Volume 4: The World of Great Conflict Chapter 0540: Easy to Bully, Hard to Help
All Chinese people who have been watching the live broadcast of the Olympic Games feel very strange. Starting from the first day of the competition, which is July 29th, Los Angeles time, as long as there are Chinese athletes participating in the event, the four big words "China Rise Up" can be seen in the audience seats at the competition site.
At first everyone thought this was a spontaneous act of overseas Chinese, but after watching two or three games, anyone who was a little bit savvy would find that this was not just a spontaneous act, but was clearly carefully organized.
Because they found that no matter which event, as long as the winning seeded players were from European countries, they would hold a can of red and yellow drink in their hands during the break between games.
Moreover, whether it was intentional or not, whenever the camera turned to the resting athletes, it would give a close-up of the drink, allowing the audience to clearly see that one side of the drink can said "Rise Up!" and the other side had the Chinese characters "雄起".
In addition, the "China Rise" slogan in the audience seats changed from four pieces of red cloth with a pure red background to a white background with a red outline like a beverage can, with the text within the outline.
If someone still doesn't understand such an obvious hint, there will naturally be "smart people" who will remind him and make him understand.
Carl Lewis, the No. 1 sprinter, holds a Xiongqi drink in his hand, Moses, the No. 1 hurdler, holds a Xiongqi drink in his hand, and Daley Thompson, the No. 1 decathlete, holds a Xiongqi drink in his hand...
People like Valbrisco Hooks, Evelyn Ashford, U. McPhat, Joan Benoit, etc., no matter they are from the United States, the United States, Federal Germany, France, Canada and other European and American sports powerhouses, as long as they are seeded players with a chance of winning the championship, everyone has a bottle of Xiongqi drink.
This gives people the illusion that Xiongqi drink is a drink distributed by the Los Angeles Olympic Committee.
Ever since China won its first shooting gold medal on July 29, foreign media have been questioning China's achievements, especially the women's volleyball team's victory over the host Chinese team, which aroused even more doubts, and some people are trying to get to the bottom of it.
In particular, a Japanese reporter, Tsujioka Yitang, who was paid, found after tracking and observing that the Chinese volleyball girls were drinking a beverage that had never been seen before the Los Angeles Olympics, but was often seen in this Olympics. As a result, a carefully crafted news article titled "Relying on "Xiongqi" to advance quickly?" appeared in the newspaper.
This piece of news was "accidentally" seen by a Chinese reporter, who was dissatisfied with the poor writing style of the Japanese. After some polishing, it was published in domestic newspapers with the title changed to "China's rise is taking Los Angeles by storm."
Once this article was published, it was widely reprinted. For a time, people all over the country knew that there was a drink called Xiongqi. China's Xiongqi drink became famous overseas.
Grocery stores, agency stores, Friendship stores, no matter what kind of store it is, no matter whether they sell beverages or not, during this period of time, people often go there to ask if they have the "Xiongqi" beverage for sale.
Of the one billion people in the country, at least 900 million know that there is a drink called Xiongqi.
No matter what form of advertising, it can achieve a good advertising effect in this era. Nan Yi knows Yanwu tape recorder and Dongfang Qiluowa refrigerator. Although these two brands did not survive for a long time due to decision-making problems, they were quite popular for a few years because they had advertised on TV.
"Nan Yi, how much did Xiong Qi spend on advertising?"
In the old villa, in front of the TV, Nan Yi and Liu Zhen were watching the live game.
"The final bill hasn't come out yet, but it will definitely be more than 15 million." Nan Yi took a bite of watermelon and answered casually.
“Not much.”
“US dollars.”
"So many? Wouldn't that hollow out the village?"
"No, the bulk of the money is paid by the Nan family." Nan Yi answered casually.
“The trademark does not belong to Wenchangwei ?”
"The ownership of the Chinese trademark in the mainland belongs to Wenchang Investment, and the ownership outside the mainland belongs to Nanshi. The global ownership of the English trademark belongs to Nanshi."
"I think so. With such a big commotion, it can't be done just by paying money."
"I've asked a lot of people for help, and I owe them a few favors." Nan Yi put the watermelon peel on the coffee table, wiped his mouth and said, "Xiongqi Beverage, Nan's comprehensive investment is not small, but in fact, all the foreign markets combined may not have as much potential as the domestic market. Wenchangwei took advantage of Nan's favorable boat."
"Then you didn't do a good job on this matter. If someone investigates it in the future, they will say that you stole the people from Wenchangwei."
Nan Yi smiled bitterly and said, "There will be such a day. It seems that the people in Wenchang are losing their minds faster than I expected. Achieving common prosperity, ah... is difficult."
Liu Zhen said with a half-smile: "Why, do you want to back out?"
"It's just a momentary sigh. Things should be done the same way. When I decided to do this, I had anticipated that there would be endless trouble. Since Confucius said that the people can be led astray but not made to know, farmers are easy to bully and hard to help.
Farmers are like dough, which can be kneaded at will. No matter whether it is good or bad for them, after a long time, they will feel that it is their own fate.
If you slap them every day, and if you stop slapping them one day, they will think you are a good person; but if you give them meat every day, and if you stop giving them meat one day, they will unite and skin you and take out your tendons, and serve you meat like a pig. "
"Well, Nan Yi, which event do you think can win the gold medal in the future?"
"Let's take women's platform diving. Zhou Jihong has a good chance of winning the gold medal. The chances for other events are slim."
"We have 14 gold medals now. If we add one more, it will be 15. Can we be ranked fourth?"
"Almost. This time, South Korea is the only one that stands out. There are many dominant athletes, and they are the host country. You will see in the next Olympics that South Korea will win a lot of medals."
"If we spend a lot of money to host the Olympics, we have to give the host some benefits. When will our country be able to host the Olympics?"
"In a few years, it will definitely be done."
Nan Yi answered quietly, then fell into deep thought again.
The first shot of the rise has been fired very loudly. As long as Wenchangwei does not make any big mistakes and moves forward step by step, the rewards in the future will surely be huge.
Internationally, Xiongqi will follow the path of a certain beverage in its previous life and start sponsoring all kinds of extreme sports that can easily lead to deaths. In every dangerous corner of the earth, there should be cans of Xiongqi beverages.
Between life and death, you have to stand up!
Xiongqi emerged out of nowhere and completely cut off the rise of Li Yiwei's "Oriental Magic Water". In this Olympics, Xiongqi was the only one that stood out, and Jianlixi had to stand aside, even though Jianlixi won the title of "the first choice beverage of the Chinese Olympic delegation."
Xiongqi and Jianli were both doing public relations for the Sports Commission at the same time. Li Yiwei had little money in his pocket, while Wenchangwei was rich and powerful. It was obvious who had the advantage. In addition, Li Yiwei only knew how to do public relations for those high and mighty people, while Wenchangwei had everything implemented from top to bottom.
Nan Yi had originally instructed the girls on the women's volleyball team that 100,000 of the 500,000 sponsorship money should be given directly to them.
There's no need to guess which drink they prefer.
Nan Yi has already informed Xian Yaohua and asked him to visit him three times and try to find a way to recruit Li Weiwei to Wenchangwei and let him manage the Xiongqi Beverage Factory. It is not known whether Xian Yaohua can do it.
