Volume 4 Crazy Growth 2017 Chapter 854: Breeze Blowing Over the Hills
At the beginning, the focus of the general public's controversy was undoubtedly on the internet celebrity [Muziqi].
Although today's internet celebrity economy is developing rapidly and has gradually stepped onto the big stage of the Internet, it has not only received more and more attention, but also gained the favor of capital.
With sufficient funds as nourishment, the development of the entire industry naturally ushered in a period of wild growth. Although under the stimulation of industry dividends, the income levels of many top Internet celebrities have continued to rise.
An income of millions or even tens of millions is already an astronomical figure for the general public, not to mention those who exceed the 100 million mark, which is enough to make the public dumbfounded.
Despite this, the inherent impression accumulated by the general public will not be easily reversed. The influence and voice of most Internet celebrities are concentrated on the Internet, and they have no social discourse power.
In other words, social status has not been significantly improved, and identity has not undergone any fundamental change. The wealth accumulation process is too fast, resulting in social cognition not keeping up.
Even many fans are unaware that the internet celebrity they follow has quietly accumulated wealth that ordinary people can hardly achieve in their lifetime.
This sense of separation may be like a brother who was still sharing hardships a second ago, but turned around and walked into the driver's seat of a luxury car on the street. You will only wonder if this person has hooked up with a rich woman, instead of feeling that this guy has made money...
Ahem, and this kind of change, after breaking through the inherent impression, often gives people a strong sense of disharmony, making it difficult for people to adapt.
All of this can be seen from the different voices mixed in public opinion.
"Wow, our Ziqi has made it big! She even became a cultural promotion ambassador. Ziqi deserves it!"
"Haha, I thought she must have a team behind her. After she became famous, she couldn't wait to start making money from it?"
"[Mu Ziqi] has changed. She is as stinky as snail rice noodle. She is no longer the pastoral fairy I like."
"Well, although I knew this day would come sooner or later, I'm still disappointed. I thought you were a breath of fresh air among the internet celebrities, so I unfollowed you."
There have been constant voices of doubt about the concept of "team", and this time the impact of public opinion has directly pushed it to the forefront.
This may be one of the insignificant costs after commercialization. To some extent, this is why Mu Ziqi's video style has gradually been sought after by the general public.
In the final analysis, it is born out of the "selfishness" in the minds of the general public and the stereotype of the so-called pastoral culture, which does not allow the slightest change.
The subtlety of human nature may be that people cannot bear to see the suffering of the world, but at the same time are afraid that people around them will suddenly become rich. This psychological gap always makes people uncomfortable.
For example, when you like a little-known niche song, you may be unable to put it down, listen to it over and over again, and feel indignant for the singer's lack of recognition for his or her talent.
But if one day this song becomes popular all over the country and the singer becomes famous, this kind of love will also undergo subtle changes, and some people may even turn love into hate...
Perhaps, the conflict between content and commercialization is destined to be a major hurdle that cannot be avoided in the development of the entire internet celebrity industry.
Under Zhou Dongsheng's promotion, after breaking through this limit prematurely, Mu Ziqi undoubtedly became the first bird to stand out in the industry and naturally became the target of public criticism.
As public opinion continued to ferment, even Zhou Dongsheng himself was not immune, and many people with ulterior motives directed their doubts at him.
"I quite liked Zhou Dongsheng at first, but I didn't expect he was so fond of showmanship. He uses charity as a marketing tool every now and then. It's disgusting!"
"That's right, just sell the snail noodles, but you have to say you're donating one dollar per pack. Are you blackmailing consumers?"
"Can't you be more low-key? Can't you do good deeds without leaving your name? You have to publicize it so ostentatiously. It's really hard not to doubt his intentions..."
Perhaps this is what is called life is full of gossip. Once anyone stands under the spotlight of the stage and is scrutinized by the magnifying glass of public opinion, he or she will always be full of flaws.
Even if an ancient saint were in this position, he would most likely not be able to escape unscathed, as he would be skinned alive.
However, despite the constant questioning, the actual impact is minimal.
Judging from the feedback on Muziqi's snail noodles in the market , this is undoubtedly the most intuitive performance.
Despite selling tens of millions of bags through a live broadcast, the market is still in short supply. Even the pre-sale mode cannot stop consumers' enthusiasm for consumption.
