Volume 4 Crazy Growth 2017 Chapter 838: Hold it in
Looking at the box office performance of many movies in the film market, the vast majority of movies follow the objective law of "opening high and ending low".
Compared with the illusory and elusive word-of-mouth effect, the overwhelming publicity and promotion offensive in the early stage is to clear all obstacles as much as possible before the movie is released, so as to achieve the effect of a good start.
Only in this way can it be possible to obtain more screenings and resources from theater chains and cinemas , thus forming a virtuous circle.
To put it bluntly, there are 365 days in a day, and apart from the peak season and the off-season, there are only a few popular schedules. However, the film market has developed to the point where there are too many people and too little meat.
With the construction of cinema chains and the popularization of cinemas, film, a popular art form, has truly gained a mass base, rather than remaining a niche hobby that is only popular among a small number of people. And under the influence of the market economy, the quality of a film is judged entirely by the market.
In today's booming economic market, even in the least popular periods and off-seasons, there are at least seven or eight films competing with each other in the same period.
A movie only lasts one or two hours, and a cinema's business hours are only a dozen hours a day at best. Even if there are many theaters, it is impossible to supply all the movies in the same period for rotation.
Resources are always limited, which is why there are disputes over resource allocation. It is like an eternal melody. Although the truth that we are not worried about scarcity but inequality is easy to understand, it is not easy to treat everyone equally.
Absolute fairness is often unfair at times, and can easily lead to a situation where the strong always become strong and the weak always become weak.
In an environment dominated by a market economy, a relatively fair way has emerged, which is to leave the right of choice to the market, because the market's taste is always volatile and unpredictable.
With such an elusive quantitative existence, we can achieve relative fairness, check the strong from doing whatever they want, and give the weak a chance of survival.
However, just because you can't do whatever you want within the rules doesn't mean you can't use various tricks to influence the results. The most direct manifestation of this is undoubtedly publicity.
This is just like the three-pronged approach to releasing a movie: first reach out to the audience through publicity, then convert that audience into box office revenue as much as possible to get off to a good start, and then use this achievement to secure scheduling and resource allocation from theaters.
As long as the general public likes it, it proves that there is money to be made. As long as there is money to be made, naturally no one can resist money.
There is no doubt that "Wolf Warrior 2", which has grossed 1.2 billion yuan in box office in four days, has perfectly opened up the market with three tricks. With such a strong ability to harvest box office revenue, it is simply a living domestic dark horse!
Although compared with the imported dark horse that was far ahead in the first half of the year and earned 1 billion yuan in box office in just two days, the gap in explosive power is still more than a little bit.
However, after all, it has the traffic of seven previous works as a foundation, and has become a mature IP widely recognized by the market, so it is not surprising that it has such performance.
Even if we take a step back and say that 8 is greater than 2, that's reasonable, right?
If these two films were to be released in the same schedule, the theater chain might still have to struggle. After all, both are equal, and both are golden roosters. It would be unreasonable to treat either of them unfairly...
That would only be a disadvantage for other films, and eventually this schedule might become the so-called "two dragons playing with a pearl" situation, which would be a "death schedule" for other films in the same schedule.
In fact, this situation is not uncommon. Looking at the works that rank high on the box office list, each of them has a unique performance in its own period and has created its own box office record by outshining all others.
For the general public who like to watch the fun, the more such things happen, the better. Even the best movie will only last two hours, but the swordplay outside the theater is much more exciting than the movie.
Fortunately, the situation where one of the two tigers would be injured in a fight did not occur, and the theater did not need to make a difficult choice. After "Wolf Warrior 2" proved its box office revenue ability, the screening resources naturally tilted towards this movie.
After all, making money is not shameful.
Although there are countless discussions surrounding this movie on the Internet and the popularity is high, netizens with different opinions are arguing with each other and the war is spreading. Naturally, Douban, which is famous for its film reviews, will not be immune.
Despite the strong box office performance of "Wolf Warrior 2", its film rating is inversely proportional to the box office curve. It only got a passing score of 6 points on a certain platform, which is undoubtedly a stable performance for a certain platform.
