Volume 3: Taking Roots 2016 Chapter 776 The Second Golden Second Award
And when curious fans and the general public clicked on the latest video of "Zhou Dongsheng's Boring Life" with great anticipation.
When the familiar music sounded, a dull smell suddenly came to the face, and Zhou Dongsheng's face, which was three parts unruly, four parts cold, but still could not hide three parts of handsomeness, appeared in the video.
The audience couldn't help but sigh with satisfaction, "Oh, that's the taste!"
However, this time the video did not follow the rules and continued the black humor theme of the "Zhou Dongsheng's Boring Life" series of videos.
The familiar music lasted only a moment before suddenly stopping, catching the audience off guard for a moment.
Zhou Dongsheng returned to normal, with a bright smile on his face, "Let's do something new today. It's no fun to keep using the same old tricks, so this time, I'm going to follow suit."
"I'll make a video about exploring delicious restaurants. But according to our style, even if we are just following the trend, we have to develop an unconventional style and explore some restaurants that ordinary people can't find."
"This is in line with our positioning, isn't it?" Zhou Dongsheng faced the camera, chatting and laughing without any pressure.
From this concise introduction, the audience quickly realized the theme of Zhou Dongsheng's video, especially in conjunction with the ongoing [Mu Ziqi] scandal...
For a moment, the smart audience had already figured out what the theme of Zhou Dongsheng's video was, but even so, it still couldn't stop them from watching on with anticipation.
After all, even if you guess the answer in advance, it doesn't count until the answer is revealed. Schrödinger's cat obviously agrees with this.
"I've heard for a long time that there is a wonderful woman in Shu, who is good at both cooking and cooking, and is omnipotent in both food and traditional skills. Many people admire her, and she has even earned the reputation of 'Marry Mu Ziqi, the best wife to marry'!"
"Isn't this a coincidence? This person happens to be under my company. Today I will come and try out his cooking skills on behalf of my brothers!"
Zhou Dongsheng said it lightly, but this familiar taste, even without the classic BGM, can still make the audience feel the taste of that classic saying.
"The lives of rich people are often so plain and boring!"
What do you mean by "it just happens to be under my company"? Look at this Versailles tone, does it sound like something a human would say? The audience was speechless, even if they hated it, they could do nothing about it.
This wave, this wave made Zhou Dongsheng show off again!
But you know what, although this video was uncharacteristically a new take on food exploration, Zhou Dongsheng's stable performance was the key.
Not only does it give some old viewers a different and novel experience, but the familiar boring taste also does not deviate from the theme of the video series.
That is [Zhou Dongsheng’s boring life]!
At the same time, many viewers couldn't help but feel a sense of anticipation, wanting to see what more novel themes or content Zhou Dongsheng would bring in the future.
After all, the general public's curiosity about Zhou Dongsheng, the young billionaire, is absolutely inexhaustible.
Especially the desire to pry into other people's private lives, which is not lacking in most people.
Although we know that what can be filmed into a video or released by Zhou Dongsheng are what he wants others to see, even if it is just a glimpse, it is enough to satisfy some of the public's curiosity.
It's free anyway, so what else do you want? It's good to have something to watch, but you can't really expect to see something as explosive as the one in the movie "Treasure Island Li Gongzi"?
Well, of course, even if you want to see it, you can’t post it. The Internet is not a lawless place!
At the same time, as Zhou Dongsheng finished speaking, he took the camera, pushed open the small door of the courtyard, and walked into this small world carefully created by Li Jiajia.
At the same time, for viewers who have watched various videos of Mu Ziqi, this place will naturally not feel unfamiliar.
As soon as he walked into the courtyard, Li Jiajia's figure appeared in the camera. At this time, Li Jiajia was kneading dough very seriously, as if she had noticed Zhou Dongsheng's camera.
Li Jiajia couldn't help but smile at the camera, "Boss, please wait a moment, the noodles will be ready soon!" After that, she started to knead the dough vigorously. The hint of feminine behavior that she inadvertently revealed made many fans' eyes light up.
They had never seen Mu Ziqi like this before. Although it was the same person, the effects shown under different lenses were naturally completely different.
Especially when the person behind the camera is different, the attitude will naturally change...
