Volume 4 Crazy Growth 2017 Chapter 886
After completing his declaration to the outside world with the help of the Golden Second Award, a stage he built for himself, Yang Luyu naturally did not continue to "steal the show", but naturally entered today's award ceremony.
As an annual summary award, it not only tests the results of the hard work of many entrepreneurs throughout the year, but also witnesses the staged growth of the platform.
When the Golden Second Award was first established, Wenxue Network had just entered the domestic market not long ago. The short video leaders at that time were Kuaishou and Meipai, who each firmly occupied half of the industry.
Since its makeover, the sudden rise seems to have profoundly interpreted a saying, which is: It is better for outsiders to chant sutras!
After all, at that time, Wenxue Network, relying on its flagship product musical.ly, was able to dominate the overseas market, conquer cities and territories, and firmly occupied the leading position in the short video field in the overseas market.
Later, Wenxue Network, which had returned from studying abroad, brought back the product concepts it had accumulated in overseas markets to China, and carved out a path for itself in the short video field.
Whether it is the fun, the popularity among users, or the trendy concepts, all of them have been converted into platform traffic, allowing Douyin to successfully complete a commercial counterattack from behind.
So much so that Toutiao spent huge sums of money trying to replicate this success, but ended up failing to achieve what they wanted.
However, Douyin short videos are still making great strides. The three Golden Second Awards in three years seem to be witnessing the three stages of how Douyin has gone from a "foreign product" to the top spot in the domestic short video industry.
Especially with the completion of a new round of strategic financing, it has been finalized and directly established the transcendent status of Douyin short video.
It is for this reason that the attention this year’s Golden Second Award has received is unprecedentedly high, whether it is from the attention of peers, or its solid user base, or its comprehensive influence, etc.
All of these were vividly demonstrated through this award ceremony.
Even though other peers realized the situation later and thought about entering the market to get a piece of the pie, compared with the Golden Second Award, which was the first to enter the market and grab a piece of the pie, it was undoubtedly beaten in all aspects, both in terms of influence and other dimensions.
As for finding a new way and overtaking on a curve, if it were so easy in business competition, it would have been everywhere long ago. Why would it still be regarded as a guiding principle?
Therefore, apart from watching the first person to try the Golden Second Award reap the benefits, there is nothing one can do. It was because he missed the opportunity.
You know, when the Golden Second Award was supposed to be the "Oscar of the short video field" and led the "first awards ceremony in the short video field" as a latecomer...
The vast majority of people hold a disdainful attitude, thinking that this is just a gimmick to attract attention.
I don't know how many people were waiting to see the joke, but they didn't expect that others would become legends while they themselves became the joke...
The clown is actually me!
As the award ceremony progressed, both the number of people online in the live broadcast room and the intensity and topicality of the heated discussions across the entire network all occupied a place on the hot search lists of major platforms.
Even on this New Year's Eve, among all the New Year's Eve parties, the Golden Second Award, as the only stage that belongs exclusively to internet celebrities, can still stand out from the crowd.
At the same time, as the award ceremony officially entered the award-giving stage, many celebrity guests who were invited to attend also played their roles as supporting roles at the right time.
Many celebrities served as award presenters and personally presented awards to many winning creators, which brought the sense of ceremony of the award ceremony to the maximum. For the winners, it was naturally a great honor.
If this is the first Golden Second Award, even with the "money power", it may be a bit difficult to achieve this. After all, for celebrities who cherish their reputation, this behavior is somewhat cheap and can easily lower their commercial value...
But today, the comprehensive influence of the Golden Second Award is enough to attract these stars without even the need for money.
This is the naked portrayal of reality.
Not only that, the Golden Second Award can also correspond to the status of a number of stars according to the weight of the award, as a way to distinguish the value of the award.
After all, in three years, what has undergone earth-shaking changes is not only the status of the Golden Second Award, but also the many new awards added to the Golden Second Award, as well as the sub-sectors distinguished by the type of content on the platform.
The increase in the number of awards not only does not affect the value of the top five awards of the year, but on the contrary, it serves as a foil and raises the weight of the top five awards of the year to a higher level.
