Volume 4: The World of Great Conflict Chapter 0591 855.5 is a blessing
Our hospital.
Several people sat in the yard, eating shabu-shabu mutton and watching the advertisements on the TV screen. They were all excellent advertisements that Nan Yi had people find, including advertisements from China, Japan, and China.
"In the previous few Japanese commercials, the heroine is the same person?" Chen Huaige asked after watching for a while.
"Yes, Hayami Yu, a Japanese female singer who grew up in Honolulu. She speaks very good English and works part-time as a host of an English program on TV. She is an all-round artist in the eyes of the Japanese and her annual income is not low."
“Japanese singers make a lot of money?”
"Singing doesn't make money, and acting doesn't make money either. The salary of actors in Japan is not much better than ours. Those who work more can only make about 5 to 6 million yen a year." Nan Yi said.
Zhang Yimou said, "Isn't five or six million enough? What's the exchange rate?"
"It's equivalent to about 50,000 RMB." Yang Kaiyan said.
"That's a lot."
"It cannot be converted to China, it has to be compared to Japan. An average Japanese office worker now makes around 3 million a year, and the actor I'm talking about making 5-6 million a year is about the same as Gong Xue.
How much higher is Gong Xue's salary than that of ordinary workers?
In comparison, Japanese actors' pay is slightly lower than ours in China.
If they want to make money, they have to shoot commercials. Take Zao Jianyou for example. The commercials we see now, such as Sansui audio, Love mouthwash, Love shampoo, Coca-Cola, Nomura Securities medium-term treasury bonds, and Pentax cameras, are all big Japanese brands.
The advertising pay is definitely not low. I don’t know the exact figure, but it’s definitely possible to get tens of millions for an advertisement. If it’s an endorsement contract, the money will increase exponentially, at least tens of millions a year.”
"It's really profitable." Chen Huaige said sourly.
The conversation ended temporarily and the few people continued to watch the advertisements.
Then, they watched several advertisements of Jeanswest from China, Grundig TV advertisement from China, Hitachi Exciting TV advertisement from China, Nissan Sunny car, Nissan Jiaben minibus and Vanette van advertisement, and Stanza advertisement from China.
Nan Yi asked people to collect excellent advertisements from Lu Country, but who would have thought that all they brought back were Japanese advertisements. This shows how great the influence of Japanese products is in Lu Country.
When they had almost finished watching the commercials, Nan Yi pressed the pause button and said, "I showed these to you two just to help you find some inspiration. We can't shoot any of these commercials. There are only 60 seconds in total, so we have to squeeze in at least seven or eight commercials, and the timing of each commercial must be accurate to milliseconds."
"So each one only has more than 7 seconds?" Zhang Yimou asked.
"Instead of averaging, I plan to shoot two versions of the advertisement for each product, one long and one short. This way, there will be multiple combinations, and I can change the plan every once in a while."
"Are the two versions just different in editing, or are the contents completely different?" Zhang Yimou asked.
"Let's look at the shooting plan, Lao Chen, Lao Zhang. I hope you can treat the commercial as a movie. Before shooting, make a good storyboard script. Let's keep improving. I can't give you any honors, but I will definitely pay you the remuneration. I will give each of you this amount."
Nan Yi stretched out his left hand and opened it.
"Five thousand?" Zhang Yimou asked tentatively.
Nan Yi shook his head.
Chen Huaige: "Fifty... fifty thousand?"
Nan Yi nodded and said, "Yes, we will start preparing for the commercial shoot today and it must be completed before the 20th of next month. Each of you will get 50,000 yuan."
“Will this be too much?”
Zhang Yimou was stunned by the number of 50,000.
"Not much. My standards are very high. I hope that the commercials you two shoot will be the benchmark and ceiling for commercials in our country for at least ten years."
As Nan Yi spoke, he picked up the remote control, fast-forwarded the video, and pressed the play button. The 1984 Tokyo promotional video began playing on the TV screen.
The promotional video ends at 4 minutes and 48 seconds.
"Lao Zhang, Lao Chen, what do you think of this promotional video?"
"The picture is very good, with a perfect combination of movement and stillness, especially the combination of smiling faces and running, which gives people a positive and energetic feeling," said Chen Huaige.
Zhang Yimou: "We also put a lot of thought into the order of the images, with different age groups interspersed, with the main body being young people, extending to children and the elderly. Just like Huaige said, it makes people feel very energetic."
"For Asia's advertisement, I wanted this feeling: vitality, hope, love, and happiness. I hope these four elements can be reflected in the advertisement. Of course, I am talking about the long version of the advertisement. The short version is too short to convey too much content, so I need a catchy slogan that people can remember after hearing it once."
"You want Huaige and I to come up with the advertising slogan?"
"No need. I will give you the slogan. You just need to focus on shaping the picture. If you need any actor, just tell me. No matter who it is, domestic or foreign, we can invite them as long as it is necessary." Nan Yi said domineeringly.
Nan Yi is actually talking nonsense. He has never thought of using foreign actors. If Zhang Yimou and Chen Huaige really want to suggest the name of a foreign actor, he will definitely find an excuse to reject it. No one from Hong Kong or Taiwan will work because they are too expensive.
If Yamaguchi Momoe or Teresa Teng were invited to shoot a commercial, the advertising effect would definitely be very good, but Nan Yi had his concerns. He wanted to spend the 1980s in peace and didn't want anything to happen in the last year.
After a big drink, the advertising was settled.
…
The next day, a call for papers was published in the Beijing Evening News.
"The Asia Mall is about to open, and we are now soliciting an advertising slogan from the whole society. The slogan must not exceed 20 words (punctuation marks are counted as one word) and be catchy. Once adopted, Asia Qing Company will buy the slogan at a price of one thousand yuan per word.
