under the magnifying glass of public opinion, all clues were suddenly exposed. Although both parties of the incident came out to refute the rumors, in the face of so much hard evidence, all explanations were futile.
At the same time, many factors instantly stimulated the strong creative desire of countless netizens. The impromptu quotations and memes further intensified the spread of this incident across the entire network.
"It's not that my brother is a bad person, it's just that my sister-in-law is too charming!"
"I called you at about 2 o'clock last night, and you gasped and said you were getting your hair done!"
"I declare that Lao Wang next door is out of date. Now he has become a cuckold by doing hair!"
"Hair salons across the country may be facing a crisis of trust. Will we still be able to get our hair done before the Chinese New Year?"
"I run a hair salon. Screw you, you're so arrogant and great. You and your sister-in-law are happy to get a haircut. What should we do?"
"I had originally booked a haircut, but three orders were cancelled in the morning!"
For a time, the Internet was like a vegetable market. The general public happily joined in the carnival. At the same time, under the influence of public opinion, the parties involved and related topics were pushed to the forefront.
The general public's focus is always limited. They can only focus on a few goals and it is impossible for them to process a large amount of complex information in a short period of time.
Therefore, as long as an event with a sufficiently huge impact occurs at the same time, it will naturally become the focus of the general public's attention, thus ignoring other events.
This process is not uncontrollable or irreversible. Especially for the parties involved, once such an incident occurs, the first thing they need to do is to minimize the impact...
The best public relations method is naturally not to respond, but to create another big news to divert the attention of the general public!
As long as this incident is sensational enough, it can even overshadow the news in an instant, seize the topic high ground, and replace the negative news.
As the saying goes, professional matters should be left to professionals. When the parties have urgent needs, market demand will arise, and professionals with this ability will naturally take action to solve this demand and gain benefits from it.
This is the simplest and crudest supply and demand relationship, taking money from others to help them get rid of their disasters.
As for the choice of this scapegoat, it is naturally very sophisticated. The target must be big enough, the topic must be higher, and it must be able to attract the attention of the general public in the first place...
If there was such an excellent target in the past, the first choice might be Principal Wang. After all, the topicality of the son of the former richest man has always been one of the topics that the general public talks about with relish.
However, things are different now. With Yida mired in a quagmire, Wang, who was once the richest man in China twice in a row, has gradually disappeared from the public eye. Even Wang's originally high-profile and eccentric style of behavior has been restrained a lot, and he has chosen to stay out of the spotlight for the time being.
Therefore, the general public's attention to him naturally decreased, and as Zhou Dongsheng emerged as a dark horse, he dominated the public opinion field and created many incredible deeds...
On the solid stage of the Internet, a drama called "You finish your performance and I take the stage" is being performed.
When the spotlight was on Zhou Dongsheng, the general public's attention naturally shifted to Zhou Dongsheng. As a result, Zhou Dongsheng naturally took over Principal Wang's position.
Becoming the new top leader on the Internet stage is what the people want.
Under this background, it is naturally better to push a "outdated internet celebrity" as a scapegoat than to push a currently popular trend-setter as a scapegoat.
What's more, Zhou Dongsheng, who became famous at a young age, and Principal Wang, who was born with a silver spoon in his mouth, have one very similar thing in common, that is, a young man should be romantic when he is young!
Compared with the many deeds that pushed him to the altar, the general public's focus has undoubtedly returned to the original intention. Compared with the illusory miracles, what happens in the crotch is more eye-catching!
In this case, there are quite a few things to explore about Zhou Dongsheng. After all, no one can be perfect when put under the spotlight and magnifying glass.
What’s more, Zhou Dongsheng is just an ordinary person.
In particular, Zhou Dongsheng has never thought about creating a flawless personality for himself, and he just focuses on being real.
Because of this, it is natural that some controversial issues will arise, but before that, they did not attract much attention.
But now, with sufficient market demand as a driving force, and with the help of some interested people, soon some topics about Zhou Dongsheng began to appear on various platforms.
"On New Year's Eve, the newly-crowned billionaire Zhou Dongsheng was suspected of having a private meeting with a popular female internet celebrity..."
"According to insiders, billionaire Zhou Dongsheng has a very corrupt private life..."
"Shocking! The new national husband has fallen because of this incident. Watch it quickly, it will be deleted soon!"