After all, compared with three years ago, the gap between the two has long been a world of difference, both in terms of the number of platform creators and the user base .
The intensity of the competition has risen by several levels. Under such circumstances, it is still possible to break through the siege from the thousands of enemies, which shows its value.
The five most valuable annual awards are naturally the grand finale and are presented at the last moment of the award ceremony. The award presenters are naturally the most important symbols of the entire event.
Zhou Dongsheng , sitting in the audience , sat firmly on the Diaoyutai, watching the old and new plays alternating on the stage. Some familiar or unfamiliar faces passed by one by one, causing Zhou Dongsheng's mood to change subtly.
And I seem to have a different understanding of the state of "sitting and watching the clouds rise".
The so-called sitting and watching the clouds rise may not be otherworldly or completely detached from the outside world, but it is just overlooking the world from another angle.
Just like the many creators who came on stage, whether familiar faces or unfamiliar faces, they were more or less influenced by the flapping of their own butterfly wings.
The Douyin short video platform, which was indirectly promoted by him, has quietly changed the life trajectories of countless people. Some people took this opportunity to reap the dividends of the development of the short video industry and turned their lives around.
There are also people who may have missed the opportunity to shine on the stage because they pushed the platform ahead of time, and thus became lost in the crowd...
It can be said that: one flower, one world; one tree, one bodhi tree...
It’s just that in these three thousand worlds, perhaps what you know is just the script of another world, and the script of this world is closely related to you.
There was nothing in the first place, so where could dust gather?
What does the affairs of the other world have to do with me?
Thinking of this, Zhou Dongsheng couldn't help but shook his head. He couldn't help but smile knowingly as his thoughts became clear. He felt extremely relieved and stopped worrying about trivial matters.
While he was daydreaming, the award ceremony soon came to its finale.
The five major annual Golden Second Awards are presented!
The first award given out is naturally the Best Newcomer of the Year among the five major awards. As a symbol of fresh blood on the platform, the weight of the Best Newcomer award is naturally unquestionable.
After all, all previous winners have already become famous, and the first winner [Papi Jiang] is now a leader in the internet celebrity industry.
As for the winner of the previous session...he is now worth over 10 billion US dollars, making him the richest young person in the world, without a doubt.
And at this moment, sitting right in the center of the stage, he could be called the best newcomer! Not only has he never won this award before, but it will probably be hard to find someone like him in the future.
"In the past year, Douyin has produced many talented people, including a large number of new creators with unlimited potential, who have become the vital force supporting the development of the platform. New creators in every field are amazing..."
"But there is still one creator who, with his simple and unpretentious video style, has contributed many down-to-earth methods of making delicious food to us. His hardcore cooking skills are often called a mudslide in the field of food by fans..."
“I believe that many viewers have already guessed the name of the winner. But before that, let’s warmly welcome the winner of the 2016 Best Newcomer Award, Zhou Dongsheng, to the stage with applause!”
"At the strong suggestion of Mr. Zhou Dongsheng, he hopes that the award will be passed from him, the previous winner, to the next winner, so as to highlight the significance and sense of ceremony of passing on the torch..."
"Originally, after listening to Mr. Zhou Dongsheng's proposal, our organizing committee wanted to reject it with all reasonableness, but... he really offered too much..."
The official took the lead in playing with memes, and combined with the many recent rumors about Zhou Dongsheng, the program effect was maximized, and the award ceremony was suddenly filled with a happy atmosphere.
At the same time, Zhou Dongsheng also came on stage with a smile on his face, took the trophy handed over by the host, and then said: "I want to clarify that in fact, I didn't give much, only 1 billion... US dollars. It's too crazy to say that it's a small goal. It can barely be considered a medium goal..."
With Zhou Dongsheng leading the charge, the rest of the onlookers went completely crazy. Great, let's flash and follow!
For a while, whether in the live broadcast room or on major social media platforms, many netizens could no longer contain themselves and rushed in to join the carnival, starting to improvise and follow the memes.
“Ahem, let’s get back to the topic. Let’s welcome the winner of the 2017 Best Newcomer Award—food writer Wang Gang—to the stage to receive his award!”
