Volume 5 2013 Chapter 994: Stellar's Helplessness
"I really don't understand why Eric, as the planner, would come up with such a stage?"
Kim Na Hyun didn't understand.
When Tian Yu-ri first debuted, everyone was very envious of him.
The main reason is that her company planner is Eric, the leader of Shinhwa. Shinhwa is a well-known evergreen boy band in the industry. It has been popular in the circle for so many years. Whether in experience or connections, it is far beyond the reach of ordinary small companies. With such a senior as a producer, the possibility of success is much greater than that of ordinary companies.
Even though the results of the previous comebacks were not very good, everyone is not too worried. After all, with Shinhwa as their backing, they may make a comeback at any time.
"I heard that... Eric Senior seems to have withdrawn..."
Kim Nam-joo's words were like a bomb, immediately arousing everyone's curiosity.
"Eh? Did you quit?"
"When did it happen?"
Yi Haoyan didn't know there was such a thing, and hurriedly looked at Nanzhu to ask.
"Well... I don't have any specific information... I just heard a little from the president... just a few words... it may not be accurate..."
Nanzhu was a little confused as she suddenly became the focus of everyone's attention.
"What did you say?"
"It seems like there is a conflict between Eric and TopClass. Maybe it's because his previous comebacks were not profitable, so he has to withdraw. Maybe he will withdraw completely this time..."
"Huh? The Shinhwa seniors also think it's impossible?"
“That’s possible.”
Yi Haoyan felt that the news was very true.
Because the last time Stellar returned, the style of the song "Study" was a bit different from before, and the production cost was obviously very low.
If it is still the same producer, even if the style will change, the investment will not be significantly reduced.
The only possibility is that Eric is unwilling to invest more money, so the company has been reduced to its original form.
“I also think this news may be true.”
Qiu Zhaozhen is very sensitive to such changes in the company.
After all, she had already prepared to debut, but because of changes in the company, she now has to go back to Starship as a trainee.
"Stellar's previous company was called TopClass, but this time it was changed to The Entertainment Pascal, and even the company name has changed..."
This detail directly verified everyone's speculation.
Whatever the reason, perhaps it was because he saw that Stellar's performance was not good after several consecutive comebacks. Even if Shinhwa invested money and connections, and even the members personally helped, it could not change the trend, so Eric began to consider quitting.
At least there had been changes during the comeback period of "Study". Not only did the style and investment change drastically this time, but there were no Shinhwa members helping in the MV, as they had in the previous two times.
Then Eric's withdrawal took away the funds and connections, causing the previous company to almost go bankrupt, and the girl group Stellar became an abandoned product.
Later, other investors may not give up and re-establish TEP to acquire Stellar. As TopClass, which was not strong to begin with, fell apart, TEP became an even smaller and poorer company.
So, in order to survive, I took this path.
Without the halo of the myth, Stellar can be said to be penniless, even worse than Girl's Day which was on the verge of disbanding.
Girl's Day is a popular girl group after all, and the president has always cultivated and supported them. Even in the most difficult times, he did not give up and would rather mortgage his house to make a final attempt.
Eric, who was in much better conditions than Lee Jong Suk, chose to give up after failing to see any benefits from his two comebacks.
Although it is not a problem for a businessman to stop loss in time, it is very miserable for Stellar that was abandoned.
Even though the song "Marionette" has various problems now, at least the group has not disbanded.
Although this path is very controversial, it works and Stellar has gained attention.
Judging from the results, it is a good thing.
In fact, when Girl's Day was about to disband, Yi Haoyan's approach was to break the rules and go for the sexy route.
"Expectations" is the product of this kind of do-or-die battle, and it also has a lot of large-scale action designs in costumes and on stage.
In terms of ideas, Girl's Day's transformation of "Expectations" and Stellar's "System Puppet" this time are the same!
It’s just that Stellar’s situation is worse and the conditions are worse, so they are more willing to take risks.
From this perspective, TEP has chosen the most correct path under the existing conditions.
The company has no money, no resources or connections, the group has no accumulation, and has a poor fan base, and is facing disbandment.
In this case, there is only one chance. Other styles and routes are definitely out of the question. The most direct, fastest and most profitable style is the sexy style.
It can be said that they have no choice but to sell meat.
Moreover, this last-ditch effort with a sexy style was also successful, relieving the urgent needs of the company and Stellar.
From this point of view, Yi Haoyan actually thinks that the company and the members of Stellar are doing the right thing.
And apart from the part about selling sex, "The Marionette" is actually a good song.
The lyrics, style and melody are very consistent and very addictive. Compared with the weird electronic music style that Eric led before, it is much more acceptable.
The company has actually done its best to be able to achieve these under such conditions.
Even if Yi Haoyan were to take over, he wouldn't be able to do better without using his background.
It’s just that this time the scale of the breakthrough is too big and will have some consequences.
For idols, image is everything. Once is formed, it is difficult to change.
That's why Yi Haoyan paid special attention to controlling the scale when Girl's Day was transforming.
The first time she chose to break the scale, and the second time, although it was also sexy, she chose a political touch that would please people. In "Something", she was busy upgrading, strengthening her high-end sexy image in the style of Park So-jin, and quickly distancing herself from selling body parts.
Only in this way can we go further.
However, the group Stellar does not have a lead singer like Fang Min-ah, nor does it have a member with natural charm like Park So-jin. Although they have Joo Min-hee with a sexy body, she lacks temperament, and it is difficult to design a textured image for them.
I want to break out of the existing meat-selling positioning, but I can’t find a foothold yet.
However, they can't care about so many things now, it's good enough to be able to survive.
Moreover, the members of Stellar are actually very suitable for the current sexy style. All four of them have good body management. Joo Min-hee and Jeon Yu-ri are the typical examples of hot bodies. They look very pleasing to the eye on stage.
Currently, many girl groups in South Korea have works that are labeled as sexy, but their sexiness is nothing compared to Stellar's "Marionette".
"The Marionette" is a last resort, but it is also highly recognizable, distinguishing Stellar from other girl groups.
The current market trend is sexy, so it might be a good idea for them to go this way.
If Stellar had not been forced into a desperate situation, it could have tried to transform itself step by step using a smaller and more gentle approach, just like Girl's Day.
But there is no if in life, and this is all they can do now.
