Volume 4: The World of Great Conflict Chapter 0507 Advertising Time Buyout
"Hey, Que'er, why did you want to eat here?"
Standing at the door of the Baixing Restaurant, Nan Yi couldn't help but frown when he saw the noisy scene inside through the door.
"This is where I have childhood memories. My dad used to bring me here."
"In your memory, I think it's definitely not like it is now." Nan Yi said, pointing at the crowds of people in the store.
Although there are many private restaurants of all sizes in the capital, it is impossible to have one on every street and alley in the entire capital.
Some people want to go to a restaurant to improve their food but don't want to go far, so they can only go to nearby restaurants, such as private ones if there are private ones, or state-owned ones if there are state-owned ones. It is impossible for someone who lives in the east city to run to the west city for a meal.
Therefore, although private restaurants have impacted the business of state-owned restaurants, the impact is limited. At most, it will reduce the number of people waiting in line for food.
Looking at the crowds of people, Jinqueer frowned, "Why are there so many people?"
"How long have you been here?"
“I haven’t been here since I went to college.”
"That's not surprising. Let me ask you again, are you sure you want to eat here?"
“Just eat here.”
"Okay, you go grab a seat and I'll go buy food at the window."
Nan Yi said something and squeezed towards the food serving outlet, taking advantage of every gap he could find, leaving behind the other diners, and finally stood next to a fat girl.
After a long chat, a list of dishes was announced, and then the food coupons and money were handed over. After taking a few slips, he waited anxiously at the food serving entrance.
After waiting and waiting, his dish was finally handed out from the serving port. Nan Yi hurried over to take the dish. He clamped a pot of draft beer between his elbows, placed a dish on the pot, took a dish in each hand, and asked the fat girl to help him get the remaining two dishes and the cup.
She stepped on the Mandarin Duck Butterfly Step and twisted her waist like a pretzel, passing through the people who were standing still and pushing each other. After searching for a long time, she finally found Jinqueer sitting at a table surrounded by a group of people.
"Excuse me, please move."
Nan Yi missed the people standing around the table and finally sat down on a stool.
He pulled out two pairs of chopsticks from the chopstick holder, rubbed them with a handkerchief, handed one pair to Jinqueer, and said teasingly , "Are your childhood memories beautiful?"
After saying that, Nan Yi turned around and said to the buddy behind him: "Hey, man, I haven't eaten yet, my stomach is empty, please wait until I'm full before you continue shaking."
"It wasn't pretty at all, and I kind of regret it now."
Jinqueer looked at the two people sitting opposite her, then raised her eyes to look at the several people standing behind them, and felt the heat on her back. It was not an ordinary person who could eat calmly while being stared at by so many burning eyes.
"You have to continue eating even if you regret it. It costs several dollars. Do you want some medicine?" Nan Yi asked, holding the wine pot.
In the past, people in Beijing were not interested in beer. Not only could they not taste its bitter aroma, they also could not appreciate its sharp taste. Its color looked yellow and it tasted bitter like medicine, so they called beer medicine or horse urine.
"Come on, my mouth is really dry."
Jinqueer held the wine glass, waiting for Nan Yi to pour him some wine.
Nan Yi poured wine for both of them, picked up the glass and clinked it with Jinque'er, then tilted his head back and drank it all in one gulp.
The same thing happened to Goldfinch, with only a little foam left in the cup.
"Brother, do you know how beer got its name?"
Nan Yi picked up the wine pot and poured more wine for both of them. "Are you trying to test me, or do you want to brag about your hometown? I know you are from Qindao, and I also know that domestic beer first appeared in your Qindao. I also know that the word "beer" was invented by you Qindao people. There was no such word in the past."
"Brother, you are really well-informed." Jinqueer smiled, picked up the wine glass and poured herself a glass, wiped her mouth and said, "Brother, are you looking for me to advertise on our TV station?"
"I have this idea. Come on, start flattering me now. If you flatter me well, I will do more advertising. If you don't flatter me well, I won't do any advertising at all."
When it comes to television advertising, the Imperial TV station is relatively backward. The Shanghai TV station aired its first advertisement in January 1979 - Shengui Yangrong Wine, and then in March it aired an advertisement for Swiss Rado watches.
When other local brother units saw that Shanghai TV was broadcasting advertisements, they followed suit and broadcast advertisements one after another, opening up this source of revenue.
You have to know that in the past, the TV station relied entirely on funding from higher authorities, and money was tight. Employees only had basic wages and did not even receive any bonuses. With the advertisements, they could forget about bonuses for the time being, but the food in the cafeteria could be improved.
It was not until November 1979 that the Propaganda Department approved news organizations to undertake advertising at the Imperial Television Station, and in December it established the Advertising Department.
Local TV stations are bolder because they are far away from the emperor and they broadcast Hong Kong films secretly. Naturally, they have more viewers. Companies that are conscious of doing TV advertising like to look for local TV stations and would never think of looking for official TV stations.