After all, according to incomplete statistics, there are several unspoken rules in the ratings of a certain platform. If the film is Chinese, the score will be reduced, and if the film is foreign, the score will be praised. Except for some undisputed classic films, it is difficult for most domestic films to get high scores here.
Any movie that can stand out from this set of double standards will undoubtedly be a masterpiece that can be recorded in film history, and winning major film awards is a piece of cake.
Despite the mixed reviews, the ongoing discussion can still bring endless popularity to the film. Every commercial film wants to be both critically acclaimed and a box office hit.
However, it is as difficult to have both as it is to have your cake and eat it too, and one can often only make a choice between the two.
Judging from the market performance, "Wolf Warrior 2" seems to be such a movie, with the box office and reputation being inversely proportional. The higher the box office, the more criticism it receives, and the more controversy it receives.
Although this is also part of the popularity of the movie, it will still affect the enthusiasm of some viewers to a certain extent, especially some film reviews that nitpick on the details and authenticity of the movie, which have won the recognition of many viewers.
"Wolf Warrior 2" successfully created a single-day box office record of 400 million yuan on Sunday, a holiday when moviegoers are most active, breaking the single-day box office record for Chinese domestic films in one fell swoop.
However, after the "three tricks", it still couldn't escape the objective law of "opening high and closing low". Affected by the objective influence of many public opinions, the box office trend also began to decline.
Even so, the box office forecast given by the authoritative data agency is still as high as 2.4 billion. Although it is slightly lower than the 2.67 billion of the imported blockbuster "Fast and Furious 8" that hit all the boxes in the first half of the year, it is enough to enter the 2 billion box office club!
Although there is no way to compete with the big brother "The Mermaid", it has a chance to compete with the second-in-command "Monster Hunt" for the position of the second-in-command.
But what is undisputed is that once "Wolf Warrior 2" enters the 2 billion box office club, it will be able to become one of the three giants of Chinese films on the box office list.
After all, up to now, there are countless domestic films with box office below 2 billion yuan, but the above ones are the only ones left, and there are only these two.
The good news is that the same is true for imported blockbusters, and they are works from the same school, namely "Fast and Furious 7" and "Fast and Furious 8".
The bad news is that, relying on the advantage of playing at home, we can only compete with imported blockbusters, but we can't make any progress in other people's home turf.
The gap in hard power is difficult to overcome, and the gap in soft power naturally cannot be bridged overnight.
And hope is something that only if you persist can you have the chance to see it.
However, the balance of victory in the public opinion field has gradually tilted, and negative public opinion about "Wolf Warrior 2" has begun to prevail. It is obviously impossible to win against a well-trained regular army with just a bunch of guerrillas.
Especially after "Wolf Warrior 2" raised a clear red flag in the public opinion field, it has become the target of attacks by opponents, and some experts and professors have even personally intervened.
There is also a sanctimonious teacher from the Chinese Academy of Drama, Yin Shanshan, who listed the five major crimes of "Wolf Warrior 2" in public, and with an attitude of "everyone is drunk but I am sober", proudly showed off her unique insights to the public.
"Wolf Warrior 2 is simply a B-grade film full of vulgar tastes. In order to attract the audience's attention, the whole film is full of violence, blood, horror and other scenes. It is shoddy and unbearable to watch. It was released during the summer vacation without considering whether children can accept it..."
"A movie like this that is completely illogical and without values is worthless no matter how much it earns at the box office!"
As soon as these remarks were made, it naturally caused an uproar on the Internet, and with the title of "Teacher of the Central Academy of Drama", it easily became a hot topic.
After all, as one of the three major drama academies, the Central Academy of Drama, speaking with this title, is like a symbol of authority, and the support from the authority makes many audiences with negative public opinion feel like they have been injected with chicken blood.
For a moment, they seemed to have found their backbone and swarmed into the teacher's personal Weibo account, becoming his loyal fans.
"Teacher Shanshan is right. Being educated makes one different. She said everything that was in my heart."
"I was wondering what was wrong with this movie, but I couldn't put my finger on it. It turns out it's full of vulgarity!"
"Is the director a psychopath? And the scene where a tank crushes a body, is this something that can be shown to children? We must resolutely ban it, otherwise it will not be enough to appease the public anger!"
