Volume 4 Crazy Growth 2017 Chapter 821 Supply Chain System
Zhou Dongsheng's idea was naturally not a sudden whim, but the inevitable result of his deep understanding of the development trend of the times.
After 2016, the "first year of live streaming", live streaming has begun to explode. From the platforms to the users, almost everyone has been caught up in this trend of the times.
After a whole year of wild growth, the number of live streaming platforms across the country exceeded 300 at one point. For a time, this live streaming craze swept the world with an almost unstoppable trend of the times.
Today, live streaming has already reached a level where everyone knows about it. At the same time, a large number of anchors and industries that make a living from it have emerged, and the market pie is naturally getting bigger and bigger.
However, with the beginning of 2017, a top-down industry rectification began, and a major reshuffle of live broadcast platforms began. The once grand "Thousands of Live Broadcast Wars" is about to come to an end.
This undoubtedly indicates that the live broadcast industry is about to enter the next stage of development. At the same time, under the background of the global economic downturn, a cold winter for the Internet industry has been quietly brewing...
It’s just that the curtain of the era has been opened. No matter what is about to happen, the performance on the stage has never stopped. It’s just that one group of people is taking over from another.
But for Zhou Dongsheng, all this was just a replay of "scoring twice". Even if he only knew a general direction, it was enough for him to sit in the audience calmly, waiting for the next show to begin.
It has steadily passed through the first year of live streaming in a very stable manner. Relying on its strong talent pool and the head effect brought by top anchors, Xiaorenmin Media has already reaped the benefits of the industry alone.
After all, the fierce battle among major live broadcast platforms is ultimately about paying a high price to compete for the top anchors.
A large number of media companies, led by Xiaorenren Media, are like blood-sucking leeches in the industry, playing both sides, not only sucking the blood of the platforms, but also sucking the blood of the anchors.
Even for top platforms like Tiger Tooth and Shark, which are among the best in the industry, the annual reports they submit to the market show huge losses, and the platforms are consolidating their market share by losing money to gain publicity.
At the same time, in order to retain top anchors as much as possible, the platform's investment in revenue sharing and content fees accounts for a large proportion of operating costs.
Among them, the industry leader Shark Platform has invested heavily, offering the anchors a 70% commission, a classic 30%-70% commission, with 70% going to the anchors, and they still have to look at the anchors’ faces…
Of course, hard work always pays off. Even after experiencing several industry turmoil, the Shark platform still sits firmly at the top of the industry, slightly surpassing the Tiger Tooth platform.
The platform is naturally not doing charity. Although it is currently suffering huge losses on the books, as long as it occupies the market, there will always be a chance to make it back in time.
When the overall situation is determined, the top anchors will face salary cuts, which is undoubtedly an inevitable development of the industry. The platform is eager to recover its costs with interest.
Zhou Dongsheng, who is well versed in the pulse of the times, is naturally well aware of this, so he naturally has to make plans early and open up another way out for Little People Media in advance.
The bonus period for game anchors is almost over, and the protagonists of the next stage of the live broadcast industry have begun to stir, waiting for the moment to step onto the stage of history.
Live streaming with goods is undoubtedly the trend that will emerge in the next stage of the industry, and it is also a huge channel that cannot be ignored in the mobile Internet era.
Live streaming with goods is undoubtedly the product of a two-way choice. It is the choice of the market and the choice of consumers. In essence, it is no different from TV shopping in the television era.
Just as the "home appliances going to the countryside" policy improved the national television network and provided the infrastructure for TV shopping, the infrastructure of the mobile Internet era has also been fully improved after the explosion in the first year.
Regardless of the construction of the 4G network or the massive reduction in traffic prices, they have become the huge driving force behind the mobile Internet era, and real-time information flow has become the best choice for everyone in this era.
Just as people lost their minds in the face of the novelty of TV shopping and the host’s shouting at the top of his lungs, in the era of mobile Internet, users are unable to resist the call of “family” and choose to place orders passionately.
