Volume 5 2013 Chapter 884: President Li's Struggle
Lee Jong Suk is tall and thin, wearing a pair of gold-rimmed glasses. He doesn't look like a profit-seeking boss of a small agency, but more like a professor at a school.
Unlike many small company owners who only care about making money, Lee Jong Suk has his own musical ideals.
He founded Dream Tea and formed Girl's Day because he had his own musical dream.
The man wants to prove through the success of this girl group that even if it is not a big company, his musical concept can be accepted by the public.
This is a somewhat idealistic man.
Even though the company is not big and only has one group of artists called Girl's Day, every member was personally found, selected and trained by Lee Jong Suk.
Because he has ideals, he treats the members of the group more like partners on the road to pursuing his dreams rather than simply tools and consumables for making money.
Along the way, the company was small and the group was not well-known, so I had to work hard on my own. In the fiercely competitive Korean idol industry, this was a very difficult period.
Everything we have now is the result of hard work between Lee Jong Suk and the children.
This is Girl's Day's luck.
In the early days of their debut, when Fang Min-ah and Park So-jin were desperately trying to get on the screen in variety shows, Lee Jong-suk was working hard to build connections and find resources so that the children could have more opportunities to perform.
Finally, their efforts paid off.
The success of "Twinkle, Twinkle" once made men full of confidence.
There is nothing more satisfying than receiving a generous reward after hard work.
From obscurity to recognition, that feeling of walking from the corner of the stage to the center.
Unparalleled.
Lee Jong Suk is even more certain that the girl group he personally created is no worse than the idols from big companies! They can also create their own miracles!
Dream Tea may also be able to grow and develop into a great planning company like Starship through a group of girl groups!
The dream of success is right ahead, and it seems that it can be reached with just a little more effort!
But the reason why inspirational stories in the real world are attractive is that they are rare.
And even if there is such an inspirational story, Lee Jong Suk is not the protagonist of the story.
For the next three years, Girl's Day never made any progress, and "Twinkle, Twinkle" became an insurmountable peak.
It also becomes the ceiling blocking the dream.
Lee Jong Suk hit his head and it was bleeding.
From the beginning, the members were able to get endorsements and had ample funds, to their expenses being insufficient and having to go to Japan to make money, and now they can't even afford a comeback.
The ups and downs of life and the changes in fate taught this middle-aged man a solid lesson.
Let him taste the taste of failure.
The so-called musical dream seems to be just a flash in the pan and will soon disappear among the numerous debut groups.
And no one knows what will happen to these four children who struggle together.
Lee Jong Suk was confused and he didn't know where the problem lay.
The group is very talented, the children work hard, and they have tried various adjustments to the song and dance, so why is it still not working?
Difficulties are not scary, what is scary is not knowing what difficulties are.
There is no direction to work towards.
Confused, doubtful, and questioning.
Is there something wrong with my concept?
Lee Jong Suk fell into self-doubt.
The man was bored in the office and was about to go to the practice room to see the children, but he happened to hear Yi Haoyan's analysis.
He was stunned.
In the past, Lee Jong Suk would never listen to such advice, especially since it came from a high school student.
But now, the man was actually shaken.
Because what Yi Haoyan said was true.
In fact, as the president, Lee Jong Suk is not unaware of the current sexy trend in the market.
There has never been a shortage of sexy female singers in the Korean market. Not to mention Uhm Jung Hwa and Park Ji-yeon, Lee Hyori also once swept the whole of Korea with her hot and sexy charm.
As for groups, in fact, many female idols of this style have appeared one after another since the Brown Eyed Girls in 2006. Among them, the solo style of member Son Ga-in is even more sexy and bold.
After School from 2009 is also going for the sexy route now, and Nine Muses has been going for the sexy route since their debut under the banner of a girl model group.
The sexy style of Sistar has become so popular that it has become a hot genre and has led to the emergence of a large number of such groups.
Dal★Shabet debuted in 2011 and initially had the same cute and lively style as Girl's Day, but in 2012 it began to gradually shift towards a sexy style.
Other girl groups, except Girls' Generation and F(X), have more or less involved this element.
Miss A and T-ara may not have done it so obviously, but Secret, which is also from a small company, released a song called "Posion" in 2012, which completely broke their previous sweet, lovely and pure image.
The members created an explosive buzz with their seductive uniforms and their unique dance moves of shaking their breasts and splitting their legs from the front.
It has been a tradition in the Korean entertainment industry for girl idol groups to attract fans' attention by showing off their bodies and performing sexy moves, and it is rare for girl groups after adulthood to do otherwise.
In some ways, this is even an advantage.
But Lee Jong Suk doesn't like it.
He felt that this had nothing to do with music. He was selling music, not selling sex on stage.
Lee Jong Suk can't control others, but at least these children who have accompanied him through all the struggles are just like his own daughters.
Men can't accept them being like that on stage.
Based on this idea, Lee Jong Suk has never wanted to transform, or it can be said that he subconsciously rejects this stage style.
Therefore, even if there are parts showing off the bodies in Girl's Day's various stages and songs so far, they have been done in a relatively subtle and aesthetic way, without the slightest hint of selling flesh.
This is the philosophy that Lee Jong Suk adheres to.
But now, he can't hold on any longer.
The market trend of Korean girl groups is changing. If small company groups like Girl's Day do not keep up with the change in market trend, they will have no other ending except being swept into the sea.
Over the past three years, every failed comeback attempt by Girl's Day has proved one thing with cruel reality.
Dream Tea is not SM, and Lee Jong Suk does not have the ability and qualifications to play with concepts and be himself.
The high school student named Yi Haoyan said some things right.
Captain Park So-jin is indeed very feminine. At her age, she is more suitable for performing more mature songs than a cute style. The previous stage was indeed not very suitable for her.
Kim Ah-young does have a great figure and is more suitable for a bolder style.
However, given Girl's Day's age and today's market reality, it seems that they really have to go for a sexy style.
But Lee Jong Suk found it hard to convince himself.
He knew this high school student. The boyfriend of the group's backup dancer, Kwon Eun-bi, was also a student at Seoul Arts High School, and was a classmate of Hyeri. He used to come to the company frequently.
Lee Jong Suk didn’t care in the past.
But this time, the man decided to talk to him.
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