Volume 3: Taking Roots 2016 Chapter 778 Is there any success?
It is not difficult to guess what the content of Zhou Dongsheng's pre-prepared data report is.
After all, the other two people sitting in the room at this moment, one is engaged in short videos and the other is engaged in social e-commerce.
In addition to the aspects mentioned earlier, what can connect the two is naturally another major future direction, which is live streaming with goods!
This trend will sweep across the country in the future and become a huge traffic cake that everyone is drooling over. It will even force many celebrities in the entertainment industry to rush in and scramble to get a piece of the pie.
The fact that the entertainment industry, which has always thought itself superior, has to "lower its status" to compete on the same stage with a group of Internet celebrities is enough to show how tempting this cake is.
As the saying goes, money can move people’s hearts, and celebrities are not so otherworldly as to be detached from the mundane world, right?
It's just like a deity, a spiritual totem created by generations of people, enjoying the treatment of being surrounded by fans, which often makes people lose themselves and have unrealistic fantasies...
To put it simply and roughly, it's a habit.
The reason why live streaming e-commerce has swept across the country and become another wealth-making myth standing at the forefront of the times can be seen from Zhou Dongsheng today.
After all, to a certain extent, live streaming sales are just like TV shopping in the TV era. There is not much difference in essence. Both use highly provocative rhetoric and attractive prices to impress consumers.
Just as TV shopping swept across the country back then, live streaming sales is just a replica of the TV shopping craze of that year, taking advantage of the rise of mobile Internet.
However, times have changed. Whether it is the payment methods or the more convenient Internet live broadcast environment, this shopping method has undergone tremendous progress.
Even though it is old wine in a new bottle, the packaging is so attractive that the family members can't resist the urge to place an order. Who understands, family members (funny).
Otherwise, history is a spiral upward circle. Some routines only need to keep up with the trend and change the shell, and they can still be effective means.
Just as the saying goes, "Every generation has its own Long March," every generation has its own "TV shopping."
In addition, what really made this concept popular across the country is naturally the driving force behind it, which is the layout and attempts of a number of e-commerce giants.
The world is bustling with people all because of the pursuit of profit, and the world is bustling with people all because of the pursuit of profit. This is also an eternal truth that will last forever.
Without the driving force of interests, it is naturally impossible to form such a huge industrial chain and scale. In the e-commerce war that just ended recently, the attempts of various e-commerce giants have already laid the foundation for the future.
Although at this stage, it has not caused much waves, and there are more eye-catching things that have firmly attracted the public's attention.
However, under the instruction of Zhou Dongsheng, a man with ulterior motives, compiling a detailed report was naturally a piece of cake.
What's more, to some extent, he can barely be considered a half-stakeholder participant. Whether it is his intersection with Zhang Dayi or his early recruitment of Li Jiaqi, they are all his bets on the future of live streaming e-commerce.
Now, as the e-commerce war has come to an end and the time is gradually ripe, Zhou Dongsheng will naturally continue to "increase his holdings."
Simply entering the market is not enough to get a share of the pie. At most, it can only allow Zhou Dongsheng to have a taste of sweetness. But today, the mere sweetness obviously cannot satisfy his appetite.
If you want more cake, you naturally have to "increase your position". All in is a kind of wisdom!
At the same time, Zhou Dongsheng vaguely remembered that Pinxixi emerged as a dark horse in the sinking market and created an e-commerce miracle, but failed to keep up with this trend.
After all, human power is limited. Pinduoduo has made great achievements by betting on the huge blank market of the sinking market. It is impossible for him to take advantage of every opportunity...
Only Zhou Dongsheng could do such a thing.
After figuring this out, Zhou Dongsheng couldn't help but feel curious. If he could fill this "shortcoming", would it be possible for Pinduoduo to make further progress?
The most important thing is that this is one of the few chips in Zhou Dongsheng's hand that can be used. It is a brand-new combination. As for what effect it can produce, Zhou Dongsheng is also very much looking forward to it.
After all, 1+1 may be less than 2 under certain circumstances.
Zhou Dongsheng's mind was full of thoughts, while Huang Zheng and Yang Luyu were flipping through the reports in their hands with great interest.
