Volume 3: Taking Roots 2016 Chapter 786 Best Newcomer
As the second Golden Second Awards kicked off, this grand feast, which created the first awards ceremony in the short video field, naturally attracted the attention of the entire industry and became the focus of everyone's attention.
Compared to the first Golden Second Award, both competitors in the industry and the general public generally hold a negative attitude and are just waiting to see the joke happen if the award ceremony goes awry.
Although the Golden Second Award is wealthy and generous, it has set up five annual awards, each of which includes a million-dollar prize, and there is also a 100,000-yuan prize for the best creators in a specific field...
If you calculate it all, the expenses for the Golden Second Award alone have exceeded 10 million, not to mention other expenses, which completely highlights the image of a "stupid but rich" person.
In fact, it is not the public’s fault that they are generally pessimistic. It’s just that they have not yet gotten used to the change in the identity label of “Internet celebrity”.
After all, before this, in the eyes of the general public, the meaning of "Internet celebrity" was even more derogatory than complimentary. The first-generation Internet celebrities such as "Feng Jie" behaved like clowns who were trying to attract attention on the Internet.
Under the guidance of the trend of "looking for ugliness and seeking novelty", although the first generation of Internet celebrities became famous on the Internet, it also resulted in almost no commercial value. It is also extremely difficult to monetize this traffic...
With the progress and development of the times, the general public's demand for the Internet has become more diversified, which has indirectly led to the emergence of many content creators.
It seems to be just a simple supply and demand relationship, but in fact it is an inevitable development of the times.
But living in the era, who can clearly capture the change of the trend of the times? Often, only after everything is settled, the public will realize it belatedly.
This can be said to be a realistic portrayal of "I cannot see the true face of Mount Lu because I am already in it", but this problem is not a problem for Zhou Dongsheng.
Therefore, when most people still didn't know that the first year was approaching, he took the lead in hosting the first Golden Second Award and held a grand welcome ceremony.
The first Golden Second Award was like a bolt from the blue, directly pushing grassroots creators in the short video field onto the stage of history and crowning them with the award in advance.
Although in the eyes of the general public at that time, these so-called awards were as ridiculous as self-proclaimed kings, but now the times have changed and the second Golden Second Award is being held.
When the general public looks back at the many winners of the first Golden Second Award, they can’t help but realize that the many winners of the first Golden Second Award were actually well-deserved and of great value!
Among them, Papi Jiang, who won two annual awards at the first Golden Second Award, has now become the veritable "No. 1 in the industry" after a year of hard work, and the number of her fans on the entire network has exceeded 30 million!
It is no exaggeration to say that in terms of the number of fans alone, Papi Jiang is now comparable to the first-line stars in the entertainment industry, and her commercial value is no less.
Moreover, after being recognized by the Weibo Red Star Festival in the past year, it is sufficient to prove that the Golden Second Award is not a self-contained circle, and the outstanding content creators selected can also be recognized by other platforms.
It can be said that after a year of precipitation, [Papi Jiang] has vindicated the Golden Second Award with her own strength and data.
In addition, Mu Ziqi, who had been silent for a while after winning the grand prize, also proved her content feature of "quality is more important than quantity" with her subsequent series of videos on the Four Treasures of the Study.
What is particularly commendable is that Mu Ziqi's unique video style has not only received response in China, but has also been widely disseminated in overseas markets, and has spread rapidly through the overseas short video community musical.ly.
Moreover, she has become a silver creator on the overseas video website YouTube, and her overseas fan base even surpassed her domestic fans at one point. The spread of this unique content alone is enough to establish Mu Ziqi's unique status.
Not to mention the [Big Stomach Prince Secret] who pioneered the food restaurant exploration content, made this content theme an instant hit, and successfully transformed himself from the "No. 1 food broadcaster" in China to the "No. 1 food blogger ".
Now, he has also amassed tens of millions of fans on the TikTok short video platform, becoming one of the few accounts on the platform with tens of millions of fans. Including his personal Weibo account, he has more than 20 million fans on the entire network!
