Volume 4 Crazy Growth 2017 Chapter 860: The Victory Is Decided
Although Zhou Dongsheng on the other side was still immersed in the happiness of "not doing his job properly".
But it is obvious that the development of things in the world will never be affected by human will, let alone Zhou Dongsheng's will. Everything in the world is changing and developing all the time.
However, under Zhou Dongsheng's continuous influence, some things quietly began to undergo a process of quantitative change leading to qualitative change.
Among them, the short video platform Douyin may have the greatest impact, although this "Douyin" is not the same as that "Douyin".
However, as short videos are destined to become one of the trendsetters in the mobile Internet era, Zhou Dongsheng is clearly well aware of their unparalleled unlimited potential and far-reaching impact.
Therefore, he chose to constantly give advice to Yang Luyu, quietly changing the established trajectory of Wenxue Network's acquisition.
In the face of the rolling tide of the times, sometimes the significance of choice is indeed greater than hard work, and the energy that can be generated by the accumulation of multiple correct choices is undoubtedly astonishing.
Zhou Dongsheng urged Yang Luyu to enter the domestic market ahead of time, and then the Golden Second Award came out, registered the name "Tik Tok", and introduced Zhuchang to join the game, and got the help of Zhuchang Cloud Music...
Driven by these many factors, Douyin, which seized the opportunity, has undoubtedly taken the lead in the domestic market and quickly accumulated a huge user base, not only forming user habits through first-mover advantage.
At the same time, it has also invisibly built a solid moat for its own platform. Under such circumstances, even if the powerful Toutiao system chooses to send a large army, it cannot easily shake the Douyin short video that has already sat firmly on the mountain.
Even though Toutiao has the advantage of technical algorithms that it is proud of, it is obviously impossible to easily offset the huge advantages previously accumulated by its competitors based on this alone, let alone surpass them easily.
After all, the advantages of technical algorithms are invisible and intangible, but the advantages established are undoubtedly obvious to all.
In addition, through the "plagiarism" war of words launched in the public opinion field, it further established its orthodox position in music short videos and further deepened the platform's image in the minds of users.
Not to mention Zhou Dongsheng's continuous recruitment of talents, which has given Douyin short videos a far-leading advantage in platform content.
After all, whether it is the content support brought by the many content creators in Dongsheng Media, or the creative provision of Zhou Dongsheng that is like the finishing touch.
To this day, both "cross-dressing challenge" and "food restaurant exploration" are still evergreens in the platform's content ecology, and have attracted other competitors to imitate them.
As for the so-called technical shortcomings, with , the in-depth cooperation reached with Xunmeng Technology allowed both parties to learn from each other's strengths and make up for their weaknesses in platform algorithms, which undoubtedly made up for the technical shortcomings to a certain extent.
Therefore, even if Toutiao is pressing forward step by step and coming on strong, it can only lag behind the leading Douyin short video platform. Unless there is any catastrophic accident, the possibility of it accomplishing the feat of coming from behind and surpassing it is undoubtedly very slim.
As for what kind of accident it was, one sentence can be used to simply and roughly summarize it, that is...
No matter what heights one has reached or how many supporters one has, one cannot violate the red line of the core socialist values. Whoever touches the dragon's reverse scale will die.
This point undoubtedly applies to everyone from the platform to the individual.
As Douyin short videos continue to develop, its influence has also continued to accumulate. It has already accumulated a large number of users without realizing it, and has gradually become an important public opinion position in the public opinion field.
In particular, its huge advantages on both sides of the coin have become a major attribute that other competitors cannot match. Relying on the mature content system established in overseas markets, after returning to the domestic market, it has gradually formed its irreplaceable unique advantage.
Therefore, with the accumulation of so many factors, the development of Douyin short videos is indeed as if assisted by God. Relying on the alternative music short video track, it has already overtaken Meipai without realizing it.
Although with the advent of the mobile Internet era, a large number of new users have flocked to the fertile land of the Internet through smartphones, which can be described as a huge release of traffic, many industries and platforms have ushered in a new round of user growth.
But at the same time, competition between platforms is undoubtedly more intense, and the process of scrambling to grab users is like rowing against the current, if you don’t move forward, you will fall behind.
