Volume 4 Crazy Growth 2017 Chapter 813: Today is Different than Before
As the absolute helmsman of Dongsheng Group, Zhou Dongsheng's instructions are undoubtedly the direction of the entire group.
Although there is nominally a board of directors, it is obvious that even if all other shareholders work together, there is no possibility of shaking Zhou Dongsheng's position.
Even if they wanted to take over the company maliciously, Zhou Dongsheng would have to be willing to sell. Apart from that, the only way might be to hollow out the group bit by bit, thereby sidelining Zhou Dongsheng...
However, such a thankless task is naturally impossible to happen, not to mention that the group is thriving now, isn't it good for everyone to get along and make money? Why fight and kill each other?
Therefore, following Zhou Dongsheng's order, Zhang Xiaoguang immediately began to form a trading team, keeping a close eye on BYD stock and looking for the right time to enter the market.
The predecessor of the group was Dongsheng Investment, and the merger was carried out with Dongsheng Investment as the main body. Therefore, most of the investment department’s personnel are gathered here, and the efficiency is naturally immediate.
Although the investment department was previously headed by Lu Sifang, with Zhou Dongsheng sending him abroad, the burden naturally fell on the shoulders of Zhang Xiaoguang, the general manager.
Despite having several duties, Zhang Xiaoguang is worthy of being Zhou Dongsheng's most valuable management talent, and he manages everything in an orderly manner.
Zhou Dongsheng couldn't help but sigh, it turns out that expensive things are good!
Although Zhou Dongsheng had given him some warning before, it still couldn't stop his trend of catching up. If nothing unexpected happens , he will be the head of the group's management in the future.
Compared with the elders who have different relationships with him, it is obvious that ability is the most important thing for Zhou Dongsheng.
In this way, he can more naturally be a hands-off boss, right?
As for wanting to resume their old business and return to the secondary market to control thunder and lightning, the issue of funds is naturally the top priority, but for the current Dongsheng Group...
This is a problem that you don’t need to worry about at all, because... "PlayerUnknown's Battlegrounds" is so profitable!
Although due to the influence of Zhou Dongsheng, "PlayerUnknown's Battlegrounds" was released prematurely like a premature baby, and was limited by many objective conditions such as Internet cafe hardware, the difficulty of promoting the game was greatly increased.
Even so, the inertia of history is still unprecedentedly strong. Even if the timeline is changed, some established facts will still occur as usual.
Even though it was released at the end of 2015, it collided head-on with its competitor "H1Z1" which was at its peak, creating a unique "Guan Gong vs. Qin Qiong" scenario.
However, Zhou Dongsheng took the lead in the overseas market with his free distribution strategy that was several versions ahead, and made a successful start for "PlayerUnknown's Battlegrounds"!
At this point, the popularity of this game was out of control, and it quickly became popular all over the world, and forced the domestic market to start a craze for hardware replacement...
This historical inertia, even if it happened a year in advance, is still playing out a drama that leads to the same result.
Although Zhou Dongsheng's variable changed the established formula, added a new combination, and used the killer trick of free right from the start, it turned out that Zhou Dongsheng did not go too far.
Whether it is the support and operation experience of Zhuchang, or the accessories trading system borrowed from its peers, it has not buried this excellent masterpiece of the battle royale game, and it even has a hint of being better than the original.
Especially after Zhou Dongsheng launched a series of combined punches such as e-sports events, the game was completely revitalized. Whether in China or abroad, it firmly occupies the top spot in the list of mainstream games and has become a hot topic among countless players.
What's more, some people even dubbed 2016 as the "first year of PlayerUnknown's Battlegrounds" because in mid-2016, PlayerUnknown's Battlegrounds came out of nowhere and, as an unknown game, demonstrated its sweeping attitude across the world.
No matter whether it is "Overwatch", which has famous genes and can be called the chosen one, or "Pokemon GO", which has set off a global craze for catching Pokémon with mobile phones, they cannot compare with it.
Although they both have phenomenal popularity, we can only say that there are differences in phenomenal performances!
This has become a recognized fact in the evaluation of major game awards in 2016, and according to incomplete statistics, in the past year, the number of global PUBG players has already exceeded 100 million!