Despite this, sales are still increasing due to the general public's desire to join in the fun. After all, it is hard to buy a brand-name mobile phone that costs thousands or tens of thousands of dollars.
But a bag of snail noodles that costs a dozen yuan is still affordable if you grit your teeth. What's more, you can comfort yourself that you are contributing to the poverty alleviation cause.
After all, I have a kind heart and cannot bear to see the sufferings of the world. I have always been keen on buying lottery tickets to support public welfare. Don't use money to taint this sincere heart!
If I have to give it to you, then it’s what I deserve (funny).
Obviously, the controversy in public opinion not only did not dampen the enthusiasm of consumers, but instead added fuel to the fire, bringing Li Ziqi a wave of significant stimulating growth.
Who says black fans don’t count as fans? You have to have traffic first before you can monetize it, just like the question of which came first, the chicken or the egg.
Some people are still struggling with the problem itself, while others have already smiled knowingly and revealed their chicken feet...
As the saying goes, the peak produces false supporters, the dusk witnesses devout believers, and only times of crisis are the key to testing true love.
For Zhou Dongsheng, the uproarious public opinion was just like a breeze blowing across the hills. It would not shake his mind. On the contrary, the bigger the commotion, the better...
Compared to the cautious mentality of "not daring to speak loudly for fear of disturbing the gods in heaven", Zhou Dongsheng now wants exactly the opposite...
Maybe it won’t have a significant effect once or twice, but there will always be a time when quantitative changes lead to qualitative changes!
The strategic cooperation reached with the local government of Liuzhou this time is obviously sufficient to safeguard the production of Muziqi's snail noodles.
With the endorsement of the local government, they will definitely pay more attention to such a golden signboard than Zhou Dongsheng and will not allow this signboard to fall into their hands.
Therefore, Zhou Dongsheng is not worried even if the sales volume increases significantly, but this order is obviously enough to be digested for a long time.
After all, the production capacity of the factory invested and built by them is always limited. Even if it is running at full capacity and with the full cooperation of the local government, it is impossible to produce tens of millions of bags out of thin air to meet market demand.
As for blindly increasing production capacity, it is also not advisable. After all, this situation of supply exceeding demand is obviously rare. Once the heat subsides and demand disappears, the blindly piled up production capacity will collapse instantly like a building block without its support.
This situation is undoubtedly a common occurrence in the real economy industry.
Even though Zhou Dongsheng is very optimistic about the future prospects of the market, he will not choose to rush to put all his chips on the table. Doing so would undoubtedly violate the basic premise of cooperation.
Doing good things does not mean being a sucker, and Zhou Dongsheng has shown enough sincerity, so the next step is naturally to wait and see the results.
For this reason, Zhou Dongsheng did not rush for quick success. After all, the facts would not be disturbed by his subjective ideas. He could only do his best and leave the rest to fate.
After all, under the influence of this variable, both [Mu Ziqi] and the cultivation of snail noodles have been greatly advanced. Will there be any unknown changes as a result...
Zhou Dongsheng had no way of knowing this and could only wait and see what happened, and do some psychological work for Li Jiajia herself.
After all, this kind of scene is commonplace for Zhou Dongsheng, but for Li Jiajia, it is obviously impossible to remain calm.
It just so happens that I haven't fully experienced the local customs and culture of Liuzhou yet. There are also unique scenery such as the Dong Village that represent the culture of ethnic minorities. For Li Jiajia, who has been committed to creating content related to traditional culture , this is undoubtedly a great place to collect materials.
What's more, Li Jiajia now holds the title of local intangible cultural heritage food promotion ambassador, which is undoubtedly a professional match.
So under Zhou Dongsheng's suggestion, Li Jiajia naturally agreed happily, and left the work and other related matters to the others to deal with. The two of them traveled together and had a happy time.
After all, Zhou Dongsheng is the chairman. How could others dare to complain?
So naturally, the two of them came to Sanjiang , and began to travel around the place, fully appreciating the unique local Dong style.
Whether it is the Sanjiang Wind and Rain Bridge or the Drum Tower, they have left their footprints one by one. They also visited the Hua Xia Dong City, which is said to be similar to the Bird's Nest in Beijing. At first glance, it seems to be no different from the Minnan Tulou, a "missile silo" in the southern Fujian region.
