Volume 3: Taking Roots 2016 Chapter 739 You Are Everywhere
Everything is afraid of comparison. As the saying goes, comparing yourself with others will make you feel dreadful. If you compare yourself with others, you will end up throwing away the goods.
For the arrogant Cai Haoyu, if he wants to compare, he naturally has to compare with the industry leaders, so that he can better understand where his gap lies.
After all, a soldier who doesn't want to be a general is not a good cook. For any game company, the two major game companies, Tencent and Tencent, are two huge mountains standing in front of them.
Who wouldn’t want to climb over them and then… become them?
Especially with the rapid rise of the mobile game market, it has gradually become the mainstream of the game market, which also gives many game manufacturers the possibility to overtake on the curve.
However, with the actions of the two major game companies Tencent and QQ, many game manufacturers that had originally been cultivating their own space in the mobile game market seemed to have recalled the fear of being dominated by the two companies.
If we say that QQ Games' Onmyoji has set off a phenomenal mobile game craze, the DAU (daily active users) of tens of millions is enough to make most game manufacturers look up to it and find it difficult to reach.
Then Tencent's King of Glory mobile game is undoubtedly a phenomenal mobile game, and Tenda's invincible social traffic has once again been perfectly utilized.
Tens of millions of DAU is already the industry ceiling in the PC game market, but it has been raised several levels by Tencent in the mobile game market.
The number of registered users alone is close to 200 million, the DAU is as high as 40 million, and the monthly turnover is nearly 2 billion. This series of data alone is enough to make people far behind.
It is hard to describe it as a hen that lays golden eggs. I am afraid there is a hen that lays golden eggs in a chicken farm.
Facts have proved that the two major game manufacturers still maintain their dominance in the PC game market in the mobile game market.
At the same time, it also means that QQ Mobile has not yet gotten rid of its title of perennial runner-up. The two major game companies have been fighting for more than ten years, and their opponents have changed one after another.
But from beginning to end, it seems that only the other party is the eternal rival.
If it didn't compete with the two major game companies, the performance of "Honkai Impact 3" would undoubtedly be extremely impressive, and it would have delivered a nearly perfect answer to the entire mobile game market.
As an unknown mobile game "small workshop", it has neither the deep foundation of the big game companies nor the invincible social traffic blessing.
It was all thanks to its own steady progress, and the traffic bonus brought by the IP of the Honkai Impact 3rd series, that it successfully completed the triple jump to become a game manufacturer.
Not only did it surpass its previous works, but each game also showed visible progress. This is naturally the most valuable thing for a mobile game team.
After all, not everyone likes to constantly challenge their own limits. It is so comfortable to stay in the comfort zone. Since it is all about making money, why not just make a skin-changing mobile game?
Making money is not shameful.
However, Mihayo's team has been trying to challenge themselves. After "Honkai Impact 3" achieved remarkable results in 2D horizontal shooting mobile games, Mihayo did not choose to replicate its own success.
Instead, it took up the challenge of 3D full-perspective mobile games, and it took it two and a half years to polish "Honkai Impact 3". It not only gave its own player base a sense of freshness, but also achieved a breakthrough in its own R&D capabilities.
And when the monthly revenue of "Honkai Impact 3" exceeded 100 million, it was enough to prove that the path they chose was correct.
This perfect answer not only satisfied the players, but also Zhou Dongsheng, as Mihayova's largest investor, was naturally even more satisfied.
After all, this also means that he has one more hen that lays golden eggs in his hands, but this can only be regarded as an appetizer at most.
With such a small amount of revenue, not to mention it cannot be compared with the two major game giants, it is far behind even the game "PlayerUnknown's Battlegrounds".
However, no matter how small a mosquito is, it is still meat. Dongsheng Group is now large and has a lot of expenses, so it would be a good thing to have more income.
With the launch of "Honkai Impact 3", it also means that Mihayo can finally free up his hands and start the research and development of the "PUBG" mobile game.
Zhou Dongsheng did not forget that he had personally authorized Cai Haoyu. At the same time, Zhuchang Games had already started the research and development of the chicken-eating mobile game.
When Zhou Dongsheng authorized the license, he had not thought it through. He simply held the mentality of "the more soldiers the better", knowing that the mobile version of PUBG was a big deal...
Of course, we have to find a way to eat a few more bites. Even a pig farm can't swallow it all in one bite, so one more person can help them eat a little more.
But now it seems that I don’t know whether this authorization will interfere with Mihayo’s decision?