With the outstanding performance of PlayerUnknown's Battlegrounds and its various mouth-watering statistics, battle royale games have become a hot topic in the eyes of game .
I don't know how many game manufacturers tried to replicate this miracle and get a piece of the pie, so a large number of shoddy battle royale games began to spread wildly throughout the market.
What's more, they even added a battle royale mode directly to the company's shooting games, as long as they could take advantage of the popularity of the chicken-eating mode.
Although the quality of this hastily launched game is mediocre, it still made an outstanding contribution to expanding the market. As a leader in the industry, PlayerUnknown's Battlegrounds will naturally benefit from it.
After all, times have changed. If PlayerUnknown's Battlegrounds was still a paid game, these games would still be able to gain a foothold through free, differentiated competition.
However, today's "PlayerUnknown's Battlegrounds" is a free game. Apart from hardware obstacles, the vast majority of players who enter the game will eventually end up at the top.
Even if the game itself is free, the development of the Internet has proven that the iron rule that "free is the most expensive" has been verified by countless evidences.
As long as the game is popular enough, even if it is just selling some decorative props without attribute bonuses, the game manufacturers can still make a lot of money.
What’s more, this is a game that has created a phenomenal craze around the world.
Now, with the end of 2016, the performance of PlayerUnknown's Battlegrounds over the past year has also come to an end. However, even though its report card was expected, it still left many people dumbfounded.
According to incomplete statistics from relevant organizations, the global game market revenue exceeded US$100 billion for the first time in 2016, with mobile games alone accounting for nearly half of the revenue. This undoubtedly announced that mobile games have officially entered the historical stage of gaming, ushering in an era of competing with PC games.
However, although the decline of the PC gaming market seems to be an inevitable trend, this process will not happen overnight.
In the past year, in addition to a group of old but not dying games that still firmly occupy a place in the PC game market, the performance of a number of new games is also extremely eye-catching.
Among them, "Overwatch", which carries the hope of Blizzard's revival and can be regarded as the revival of Blizzard's games, has undoubtedly delivered a powerful answer.
Although it is a one-time purchase game, the sentiment represented by the two words "Blizzard" alone can still make countless players pay for it. Therefore, in 2016, "Overwatch" sold 585.6 million US dollars!
Originally, this eye-catching performance would undoubtedly secure the top spot in 2016, but since there is Yu, why is there Liang?
No matter how tempting the butt is, it is still not as delicious as chicken butt.
In 2016, the cumulative revenue of PlayerUnknown's Battlegrounds successfully exceeded 1 billion US dollars, fully worthy of the title of cash cow. This terrifying money-making ability can even compete with a number of veteran game manufacturers.
The valuation of PlayerUnknown's Battlegrounds, a company that has created a miracle of annual revenue of US$1 billion, has continued to rise, with a market value of more than US$5 billion, relying solely on such a phenomenal hit.
This result is undoubtedly an incredible achievement for a newly established company, and this is also the reason why the valuation is relatively conservative.
After all, with only one hit game in hand, the future of the company, or how long this game will remain popular, is obviously an unknown.
Although this cash cow produces an astonishing amount of milk, its lifespan is still the biggest criterion for measuring its value, so this valuation is undoubtedly relatively rational.
But even so, it still does not prevent "PlayerUnknown's Battlegrounds" from becoming the undisputed first pillar of Dongsheng Group. Not only does it support most of the group's revenue on its own, but it also supports half of the group's market value.
It is only today that Zhou Dongsheng suddenly realized how solid the gift he had given was.
This is no longer a case of "returning a favor with a favor", but a well-deserved "repaying a drop of kindness with a spring of water!"
Sure enough, the promises were too beautiful because they were too young. Zhou Dongsheng felt a little painful just thinking about it. However, he had to pretend to be cool even if he had to kneel down.
Putting aside other things, the value of this favor is so great that even asking the two young masters to take a bullet for him would not be too much, right?
Fortunately, compared to other projects in his hands, this is just an appetizer, especially the real revenue potential of the game "PlayerUnknown's Battlegrounds"...
PC games are just for fun, but if you want to really make money, you have to rely on the mobile game market!