Besides, normal people don’t have a masochistic tendency, right? If you go to a local TV station, even if you’re not begged, you can still have an equal dialogue. If you go to a government TV station, not to mention that the advertising effect may not be good, you still have to look up and be careful. Why bother?
So, the Advertising Department of the Imperial Television Station is not having an easy time, and the Deputy Section Chief Jinque'er is having an even harder time.
Nan Yi found out that the head of the advertising department was a senior television personality who had acquaintances everywhere in the station. He was senior and had wide connections. If the advertising department achieved good results, he would be the one to go on stage with a big red flower and receive the award, and Jinque'er would have to stand at the back; but if anyone was to be punished with a beating, Jinque'er would have to be the first one to go, and the head of the department would have to hide at the back.
This is the manifestation of advanced productivity and the soul of the advanced structure of enterprises and institutions - seniority-based promotion.
If an old man who has read newspapers in the unit for thirty years and knitted all his life is told what to do by a young man who has just joined the unit, isn't this a disorder of the government and the violation of moral principles, and outrageous?
"Senior brother, a glass of wine costs one thousand. How many glasses do you want me to drink?" Jinqueer heard Nan Yi's words and raised the glass again and said.
"Hahaha, come on, we don't need to be like this." Nan Yi pressed Jin Que'er's hand holding the wine glass and said, "I came to you this time to take care of you. I want to buy the first 30 seconds and the last 30 seconds of the news broadcast. One package is for three years. One dollar per second, is that okay?"
"One dollar, Senior Brother, you are dreaming, right? Your price is too low. Besides, three years is impossible. The situation of TV advertising will only get better and better, and the price will definitely go up. We are now in the darkness before dawn. If you are serious, the contract can only be signed for one year at most, and the price needs to be negotiated carefully."
"Don't discuss it. Do you believe me, I will put the advertisement in the skit of the Spring Festival Gala?"
"I believe it, of course I do. It's not like no one has done this before. The advertising effect of the Spring Festival Gala is good, but it also has limitations. Brother, you want 60 seconds of advertising time. You're not just going to advertise one product, are you? Who knows how many products you want to promote? The Spring Festival Gala can't promote multiple products."
"Okay, I'm clear-headed. I do want to advertise several products, but it's none of your business. You don't have to worry about how many ads I have. What I'm talking to you about is a time buyout. Anyway, you must review the ads before they air, and I promise that they will not violate any rules."
"This is really my business. The number of ads is related to the price. If I don't know how many ads you want to run, I can't give you a quote."
Jinqueer studied law in college, but went to work for the imperial court after graduation. If it were someone else, they wouldn't care how many advertisements Nan Yi wanted to place, but nitpicking is her instinct, and she will pay attention to details that others don't.
"Then let's not talk about this any further. I'll call your section chief tomorrow. I haven't had roast duck for a long time and I miss it so much. I'll just give him a roast duck."
"Well, Senior Brother." Jinqueer put down her chopsticks, pulled Nan Yi's arm and said coquettishly: "Do you want to go to Quanjude or Bianyifang? Let's go now. You can eat as many as you want."
"Don't push and pull in public, or I'll go to the police station and sue you for indecency." Nan Yi tapped Jin Que'er's hand with chopsticks and said playfully, "In our countryside, a year is not 365 days, but 320 days. My family is poor and I've never seen big bills. The people I see the most are Sister Huang and Sister Su [the two girls on the top]."
"Brother, we are the new generation of the 1980s. We must be energetic and meaningful every day. We cannot live a day of mediocrity. Therefore, a year is better with 365 days. A few days ago, I went to a steel mill. The steelmaking master there looked like a movie actor [the five-yuan pattern is a steelmaking worker]."
"I think we should stop talking. Your time is too precious. Don't waste it on me."
The ceiling price for advertising time on Chaoting TV is about 41,000 per second, which was the price during the golden period of currency devaluation and viewership. Now Jinque'er dares to bid up to 500. Either she is crazy or Nan Yi is deaf.
"Don't!" Jin Que'er hugged Nan Yi's hand again and said pitifully, "Brother, I'm having a hard time in the advertising department. You must help me. I can go back to the station to ask for the price and I will definitely get you the best price."
"Okay, since you're so pitiful, go back and make a plan for me. A one-year contract is not enough, it should be at least two years. Give me a preferential price and give me some extras."
"Okay, okay, okay. Then how do I introduce you to the station? I can't just say you're my senior, just an unemployed young man. If I say that, the station won't pay any attention to you."
"The second-class financial officer of Wenchangwei Village, the chief strategy officer of Nanchen Wine Industry, and the CEO of Genzhengmiaohong Advertising Company, the Asia-Pacific region's great-grandson company of Mars Hall Qianyan Group's Earth Division."
Jinqueer blinked and said mischievously, "Brother, can you translate it into human language?"
"Deputy accountant and director of the Beijing office of Wenchangwei Village; Chief of the Publicity Department of Nanchen Liquor Industry; I opened an advertising company called Genzhengmiaohong. In order to expand its international influence and expand its international business, I found two foreign shareholders for the company.