Zhou Dongsheng also didn't know when "Genshin Impact", which truly pushed Mihalyo to the altar, was launched as a project within the company.
This idea has already existed in Cai Haoyu's mind for a long time, or it was the product of Fukuzawa's thought.
If this authorization pushes the Mihayo company onto another track... wouldn't I be committing a heinous crime?
Zhou Dongsheng thought with interest. He thought that a rising star of the domestic game industry might fall because of his own thoughtlessness...
Zhou Dongsheng couldn't help but feel a very subtle pleasure in his heart, a pleasure that seemed to control the fate of others...
When this thought came to his mind, Zhou Dongsheng couldn't help but be slightly surprised, and then he smiled playfully. This feeling was quite good.
I just don’t know what choice Cai Haoyu will make when he stands at this crossroads in life?
It is to take over the authorization of the world-famous phenomenal IP "PlayerUnknown's Battlegrounds" and go head-on with big companies like QQ Mobile in the field of chicken-eating mobile games to test its own strengths.
At least with a popular IP like "PlayerUnknown's Battlegrounds" as a foundation, it is enough to ensure that this mobile game has a wide audience.
This traffic is naturally far better than the Honkai series IP in Mihalyo's hands, there is no doubt about it.
After all, 2D mobile games are still niche games and naturally cannot be compared with "PlayerUnknown's Battlegrounds".
Moreover, it is undoubtedly a very challenging task to recreate the refreshing, exciting and thrilling feeling of the battle royale game on mobile games.
It not only has a popular IP as a traffic foundation, but it is also very challenging for the game team's R&D capabilities, and it can compete with large companies.
Such a good whetstone seems to perfectly meet Mihayo's needs, and it seems natural to choose this path.
Or, will Cai Haoyu still choose to unswervingly follow the path of independent research and development, and continue to approve the project that is still unknown whether it is in the "womb" but is destined to become world-famous...
Or is it a two-pronged approach, either pleasing both sides or pleasing neither?
Zhou Dongsheng is not a worm in Cai Haoyu's stomach, so naturally he doesn't know what choice Cai Haoyu will make. At least for now, "Honkai Impact 3" has just been launched.
Mihayo's top priority should still be to maintain the game itself. As for how the final story will go...
Zhou Dongsheng couldn't help but feel a little excited. Whether he changed the world line or the world line was re-bound, this matter itself was full of interest.
And isn’t this just another kind of second-year student?
However, the perfect answer delivered by Mihayova also attracted widespread attention from the market. Although the two major game manufacturers have joined forces to overshadow it, it is still hard not to notice such a bright new star as Mihayova.
Especially for such a small mobile game workshop, it was able to rely entirely on self-sufficiency and once broke into the top three of the new game list, with its outstanding performance second only to the two major manufacturers.
What’s most commendable is that this game studio doesn’t have the same amount of traffic as the two major game manufacturers. It only relies on less than one million daily active players, and even the number of registered accounts is only a few million...
However, it has created a monthly turnover of over 100 million. The efficiency of this traffic conversion is undoubtedly extremely high. It also indirectly illustrates a fact, that is, the player stickiness of "Honkai Impact 3" is extremely high.
This outstanding operational capability is enough to attract the attention of many investors, especially when "Honkai Impact 3" was listed on the App Store list under Tenda.
Even though it already holds the top spot in the mobile game field of King of Glory, Tengda Investment Department is still very interested in this unique two-dimensional mobile game.
In other words, they are interested in the game team behind it, and even want to recruit it. After all, Tencent Games is able to sit firmly in the top spot in the game industry...
It does not rely on the game development capabilities that "dominate the world", but on the means of using a big stick in one hand and a sweet date in the other to control many game manufacturers in the entire industry.
Either you follow Tencent to make a living, or you go against Tencent and get no food . Tencent, which controls the traffic and channels, is like holding the lifeline of the industry, and few people can compete with it.
So how many people can refuse the olive branch extended by Tencent Games?
After noticing such a good seedling as "Honkai Impact 3" , Tencent's gaming DNA was obviously moved again, and Tengda's investment department naturally responded.
However, when they searched for the game company Mihayo, they saw the name of an old acquaintance.
Dongsheng Investment! It's Dongsheng Investment again. It's always Dongsheng Investment!
As a rising star in the domestic investment field, this name has a very strong presence, from Pinxixi, to Mobike, to the current Mihayo...
Although Tengda's investment department is wealthy, it has always adhered to the investment philosophy of quality over quantity. There are not many projects that can catch Tengda's eye, and only one in ten can truly gain Tengda's favor.