"Live streaming e-commerce?" Huang Zheng said thoughtfully. The data in the report were quite impressive, and from the new concept of "live streaming e-commerce", it was not difficult to see Zhou Dongsheng's intention.
Compared to Huang Zheng's calmness, Yang Luyu was obviously more interested, especially after he excitedly chose to follow the trend and launch the live broadcast function, attempting to keep up with this live broadcast trend and get a piece of the pie.
However, I didn't expect that the live broadcast function would be much more expensive than I imagined. Whether it was the requirements for technology or bandwidth, Wenxue Network had to pay a huge amount of money to operate it.
Originally, they hoped to generate revenue for the platform by enabling the live broadcast function, but now it seems that they can only lose money. This phenomenon is a common phenomenon in the current live broadcast field.
Not only him, but even the two top platforms, Tiger Tooth and Shark, are still suffering from huge losses, with almost all their funds invested in the "Thousands of Broadcasts War" and increasing the scale of the platforms.
Yang Luyu regretted accidentally entering the live broadcast field where the "money-burning war" was becoming increasingly fierce. However, for the sake of the diversification of the platform's ecology, he could only grit his teeth and persevere.
Fortunately, after completing the B round of financing, the urgent problem was finally solved. However, as for how to make good use of this live broadcast function, Yang Luyu seemed to have no choice but to "follow the trend".
Unexpectedly, Zhou Dongsheng, the strategic investor, gave him an unexpected surprise, a new idea for monetizing live streaming. Yang Luyu was also excited.
"In just two hours of live streaming, 30 million in sales were generated. This is quite amazing. Moreover, the potential of this monetization idea is no less than that of advertising, and it is even better in terms of sustainable development!"
"Mr. Jay Chou, do you mean that he is very optimistic about this model?" Yang Luyu asked impatiently.
"That's right. If Papi Jiang opened up a channel for advertising monetization for the internet celebrity industry, then Zhang Dayi opened up a channel for live streaming e-commerce for the internet celebrity industry. Their contributions are completely equal."
"Based on this alone, these two can be regarded as the 'dragon and phoenix' of the internet celebrity industry, bringing a glimmer of hope for the future ."
Zhou Dongsheng looked like he had everything under control, and the confidence in his tone made people believe him. Then he changed the subject.
"In fact, I had this idea because I was inspired by Huang's story. At that time, most people thought that the e-commerce industry was already a red ocean, and the top ten e-commerce companies, including two super giants and many strong ones, were like an iron bucket that was impermeable."
"However, Huang still resolutely chose this path and moved forward. He killed three people and came out three times, creating an almost impossible e-commerce miracle."
Huang Zheng stopped thinking after Zhou Dongsheng's sudden flattery. He laughed and scolded, "Don't flatter me anymore, I don't know what you are up to."
"If you praise me so highly, doesn't it show that you are more far-sighted as an investor?" Huang Zheng looked unmoved, but the smile on his face still betrayed him.
Although it is often said that things never happen three times, not everyone has the courage to try three times in the same direction. The so-called "never turn back until you hit the wall" determination is enough to be praised and admired.
However, there are very few people who can knock down the wall like Huang Zheng and even break through to the sky.
Without this persistence, it is naturally impossible to achieve success that ordinary people cannot achieve. After all, every success is a miracle that is difficult to replicate.
Yang Luyu couldn't help but smile knowingly. After hearing what Huang Zheng said, it seemed to be true. The success of both of them was also a strong proof of Zhou Dongsheng's keen vision.
"Hehe, isn't it true that great minds think alike? I believe Brother Huang still remembers what we talked about when we met?" Zhou Dongsheng said perfunctorily and continued to bring the topic back.
"Of course. It was that conversation that deeply moved me. As the saying goes, money is easy to get, but a bosom friend is hard to find. It is even harder to find a like-minded person. Before I chose this path, no one was optimistic about it..."
Hearing Zhou Dongsheng talking about the past, Huang Zheng couldn't help but feel emotional. Although only a little over a year had passed, both of them had undergone earth-shaking changes.
"That's right. I won't talk about the mobile Internet as it's a trend of the times. You two know it better than me. The reason why Pinxixi can thrive in the lower-tier markets is also due to its innovation of 'social + e-commerce'."
"It has overturned the traditional e-commerce model of people looking for goods and created a model of goods looking for people, using social fission in the name of group buying to complete transactions more quickly..."