"It only emphasizes the cruelty and bloodiness of war, but there is no reflection in it. How could such a movie have such a high box office? Chinese movies are doomed!"
With the blessing of "authority", negative reviews suddenly showed an overwhelming advantage, and other reviews were defeated.
The general public who like to watch the fun can't help but think that the situation is over and that Wolf Warrior 2 may stop here...
After all, whether it was Director Wu, the crew of Wolf Warriors, or Dongsheng Media, they all remained silent, as if they had completely accepted the criticism from the outside world, and seemed to be lying down and ready to be ridiculed.
This attitude also made many viewers who spoke up for justice feel a little disheartened, and a bit like being angry at the lack of fighting spirit. Since you don’t fight for it yourself, what else can the audience fight for?
As one grows stronger while the other declines, negative public opinion naturally wins by overwhelming force.
However, on the other side, Zhou Dongsheng's long-planned counterattack was ready to go.
After Zhou Dongsheng and Master Wu reached a consensus, a series of preparatory work began to be deployed in full swing. With the current capabilities of Dongsheng Media, if used properly, it will naturally be a well-deserved elite force.
In order to protect our output, Zhou Dongsheng also spared no effort to search for the little remaining inventory, especially the famous scenes that made Master Wu famous in one battle and many Bibles, which naturally had to be reproduced one by one to make it more interesting.
Hey, the big one is coming!
…
That evening, around seven or eight o'clock, which was the evening rush hour and also the time when Internet traffic was at its peak, "The Boring Life of Zhou Dongsheng" fired the first shot of the counterattack.
As a popular top star and the supporting actor of "Wolf Warrior 2" which is currently at the center of public opinion, his screen debut has already grossed 1 billion yuan at the box office. The starting point alone has exceeded the end point of many predecessors.
She completed the gorgeous transformation from internet celebrity to star in one fell swoop, and her debut was the peak!
Apart from these, there are the insignificant titles of billionaire, one of the strong contenders for the title of national husband, etc., which are just icing on the cake for Zhou Dongsheng.
And when such a top star still remembers his original intention and works hard for the general public, the onlookers are almost grateful and shout out, "Those who hold melons for the public should not be frozen to death in the wind and snow!"
Everyone contributed their own three links to add fuel to this short video. Click first and watch later to develop a good habit. This is really important to me...
Ahem, that’s roughly what it meant. Then the excited onlookers clicked on the video, and when the familiar music sounded, many people closed their eyes with joy.
It tastes just right! It tastes just right!
At the beginning of the scene, Zhou Dongsheng, with a dull face, is lying on the sofa like Ge You, bored. Then a voice-over sounds, "I made a small amount of money recently, but I don't know how to spend it..."
The scene changed, and Principal Wang made a gorgeous appearance, "And my drinking buddies told me that I could invest in movies."
"I thought to myself, I'm tired of vulgar things, it's time to try something more elegant, so I invested in a movie..."
"I wanted to arrange a role for myself, but the director, who was willing to sell his house to pursue art, resolutely rejected my request..."
Director Wu cooperated very well in the scene and gave a slightly exaggerated performance.
"I smiled and looked at my Rolex. It was a long minute as I watched this artistic director go from contempt to surprise to compromise and finally a smile..."
"Things became simple afterwards. Not only did I act, but I also brought along my former rumored girlfriend..."
Ni Ni flashed by and returned to score twice.
"Ah, the happiness of rich people is so plain and boring."
According to the rhythm of previous videos, it would have come to an end here. However, this time the video did not stop when the music stopped.
The scene changed and became an interview scene. Principal Wang was sitting on one side, while Zhou Dongsheng and the other two were sitting on the other side. There were four big characters written in a very humorous way on the background wall.
"Appointment with the Principal"!
Seeing this, many viewers couldn't hold it in anymore. Wow, I would like to call Zhou Dongsheng's ability to put on a show the best!
However, the four people in the picture looked very serious and were very good at holding back their laughter.
"I am very grateful to the Wolf Warrior crew for accepting our invitation and coming to be interviewed. I wonder what Director Wu thinks about the general public's view that Wolf Warrior 2 glorifies individual heroism too much?"
