Volume 5 2013 Chapter 931: Progress and Attempts
In addition to A Pink, 4Minute also achieved good results in the summer.
On July 14, the song "What's your name?" won first place in the first half of the SBS "Inkigayo" rankings.
4Minute's new song created a new record for the group .
And after the bonus of "Gangnam Style", Hyuna has clearly widened the gap with other members in group activities.
It's not just a matter of strength, the aura and the demeanor are completely different.
Even when performing on stage together, HyunA can stand out from the other members and easily catch people's attention.
It can be said that whenever she appears on the stage, she is the most dazzling person in the entire group.
Today, the little wild horse has become an idol among idols and stands out among the members.
This phenomenon has both good and bad consequences.
The good news is that 4Minute has a well-known and popular signature member. Through Kim HyunA, many people will also know 4Minute, which is beneficial to the development of the group.
What I am worried about is that the popularity of the team will become more and more unbalanced, and the differences between different members will become greater and greater. Everyone has a competitive spirit, and in this case it will be difficult to maintain the stability and unity of the team.
Not everyone has a broad-minded personality like Kim Hyoyeon.
There is nothing we can do about this.
Who can become popular and who cannot is sometimes a mystery.
Just like Bae Suzy of Miss A today, no one could have predicted her current achievements.
Cube, like JYP, is making various attempts to balance the popularity of the group, trying to make them go further together.
However, collective interests and personal interests are inherently in conflict, and no one can guarantee the final outcome.
No matter what, it's better to have a member become popular than to have all members fail.
The company can only do its best and leave the rest to fate.
…
…
Where there are smiles, there are tears; where there is joy, there is sorrow.
There is indeed some kind of mysterious balance in the world.
This summer, there are groups that are doing well, and naturally there are others that are not doing so well.
On July 11, 2013, Stellar released their third digital single "Study".
This is their third comeback since their debut.
The style of the song this time has improved a lot, and it feels a bit more decent.
This time they come back with a clear sweet and lovely style. The members are wearing beautiful uniform skirts and look a bit like cheerleaders. The melody of the song is smooth, complete, beautiful and pleasant to listen to, making it a very catchy song.
It seems that after the first two attempts, the company has finally figured out the trick and knows how to choose the right direction.
Stellar shouldn’t have ended up like this.
First of all, although Eric’s company is not big, it is considered very strong among small companies.
Thanks to Shinhwa's many years of connections and accumulation, Stellar's activities are much easier than those of ordinary girl groups. And judging from the MVs and makeup of their first two comebacks, regardless of the quality, at least it can be seen that a lot of money was spent, and with the support of Shinhwa members, the financial and resource investments are very good, at least much better than Girl's Day.
Secondly, the four girls of Stellar are actually quite good in terms of personal conditions.
Jeon Yu-ri and Joo Min-hee are both 167cm tall, while Lee Hyo-eun and Kim Ga-young are 170cm tall. They are tall and have long legs, and they have excellent body management.
The youngest member, Jeon Yu-ri, has a more mature look, and is the type that looks cool and mature after putting on makeup, while the eldest sister, Kim Ga-young, looks very baby-faced. The oldest and youngest members of the team have exactly opposite styles.
Lee Hyo-eun and Joo Min-hee in the middle are standard beauties at first sight.
Big eyes, sweet , very likable.
Especially Lee Hyo-eun, who returns to the center position this time and is very conspicuous.
In addition, Zhu Minxi's figure is unexpectedly good. Even if she wears clothes that don't show her figure very much, you can tell that she has a typical devilish figure with a protruding chest and a curvy back.
The four people's appearance, figure and self-management are all acceptable or even excellent.
Although they don't have any dancing expertise or a talented lead singer like Fang Min-ya, they all have no problems with basic skills and can sing and dance on stage. If they come across the right songs and styles, they may be able to stand out.
So, their situation is somewhat similar to that of Girl's Day.
There's nothing wrong with the members, the main problem is that the company can't find a suitable style.
The company obviously put a lot of thought into this return, and it is obviously much better than the previous two times .
At least it highlights the members' characteristics, they are good-looking and cute.
As for the cute style, they are also suitable.
Except for Kim Ga-young who was born in 1991 and is 22 years old this year, the others were born in 1993 and 1994, and the average age difference is just 20 years.
Moreover, the eldest sister Kim Ga-young looks cute and childlike, which does not look out of place like Park So-jin did when she went for the cute style.
Overall, Yi Haoyan thinks Stellar has found the right direction this time. Although this time there may not be a qualitative breakthrough, the results are definitely better than the previous two times.
However, the boy noticed some problems with this return.
First, the presence of Eric, the star producer and captain of Shinhwa, who is Stellar’s biggest support, has been significantly reduced.
"Study" is still produced by Eric at this time, but it can be clearly seen that the imprint of Eric and Topclass is very light in this comeback.
The huge investments, various complex settings and gorgeous props from the previous two comebacks are gone, and even the Shinhwa members don’t appear in the MVs.
Moreover, the MV of "Study" seems to be produced at an unusually low cost. The background of the dance part is often blank, with a huge STELLAR as the backdrop at most. The stage costumes are also as simple as possible, which is very different from the previous elaborate scenes.
You know, even if you change styles, the investment shouldn't be reduced so significantly.
This comeback seems too shabby, and the style is obviously beginning to follow the trend.
If the company suffered heavy losses in the first two rounds and was unwilling to invest further, which led to this phenomenon, then Stellar would be in trouble.
This is the weakness of small companies.
Due to lack of resources and tight cash flow, the company cannot make long-term plans. If a few returns fail to meet expectations, the company may fall into trouble.
Girl's Day almost disbanded because of this.
If Lee Jong Suk hadn't raised money by mortgaging his property, he might have never had a chance to turn things around.
Today, Stellar, which has a legendary reputation, has encountered such a situation. Perhaps the situation is even more grim.
…
In addition to Stellar, another fellow band member is AOA, which was launched by FNC, which is also a former subsidiary of CJ ENM.
On July 23, the AOA group performed at Shibuya AX in Tokyo, Japan , and performed the songs "ELVIS" and "Get Out". They also sang a new arrangement of the popular single "Heavy Rotation" by the popular Japanese group AKB48.
On the 26th, the group's sub-unit AOA Black released their third Korean single album "MOYA", marking their first return as a band.
If we just talk about this band's singles, the quality is actually pretty good.
After all, FNC is a company that made its fortune playing in bands, so they are familiar with doing this. The song itself is okay, and the members’ performances are also okay.
But the boy was powerless to complain about this attempt.
FNC is indeed the band that made it big.
The original FTISLAND and the later CNBLUE were both very successful, and are unique in the South Korean market!
But the success of a boy band doesn’t mean the same can be said for a girl band, right?
At least girl groups aren’t like this!
The band is a niche group in Korea, but a big one in Japan, so it would be very difficult to replicate this success in the Korean girl group market.
If they both play instruments and make music, what advantages do female idols have over male idols?
To put it more bluntly, if female idols don’t dance, who will watch them?
It’s a waste of AOA members’ sexy bodies.
From the beginning, Yi Haoyan felt that AOA had not found the right style, and now after all the changes, not only had it not gotten better, it had gotten worse.
Forget it, FNC didn’t find the boy here, and he was too lazy to pay attention to him.
Because there are more important things to care about right now.
F(X) is back.