Even if you have the first-mover advantage, if you don't make progress, it will undoubtedly give competitors an opportunity to take advantage. Meipai is undoubtedly a typical example.
Although the parent company successfully went public and raised a large amount of funds, it is still too large to handle the profit sharing of many of its own subsidiaries, such as Meitu XiuXiu and Meitu Mobile. Naturally, the resources allocated to Meipai are quite limited.
In other words, from the very beginning, Meipai's product positioning was to be a picture trimming tool, and even users had preconceived notions and used it as a tool.
Even if you catch the trend of short videos and want to transform and embrace social networking to build a community in an attempt to retain users, once user habits become inertia, it will be obviously difficult to reverse the situation unless you are determined to take drastic measures.
Even Alibaba, a giant, has suffered losses in this regard. It tried to build a payment tool into a community but failed, and almost became a "payment pimp."
In addition, the mutual constraints from Meitu XiuXiu, which has the same origin, further weakened Meipai's position, and put it in the embarrassing situation of being "neither loved by its parents nor loved by its parents".
Under the fierce impact of TikTok short videos, the decline of Meipai, which has no advantages at all, has become a foreseeable result.
In the fierce competition where one side gains while the other loses, it gradually fell out of the first echelon of the short video industry.
With the sudden rise of Tik Tok short videos and the rapid development of the entire short video industry in the mobile Internet, it is almost certain that this area of public opinion will become the focus of official attention.
Among them, the Douyin short video, which performed the most outstandingly, naturally became the most prominent "thorn" and received special attention from the "class teacher".
The last time the class teacher paid special attention to the problem was because of the chaos on the live broadcast platform, and the industry was rectified more than once to serve as a warning to others.
Now that things have changed, it is only a matter of time before short videos become the problem. However, before the head teacher could take action, Douyin short videos took off the "thorny" mask first and rushed to become the model three-good student.
Among them, just giving full play to the platform's value orientation, dedicating itself to public welfare and helping farmers, joining hands with Pinxixi to go to the countryside, using the live broadcast function to promote public welfare products, etc., this ideological awareness and responsibility alone has already left other peers far behind.
It is enough to make the head teacher smile. After all, it is a beautifully done thing, and it really touches the heart. As the saying goes, don't hit a smiling person.
Seeing that Tik Tok was so sensible, the iron fist that was originally raised high and ready to fall at any time, not only did it need to be raised high and then let go, but it also naturally had to express something, at least to make its attitude clear.
At the same time, if we don’t praise the model three-good students, how can we fully play this “model” role?
Therefore , a number of government agencies and major media, as if they had made an appointment, ran in unison and directly expressed to Wenxue Network their desire to join the platform. Leading the way were official agencies such as the Central Committee of the Communist Youth League.
To a certain extent, this is a kind of recognition and attitude released to the outside world, and it has made Douyin short video take the lead and become another public opinion front that many official organizations pay attention to after WeChat and Weibo.
When Yang Luyu received the relevant notice, he immediately realized the good intentions of Zhou Dongsheng, the strategic investor. The doubts in his heart were immediately resolved, and were replaced by admiration that increased exponentially.
The lawyer is really great and has a far-sighted vision!
For this reason, Yang Luyu naturally couldn't wait to share this good news with Zhou Dongsheng.
However, he did not expect that after he finished speaking ecstatically, Zhou Dongsheng on the other end of the phone said in an expected tone: "Boss Yang, there is no need to be so excited. Although we are the first platform to receive this honor, we can't be the only one..."
After all, official agencies will not make a big fuss to favor one over the other in order to boost the monopoly of one company. Most of the time, they will choose to treat both equally and choose to settle on short video platforms such as Kuaishou.
This is to encourage healthy competition in the industry, but the value of being the first to gain this recognition and affirmation is undoubtedly immeasurable.
Especially in the dispute between Li Kui and Li Gui with Toutiao Short Video, it almost played a role of the final conclusion. With the official outcome, it is obviously unlikely for Toutiao Short Video to turn the tide.
Unless there are any major surprises, the winner between the two is obvious.