Along the way, Li Jiajia also carefully observed every detail of the Dong people's life, and expressed various emotions from time to time.
"Wow, this is so interesting. It feels like national culture is like a deep treasure that can never be fully mined. And we have fifty-six such nationalities in China!"
"If I were to make a video on ethnic culture, I'm afraid it would take me several years to finish it..." Li Jiajia couldn't help but sigh.
"Perhaps this is what it means, 'My life is limited, but my knowledge is limitless. To pursue the limitless with the limited is dangerous.' However, if you just pick out the most distinctive feature of each nation, it will be easier, for example... national costumes?"
Zhou Dongsheng said casually as he looked at the unique costumes of the Dong ethnic group on the street. Then a light bulb went off in his mind. Why did he feel a sense of déjà vu?
Isn’t this just another variation of the cross-dressing challenge, the Xth version of the cross-dressing challenge – ethnic style?
Although it is a bit ahead of its time, right now is the time when Douyin and Toutiao are fighting for every inch of land. This kind of content with a certain value orientation can just contribute to the platform orientation of Douyin.
Interesting, it just happened to be the right time. Why not just shoot one based on the local conditions, which could give Li Jiajia a helping hand?
Thinking of this, Zhou Dongsheng couldn't help but feel playful. In addition to doing serious work, sometimes you also need to find some fun to spice up your life, right?
Who plays a game only with the main storyline and doesn't touch any of the side quests? In the game of life, I believe no one wants to be a speed runner (funny).
Inspired by Zhou Dongsheng's casual remark, Li Jiajia's eyes lit up, "This is a good suggestion! As expected of the boss, he always gets to the point..."
Before he finished speaking, Zhou Dongsheng pulled Li Jiajia straight to the stall selling Dong ethnic costumes and said, "How about you try it directly? After all, you are a promotion ambassador, so you can lead by example..."
"No problem, I've wanted to try it for a long time. Since I'm going to make this type of video, I naturally have to experience it first..." Li Jiajia said eagerly.
"Then let's set a small goal for ourselves and collect the traditional costumes of all 56 ethnic groups?" Zhou Dongsheng joked, with a hint of anticipation in his heart.
As we all know, clothing is the outer garment of human civilization. This thin layer of clothing is undoubtedly a symbol of civilization. Once this outer garment is removed, perhaps only naked wildness will remain.
Therefore, there is still a big difference between wearing it and not wearing it.
Especially the brilliance of human civilization, all of which can be expressed in a variety of changes on this outer layer, and the charm contained therein is enough to make people linger.
Well, Zhou Dongsheng has revealed his true colors. He is obsessed with uniforms...
Ahem, when it comes to the accumulation of outerwear, the great Chinese nation undoubtedly has countless achievements, regardless of the five thousand years of dynasties, or the different styles of the fifty-six ethnic groups...
Or it is the crystallization of the collision and fusion of ancient and modern, Chinese and foreign cultures. It all belongs to the category of "knowledge without limits" and is enough for ordinary people to spend a lifetime exploring.
All of a sudden, Zhou Dongsheng felt that this challenge was even more necessary. Otherwise, how could he use his limited time to appreciate the infinite scenery?
And all of this can be unfolded from the point of [Mu Ziqi]. After all, with her current influence, she is just capable of taking on this important task.
So Zhou Dongsheng told Li Jiajia about this idea. Li Jiajia couldn't help but sigh: "Boss, what's wrong with your brain? Why do you have so many creative ideas like they don't cost anything..."
"This challenge sounds very interesting and will definitely attract a large number of netizens to participate..." Today, with the accumulation of many successful experiences, Li Jiajia already has accurate online sense and keen nose, and still has the minimum judgment ability.
"Isn't this a creative idea tailor-made for you? It happens to be easy to shoot, so I can easily handle it. Let's first find a special scenic spot to shoot some footage before changing our costumes, and then go change..."
Zhou Dongsheng lied without blushing or beating his heart, and then he did what he said and immediately arranged the shooting script with Li Jiajia.
Although Zhou Dongsheng is not a professional, Li Jiajia is. What's more, since he has eaten too much pork, it is natural for him to learn a few pig sounds.
However, while Zhou Dongsheng was enjoying the scenery, some people could no longer sit still.