It can be said that almost all the winners of the first Golden Second Award have become the backbone of the short video industry , and the achievements of these winners can also feed back to the Golden Second Award, completely establishing the lofty status of the Golden Second Award as the industry's first awards ceremony.
The relationship between awards and winners has always been complementary.
However, it is precisely because the first Golden Second Award had a good start that the pressure naturally came to the second Golden Second Award. If it fails to continue, it will end badly...
It will still not escape the fate of becoming a laughing stock in the industry, and the honor of being the first short video awards ceremony in China will naturally disappear.
The higher you stand, the harder you fall.
However, with the entire network broadcasting the event in real time and many celebrities appearing on the red carpet, the bonus brought by the dazzling stars not only gave the spectators an unexpected surprise, but also made them look forward to the content of the awards ceremony even more.
"I remember that the last year's Best Creator of the Year had a suspense, so this year's winner should be revealed, right?"
"Doesn't winning this award mean that I have won the Best Creator award for two consecutive years? This award is extremely valuable."
"Fuck, doesn't that mean I can get a 2 million bonus directly? That would be awesome."
"It's only 2 million. [Papi Jiang] sold 22 million for one advertisement. The prize money is just a fraction of that. Besides [Papi Jiang], who else can compete with her for this grand prize?"
"Oh? I admit that [Papi Jiang] is indeed the best in the industry, but if I send [Zhou Dongsheng], how should you respond?"
"Watson, you found the blind spot!"
"You know what? Just based on the influence of the short video [Zhou Dongsheng's Boring Life], Zhou Dongsheng is indeed a strong competitor!"
“It is the first account on the platform to have over 10 million followers, and it is also the account with the most followers on the platform so far…”
"Ahem, putting aside the statistics, if a boss wants to win an award, then naturally he'd want to win the biggest one. That's reasonable."
"The script for the next episode of 'Zhou Dongsheng's Boring Life' is ready!"
After a netizen discovered the blind spot, the discussion direction about the award ceremony suddenly changed. After all, the public subconsciously ignored the identity of "Zhou Dongsheng" the instigator at the beginning.
After all, to some extent, "Zhou Dongsheng" represents the judge of the award ceremony, but in the past year, the phenomenon-level craze set off by the short video "Zhou Dongsheng's Boring Life"...
It also made Zhou Dongsheng a top Internet celebrity who can compete with Principal Wang, and put Principal Wang's title of "National Husband" in jeopardy.
After all, compared to the temptation of marrying into a wealthy family and becoming a lady, the temptation of being a boss's wife is obviously greater.
The former is still subject to the control of others, but the latter is obviously more comfortable. Since both are dreams, why not choose a more refreshing one?
Therefore, as a typical grassroots person who started from scratch, Zhou Dongsheng has not only gradually surpassed Principal Wang in terms of wealth, but his popularity and influence on the Internet have also surpassed Principal Wang.
So, when someone broke the window paper and mentioned that Zhou Dongsheng was also a strong contender for the award, many netizens could not sit still and quickly opened the real-time voting interface of the award ceremony.
As expected, Zhou Dongsheng is on the list, and with the support of many people, he firmly occupies the throne of the most popular person. Even Papi Jiang is eclipsed by him.
After all, the halo of internet celebrity is everything to Papi Jiang, but it is just the most insignificant identity of Zhou Dongsheng.
At the same time, the red carpet segment, which lasted nearly an hour, has also come to an end. Not only did many celebrities appear, but many short video creators also showed up on the red carpet.
Compared to the unfamiliarity of the first session, after a year of settling down, many top internet celebrities have become accustomed to such grand occasions.
As for content creators, as long as they have not signed any exclusive agreement with the platform, they will generally choose to develop on multiple platforms and in multiple habitats.
For example, the reason why Papi Jiang is the number one in the industry is because she has flourished on multiple video platforms such as Weibo, short video platforms, and Bilibili. This is also the reason why she has more than 30 million fans on the entire network.
Similarly, the audience of the Golden Second Award cannot be limited to one party. Although it is hosted by Douyin, since it is known as the "first awards ceremony in the short video industry", it is natural to open up the scope.