Thinking of this, Zhou Dongsheng couldn't help but feel a sense of exhilaration in his heart. It was worth it for all his efforts in recruiting soldiers and horses. He finally managed to consolidate the empire he had fought so hard for.
"But at least it proves that we are on the right track. Next, we must further strengthen the content review of the platform and grasp the value orientation of the platform. As the saying goes, a journey of a hundred miles begins with a single step. If you make a mistake, you will lose everything..."
Zhou Dongsheng also did not forget to pour a basin of cold water on Yang Luyu and sound the alarm. It was indeed well-intentioned. After all, the duck was cooked with great difficulty and he couldn't let it fly away.
Yang Luyu, who was overwhelmed by joy for a moment, couldn't help but sober up a little after hearing Zhou Dongsheng's words, and even had tears in his eyes for a moment.
To have such a strategic investor is simply what one could ask for!
Yang Luyu immediately patted his chest and assured: "Please rest assured, Mr. Zhou. In my heart, Mr. Zhou is like Zhuge Liang, but I will definitely not be a hopeless person..."
Such a high evaluation almost made Zhou Dongsheng laugh out loud. After all, Zhou Dongsheng has always known his own worth.
Although you can't fool Zhuge Kongming, there's nothing wrong with being a "Crouching Dragon and Phoenix Chick".
Of course, Zhou Dongsheng’s self-awareness is one thing, but in Yang Luyu’s opinion, Zhou Dongsheng is definitely worthy of this evaluation.
After all, up to now, the fact that Douyin short video has been able to grow into a platform of such a scale should be attributed to at least half of the credit given to Zhou Dongsheng.
"Hey, Mr. Yang has said too much. I can't be the reincarnation of Zhuge Liang. Mr. Yang doesn't need to compare himself to Adou. Our Douyin will not be the declining Han Dynasty. As for who it can be, it depends on Mr. Yang's ability."
Zhou Dongsheng said cheerfully that although as a strategic investor, he and Yang Luyu had a direct interest relationship of mutual benefit and loss, but in name, Yang Luyu was still the helmsman of the ship.
After all, from the very beginning, Zhou Dongsheng's original intention was just to raise the price and sell it at a good price. He did not think about pushing Douyin short videos to its current height step by step.
At this moment, Zhou Dongsheng suddenly recalled a scene from Master Xing's classic movie "God of Gamblers 2"...
"It was me who fought the tiger tonight!"
When he registered the word "TikTok" with full of bad taste, it was just like Zhou Xingxing casually registered "Fighting Tigers Tonight" as the name of the competition.
Even I have robbed it, so it seems to be a matter of course to replace it.
At this point, Zhou Dongsheng did not choose to add to his troubles. After all, if he had tried every means to acquire it from the beginning, he might have ended up being greedy and ending up with something more than what he wanted.
Thinking of this, Zhou Dongsheng couldn't help but smile. Even if he lived his life again and made up for the regrets of the past, new regrets would still arise. Perhaps there is no perfect optimal solution in life.
After realizing this, Zhou Dongsheng suddenly became enlightened. He stopped hesitating and continued to talk to Yang Luyu.
"By the way, inspired by [Mu Ziqi] winning the title of Intangible Cultural Heritage Promotion Ambassador, I suddenly had the idea to record a new ethnic cross-dressing challenge with her. I can take this opportunity to promote it on the platform and contribute to the promotion of Chinese culture..."
"It just so happens that our bridgehead in the overseas market is our unique advantage. If we can further expand our advantage and build it into a bridge for exporting Chinese culture..."
"As the saying goes, scarcity makes things valuable. If we can control this one and only bridge, we will undoubtedly be able to gain countless benefits from it..."
"And now [Mu Ziqi] can just serve as the vanguard. Everything is ready, except for the east wind."
"Oh, there's one more thing. I think the name of the overseas platform musical.ly is a bit difficult to pronounce. It would be better to follow the strategy of domestic platforms and change it to a more catchy name. I think this would be more suitable for the platform's overseas expansion..."
“How about calling it tiktok?”
As he spoke, Zhou Dongsheng couldn't help but reveal a meaningful smile. Since he had already done it on the first day, he might as well do it on the fifteenth as well. He would go all the way to the end, leaving others with no way to go!
