Volume 4 2012 Chapter 843 Psy's Invitation
Of course, when talking about the Korean music scene in 2012, there is one man whose name cannot be ignored.
Psy, Park Jae-sang.
His "Gangnam Style" not only created the history of Korean pop music, but also created the history of world pop music.
On November 24, 2012, the song set the Guinness World Record for the most viewed video on YouTube, surpassing the 803 million views held by "Baby" released by Canadian singer-songwriter Justin Bieber.
On December 21, 2012, the song received its billionth view at around 15:50 UTC, becoming the first video in Internet history to be viewed more than a billion times.
On January 6, 2022, "Gangnam Style" exceeded 4.3 billion clicks on Youtube.
The dissemination effect created by the rapid transmission of information in the Internet era played a crucial role in the explosion of this song.
With the huge success of "Gangnam Style" around the world, especially in the European and American markets, the influence of this song in South Korea is also growing.
In this era, due to historical reasons, Western European and American systems, media and concepts have swept the world, so European and American popular culture is almost equivalent to the world's popular culture.
For South Korea, which has been deeply influenced by the West culturally, it is normal to see flowers blooming outside the wall but fragrance rising inside the wall.
"Gangnam Style" has been successful in the United States and will certainly be successful in Korea.
At the year-end awards ceremony, Psy not only reaped great rewards at MAMA and MMA, but also won the 22nd Seoul Music Awards year-end grand prize and the 27th Golden Disc Awards music grand prize with "Gangnam Style".
In terms of commercial endorsements, apart from anything else, in 2012, Psy and the national brother Lee Seung Gi jointly endorsed Samsung's kimchi refrigerator, which has the largest market share, proving his absolute popularity in South Korea.
This influence has even forced the South Korean government, which adheres to the policy of "building a country based on culture" and regards the entertainment industry as a pillar industry of the country, to come forward and offer rewards.
On November 6, 2012, officials from the Ministry of Culture, Sports and Tourism of South Korea said that PSY's work "has increased the world's interest in Korea" and announced that PSY would be awarded the fourth-level Popular Culture and Arts Medal (Okgwan Cultural Medal).
The Korea Popular Culture and Arts Award (the Republic of Korea Popular Culture and Arts Award) is an award sponsored by the Ministry of Culture, Sports and Tourism of South Korea to honor people who have made contributions to the country's popular culture and arts.
Although Park Jae-sang only received the fourth-level medal, he ranked second from the bottom among the five levels of gold crown, silver crown, precious crown, jade crown, and flower crown.
But don't underestimate this medal.
Since its establishment in 2010, less than 20 people in South Korea have received this medal.
The winners are industry giants and veterans such as Shin Gu, Kim Ki-duk, Ra Moon-hee, and Lee Soo-man.
Being able to be listed alongside such people is undoubtedly a great honor for Park Jae-sang, who is only 36 years old this year and has never been recognized by the mainstream.
The end of the year is the busiest time for artists.
After this period, before the Lunar New Year, Park Jae-sang finally had some free time to stay at home for a few days, and he specially invited Yi Haoyan to visit his home.
I've said this many times before, but "Gangnam Style" is so popular and his global schedule is so full that he has been busy and only has a little time to spare near the Chinese New Year.
Also invited were Son Eun-hee and Bae Joo-hyun.
…
…
"Eh? I, should I go too?"
The young lady was a little surprised when she heard the news. She was not familiar with Psy and they had only met at the Sun family's family dinner. She didn't expect that she would be invited.
"Why not go? You are Haoyan's sister too~"
Sun Eun-hee winked at her, looking a little naughty.
"Then, what should I wear? What should I say when I get there? I'm not that familiar with Park Jae Sang oppa~ I heard his family is quite particular..."
Xiao Pei was really a little panicked.
When she suddenly heard this invitation, a lot of questions popped up , and she felt that she could not solve any of them.
Except for some very formal occasions, Bae Joo-hyun rarely participates in social activities in this circle. Even if she goes, it is always a family dinner where the elders of the Sun family are in charge. She only needs to smile, say a few polite words, and be a beautiful vase.
This is the first time I have participated in a social event like this with people of the same generation as Son Eun-hee.
Psy, he is a big veteran in the music industry! He is the kind that has won big awards! He is different from people who are not in the industry, such as Zhihao and Caijing, who are familiar with him!
"It's okay, just dress casually. We're not going to his parents' house, it's just his apartment, so you can dress however you want."
Sun Eun-hee didn't think so. Although Park Jae-sang is now famous and a superstar in the eyes of Koreans, to her, Park Jae-sang is still the man who cheated on her, Hye-yeon.
It's just not that bad now.
"Well, don't be nervous, Sister Zhu Xuan. I asked, and it's just a normal family meeting. It's just Zai Xiang and his wife and daughter."
Yi Haoyan was also very relaxed.
"Gangnam Style" has achieved such a great success that Park Jae-sang must have a lot to say, and this family gathering should be for this purpose.
And although there is a big age gap between them, Park Jae-sang is also an American person and does not have the deep-rooted hierarchy that is prevalent in Korea. The two of them are equals in terms of thoughts and concepts.
Although Park Jae-sang was responsible for all the details and implementation of "Gangnam Style", the key direction and style, and even the attitude and ideas contained therein, were all led by Yi Haoyan.
If you really think about it, Park Jae-sang actually still owes him.
Psy is certainly aware of this.
According to Psy's original idea, this gathering should be lively and grand, and a proper American-style party should be held to celebrate.
But Yi Haoyan rejected it.
The boy doesn’t like crowds, and even less so the so-called party culture. Apart from indulgence and noise, he can’t see what’s fun about it.
So Park Jae-sang had no choice but to follow his wishes and change it into a simple and warm family gathering.
"Hey, you make it sound easy, but how can I dress so casually when I go to my senior's house for the first time?"
Pei Zhuxuan couldn't be so calm as the brother and sister.
She was nervous.
People have different closeness or distance, different relationships, different positions, and different attitudes.
Sun Enxi and Yi Haoyan can be so casual, but the young lady feels that she can't do that. So she changes clothes again and again to find outfits.
In essence, it is actually a lack of confidence in one's own positioning.
Even if Sister Eun-hee says that I am Haoyan's sister, I am not the child of a chaebol family...
The young lady was muttering to herself, but her hands were busy, not daring to relax for a moment.
This is an invitation from a senior. I heard that Huiyan is also a cellist. What should I wear?
Bae Joo-hyun took out all her clothes and tried on the nice clothes that Son Eun-hee bought for her one by one.
Every time she tried a set that she thought was good, she would run out to ask the siblings lying on the sofa for their opinions.
The attitude is very serious .
Sun Enxi tried to persuade her sister several times but she didn't listen, so she just let her do what she wanted. This was a good thing as it could at least ease Xiao Pei's tension.
As for Yi Haoyan, he didn't try to persuade him at all.
This was the first time I had seen such a scene. The usually calm and reliable young lady looked so flustered for the first time, which was particularly cute.
Moreover, she changes clothes one after another, and they all look good on her.
Cute, lively, mature, dignified, all kinds of styles are available.
The boy is feasting his eyes and wants to see more~
How can it be stopped?