Therefore, the scope of invitation has also been expanded to the entire network, covering some top content creators on other platforms, even if they do not have an account on the Douyin platform.
It seems to be "aiding the enemy", but in fact it is "attacking the heart". Such a sincere pattern has undoubtedly made many content creators recognize the Golden Second Award from the bottom of their hearts.
In Zhou Dongsheng's view, if he wanted to "spend a fortune to buy horse bones", he would naturally have to implement this strategy to the end. As long as he could always keep this golden signboard intact, he would naturally be able to generate a steady stream of attraction...
Such a small expense was considered a huge investment for Wenxue Network in the past, but it is naturally no longer a problem today.
Out of full trust in Zhou Dongsheng as a strategic investor , we have indeed implemented the policy to the end.
The intention of this move is naturally known to everyone.
First, Toutiao started to snatch content creators by waving "1 billion" bills, and then the Golden Second Award offered the temptation to content creators to gain both fame and fortune.
There is no doubt that a battle for content creators in the short video field has quietly begun. It is not difficult to imagine that the scale of this battle will most likely not be inferior to the "Thousands of Broadcasts War" next door.
In this battle for content, Douyin, with Zhou Dongsheng in charge, has undoubtedly taken the lead. The two major media outlets have a large number of high-quality content creators and have already built a solid content moat.
Not to mention the Golden Second Award.
As the red carpet segment ended, the camera shifted to the interior of the venue. Everyone was seated, and a smiling female host with short, heroic hair and a red evening dress stood on the stage.
It was Xie Nan, the woman behind Wolf Warrior, who was recommended by Director Wu. Zhou Dongsheng naturally accepted the invitation and invited her to be the host of the award ceremony.
As a professional host, Xie Nan has no problem hosting a Golden Second Award.
In addition to the host, Zhou Dongsheng also made full use of a number of famous directors and stars as special guests, arranging them to be award presenters for major awards.
Now that they were here, they naturally didn't mind giving Zhou Dongsheng another chance of face, so they just followed his wishes.
What followed was the usual speech process. After the host finished speaking, Yang Luyu, the founder of Douyin, also came on stage and went through the process. Then the much-anticipated award ceremony began.
Zhou Dongsheng sat in the audience, witnessing it all calmly, looking at familiar and unfamiliar faces going up on stage to receive their awards. Now Zhou Dongsheng's mentality has undergone a drastic change.
In the past, Zhou Dongsheng might have been somewhat interested in treating the award ceremony as an "antique market" to see if there was any chance to find a bargain and dig out some unshine gold from the sand.
However, Zhou Dongsheng today not only holds a large number of chips, but his position has also made him no longer obsessed with the small profits in front of him. As his vision has been broadened, his appetite has also grown.
Although the value of some hidden gems is not low, for Zhou Dongsheng, they are probably just enough to fill the gaps in his teeth.
Rather than worrying about the gains and losses of a single soldier, it is better to look at the dividends of the entire industry. This piece of cake is obviously more delicious...
The first year is important, but it is just a starting point. After tonight, 2016 will become a thing of the past, and the coming 2017 will undoubtedly be another good show.
Especially for Zhou Dongsheng, the harvest in 2016 was only part of the result of his hard work. 2017 can be regarded as a real year of harvest.
Thinking of this, Zhou Dongsheng couldn't help but raise his lips slightly. Just thinking about it made Zhou Dongsheng feel overwhelmed with joy...
However, just as Zhou Dongsheng was daydreaming, the stage finally began to award the first annual grand prize after presenting several small awards in different fields.
That is the Best Newcomer of the Year Award among the five annual awards of the Golden Second Award!
"Now let us invite the winner of the Best Newcomer Award of the previous session [Papi Jiang] to come on stage and reveal the answer to us. The best newcomer of the previous session will pass this award to the next winner, which is also a kind of beautiful blessing and inheritance..."
Jiang Yilei, dressed in a black evening gown, walked onto the stage, took the envelope from Xie Nan with a smile on his face, and when he opened it he couldn't help showing a surprised expression.
"The winner of the Best Newcomer Award at the 2nd Golden Second Awards is... [Zhou Dongsheng]!"
