Volume 5 2013 Chapter 923 The Heirs
"Looking for me? How did she know me?"
CJ has always concealed Yi Haoyan's identity. Many of the things he is involved in are only known to people in the industry, and he is rarely disturbed by outsiders.
"It's different now than before. After Gangnam Style and Reply 1997, it's impossible for top companies and industry leaders not to notice you. The reason they didn't bother you is because they're concerned about your status."
Sun Eun-hee explained why.
"So what's going on here?"
The boy shook the thing in his hand that looked like a script outline, a little confused.
"Writer Kim has worked with CJ many times. This time she wanted to write a story about chaebols, so she came up with some ideas. Of course, you can refuse, but I think this story is interesting and may be very interesting."
"The Heirs? The story of the successors of the chaebol? Isn't this about the second generation?"
I looked over the outline in my hand.
Yi Haoyan burst out laughing.
"Writer Kim is indeed a top-notch screenwriter of romantic dramas. He can even use this as a background to write a love story. And it is obvious that this is a theme for whitewashing the second generation of chaebols. It can not only satisfy ordinary people's fantasies about top princes and princesses, but also beautify the image of the whitewashed second generation. People from both the upper and lower classes will like it. He really knows how to choose the entry point~"
"Don't be so harsh. You're also a second-generation person, so this isn't that outrageous, right?"
Sun Enxi disagreed.
She is the second generation of a chaebol.
The eldest lady doesn't think she has done anything wrong.
"Maybe, but people like us are a minority after all, as you know, cousin."
Yi Haoyan disagrees.
Of course there are real elites among the second generation of chaebols, but the proportion of playboys is even higher.
"Don't talk so much, just tell me whether this story is attractive or not."
Sun Enxi was too lazy to argue with this rebellious guy. That was not what she was here for.
"New wine in old bottles. Looking at the story setting, it's still a story about a second-generation chaebol and a commoner girl falling in love. Koreans really like Cinderella stories~"
"It's not just Koreans who like it, it's women who like it."
Sun Eun-hee corrected herself.
"Originally, the main audience of this kind of romantic love drama is female audiences. Who among the ordinary audience doesn't have the dream of being chosen by the prince charming? How can people be drawn into the drama without some Cinderella plot? Needless to say, Kim Eun-sook is a veteran and she knows how to cater to the audience."
"The core is still the same, but it has been re-skinned and has a background story of succession among the chaebol class. It should be pretty good... Anyway, just treat it as an idol drama~ It's not the same genre as the Reply series."
Yi Haoyan didn't think this drama had anything very new.
"How could your drama be produced so easily? Reply 1997 not only represents the success of a drama, but also creates a new type of TV drama. Don't compare it with other dramas casually."
Sun Eun-hee was somewhat dissatisfied with the boy's standards.
"Don't look down on idol dramas. There is still a market for idol dramas. As long as the plot and actors are good, the market will accept them. This is a genre that can generate stable profits. Do you think Kim Eun-sook's idea is good?"
"It should be OK. Besides, does it matter whether I think it's good or not? You think it's good, don't you? Otherwise, why would you show it to me?"
Yi Haoyan saw through Sun Enxi's thoughts directly.
"That depends on whether my genius brother likes it~"
The eldest daughter, whose thoughts were exposed, was not embarrassed at all. Instead, she happily pinched her brother's face.
"The company has evaluated the subject matter and outline and is relatively supportive. It also has a different interpretation of chaebols than the traditional perspective, which is what you call beautification and whitewashing. It may have different effects. And if it is well made, it will also be good for us."
"To be honest, the inheritance of a chaebol is certainly not an easy task, but compared to the survival of ordinary people, it is nothing!"
Yi Haoyan spread his hands.
"Making a story about the hardships and pressures of the second generation of chaebol succession may resonate with ordinary audiences, but you and I both know how ridiculous this is! The losers in the chaebol succession struggle live better than ordinary people anyway. I really don't think there is any point in covering up the truth."
"The truth is not important. Most ordinary people don't actually want to know the truth. The audience only wants to see what they want to believe."
Sun Eun-hee looked serious.
"If we do this well, we will be rewarded by the market. This is the reality of the world."
"Whatever."
Yi Haoyan didn't want to discuss this fruitless issue anymore.
"Then I'll take that as your agreement."
"Agree to what?"
"Meet and talk with Kim Eun-sook~ She really wants to meet you."
"Whatever."
…
…
Since it was the big sister's request, Yi Haoyan didn't want to refuse.
In his opinion, the show should be a success.
Kim Eun-sook's sophisticated experience and skills in romantic dramas are only one aspect; the most important point is that she really sees through people's hearts.
Sun Eun-hee is right.
The vast majority of people in this world do not have the ability to understand the truth. Even if someone breaks down the facts and presents them to them in a vivid and direct way through a TV series, it will not be accepted or recognized.
The most difficult things are to touch the interests of the upper class and change the ideas of the lower class .
The reason why the bottom class becomes the bottom class is often a problem of concept.
They don't actually want to know the truth, they only believe what they believe, and those things may actually be the understandings that the upper class hopes for.
In traditional Korean dramas, the image of the second generation of chaebols is not very good. They are impulsive, arrogant, and proud. This setting is of course derived from real life and also from the prejudice of the lower class against the elite.
Of course there are useless people among the second generation of chaebols, and those who lose the right of inheritance are often like this. But of course there are also real elites!
The so-called heirs are this kind of people.
Someone like Sun Eun-hee is a typical heir.
Self-discipline, rationality, ambition, intelligence and reason, only people with these qualities will be entrusted with important tasks and shoulder the burden of the entire family.
Kim Eun-sook's ideas just happen to be in line with Son Eun-hee's expectations and the preferences of this type of chaebol elites, so even if CJ does not support her, there will be other heirs who will support her.
In addition to meeting the expectations of these elites in power, Kim Eun-sook's idea can also satisfy the fantasies of the lower classes.
The Cinderella routine is designed to do just that.
Moreover, with some inspirational stories about the "princes" and "princesses" who work hard and go through hardships to wear the crown, it can make the audience who are "slaves and servants" have some absurd resonance that "he/she is just like us".
Both the upper and lower classes can get what they want in a fictional TV show world.
How could a play like this not be successful?