At the same time, Zhou Dongsheng's lazy voice-over also sounded.
"Oh, there's something I forgot to tell you guys. Actually, I reserved this bowl of beef noodles in advance. I was just a little craving for it, so I asked [Mu Ziqi] to learn how to make it..."
"We agreed to come and taste it when it snows, so here I am, right?"
"Since I have learned this skill, I naturally cannot waste it. I can use it to make a video. It can be said that I kill two birds with one stone. I am really a business genius."
This asking for a beating tone immediately made many fans so angry that their teeth were about to break, but there were still people who interpreted different meanings from this passage.
"Wow, how romantic. A date for the first snow?"
"I learned to make this bowl of noodles just for my boss. Isn't this just a vegetarian soup in disguise?"
"It's so good, ladies. I'll eat it first to show my respect!"
"My goodness, the boss is the real love, the audience is just making do, after all, it's a wrong choice!"
"It's a familiar taste. The lives of rich people are often so plain and boring!"
"It's so boring that tears of envy flowed from the corners of my mouth."
I have to say that the wit and humor of the silly netizens have raised the comment section to a level that does not belong to them.
There is no doubt that with the help of everyone, both the spread and popularity of the video are in a stage of steady growth.
Afterwards, under Zhou Dongsheng's video perspective, in addition to showing a completely different style of [Mu Ziqi], Zhou Dongsheng naturally became one of the few lucky people who got to taste [Mu Ziqi's] craftsmanship.
After all, ever since the name [Muziqi] began to gain fame on the Internet, she has been known as a food video creator.
In particular, her bare hands draw ingredients from the natural environment of the mountains and fields, presenting authentic farm dishes to the public, which are pleasing to the eye and make people salivate.
I don’t know how many viewers were drooling over the show but couldn’t get it, so they could only settle for instant noodles or takeout to fill their stomachs.
I just never thought that one day I would be able to see Mu Ziqi appear in a food restaurant exploration segment.
Apart from the grandma who usually appears in Mu Ziqi's videos, Zhou Dongsheng is the first "outsider" who has truly tasted her cooking skills.
This unique treatment really makes many of Mu Ziqi's fans envious.
However, everything has its limits, and love turns into hate. As the popularity and attention increase, some rumors and sarcastic comments naturally appear.
"Tsk tsk, what pastoral fairy? It's just a persona. Isn't she succumbing to money?"
"You really thought you were so noble, but you are nothing more than this."
"As long as the money is in place, the fairies will come down to earth!"
There are even many remarks that are even more excessive than this. After all, the saying "the more famous you are, the more gossip you will have" applies in most cases.
Especially on the Internet, without the constraints of morality, sometimes the evil of human nature is revealed even more nakedly and without any cover.
Of course, there are people who sing against it, and naturally there are people who can't stand it. Whether it is Zhou Dongsheng or Mu Ziqi, they now have a large number of fans.
In addition to a large number of passers-by fans, there are naturally also some hardcore fans. Under their righteous words, these remarks were quickly drowned out in the comment area.
However, from a higher dimension, whether it is praise or criticism, insults or praise, everything will only turn into a flow of traffic that adds fuel to the fire and become part of the account IP’s own traffic.
Otherwise, it can be said that black and red are also red. From the entertainment industry to the Internet, using sensational means to attract attention has never been absent, and sometimes it can even become a unique style.
After all, we are used to following the rules in reality, so we will naturally prefer some different stimulations as fun to change things up.
The general public regards it as fun, and so does Zhou Dongsheng.
The video was shot on a whim, a sudden creative idea. After shooting the video, I sent it to the post-production department of Yinian Media and didn't bother to take care of it anymore.
No matter how chaotic the situation is outside, Zhou Dongsheng can still enjoy the rural fun by closing the door to the small courtyard.
Today, Zhou Dongsheng treats this small courtyard as a haven for a short rest. Whenever he comes here, he can enjoy a rare moment of relaxation and treat it as a vacation.
However, regardless of whether Zhou Dongsheng pays attention to it or not, it does not affect the continued popularity of this video. It ranks high on the Weibo hot search list and its popularity can be said to be enduring.
