Volume 4 Crazy Growth 2017 Chapter 849
However, tonight, except Zhou Dongsheng, who tossed and turned in the land of tenderness and couldn't sleep all night.
Naturally, there are still many people who cannot sleep peacefully. After all, Zhou Dongsheng has completed the live broadcast and can just walk away. However, such a big piece of traffic cake will naturally set off a traffic feast.
After all, there are so many hot topics and topics to explore about a topical figure like Zhou Dongsheng. Not only do the general public like to watch him, but even many marketing accounts that make a living from traffic have to sigh:
You can never dig it all up! It’s impossible to dig it all up!
Zhou Dongsheng is simply a treasure trove of news. We haven’t even finished digging up all the information on him yet, and he’ll come up with a new job for you. One person alone can support most of the marketing accounts.
Therefore, many marketing accounts have a love-hate relationship with him. Those who love him are the bosses, and those who hate him are mostly the workers.
After all, with the end of Zhou Dongsheng's live broadcast, it was almost midnight, and they had to hurry up and work overtime, racking their brains to write various copy to produce news that the general public would like to hear.
If you don't strike while the iron is hot, once the timeliness expires the next day, you may not be able to get such a big piece of traffic cake even if you eat shit while it's still hot.
Even in the era of print media, the value of most news is still based on timeliness. After all, if the news is not new, doesn’t it become old news?
However, due to the limitations of channels and forms, even the fastest news, after being processed overnight, can only be delivered to the general public the next day.
Of course, as technology further develops, the emergence of radio and television has opened up a new channel for information dissemination, allowing information to spread faster.
However, all of this is obviously dwarfed by the Internet. Whether in terms of timeliness or speed of transmission, the Internet is the culmination of all.
As one of the greatest inventions in the history of human civilization, it has not only changed our way of life, our social structure, our economic model, but also our political system.
Even our era is named after the Internet. Perhaps in a few years, when we open a page in history books, we will find a detailed record of the ins and outs of this era.
And you and I are participants of this era.
The emergence of the Internet has undoubtedly broken the barriers to information dissemination, while allowing the general public to turn from passive to active and actively seek information.
They can even fight for the right to speak and become so-called self-media.
In front of the large number of self-media, even Hong Kong reporters who are keen on making big news and run very fast are afraid that they will be left behind.
However, you cannot have your cake and eat it too. Timeliness and rigor are often two things that cannot be achieved at the same time.
When everyone is on this fast track competing for speed, they naturally have no time to take care of their facial expressions, just like the expressions of most track and field athletes under high-speed cameras...
However, the public opinion field is not an athletic field after all. It is impossible to be speed-oriented. On the contrary, the faster it is, the more chaotic it becomes, and the easier it is to breed chaos and spread rumors.
After all, even the fast-running reporters from Hong Kong haven’t had time to improve their own knowledge level, so how can we expect self-media to improve themselves?
If this situation is allowed to develop to a certain extent, it will not be long before the industry is rectified.
Regardless of whether it is live streaming, short videos, or other new things like this, it is obvious that this inevitable path cannot be avoided.
The former has experienced the baptism of iron fist more than once, and as for the latter, at the current speed of development, it is obviously on the way.
There are opportunities in crises. How to seize opportunities and leave competitors behind is undoubtedly the key to industry competition.
As the saying goes, going fast on a curve is the real speed. Who can't step on the accelerator on a straight line?
The far-reaching impact of Zhou Dongsheng's massive live streaming sales event has apparently just begun.
After all, live streaming sales is just a form, and the most important thing is what this form will bring?
However, an unexpected result may have led to a great success. Perhaps even Zhou Dongsheng did not expect that such a unique live broadcast has given a reference answer.
And this answer will soon catch the eyes of those who are interested and become an important weight on the inner scale to measure the importance.
Those who follow the will prosper and those who go against it will perish. The balance will naturally tilt towards the side that can adapt to the needs of the times.
That evening, as 12 o'clock passed, the final sales record of a single live broadcast was released.
