Volume 4 2012 Chapter 846: Men's Topics (Part 2)
Yi Haoyan could understand Park Jae-sang's gaffe.
He knew it before.
Humans are, after all, social animals.
No matter how much a person flaunts his or her individuality and self-esteem, deep down, he or she actually has a need to be accepted and recognized.
Especially your own relatives.
This emotional need has nothing to do with whether one's material conditions are rich or not; it comes from everyone's heart.
The more emotional a person is, the more this is true.
Talented musicians like Park Jae-sang are a typical example.
Now that the knot in his heart that had been bothering him for many years has been cleared up, how could Park Jae-sang not have mixed emotions ?
…
…
However, emotions come and go quickly.
After all, he was a man in his thirties and the father of two children, so Park Jae-sang adjusted himself quickly.
Neither of them felt uncomfortable.
Although there is a big age gap between them, Park Jae-sang does not treat Yi Haoyan as a child at all, and Yi Haoyan does not feel any distance from this uncle.
When helping before, the boy had already deduced Park Jae-sang's inner struggles and the crux of his career problems by analyzing his experience and background, and then pointed out the right direction based on this, which led to the emergence of "Gangnam Style".
Faced with someone who knew him so well, Park Jae-sang didn't feel that there was anything he needed to hide.
"What are your plans next?"
The free time during the few days before the New Year is very precious. The popularity brought by "Gangnam Style" has not yet passed, so Yi Haoyan will naturally ask about the situation.
"The global tour is inevitable and will probably continue for a while."
Park Jae-sang does have a lot of follow-up schedules.
"What happens after this is over?"
"What?"
"Gangnam Style is a phenomenon that you can only encounter once in a while. Now that I have encountered it, I must seize it. However, this kind of popularity will eventually pass."
Yi Haoyan had a serious expression.
"That's right. Every song has its period of popularity. That's how pop songs are. The popularity will fade after a while."
Park Jae-sang disagreed.
"No, that's not what I meant."
The boy shook his head.
"I mean, this level of popularity may be hard to reproduce in the future, so I need to adjust my mentality."
"You mean..."
"Well, if I continue to be a musician, I'm sure I can still create great and successful works, but to surpass the level of "Gangnam Style"..."
Yi Haoyan didn't finish his words, but his meaning was already very clear.
"Ah... Although I feel the same way to some extent, it's a bit regrettable to hear you say it so directly."
Park Jae-sang smiled but did not deny it.
"But to be honest, I still don't know why this song is so popular."
“I have analyzed it.”
Yi Haoyan actually thought about it for a long time.
“The success of ‘Gangnam Style’ cannot be replicated, but the successful model can be used as a reference. If we make songs according to this model, although we cannot surpass the classics, success is foreseeable.
"Tell me about it."
Park Jae-sang was very interested.
He is only in his thirties and has a long career ahead of him. He certainly doesn't want to be defined by one song for the rest of his life.
However, if the successful elements of this song can be summarized, it will actually be very beneficial to subsequent works.
"To be honest, this song wasn't that popular in Korea at first. It really started to explode overseas, or more precisely, on the Internet media in the country of light."
Yi Haoyan took a sip of tea and sorted out his thoughts.
"Gangnam Style was released on July 15th, and was mentioned by American singer T-Pain on the Lighthouse social media platform at the end of July. It was then commented on and reposted by a number of American singers and movie stars. With the help of these people's huge influence, the song began to ferment on Twitter and YouTube. It became a hit on the Lighthouse Internet platform in August."
“That’s exactly what happened.”
Park Jae-sang nodded.
"So the chain of communication is actually from overseas to local , from online to offline. To put it more directly, 'Gangnam Style' first became popular on social media in the beacon country and then spread around the world. This once again verifies a fact."
The boy spread his hands.
"In our time, right now, the spread of modern pop culture has a direction and a high and low level. Simply put, the lighthouse is the world. If a song or a movie or some other pop culture is recognized in the lighthouse, it will easily spread to the whole world."
"That's right. After all, Lighthouse is the birthplace of modern pop culture. It is the highest art palace. Korean singers all want to succeed in Lighthouse and get their recognition. I also studied music in Lighthouse, of course."
Park Jae-sang didn't think there was anything wrong with this.
"What you said makes sense, but you got one thing wrong."
Yi Haoyan did not completely agree.
"Modern pop culture is more of a business than an art. It is a mature business that makes a lot of money. Lighthouse is the world's largest music market and has a global influence. The huge market and huge profits allow this industry to cultivate and build very professional teams and industrial chains, thus having an overwhelming advantage in the competition. This is what I mean by Lighthouse is the world."
"That's true, but I don't understand what you're trying to say."
Park Jae-sang does not deny the statement that music is a business. In fact, Korean pop music is deeply influenced by Lighthouse, and the music market is also highly commercialized.
"What I want to say is that in terms of music marketing and dissemination, no one can compete with Lighthouse at present. A very important reason for the success of Gangnam Style is that it has benefited from this dissemination channel. Twitter and YouTube have played a very huge role in it. This is the advantage of dissemination platforms and channels."
Yi Haoyan pointed to the computer beside him.
"The Internet platform is the main market platform for popular culture in the new era. Television and live stages are a thing of the past."
"I agree with this, but there are conditions for gaining popularity on the Internet platform, right?"
Park Jae-sang asked the key question.
“Indeed. Gangnam Style has several of these characteristics.”
Yi Haoyan nodded.
"The Internet has lowered the threshold for information dissemination, allowing more people to communicate and pulling more people into a huge information torrent. As a whole market, the concepts and aesthetics of this huge population are relatively primitive and unconscious, and they are easily influenced by Internet celebrities.
“So to be welcomed by this group, you must cater to the commonality of human nature, rather than individual characteristics.
"When pornography and violence are prohibited by law, the only factors that cater to human nature are spoofs, novelty and fun. In essence, simplicity, brainwashing and easy to incite emotions are the main elements that are popular."
"is that so?"
Park Jae-sang couldn't believe it. As a musician and dancer, he knew that catchy melodies and interesting dances were indeed popular elements, but he didn't think too much about it.
"Isn't it? That's human nature. After all, people with higher education are a minority. And education can't completely change human animal nature. It will always exist."
Yi Haoyan looked at Park Jae-sang with a smile, and that smile made the man feel a little strange.
"We are, in essence, just a kind of beast ."