Although times have changed, things have not changed. More convenient mobile payments and logistics leave you no room for hesitation and convert your emotions into orders at the fastest speed.
The impact of real-time information flow can barely be considered a small test in game live streaming, but it has really shined in the field of live streaming e-commerce.
Among them, compared with WeChat businesses that are still in the era of single information such as pictures and texts, live streaming e-commerce relies on real-time information flow, which greatly increases consumers' desire to consume and accelerates the process of consumption decisions.
As they gain recognition from more and more consumers, anchors with huge traffic can rely on their own channel advantages to gain the power to communicate directly with brands, and even force brands to give up part of their profits.
At the same time, this price benefit can pave the way for anchors to gain more traffic and popularity, thus forming a Matthew effect. Relying on the traffic advantage, the bargaining power is further improved...
Once a positive cycle is formed, the future will naturally be bright. The game between anchors and brands is ultimately just a game between brands and channels.
The anchors are just dealers in disguise, and in the entire live streaming e-commerce industry, the most dazzling thing seems to be the anchors standing in the spotlight. However, the supply chain system, which is of paramount importance behind the scenes, is undoubtedly the business core of this industry.
It is not an exaggeration to describe the supply chain as being unchanging while the anchors are constantly changing. After all, the relationship between the two is often driven by a mature supply chain system, which makes the anchors become spokespersons for the public.
Without a mature supply chain system to back it up, even if Zhou Dongsheng has an industry leader like Li Jiaqi under his control, he would undoubtedly be powerless.
Just like the relationship between Ruhan Holdings and Zhang Dayi, if it were not for the supply chain system built by Ruhan Holdings after years of hard work in the industry, Zhang Dayi would not have been able to monetize her own traffic so easily.
This kind of complementary and mutually beneficial relationship is often indispensable.
Therefore, although Zhou Dongsheng now has the corresponding talent pool, he has not yet started to build his own supply chain system.
This will undoubtedly become a major obstacle for Xiaorenwu Media to enter the field of live streaming e-commerce. Fortunately, although game live streaming is coming to an end at this stage, live streaming e-commerce is still in a stage of development.
Driven by Alibaba, the industry leader, the entire live streaming e-commerce ecosystem is still in a chaotic stage and has not yet entered a period of emergence of many competitors.
The future leaders of the industry are still in their infancy. Compared with them, Dongsheng Group, which wants to enter the market at this moment, undoubtedly has a unique and huge first-mover advantage.
After all, Dongsheng Group has skipped the accumulation stage of the supply chain and has the power to directly negotiate with brands. Even its own capital advantages are enough to directly build a supply chain.
Among them, the move of creating a personal brand of snail noodles was undoubtedly the prototype of Zhou Dongsheng's idea of expanding the market. Now, after the passage of time and a period of perfecting the conception, the idea has naturally gone a step further.
Now that he has one of the three magical gods of the future of the industry in his hands, the next step is naturally to work hard on the supply chain to build a stage for him to display his talents, so as not to bury his talent.
As for the other two phantom gods, they are basically in the initial stage of entering the market and have no need to worry about falling behind in progress.
Whether it is Yi Nian Media rooted in Hangzhou, or Xiao Renmin Media rooted in Guangzhou, they undoubtedly have geographical advantages in building supply chain systems.
The three elements of time, place and people come together, and the advantage is mine!
Zhou Dongsheng couldn't help but smile with a confident look on his face. Everything was under control, and being able to take the initiative in the live streaming e-commerce business was undoubtedly very important to Zhou Dongsheng.
Needless to say, the industry dividends are considerable, but more importantly, this channel will play an irreplaceable key role in the next few years.
Controlling this channel, to some extent, also means controlling the right to speak. Compared with its far-reaching impact, monetary gain is just one of the benefits.
Whether it is establishing an industrial park or a so-called live broadcast base, the name is obviously not the key. The key is how to radiate the traffic accumulated online to offline!