One is the son of an African chieftain and will take over his father's position in a few years. The other's father is a lesser-known figure, just a media tycoon in his country.
I have to say this first. If this goes forward, one of them will definitely sign the contract. If your station makes any trouble, it will be fine, but if there is a problem, it will become an international incident. "
"Brother, you are too cunning. You are using foreign powers to bully others."
"Hey, if I don't have a bald eagle on the left and a black-faced warrior on the right, how dare a little mouse like me be the bridesmaid for a cat?" Nan Yi said with a sour smile.
"Brother, the country has not opened up to foreign investment in the cultural sector. Is it okay for your advertising company to form a joint venture?"
Nan Yi glanced at Jin Ling'er and said, "Who told you that I run an advertising company? My nickname is Genzheng, my African buddy is Miao, and my Chinese buddy's Chinese name is Red Advertising. The three of us have opened a teahouse selling big bowls of tea.
In order to facilitate tax payment, the three people's names were combined to register a company called Genzhengmiaohong Advertising Co., Ltd.
As the CEO of Dawancha Tea House, I am negotiating with your TV station on behalf of Wenchangwei and Nanchen Wine Industry to buy out the advertising time. Is there any problem with this?"
"No problem, absolutely no problem. I don't care whether you are a decent person or not, as long as you give me decent money." Jinqueer waved her hand and said.
"The money must be legitimate, it's all earned from the land, cent by cent." Nan Yi said, picked up the cup, drank the draft beer in it, and turned to the buddy behind him and said, "Don't rush me, I'm leaving now."
After hearing what Nan Yi said just now, the guy's feet stopped shaking on the stool, but now they started shaking again. The meaning was very clear, he was just urging Nan Yi and the other guy to get out quickly and give up their seats.
"Let's go, this meal is inedible."
"good."
Nan Yi and Jin Que Er squeezed out of the restaurant, their bodies covered in sweat, like drowned rats. It was a hot day, and there were only two ceiling fans in the entire restaurant, and the heating element was 37.6 degrees, so it would be strange if they didn't sweat.
Facing the cool breeze blowing from the street, the two of them cooled down for a while. When their bodies became sticky, Nan Yi spoke up and said, "Half of the buyout fee can be in foreign currency. US dollars, Japanese yen, or Hong Kong dollars are all fine. It's up to you to decide how to use it. As your senior, I can only help you up to this point."
The task of earning foreign exchange is everywhere and everyone has to shoulder it. First, we negotiate in RMB. In the end, if Jinqueer can negotiate foreign exchange, it is a great achievement. If the operation is good, not to mention a promotion, it can at least add a strong stroke to the resume.
"Thank you, senior brother." Jinqueer said excitedly.
"No need to thank me. This place is not far from your home. Let's go our separate ways. I'm sweating all over. I have to hurry home to wash up."
Nan Yi waved his hand and walked away.
Wenchangwei's company Wenchang Holdings in Xiangkeng has a lot of Hong Kong dollars in its account, and its expenses are not small. The village's RMB account is already tight, but the people in the village committee do not feel much urgency.
Otherwise, the last incident of Zili Trading affiliation would have been basically impossible to happen.
In order to keep the village committee on edge and to deal with the possibility of getting their hands dirty at any time, Nan Yi plans to drain Wenchangwei's book funds, increase overall liabilities, and strive to raise Wenchangwei's debt ratio to over 95%. It would be best if the company could be insolvent.
"Come and pick peaches. I've turned Wenchangwei into a muddy pond and a meat grinder. Come on, my grandsons. Come on, I'll make sure you don't get any meat and get into trouble ."
When Nan Yi returned to the old villa, he saw that there was a middle-aged man in the house.
The middle-aged man has regular facial features and a good appearance. He is the type of handsome uncle that the girl likes very much, as she still has misunderstandings about the word love.
The person who came was Yan Du, Yan Rou's father.
"Uncle Yan, you're here. Have you been to New York to see Yan Rou?"
"I lived in New York for two months." Yan Du said with a fist clasped.
"Uncle Yan, from now on, just keep the old-fashioned things in your heart. You can order whatever you want here. Stay on the second floor for now. You can move next door in a couple of days."
"Well, old..."
"Just call me Nan Yi in front of outsiders, and Mr. Nan in normal times."
"Yes, Mr. Nan."
"Please feel free to do what you want. I'll go upstairs to wash up."
While taking a shower, Nan Yi was still thinking about things.
There are only two female bodyguards, Ruan Zhiling and her husband, in the old villa, so the security is too weak.
Now there is an additional Yan Du as the housekeeper, and he also has to provide four bodyguards in the guise of picture mounting apprentices, a nanny who takes care of the children, and a cook in the guise of an hourly worker.
After Nan Yi buys the house next door, he will open a picture mounting workshop next door. Yan Du will be the master, and the four new bodyguards will be apprentices.
The word "bodyguard" is still too sensitive nowadays, especially when it is related to Liu Zhen.
