Volume 4 Crazy Growth 2017 Chapter 801 Closed Loop
Otherwise, sincerity is the killer skill. Faced with Cai Guangyuan's sincerity, Zhang Xiaoguang was speechless for a moment.
However, the business world is like a battlefield, and speed is of the essence in war, which is an eternal truth. Zhang Xiaoguang is naturally very clear about this.
If you can’t catch this trend, catch the next one. The so-called entrepreneurs are also wind chasers. As long as they can succeed once, it is enough.
The same is true for investors.
"I believe our Jay Chou will be very happy with Mr. Cai's answer. I will definitely convey it to him. Besides that, should we discuss the details of your company's angel round of financing..."
Zhang Xiaoguang said with a smile.
Cai Xiaoguang immediately smiled with relief, as if a dead tree had come back to life. "It is an honor for me, Cai, to be appreciated by Mr. Jay. Our Monster Charging project is just short of some start-up capital..."
"Excuse me, Mr. Cai." Unexpectedly, Zhang Xiaoguang shook his head and said.
"Since we have invested in Dongsheng Investment, it is not just a simple matter of launching. So far, every investment project we have has either soared to the sky or is still gathering momentum..."
"I hope Mr. Cai can have a longer-term vision. After all, there haven't been any surprises so far in the industry that our Chairman Jay has chosen..."
Zhang Xiaoguang said this calmly, as if he was stating a fact.
Even Zhou Dongsheng himself would feel ashamed of himself when seeing this pretentious demeanor. The King of Pretentiousness is actually by my side?
Cai Xiaoguang couldn't help but feel excited when he heard this. After all, both Dongsheng Investment and Zhou Dongsheng were well-known tough guys.
In the capital market, temporary luck and chance may create a billionaire, but at the level of billionaires, luck and chance are just their humble words.
Cai Xiaoguang couldn't help but take a deep breath, suppressing the surging emotions in his heart, and then said in a deep voice: "Thank you for your advice, Mr. Zhang."
Next, we discussed the angel round investment of Monster Charging. When both parties are in love, everything will come to fruition naturally.
With Zhou Dongsheng's instructions, Zhang Xiaoguang offered a sincere price and won the angel round alone at a price of 10 million!
This real money and sincerity also moved Cai Xiaoguang very much. He showed his determination to repay the kindness of the emperor and directly handed over 30% of the shares and the clause that the subsequent financing would not be diluted first...
Although Cai Xiaoguang is willing to give out more, Monster Charging is still in a state of disrepair after all. In short, it is not worth the money.
When there is no player at a table, no matter how many chips there are on the table or how high the face value of the chips is, it is meaningless, especially for Zhou Dongsheng, who acquired Jiedian.
For Zhou Dongsheng, who is the banker for the first time, the most important task at the moment is how to attract players to the card table.
After all, the casino is always full of people and card tables, which are always attractive, and the players' attention span is also limited...
Sexy dealers and online card dealing are undoubtedly an effective way. As for how to create this "sexiness", it is undoubtedly a technical job.
For this reason, Zhou Dongsheng's previous hype has undoubtedly attracted the attention of some players to this card table.
However, before they understand the rules of the game, most players are very stingy with their cash and will choose to sit on the sidelines and watch others play for a few rounds before making any decisions.
Only when these onlookers can see the rules of the game clearly and realize that it is profitable, will they excitedly wave their money to buy chips and join the table.
This is also one of the main reasons why Zhou Dongsheng invested in Monster Charging. As the saying goes, one cannot clap one's hands alone. Without an opponent to serve as a foil, it is obviously difficult to demonstrate the charm of this card table by fighting alone.
If there is no opponent, then create one for yourself. The so-called mutual competition is also mutual achievement. In this process of survival of the fittest, the prices of both sides will naturally rise.
As for Zhou Dongsheng, no matter who wins in the end, he will benefit from it, or both sides...
With the "Century Gamble" as a good start, it is enough to make the shared power bank industry enter the vision of players. As for what to do next...
In Zhou Dongsheng's view, it is also very simple, that is, just follow the steps.