No matter how much traffic is accumulated online, it is like a rootless duckweed. If there is no corresponding industry to support it, its ability to resist risks will undoubtedly be extremely poor.
Unexpected things happen in life. As the saying goes, the objective law of history is that no one can stand on the crest of the tide of the times forever. Once a blow is suffered, everything may vanish in an instant.
By then, the traffic will be just like a flash in the pan, fleeting...
Virtual is virtual after all, and colorful bubbles are just bubbles. But if there are corresponding anchors in reality to support them, even if the bubbles burst, it will not end in a mess.
Just as civilization without people is meaningless, so is the Internet without the reality to support it (ridiculous).
Thinking of this, Zhou Dongsheng already had a clear idea about the future planning of Dongsheng Media and what to do in the next stage.
For a moment, Zhou Dongsheng couldn't help but feel full of motivation. He finally found something to do. To be more precise, he found a direction for his subordinates to move forward.
As a hands-off boss, oh no, now it should be said that he is the helmsman of the group. His main job is to point out the route, so he naturally does not need to worry about the rest. This is reasonable.
However, if Dongsheng Group wants to make a big move in the supply chain, it obviously lacks the corresponding talent pool in this area, although the simplest and most direct way is to reach a mutually beneficial cooperative relationship with others.
Outsourcing this business to others, but wanting to take the initiative into your own hands, then it is undoubtedly necessary to build your own supply chain system.
As for the lack of people, that is easy to deal with. Dongsheng Group is now a well-known brand . Whether it is open recruitment or looking for old acquaintances in headhunting, both are effective ways.
Of course, one difference this time is that the talents needed by Dongsheng Group are no longer compound management talents who report directly to him, but middle-level management talents and corresponding talents responsible for building the supply chain system...
After all, with the establishment of the group, the group's management has formed a relatively stable management structure. Zhou Dongsheng doesn't want to change his orders every day if it's not necessary, which will shake people's hearts...
If people's morale is low, it will be difficult to lead the team. Zhou Dongsheng is happy to delegate power as a test for them. After all, the supply chain system... is undoubtedly the thing that is most directly linked to interests.
Although it is often said that one should not try to test human nature, because human nature can never withstand temptation...
But, how can we know whether these people are reliable if we don’t try? If necessary, Zhou Dongsheng doesn’t mind killing a chicken to scare the monkeys.
After all, Zhou Dongsheng knows exactly how much he is capable of, so he needs to ensure that everything is under his control.
In order to avoid ending up with nothing and having your hard-earned achievements go to waste, you naturally have to nip any dangerous buds in the bud.
Unconsciously, perhaps even Zhou Dongsheng himself was unaware, he had gradually acquired the awareness of being a superior. Perhaps he was not mature enough, but everything has to have a beginning, right?
Therefore, even though Zhou Dongsheng had just returned to Yangcheng, he conveyed his ideas to the group's management with an order, and they implemented the ideas step by step.
Under their leadership, the entire group began to function like a new machine, each doing its own job and exerting synergy.
Of course, building a supply chain system is not something that can be done overnight, but for Zhou Dongsheng, there is enough time and capital to wait for it to take root, sprout, blossom and bear fruit.
After all, all things are difficult at the beginning. You have to take the first step first. As for the rest, you have to do your best and leave the rest to fate.
Although some things may not necessarily succeed even if you give your all, and it is also normal in life to not get what you want, as long as you try, you may end up with regrets, but at least you will not regret it.
While Zhou Dongsheng was busy with the supply chain architecture, an unexpected incident in the overseas market began to sweep the world, and began to intensify and continue to ferment on the Internet.
To some extent, this incident was the beginning of many people's first exposure to the concept of "Bitcoin".
It is about a ransomware virus called "WannaCry" that is spreading rapidly around the world. This virus is not only malicious, but also uses the information in the computer as a threat to demand ransom from users.
And the unit of this ransom is Bitcoin.