Whether it is Douyin short video as a platform, or Dongsheng Media that wants to make a good start for Mu Ziqi's personal brand of snail noodles, it is obvious that they will not hide this.
Finally, after 12 o'clock, the final sales volume of a single live broadcast successfully exceeded 10 million!
The official price of a single pack of Muziqi's snail noodles is as high as 14.5 yuan.
Although the channel belongs to Zhou Dongsheng himself, in order to test the waters, he did not choose to lose money to gain publicity, but chose the route of small profits but quick turnover. Therefore, the live broadcast naturally featured the common 9.9 yuan trick.
It can be said that you should not miss it if you pass by it. You will not suffer a loss or be cheated if you buy it for 9.9 yuan. You will make money if you buy it. These major factors are gathered together.
Facts have proved that the effect is remarkable. With the help of Zhou Dongsheng's fame, nearly ten million people watched it online at that time, and tens of millions of transactions were successfully completed.
The conversion rate is almost 1:1, which means that each person buys a pack of snail noodles. Although not everyone will place an order, it is obvious that not everyone will buy only one pack.
Even if you want to try something new, you can't tell the saltiness of just one pack, right?
What's more, this thing requires some skills. Just like instant noodles, the taste of boiled noodles and soaked noodles is different.
The sales volume of over 100 million yuan in a single event was enough to make the general public gasp in shock, and the problem of global warming was immediately solved.
Even many colleagues in the industry who were watching this live broadcast couldn't help but admire it.
After all, before this, top influencers like Zhang Dayi, who are one of the best in the industry, created an e-commerce miracle that attracted worldwide attention thanks to the right timing and location like Double Eleven.
With sales exceeding 20 million in 2 hours, the entire e-commerce industry has noticed the potential of live streaming sales, and they have all started to vigorously develop this form of sales.
And now, only half a year has passed, and Zhou Dongsheng has easily multiplied this record several times, raising the ceiling of the entire industry.
It took only over half a year to go from earning tens of millions per game to earning over 100 million per game. Obviously, this is enough to prove that the potential in this direction is far more than that.
Just like the Double Eleven shopping carnival, the progress and growth every year are showing exponential growth. At the beginning, it was also insignificant, but in just a few years, it has exceeded the 100 billion mark...
To this end, major e-commerce platforms, having tasted the sweetness, have not hesitated to prolong the battle line, turning the one-day blitzkrieg into a war of attrition, in order to find ways to empty consumers' wallets.
They even come up with various names and create more e-commerce carnivals in the same way. From their point of view, they naturally wish that there would be a carnival every day of the year.
But obviously, no one's money comes from the wind, so how can they withstand such a situation?
Under such a massive offensive, even the most staunch consumers had to surrender with their wallets raised, and said: There really is not a single drop left!
In addition, more discounts have become the norm, and price-sensitive consumers will naturally become tired and gradually see through the tricks of merchants, thus choosing to hold on to their wallets.
But from the merchants' point of view, consumers are just fickle and insensitive to this kind of stimulation. So the solution is naturally very simple, just change the stimulation method!
If you are tired of white stockings, try black stockings. If you are tired of long skirts, try short skirts. If you are tired of long skirts, you can still wear professional clothes.
Ahem, as the saying goes, all roads lead to Rome, the truth is always the same, so this explanation is also very reasonable...
Although keeping fit is the best way to go, everyone knows that this road is difficult and the process is painful.
As for going to a service place with bright lights and wine , although it feels great, the psychological struggle is also a kind of pain, isn't it?
Since all life is bitter, whether to choose bitterness with sweetness or bitterness with saltiness depends on whether you are a sweet party or a salty party...
Obviously, live streaming sales of old wine in new bottles is such a complex existence that all parties can see new possibilities from it.
Merchants can use it as a new form of stimulation, and it is also an additional channel of choice for consumers.
How many jobs can the emergence of a new track create, how many social needs can be met, and how much domestic demand can be stimulated?
And when all of this converges at one point, the soil for the growth of live streaming e-commerce will naturally be created.
As Zhou Dongsheng's live broadcast turned into an external force that pushed a domino, the entire chain reaction chain had obviously begun to occur.