Zhou Dongsheng made a harmless joke, which directly pushed the atmosphere of the award ceremony to a climax. Zhou Dongsheng could only shrug helplessly and bring the topic back on track.
However, this opening was so shocking that it overshadowed the winner, so much so that Wang Gang, who looked shy, couldn't help but tremble after he went on stage.
Especially under Zhou Dongsheng's dazzling halo, the pressure was doubled. Zhou Dongsheng was quite approachable. He patted Wang Gang on the shoulder and put the trophy in his hand.
“Congratulations, I like your video very much, and I hope you will continue to make good progress.”
Wang Gang naturally did not take such polite words seriously. How could his busy boss have time to read his simple and crude cooking tutorial? He could only nod implicitly.
After giving a standard acceptance speech, he left the stage.
With Zhou Dongsheng setting such a good example, the process of the four major annual awards naturally followed the ritual of alternating the old and the new, which was indeed refreshing.
In addition, the winners of the awards are, to a certain extent, also a potential reflection of the platform’s value orientation, which is undoubtedly a major unspoken rule followed by any awards ceremony.
The so-called "fairness and justice" are inherently relative. Just as the saying goes, "Science has no borders, but scientists do", the same is true for creators.
The Golden Second Award, as a resource, will naturally give priority to creators who are native to the platform, and will use the relevant data of the platform as the main measurement standard.
Even the world-renowned Nobel Prize and major film festivals are like this, and the Golden Second Award is naturally no exception.
A flexible standard is a backdoor that belongs exclusively to the organizer. To sum it up in one sentence, "all rights of interpretation belong to the organizer."
In the past year, many new people have emerged on Douyin short videos. In terms of the number of fans alone, Wang Gang is not the highest.
However, Zhou Dongsheng still chose to present this award to him despite all the opposition. One of the most important reasons was...
We would like to take this opportunity to set an example and vigorously support creators in the rural areas, so as to establish the value orientation of the platform.
This is undoubtedly part of the "targeted poverty alleviation" plan mentioned by Zhou Dongsheng earlier. It is part of China's rural revitalization and will not be achieved overnight.
But there is no doubt that this is a major direction for the future of the entire country and nation.
The urbanization wave that has been rolling over the past thirty years, from rural areas to cities, is a unique chapter of an era.
The turning point of the next era may be the reverse of another 30 years. History is a circle, repeating itself over and over again.
For this reason, Zhou Dongsheng, who has witnessed a corner of the future being unveiled, naturally knows very well where the right direction is.
In addition to clarifying the value orientation of the platform content, the next step is naturally to vigorously support creators in this direction, which is undoubtedly one of the established goals of strategic financing.
After all, ammunition is not just for show. It will only produce an effect when it is fired. If you keep it in your hands, it is just a pile of "junk metal".
At the same time, in the past year, Mu Ziqi, who has been firmly in the first echelon of the industry in terms of video content, influence and other comprehensive performances, has successfully won the Best Creator of the Year award for the second time in an almost undisputed manner.
Compared to the many controversies caused by the second time when it won this award unexpectedly, after a year of precipitation and growth, and with the title of "Ambassador for the Promotion of Intangible Cultural Heritage",
Today's [Muziqi] is no longer a nobody, and has been recognized by many audiences. The number of his fans is at the top of the platform, firmly in the first echelon of the platform.
Considering that the winner of the previous session was Mu Ziqi, it is naturally impossible to play the embarrassing drama of "I am giving the award to myself".
As the most valuable super award of the year and the first consecutive winner, Zhou Dongsheng was naturally worthy of such an honor and went on stage to present the award for the second time.
Li Jiajia, who has long been accustomed to fame, can now deal with such situations calmly. At the same time, she is dressed in the same ancient Chinese costume as always, still like a clear stream flowing through the world, refreshing the heart.
Li Jiajia walked forward slowly, and when their eyes met Zhou Dongsheng's, they both couldn't help but smile knowingly. After all, they were old acquaintances and just needed to know each other inside out.
Naturally, no further explanation is needed.
"Congratulations, you really deserve this award!"
"Thank you, Jay Chou. I will continue to work hard!"