After the acquisition of Jiedian, the restructuring work has been proceeding almost step by step. The distribution of Jiedian's shares after the restructuring is very simple clear.
Because of holding shares on behalf of Principal Wang, Zhou Dongsheng now holds more than 55% of the shares, plus the 20% retained by the original parent company and the 25% held by Chen Ou.
These are the three largest shareholders of Jiedian on the surface. Although there are actually four largest shareholders, to put it bluntly, they are just two factions. The three-person team headed by Zhou Dongsheng has absolute say.
The original management team of Jiedian was not complicated. After the original founding team cashed out and left, Zhou Dongsheng and others directly appointed a team to take over everything.
Despite the major changes in management, it has no impact on the small-scale Jiedian. In fact, with sufficient capital injection, it seems to be even more vibrant.
After the reorganization was completed, Jiedian immediately used its existing suppliers and technologies to start producing charging cabinets at full capacity, preparing to start distributing them across the board.
The original supplier is none other than the former parent company, Haiyi Holdings . As it still holds 20% of the shares, it will naturally give it the green light.
In addition, since the supply chain comes from the same source, it is natural that they will start mass production of Jiedian's charging cabinets at an extremely fast speed under full capacity.
On the other hand, with the help of Principal Wang, the Yida Plaza channel that had already been opened up also began to play a role. Starting from Pengcheng, Jiedian gradually entered the market in an orderly manner.
As the saying goes, it is good to lean on a big tree for shade. With the help of natural advantages like Yida Plaza, Jiedian has begun to flourish in reality at a very fast speed, and has been constantly accumulating its energy, waiting for the opportunity to make a splash.
At the same time, Dongsheng Media, which has now initially mastered the prototype of the traffic matrix, also began to act from top to bottom at Zhou Dongsheng's command.
Mobilize the internet celebrities and anchors of all sizes under their control, and require them to consciously embed content about shared power banks in their daily content and live broadcasts as much as possible, so as to exert a subtle effect.
For this purpose, the experts at Dongsheng Media are already familiar with the process. After all, this is not the first time they have done this.
For example, [Big Stomach Prince Secret] added a "sudden situation" of forgetting to bring a power bank and "just happened" to find a Jiedian charging cabinet in his daily store exploration materials...
Such a blunt implantation method has not yet become widespread at this point in time, so it will not cause much disgust among users.
On the contrary, because of this video, I unexpectedly discovered that there is such a thing as "shared power bank".
Any new thing that appears in the public eye is bound to go through a process of going from unfamiliar to familiar. But in the past, for the general public , “trying new things” itself was like an adventure that carried certain risks.
It is human nature to be risk averse. Isn't this also a user demand?
Where there is demand, there will naturally be a market, and creators of content such as reviews and store visits will naturally emerge.
They are like scouts, paving the way for thousands of users, helping them explore countless new things, and giving users feedback based on their own feelings.
By gaining enough user attention, creators can naturally make a profit from it, completing a simple ecological closed loop.
Since [Big Stomach Prince Mi] became the "first person in food broadcasting", he has also achieved the reputation of the pioneer of "food restaurant exploration" on the short video platform. With the combination of the two, he is naturally the most popular.
As for Dongsheng Media, no matter Xu Kaidao or Xu Ruoan, they are no ordinary people, which can be easily seen from the success of this example.
The market demand for food reviews based on restaurant exploration is very strong and is far from saturation. An account with tens of millions cannot fill the market gap.
Therefore, they took advantage of the situation and created a large number of store explorers to seize the market. Now, they have shown signs of becoming a school of their own in Dongsheng Media.
This group of creators who focus on daily life are undoubtedly the most eye-catching in this performance. Only they can integrate "shared power banks" into life without any abruptness.
As for asking a group of game anchors who never leave their homes to go to the streets to use "shared power banks", it is somewhat unreasonable.
Most fans will find it particularly awkward.
Even so, for Dongsheng Media, which now easily controls a traffic pool of over 100 million, the promotion of "shared power banks" on the Internet still has an immediate effect.
By taking a two-pronged approach online and offline and collaborating on multiple channels, they want to firmly push shared power banks to the forefront of the sharing economy.