And with the convergence of a series of external forces, a series of chain reactions will continue to accelerate this process.
In fact, even without Zhou Dongsheng's participation, this process would have been inevitable with the joint efforts of all parties.
However, Zhou Dongsheng's joining has obviously added some variables to the entire reaction chain and will inevitably lead the results in another direction.
That night, although most people had fallen asleep, the term "Zhou Dongsheng sold over 100 million yuan in sales in a single live broadcast" still easily became a hot search.
Even if tens of millions of people watched it online, in China, where Internet users account for more than half of the population, the coverage of this live broadcast is still just the tip of the iceberg.
And with the secondary push from marketing accounts, the live broadcast will undoubtedly be further expanded to a wider audience, and the popularity of the live broadcast will be able to further ferment and be noticed by more people.
Although the Internet can let you know what has just happened on the other side of the ocean thousands of miles away, due to the information barrier, you may ignore even the things happening around you...
It is only when we look back that we realize that such a sensational event actually happened back then?
Although it is late at night, when traffic from all directions converges together, it can instantly turn a small puddle into a large lake. When the lake is so large that it seems endless, it often gives people a sense of the sea.
As the main battlefield of this live broadcast, Douyin short video is undoubtedly one of the biggest beneficiaries, with its traffic skyrocketing overnight.
This live broadcast undoubtedly gave a shot in the arm to the platform's live broadcast business.
As the top priority of the platform's business, and also the next growth point that Yang Luyu has high hopes for, the live broadcast business was lukewarm when it was first launched and did not cause much waves.
After all, the battle among thousands of live broadcast platforms was in full swing at that time, and ordinary platforms could hardly keep up with them, let alone participate in this competition.
Even short video giants such as Kuaishou, after launching the live broadcast function, only regard it as a function to expand the platform ecology, and do not regard it as their main business.
Especially before a mature model suitable for short video platforms has been explored, it is impossible for the platforms to allow it to take over and change the direction of the platform.
However, now, the situation has obviously undergone subtle changes. Compared with the single profit-making method of live broadcast rewards, live broadcasting with goods has undoubtedly broadened the horizons of the entire industry and provided another solution.
Although the wool comes from the sheep, asking for money openly and asking for money under the banner of "for your own good" are obviously two different things.
Both are begging, but how can begging on your knees and begging with your own ability be the same thing?
When the freshly-released relevant data came into his hands, Yang Luyu read it over and over again, smiling from ear to ear, and became extremely excited.
This data is enough to prove that there is still great potential in live streaming on short video platforms, and this potential even far exceeds one's expectations.
Yang Luyu sighed from the bottom of his heart for the umpteenth time, the wise decision of choosing Zhou Dongsheng as a strategic investor was simply the best choice he had ever made in his life.
Moreover, accelerating through this curve will undoubtedly shorten the distance with the forerunners while leaving the pursuers far behind.
Compared with leaders like Kuaishou, it is the wealthy and coveted Toutiao that gives Yang Luyu a headache.
After all, the former still has the advantage of differentiated competition, but the latter is obviously competing with him in a homogeneous manner. As the saying goes, there is no room for two tigers in one mountain. In the field of music short videos, there can only be one winner.
Before this, although he played the "plagiarism" card to gain a certain advantage in public opinion and the moral high ground, this method could ultimately not become a magic weapon to defeat his opponents.
However, the form of live streaming with goods has allowed Yang Luyu to see this possibility.
For this reason , Yang Luyu, who was highly excited, did not sleep all night. He made a lot of assumptions along the way and did not dare to call Zhou Dongsheng until noon.
Unexpectedly, when the call was connected, Zhou Dongsheng on the other end of the phone also had a tired look on his face, and his voice revealed a sense of despair.
Yang Luyu was not surprised but delighted, and said excitedly, "Mr. Zhou, you didn't sleep all night either! It seems you know everything?"
Zhou Dongsheng looked at the beautiful woman who was sleeping soundly beside him and touched his sore waist. "Ahem, I didn't sleep all night. What's wrong?"
