Volume 4 2012 Chapter 856: So Far
That's enough.
These people who were young could understand it.
In Yi Haoyan's opinion, Xu Xian's matter was just a small problem. It was nothing more than the company not respecting the artist's opinion when choosing the schedule.
In addition, Bae Suzy became an instant hit because of her role in "10 Architecture 101" and became the "nation's first love", which made this opportunity seem particularly precious and important, which is why Xu Xian felt uneasy about it.
In fact, this kind of thing was not a problem at all in the past.
When have SM artists ever had the power to decide their own schedules?
When Girls' Generation first debuted, the company had the final say on what they could and could not perform in. This was not just the case with Girls' Generation, but other idol groups as well, especially SM's groups. The company has very strong control over its artists.
Even though Girls' Generation is no longer a newly debuted group, the members are no longer the obedient girls who always obey orders, and each of them has their own ideas.
However, the decision-making power is still in the hands of the company, and sometimes they will discuss it with the members. Most of the time, they will just arrange it directly, because this is the job of the agency.
Xu Xian’s problem this time.
The underlying logic is the issue of the dominance of idols and their management companies.
Basically, Korean idols are workers in a dominated position, while their management companies have absolute control and dominance.
Especially in the early days of idol debut.
When an idol reaches the peak of his career or is entering the end of his professional career, the agency will, at its discretion, give up some rights and allow the idol some right to make independent choices.
We have reached this stage now.
This is not a bad thing.
In fact, almost all combinations will encounter such problems at this stage.
On the one hand, when debuting, the interests of the group need to be prioritized, because only when the group becomes popular can everyone's interests be protected. Therefore, for the long-term interests of the group, balancing popularity and sacrificing personal interests is the best choice, and both the company and the individual can reach a consensus.
But things were different after the group became popular.
At this time, both the company and the members can make more money by doing separate activities. The company will also take the initiative to promote the members' personal schedules.
It's all about profit.
Throughout 2012, Girls' Generation continued to develop their individual activities while maintaining their main group activities in South Korea and Japan.
Taeyeon, Tiffany and Seohyun formed the TTS team to continue their stage activities. Kwon Yuri, Choi Sooyoung, Jessica and Yoona also challenged their acting skills. Sunny and Kim Hyoyeon also participated in the recording of "Youth Never Fails 2".
Following this trend, Girls' Generation will continue to vigorously develop the members' personal schedules while maintaining group activities.
At this stage, individual schedules will become the mainstream, and group schedules will be reduced accordingly, as long as the existence and popularity of the group can be maintained.
This is the optimal solution based on maximizing profits after the idol group becomes famous.
But this also brings up a problem.
Coordination and distribution of benefits.
The issue of coordinating interests among members and the issue of distributing interests between members and the company.
It is a question of coordinating interests among members.
In the past, for the overall development of the group, the company would arrange for popular members to sacrifice their personal development appropriately to maintain the popularity balance of the entire group in order to maximize the long-term interests of the group.
Now that the group has become popular, this kind of sacrifice has become less and less necessary. At this time, everyone has to develop their own personal schedule. In addition to finding resources on their own, the company's resource allocation becomes a problem.
For example: Kwon Yuri, Choi Sooyoung, Jessica, Im Yoona and Seohyun, these five people all seem to want to act, so how should SM's film and television resources be allocated?
Who to give it to and who not to give it to is a very sensitive issue.
When we were idols, some people were popular and some were not. But being an actor is different from being an idol. I am not necessarily worse than you! Why do you have the resources for TV dramas but not me?
To be honest, for a popular top star like Yoona who started out with a high point but whose acting performance has been declining, would anyone be dissatisfied?
We are all members of Girls' Generation, so why should you definitely be the company's favorite heroine?
If SM treats me differently, can't I just look for other opportunities myself?
After all, the Korean market is so small, and Girls' Generation is indeed very popular, but all five of them have to act at once, and they can't be extras, they have to be at least the second female lead. How can SM grasp this?
If there is someone here who performs better than Yoona, will the company's resource investment need to change in the future?
For example, Yuri performed very well in this year's "Fashion King". Isn't she worthy of promotion?
The coordination of interests here is very delicate. If not handled properly, it will cause great harm to the unity of the group. Basically, the abnormal disintegration of idol groups is due to interest issues.
What happened with Xu Xian is a typical example of the issue of interest distribution between members and the company.
The company felt that Xu Xian was not suitable for group activities but not for acting , so they turned down a movie that could have changed her acting career.
But Xu Xian herself was not aware of it.
This is very serious.
It would be fine if Bae Suzy wasn't popular, but now all of Korea knows how effective this movie is. How could Xu Xian not have any thoughts?
Maybe she cannot control her own destiny now, but the contradictions will still accumulate.
Just like what Seohyun herself said.
"How do you know I won't become as popular as Bae Suzy?"
She is no longer the obedient little girl she used to be.
Everyone has grown up, including Xu Xian. Everyone has their own things to do and their own ideas. If the company still takes on all the responsibilities as before, it will cause such conflicts.
After all, only children will listen to their parents.
Adults are independent individuals and have their own ideas. No one likes to be controlled.
Not just SNSD.
All idol groups will encounter this problem at this stage. In addition to the issue of profit distribution, there is a deeper reason.
This is human nature.
Therefore, commercial idol groups are bound to fall apart.
And Girls' Generation has finally reached this stage.
…
…
Of course, Girls' Generation is still developing strongly, and there is nothing wrong with their team spirit. Xuxian's complaint is more about her dissatisfaction with her own ignorance. It is just a small sign and will not shake the overall situation of the group.
So Yi Haoyan just stopped there and said no more.
These sisters may not have much education, but each of them is a smart person who has fought hard in the fierce competition.
They understand and know what to do.
As for Xu Xian.
This incident will only make her more mature.
That's the adult world.