A word is worth a thousand dollars, and you can get rich through writing. Don’t miss this opportunity, so please submit your articles!
Deadline: June 28, mailing address: Advertising slogan collection mailbox of Planning Department, No. 88, Yannanyuan.
Before the call for papers was released, a large tent had been set up in the yard of No. 88 Yannanyuan. This tent was used to temporarily store the submissions.
Nan Yi believed that within two days, everyone in the capital would know about this matter. He would receive at least ten thousand letters every day. Even if the number exceeded one million by the end of the day, he would not find it strange at all.
People in Beijing are talkative but good at speaking. No matter who they are, they can talk nonsense. Even an illiterate person can make up an advertising slogan for you. If you want to become a millionaire with just a few cents, I believe many people will put it into action.
This was indeed the case. On the first day, people who saw the news in the newspaper told people around them one by one, and word spread from one person to ten, and from ten to a hundred. By the second day, the Beijing Evening News was out of stock, and all the copies in the city had been bought up.
On the morning of June 6, Han Meili, the front desk clerk at Yaqing Company, received no less than a thousand people, all of whom came to inquire whether the call for papers was genuine.
At noon on June 6, a notice board was erected at the entrance of Yannan Garden, warning people who came to inquire about the authenticity of the notice not to enter the garden again, and guaranteeing that the content of the call for articles was true.
Although there was a signboard, many people still broke into No. 88 Yannanyuan in the afternoon, seriously affecting the office work of Yaqing Company.
As a last resort, the Beijing Evening News published a new piece of news on the 6th: This newspaper solemnly declares that the essay solicitation by Yaqing Company is absolutely true. This newspaper has now received a prize of 20,000 yuan from Yaqing Company, and the prize money for the adopted slogans will be distributed by this newspaper.
As soon as this news was published, Yaqing Company finally had some peace and quiet. On the 7th, the number of people coming to consult was reduced to just a few.
"Hello, Nan Yi from Yaqing Company."
Nan Yi picked up the ringing phone on the table.
"I'm Miao Huaihai from the Post and Telecommunications Bureau. You have too many letters from Yaqing Company. We can't deliver them all. Don't you have a truck? Come and take them away yourself."
"Director Miao, it's fine for us to do it ourselves, but please don't mix our business letters with submission letters."
"Normal letters will be delivered to you, but there are too many submissions. Our post office warehouse is almost full. Please send someone to take them away quickly." Miao Huaihai said.
"Okay, okay, is one car enough?" Nan Yi asked hurriedly.
"Not enough, it would be better to send ten."
"Come on, Director Miao, stop teasing me. I'll ask the Transportation Department to send a car over right now. Thank you for your hard work, postmen. Longans and watermelons will be on the market next month. Two large watermelons and five kilograms of longans per person. Is that okay with you?"
"One more TV ticket per person."
"Okay, I'll give each of you one more refrigerator ticket."
"Okay, I'll send two postmen to go with your car and help you sort out the mail. We have experience in this kind of work."
After the benefits for the employees were secured, Miao Huaihai's tone of voice changed.
"Thank you, Director Miao."
"Don't thank me. When Asia opens for business, it will be better than anything else if you can give our bureau some discount tickets." Miao Huaihai said with a smile.
"That's easy. I'll send it to you every month from now on."
After hanging up the phone, Nan Yi called Qiu Heping to his office.
"Send a car to the Post Office to pick up the mail. Also, I'll have Jiang Bin arrange security for you. You personally lead the team to Zhejiang Province to pick up bayberries. Go quickly and come back quickly."
"Are they bringing it back to sell?"
"What are you selling? Yaqing owes so many favors to the company, why don't you pay them back?"
"How much?"
"Leave two cars as backup, and take all the other eight cars. The bayberries cannot be crushed or shaken too much. One car can't hold much. Remember to buy bamboo baskets when you get there. Also, bring back some bayberry wine.
I will tell you the exact number when you call me when you get there. We haven't . Time waits for no one. You are leaving this afternoon and you will have to go on another business trip after you come back."
"Okay, I'll go back and prepare." Qiu Heping stood up and said.
"Well, by the way, please call Cashier He over for me."
Management work is scattered and complicated. In one morning, Nan Yi needs to deal with more than a dozen things.
In the afternoon, I go to the construction site first, and then after returning to the office, I also take time to talk to people.
The weddings, funerals, and ideological trends of the employees of Yaqing Company seem to have nothing to do with work, but in fact they are closely related. Nan Yi will show his concern for what needs to be shown.
People have strong adaptability and are prone to forgetfulness. Soon, the employees of Yaqing Company will become extremely accustomed to their high-salary status and gradually forget the joy and happiness they felt when they got the job.
Repetitive work will quickly dampen their work passion. At a certain stage, they will not be able to maintain a high level of concentration on their work, and a culture of passive resistance and laziness will begin to spread.
Instead, their interest will shift to analyzing the distribution of Yaqing Company's income, how much can Haidian District get, how much does Genzhengmiaohong get, how much does Lin Deqing get a month, what happened with whom, how much does Nan Yi get a month, what happened with whom, how much do they get, what happened...
While eating or slacking off, they would also talk about Nan Yi's seat, whether it would be possible to do the job with a dog tied to the chair, and whether they could do it better if it were someone else. And so on and so forth.
As the general manager, Nan Yi has the obligation to pay attention to the ideological trends of his employees. He should give them a warning when necessary and make his employees understand one fact - they are earning "high salaries" that exceed their abilities and efforts, and it is their "blessing" to be able to work in Yaqing Company.
If their minds cannot be changed after persuasion, and the 8, 5, 5.5 work model is not enough, Nan Yi will have to consider sending talents to the society.