Whether it is the cooperative development with the pig factory or the authorization to Mihayo for training, it will undoubtedly be able to achieve greater success. Thinking of this, Zhou Dongsheng suddenly realized that he seemed to be unconsciously...
Replicated the operation of Tencent!
Looking back to the beginning, when this IP fell into the hands of Tencent, Tencent, which is extremely proficient in the art of raising insects, directly started the breeding mode within the company and cultivated two chicken-eating mobile games with genuine authorization.
In the end, "Battlefield" was better and defeated its brother "Army Assault". Later, it put down its butcher knife and gained enlightenment, and used the pseudonym "Peace Elite" to maintain world peace...
Well, now it seems that this unintentional action of mine really achieved the same effect by chance.
As for the effect... Zhou Dongsheng roughly estimated the time and it was almost time to inspect the results, so he had to find time to go and inspect them.
By then, even if there is no eye-catching performance like Tencent, the "PlayerUnknown's Battlegrounds" IP alone will be enough to get a share of the mobile game market.
Thinking of this, Zhou Dongsheng couldn't help but admire it sincerely. Tencent is still Tencent after all, and it is able to lead the way in its small piece of land in China.
Just looking at the fact that PlayerUnknown’s Battlegrounds’ revenue exceeded 1 billion US dollars, don’t you think it’s reasonable?
However, Tencent does not even need to send out its three generals. It only needs to come up with a hastily launched MOBA mobile game to easily beat this phenomenal masterpiece that is popular all over the world.
That’s right, it’s the “Honor of Kings” which can be said to be the root of all evil. This mobile game raked in 6.8 billion in revenue in 2016, which is equivalent to nearly 1 billion US dollars in US dollars!
This is the terrifying aspect of mobile games making money, and it is also strong proof that channels are king.
For this reason, Zhou Dongsheng had to sigh with four words: your little brother Ma!
Of course, in addition to the strong performance of PlayerUnknown's Battlegrounds, Dongsheng Group's other businesses are naturally not for show. If it can be said that PlayerUnknown's Battlegrounds supports half of the group's business.
Then, the strong supporter of the other half of the sky must naturally be Dongsheng Investment.
To date, whether it is Pinxixi, Douyin, or the two major shared bicycle projects, they have all begun to make efforts one after another. Not only has the scale of financing exceeded hundreds of millions of US dollars, but the market value has also increased several times.
If each project is taken individually, it is not much inferior in terms of market value, and it is completely possible to compete with "PlayerUnknown's Battlegrounds" on equal terms.
However, the role played by Dongsheng Investment is different from the absolute controlling stake in PlayerUnknown's Battlegrounds. It is merely an investor and the shares it holds are also very different.
However, each of them is capable of standing on their own, and together they are fully qualified to support half of the group, although the revenue is not satisfactory, and they are basically "losing money to gain publicity" businesses...
But they are all hens that lay golden eggs. Even if the time has not come to distribute the money yet, it does not prevent them from being valuable.
In comparison, although the media department seems a little inconspicuous, the two major media outlets working together play a vital role as the group's mouthpiece.
As the saying goes, don't take bean buns as dry food. How important is it to firmly control a channel to speak out? I guess there is no need to elaborate on this.
To sum up, the market value of Dongsheng Group has naturally risen accordingly. If it participates in the wealth list again...
Zhou Dongsheng may still only be able to bear the title of "billionaire", but the units behind it will probably have to be replaced by US dollars.
And now that 2017 is not even halfway through, with many projects starting to gain momentum, it seems that making further progress is... a piece of cake?
Sure enough, when the snowball of wealth rolls to a certain extent, its growth rate often shows a geometric multiplication effect...
However, Zhou Dongsheng was now unusually calm and accepted the result very naturally. It seemed that the simple increase in wealth was not as exciting as he had imagined.
After all, the growth of paper wealth is like a numbers game, it comes and goes quickly, just like a bubble in the capital market, it bursts as soon as it is blown.
In comparison, focusing on the practical things in front of us seems to be more in line with my state of mind.
Thinking of this, Zhou Dongsheng could not help but have a flash of enlightenment. His thoughts became clear. He was obviously already at the table, and how to make good use of the chips in his hands...
It is undoubtedly my next goal.