With such traffic irrigation, even a pig can become a sensation, let alone a power bank that is not unfamiliar to the general public?
No matter how things change, the essence remains the same. Even if the concept of sharing economy is introduced, a bicycle is still a bicycle and a power bank is still a power bank. There is no threshold in terms of user experience.
Therefore, in the face of a huge user base, there will always be urgent user needs, and the user base will naturally begin to accumulate imperceptibly.
With the example of shared bicycles, the market will undoubtedly accept shared power banks faster than shared bicycles. After all, practice makes perfect.
Riding on the wave of shared bicycles, the development of shared power banks has undoubtedly entered the fast lane and started to accelerate.
On the other hand, after completing the angel round of financing, Monster Charging, a newly established startup company, had sufficient funds as a guarantee and also started the mass production plan of its own products.
And based in Shanghai, it started to distribute its products in the offline market. Unlike Jiedian, which has the support of Yida Plaza, it can quickly open up the market.
Monster Charging, which is just in its start-up phase, still has to rely on the original hands-on marketing model to go deep into the market to promote its products.
At the same time, in order to avoid the competition, Cai Xiaoguang decisively chose the path of differentiated competition and did not go head-on with Jiedian, which had the support of Yida Plaza.
You have your own plan and I have my own way to get over the wall. After field investigation, Cai Xiaoguang keenly captured the existence of electricity demand in a place.
That’s a milk tea shop!
Nowadays, the rise of this new offline tea shop has been loved by a large number of young people and has become a popular social place.
Many young people like to gather in milk tea shops and stay there for an entire afternoon just by ordering a cup of milk tea.
And with the rapid rise of mobile games, the popularity of "Honor of Kings" has already swept across the country, making it the first choice for many young people to socialize in milk tea shops.
Rounding off, isn't this just an "Internet cafe"?
After all, the definition of an Internet cafe is a place to surf the Internet, right?
Well, the only difference may be that you need to worry about the battery life of your mobile phone, even if the milk tea shop provides free charging services.
However, the distribution design of power plugs obviously cannot meet the needs of all customers, not to mention that many issues such as incompatibility of charging heads must be considered...
The most important thing is that this part of the service is an "additional service" for the milk tea shop. It only solves the occasional needs of customers. It is hoped that it can improve user stickiness and increase the possibility of repeat customers.
In other words, the "additional service" itself does not generate value, but only increases the value of the core product [milk tea].
Cai Xiaoguang keenly sensed the commercial potential contained in the milk tea shop, which is simply a place tailor-made for shared power banks!
Shared power banks can not only help milk tea shops solve customers' charging needs, but also create additional income for milk tea shops.
At the same time, the convenience of mobile power banks means that customers do not need to be bound by charging cables. At the same time, customers who are willing to spend money to kill time in milk tea shops are undoubtedly more likely to make secondary purchases subjectively.
After all, you have already spent more than ten yuan on milk tea, and the former has already played the effect of price anchoring. On this basis, a power bank that costs one or two yuan is not "good value for money", right?
As for myself, I only need to share a little of the profits with the merchants, and I can gain the market and users. It’s really killing two birds with one stone!
After thinking this through, Cai Xiaoguang decisively changed the company's strategy, mobilized the field sales team, and included various indoor consumption places such as milk tea shops and coffee shops into the scope of the business.
Looking at the entire Shanghai, milk tea shops may still be relatively new, but there must be at least 8,000 coffee shops of all kinds. After all, caffeine runs in the blood of Shanghai’s people.
The two parties hit it off immediately because it was profitable, could meet user needs, and the small charging cabinets didn't take up any space.
For a time, Monster Charging landed in Shanghai and started its own expansion.
It is worth mentioning that the milk tea shop that Cai Xiaoguang first found for cooperation was Heytea, which had just landed in Shanghai...
At this moment, just like at that time, Monster Charging and Jiedian are just like Mobike and Ofo.
They each chose to find another way and started running at full speed on their respective tracks, but the speed of shared power banks is undoubtedly much faster than that of shared bicycles.
After all, electricity is fast.