However, despite the meticulous screening by Tengda Investment Department, Dongsheng Investment always had a place among the investors who finally appeared in the investment project.
If it were other well-capitalized and established investment institutions, this kind of thing would not be surprising. After all, if you cast a wide net and catch more fish, you will always be able to hit on a few projects.
But Dongsheng Investment is different. If we say that it is an old-fashioned investment institution, it is like driving a thousand-ton ocean-going fishing vessel, constantly salvaging operations overseas. It is natural that it will return with a full load as it can guarantee a profit regardless of drought or flood.
But even so, there will inevitably be empty nets.
Dongsheng Investment is like an amateur who drives a small fishing boat and fishes on the sea. Although he only has one fishing rod, he can always catch valuable bluefin tuna every time he casts the hook.
Sometimes, just one fish can be worth the catch of another person’s entire boat!
How does this affect professionals who own sophisticated fishing boats and professional equipment such as sonar?
If it happens once or twice, it's fine. You can still comfort yourself that it's a coincidence. After all, it's common for professionals to be slapped in the face by amateurs occasionally.
But only professionals can guarantee long-term and stable performance. However, when Dongsheng Investment has three wins, four wins, and five fortunes...
That obviously cannot be explained by coincidence or luck. There is only one explanation, that is, Dongsheng Investment has a unique "fish finding skill".
Precision is the difference between slaughter and surgery!
Although Dongsheng Investment is still lingering, both Pinxixi and Mobike are already familiar with the cooperation.
After all, many hands make light work. When it comes to carrying the sedan chair, the value of Tengda Investment is absolutely unique, even if it is labeled with the three big words "Tengda Group".
These are enough to increase the market value of the investors, so both entrepreneurs and investors welcome Tengda Investment's favor.
No one can refuse Tenda’s investment!
This is the confidence and self-confidence of Tengda Investment Department. However, this time, there is a subtle difference. When they extended an olive branch to Mihayo, a game company...
However, the message fell on deaf ears and there was no response at all. When they refused to believe it and sent out the invitation again, they finally got a response from the other party.
This time, however, it was a very tactful rejection. Mihayo said, "I am very grateful for your appreciation, but my company has no plans to raise funds in the near future. If we need financing, we will definitely consider your company first..."
Although he was very polite, they were all conventional clichés. He still rejected the olive branch thrown out by Tengda Investment. It was obvious that he was very confident.
Where does the confidence of such a small mobile game workshop come from? The name on the list of investors seems to be the obvious answer.
After all, Dongsheng Investment still has a phenomenal game that is popular all over the world, and it has also led the craze for battle royale games. To some extent...
With such a hit in hand, to some extent, it can indeed challenge Tencent Games, and even Tencent is salivating over this game.
However, with the global popularity of "PlayerUnknown's Battlegrounds" and the intervention of QQ Games, the price to pay if one wants to get the chips of this game again is obviously incalculable.
To this end, Tencent Games took a roundabout way to save the country and won the exclusive agency rights of "H1Z1" in China!
However, it has been difficult to obtain a publishing license. It is possible to force the game to go online, but there is a possibility of losing all the money.
Tencent, a large and powerful company, can afford to take the risk, but as "H1Z1" continues to lose ground in overseas markets.
Moreover, as "H1Z1" is a pay-to-play game, if Tenda wants to compete in the domestic market with this game, it must adopt a free-to-play strategy.
Otherwise, even Tenda cannot guarantee that this game will be successful in the domestic market.
After all, the quality is not as good as "PlayerUnknown's Battlegrounds", and players are required to pay to buy it out. Isn't this digging their own grave?
However, the "H1Z1" team is undoubtedly in a dilemma at this time. A rash adoption of a free and open strategy may even accelerate the death of the game.
As for opening it only in the Chinese area, that would be like hanging oneself, so it is even more impossible to agree to Tengda’s request.
After comprehensive consideration, although Tengda obtained the exclusive agency rights, it had to temporarily shelve the project, which could be regarded as stopping the loss in time.
But it is so painful to see "PlayerUnknown's Battlegrounds" becoming popular all over the world and constantly taking money out of your own pocket.
After all, for Tengda, making less money means losing money, right?
When faced with Dongsheng Investment again, Tengda Investment Department was undecided for a while.
So they chose to report the information. As the department was directly responsible to Xiao Ma Ge, the report was naturally placed on Xiao Ma Ge's desk.
When Xiao Ma Ge opened the report and saw Dongsheng Investment, he couldn't help but push his glasses and muttered to himself with interest.
“Interesting~”