Zhou Dongsheng briefly summarized the key points. At this point, if the other two people still couldn't follow Zhou Dongsheng's thinking, wouldn't it be too forced to lower their intelligence?
"You mean, 'live broadcast + e-commerce' can achieve the same effect and facilitate transactions faster? Yes, 30 million transactions were completed in 2 hours. Although it was based on the popularity of Double Eleven, it also proves that this model is effective..."
Huang Zheng seemed to be thinking about something, and then added.
"Moreover, this is just the effect of a live broadcast room. Although Zhang Dayi herself has a traffic bonus, there are still many top internet celebrities like Zhang Dayi, and the number will continue to grow in the future..."
"If there are hundreds of live broadcast rooms, even if each one has only one tenth of the effect, it can still add up to form a considerable scale, and it will also be a long-term sales channel..."
“It may even give rise to specialized live streamers selling goods, and the industry chain will become more and more complete, thus forming a mature ecological closed loop. If this is really possible, then this path will have great potential…”
Yang Luyu continued analyzing along the lines of thought, and he couldn't help getting more and more excited as he spoke, as if he had seen a smooth road slowly unveiling its mysterious veil before his eyes.
Zhou Dongsheng smiled without saying anything and nodded slightly, as if confirming what the two said.
I couldn't help but complain in my heart, what the hell, he's already said everything I want to say, there's nothing I can say anymore, I can only smile and say nothing, which makes him seem even more unfathomable.
"Is 'live streaming + e-commerce' really feasible?" Huang Zheng couldn't help but ask this question subconsciously at the end.
Perhaps the "future" Pinxixi will also be standing at such a fork in the road, but Huang Zheng made another choice at that time and missed this opportunity.
But now, whether this "future" will come or not is naturally a question mark.
"'Social media + e-commerce' can be successful, let alone this. I don't know anything else, I only know that Alibaba has already started a comprehensive layout, and this year's e-commerce live broadcast festival is the result of a small test."
"You know, Alibaba invested 300 million yuan in Ruhan Holdings, and Zhang Dayi's performance this time is the best explanation to this investor."
"Having said that, colleagues are enemies. We are also competitors. We should know ourselves and our enemies." Zhou Dongsheng said meaningfully.
"Competitors are enemies" refers to himself, and is also a reminder to Huang Zheng that in the e-commerce race, Alibaba is a mountain he will inevitably hit.
Unless Huang Zheng plans to cash out and leave like he did in his previous two ventures, then he naturally doesn’t need to consider Alibaba as a rival. If he wants to stick to this path…
Sooner or later, it will come to a head!
Huang Zheng naturally also heard the hidden meaning of Zhou Dongsheng's words. He couldn't help but look at Zhou Dongsheng deeply, and once again felt impressed by Zhou Dongsheng's "advanced vision".
Could it be that geniuses are really so unreasonable? Huang Zheng was puzzled, but by now, his trust in Zhou Dongsheng had already accumulated to a certain extent.
After all, he was a capable person who could take out 1 billion US dollars from his teacher's pocket...
"Mr. Yang, it seems that we will have plenty of opportunities to cooperate in the future. I will need your continued guidance in the future!" Huang Zheng couldn't help but look at Yang Luyu standing aside and said with a smile.
"No, no, it's mutual benefit and making progress together. But no matter how hard we try, we always feel like we're working for Jay Chou." Yang Luyu made a humorous joke.
The three of them couldn't help but smile at each other. The common interests they shared were enough to make their relationship more closely united.
Most importantly, there is basically no direct conflict of interest between the three, which makes the foundation of this relationship more solid.
A dinner that was enjoyed by both the host and the guests came to an end. An investor, an e-commerce entrepreneur, and a short video entrepreneur formed a small boat of interests, set sail, and headed towards another uncertain future.
The outcome is still unknown, but the Wuzhen Summit is approaching.
At every Internet conference, in addition to the Internet giants who are never absent, there are also some new bloods emerging every year.
Last year's Wuzhen dinner, where Zhou Dongsheng was among a group of bigwigs, allowed him to appear in the public eye for the first time, and he quickly became well-known to the public in just one year.
And this year, shared bicycles have already reserved this seat in advance!