Especially since Zhou Dongsheng "personally led the army", the entire Dongsheng Media Department dared not be negligent and did everything they could to cheer for their boss, regardless of the cost.
Naturally, Zhou Dongsheng didn't need to speak up for this himself. On the issue of making the boss happy, the management of Dongsheng Group reached a consensus and spared no effort to add fuel to the fire.
Not only did it attract widespread attention on Weibo, but Douyin also made great efforts. After all, the Golden Second Award was about to be held, and [Muziqi], as a newcomer who emerged in the last Golden Second Award, was originally on the list of key attention.
Not to mention the relationship with Zhou Dongsheng, so Yang Luyu simply went with the flow, issued a series of instructions, mobilized the entire company's promotional resources, and took advantage of the situation to start action.
In addition to doing Zhou Dongsheng a favor, it also serves to build momentum for the "Second Golden Second Award Ceremony".
With only one month left before the award ceremony, the sudden emergence of [Mu Ziqi] was like the clarion call for the final charge.
I thought the biggest suspense of the second Golden Second Award had been settled in advance, but with the sudden emergence of the dark horse [Mu Ziqi], the result seems to be confusing again.
At the same time, with the help of the TikTok platform, many creators who have the opportunity to compete for major awards suddenly felt a sense of urgency.
What if in the last month, a competitor came up with a hit video and overtook me at the last moment, causing me to miss the grand prize...
Wouldn't that be really bad luck? No, no, I can't just sit there and wait for death. I still have a month left, I have to come up with something. Maybe I can make further progress.
Without pressure, there is no motivation. After [Mu Ziqi] fired the first shot, and the platform intended to use this opportunity to build momentum, news about the "Second Golden Second Award Ceremony" swept the Internet in an instant.
Not only are many short video creators on the TikTok platform aware of the upcoming annual awards ceremony, but with the help of the number one hot search "Zhou Dongsheng Mu Ziqi", they have further opened up their audience to the general public.
Although the first Golden Second Award was led by Zhou Dongsheng, it also invited the help of the big boss Ding Sanshi, and it was also known as the first awards ceremony in the short video field.
However, it is still difficult to change the objective laws whose foundations are still shallow, and it is even more impossible to gain public recognition all at once. The so-called authority cannot be accumulated overnight.
Just like at the moment, even if huge amounts of money are spent, many industry giants are invited to support, and there is encouragement at the national level, it is impossible for the authority of a new award to surpass old awards such as the Nobel Prize and the Fields Medal.
In addition, we also have to look at the blessing that the award winner himself brings to the award. After all, this is a beautiful thing of mutual achievement.
As for some people, even if they are independent of the award, it does not affect the value of their achievements at all, and it can even be said to be a loss for the award itself.
After all, it is people who present the awards and people who receive the awards, which is bound to lead to controversial and biased results.
Like the Nobel Prize and Tolstoy, or just like Xun Ge'er who turned down the opportunity to be nominated for the Nobel Prize, perhaps controversy also determines the value of the award itself to some extent.
Let's get back to the topic. Once the news of the upcoming second Golden Second Award spread, it naturally received more attention than the first one, and also made more people aware of the existence of such an award.
It turns out that there is not only a new profession called short video creators, but there are also awards for them? Many netizens who learned about this for the first time naturally learned about it with great interest.
And when we see that many creators on the first list of winners have now become famous on the Internet, whether it is Papi Jiang who has the title of "the first person in the industry".
Whether it is [Mu Ziqi] who has created her own style, or [Big Stomach Prince Mi] who pioneered food broadcasting and food restaurant exploration, they are still continuously outputting high-quality content to the short video industry.
Especially for many users who are exposed to short videos for the first time, these creators are the internet celebrities whose names they know first, so they are naturally familiar with them.
With the support brought by this first batch of winners, not only does the value of the Golden Second Award have some basis, but it also lays a solid foundation for it to serve as a weather vane in the short video industry.
At the same time, it also brought more topics and discussion space to the upcoming Second Golden Second Award. For a time, the discussion about the list of candidates for the Second Golden Second Award quickly spread across the entire network.
Riding on the momentum of this wave of melon-eating controversy, the second Golden Second Award has become popular before it even opens!