Such groundless news began to spread like wildfire on the Internet, and was quickly promoted by major marketing accounts to seize the public opinion front.
Driven by a professional team, they are advancing step by step, steadily and steadily, and with the participation of many ignorant people, a climate is gradually taking shape.
At the same time, as more and more seemingly plausible comments emerge, ambiguous statements draw the focus to Zhou Dongsheng.
Although this method is simple and crude, it works every time. Who can blame the general public for liking it?
Compared to the things happening with celebrities, with Zhou Dongsheng's current popularity, if there is any news about him, it will undoubtedly be big news.
After all, it’s fresh!
Wouldn't it be more exciting if the "new god" who had just completed the long steps to the godhood died immediately?
All of a sudden, the crowd who were eager to watch the fun swarmed in. No one cared whether the sister-in-law was charming or not. They rushed to the main stage and urged Zhou Dongsheng, the protagonist, to perform for everyone.
In particular, the relevant revelations were very cunning, without naming anyone, and were all some groundless pictures. The scope of "popular female internet celebrities" was very general.
In addition, Dongsheng Media is now in its heyday. Not only does it firmly occupy the first echelon of the industry, but its number of top Internet celebrities is as numerous as carp crossing the river.
As the boss, Zhou Dongsheng is not only young and rich, but also very young and rich. It is reasonable for anyone to not be tempted by this and to pursue her crazily...
In this kind of ambiguous and confusing situation, the space for the general public's imagination is naturally infinite. As for how many bowls of noodles Zhou Dongsheng actually ate?
Is it important?
Just eating melons, who cares about these!
For a time, many people flocked to the accounts of many popular female internet celebrities under Dongsheng Media and asked soul-searching questions.
"Did you give it to him? Did you really give it to him?"
Those who are interested just give some guidance and fan the flames, and the general public, who are enjoying the food, will rush in willingly, scrambling to get a piece of the melon, fearing that they will miss out on the hot food if they are late.
Under such circumstances, even if the people of Dongsheng Media were slow to react, as public opinion gradually fermented, they began to realize that something was wrong and reported it to the two top managers, Xu Kaidao and Xu Ruoan, immediately.
If this heated public opinion only concerned a group of internet celebrities, it would undoubtedly be just an ordinary public relations crisis. However, since it concerns Chairman Zhou Dongsheng, it is undoubtedly the top priority of Dongsheng Group.
Therefore, the two naturally did not dare to delay. After receiving the news, they immediately notified Li Jiana, the chairman's assistant.
With the beginning of the new year and plenty of cash in hand, Zhou Dongsheng was very busy at this time, thinking about how to spend the money and inspecting a number of investment projects to see which ones were crying out for food and needed to be fed urgently.
Take a look at the many investment projects Dongsheng Investment has received to see if there is any hidden gem that can awaken your dusty memories.
After all, some memories always need some opportunities as triggers before they can be awakened.
Today, Zhou Dongsheng is undoubtedly a real living and a real winner in life. Naturally, he no longer maintains a high frequency of surfing the Internet, so he does not see the relevant news in the first place.
However, when Li Jiana conveyed this matter to him, Zhou Dongsheng's dusty memories were immediately awakened.
In a way, this is the equivalent of "a dead old joke suddenly attacks me!" for Zhou Dongsheng.
For a moment, Zhou Dongsheng was a little bit amused and helpless. He didn't expect that the gossip he talked about so much in the past would not only "repeat itself", but he was also pushed onto the stage to play a supporting role.
Although I have a special liking for guest appearances, there is no need to involve myself in such things, right?
And today, Zhou Dongsheng can come to his senses after a little thought. Isn't it obvious that someone is using him as a shield?
This is a classic operation commonly known as "suppressing hot searches". As a spectator, I have heard of similar things many times in the past.
I never thought that one day this unexpected disaster would befall me.
Looking at it from another perspective, isn't this a kind of recognition and affirmation?
It's true that the tree wants to be still but the wind doesn't stop! Zhou Dongsheng couldn't help but sigh.
But, even clay figures have tempers, so it is obviously unreasonable for me to bear such a big black pot for nothing, although...
It is indeed true...
Before Zhou Dongsheng could organize his thoughts, an untimely phone call came in. Zhou Dongsheng picked up the phone, and before he could say anything, a series of crisp barbell-like laughter came from the other end.
