Volume 3: Taking Roots 2016 Chapter 726 Never Heard of
Zhou Dongsheng is famous, and this time he is really famous!
The interview with "People" was like a match that lit the haystack, lighting up the entire darkness in an instant.
Although the three words "Zhou Dongsheng" had already become famous on the Internet and had tens of millions of fans, for ordinary people, he was already a dazzling star standing under the spotlight.
But the same thing goes, on the Internet stage dominated by young people, even if it is Papi Jiang, who is known as the "No. 1 Internet Celebrity of the Year", there are still many people who don't recognize her in real life.
Not only older people, but even young people may not be well-known. The popularity and influence on the Internet are often greatly discounted in reality.
Although the Internet has become an irreplaceable part of the lives of most people today, it is still just a part, not all.
For some people, fame on the Internet is just the icing on the cake, but for Internet celebrities, it is everything. There is undoubtedly an essential difference between the two.
To give a simple example, Jackie Chan’s personal Weibo account has only over 20 million followers.
But even on a global scale, Jackie Chan is a household name, a well-known star, and his fame and fan base are counted in the hundreds of millions.
There is no doubt that at his level, he is no longer something that can be measured by simple data, but has become a cultural business card representing China.
And this year, he will soon be crowned the Oscar for Lifetime Achievement, which will be the first time that this award is given to a Chinese.
To some extent, awarding this award to Jackie Chan can be said to be a mutual achievement for both parties.
Even if no one pays attention to such a world superstar on the Internet stage, the impact on him will be minimal. After all, whether they are online or not, the general public knows who the big brother is.
However, Zhou Dongsheng was just the opposite before. Although he had accumulated a certain amount of wealth, it was either highly tied to the Internet or he was an investor hidden behind the scenes.
Even though he has started to show up in public, he is basically active on the Internet stage. It seems that he is getting more and more attention, and the number of his quantified fans is also increasing exponentially at a speed visible to the naked eye.
But in reality, it is basically limited to a small circle and has not really attracted the attention and attention of the general public.
However, with the release of the "Fortune" list, he became the first post-90s billionaire to be on the list as a grassroots self-made man, and became the "richest" post-90s young person in China.
Even if we look at the world, there are only a handful of people who possess such wealth at this age. The influence brought by this achievement naturally far exceeds the fame brought by the identity of "Internet celebrity".
It has sparked widespread discussion across society, and its far-reaching influence and radiating range are far beyond the "three-minute fever" on the Internet.
As more and more eyes were focused on Zhou Dongsheng, it was obvious that Zhou Dongsheng really stole the show this time.
Even some heads of relevant departments began to know his name and paid special attention to him.
The saying "people are afraid of becoming famous just like pigs are afraid of getting fat" is just like this. If there is something about you that cannot stand up to scrutiny and is put under the magnifying glass of public opinion, I am afraid that few people can stand the test.
Fortunately, Zhou Dongsheng has a clean record and is not afraid of any tainted reputation. Even this first pot of gold was a clean bonus after paying taxes.
It can be said that Zhou Dongsheng is definitely at the forefront in terms of awareness of abiding by laws and regulations.
Even in such a storm of public opinion, Zhou Dongsheng dared to say that he was real gold that was not afraid of fire.
As for what far-reaching impact it will bring, it is still unknown.
However, as the person in the eye of the storm, Zhou Dongsheng was sitting leisurely in the office at this time.
Since the establishment of Dongsheng Group, the group-oriented work has been promoted in an orderly manner, especially for the new official Zhang Xiaoguang, there is a lot to do.
At the same time, this office, which was originally used as a branch of Dongsheng Investment, is a bit stretched for the current group business. At least as the face of the group, it seems a bit small.
Therefore, after obtaining Zhou Dongsheng's consent, Zhang Xiaoguang rented all the vacant space outside and temporarily used it as the group's headquarters.
Although it is not a long-term solution, it is more than enough for temporary use. As for where the group headquarters will be finally located, that still needs to be considered in the long run.
At least for Zhou Dongsheng now, this question has not been thought through yet.
At this moment, Lu Sifang, the head of the group's investment department, was sitting in front of Zhou Dongsheng, talking incessantly about the investment projects he had recently received.
"Since you, Chairman, made it onto the Fortune list, your reputation as a mentor has spread throughout the investment circle, attracting many entrepreneurs who have come to you because of your reputation. However, after my screening, I still found that there are still many people who want to take advantage of the situation..."
Although Lu Sifang boasted, Zhou Dongsheng knew clearly that most of these people who took advantage of the situation were just looking at their youth and the fact that the money came so quickly...
As for this person, sometimes it is not a good thing for money to come too quickly. It is easy to spend money lavishly and may not be so cautious in investment.
If Zhou Dongsheng's previous investments were all "blind cat catching a dead mouse", then they naturally have the possibility of taking advantage of the situation.
After all, it is not uncommon in the investment circle to start with a PPT and rely entirely on one's mouth for investment.
What's worse , there are many people who don't even need a PPT and can just get something for nothing with just their mouth.
In this regard, Zhou Dongsheng is no longer the person who has only seen pigs run but has never eaten pork. He has always been the one to fool others, so when will he ever let others fool him again?
Anyway, Zhou Dongsheng adheres to the investment philosophy of not forgetting his original intention and only touches investment projects that he has an impression of and is familiar with.
I am determined to just spend money and not do anything stupid.
"It's true that a tall tree attracts the wind. Get used to it first. This situation will become the norm in the future. As for the group's investment business in the future, I am also prepared to let you go and give full play to your abilities..."
"In addition to the projects I personally intend to invest in, you can also practice on your own. If there are any unexpected gains, I will credit you for it."
Zhou Dongsheng said casually that he would just let Lu Sifang act as a smokescreen to increase the "failure rate" of Dongsheng Investment. Otherwise, making money without losing money would be a bit too conspicuous.
Especially...the projects that Zhou Dongsheng can remember are undoubtedly the successful projects, and he is the one who "achieves success at the cost of thousands of lives".
As for the pile of bones under his feet, Zhou Dongsheng naturally had no way of knowing about it, and if he had caught hold of it... I'm afraid others would have turned the table over.
After all, Zhou Dongsheng is not the only one sitting at this table.
Although Zhou Dongsheng had mentioned this matter before, it was obviously not a joke when he said it again now. His willingness to delegate power and give him a chance to perform was undoubtedly encouraging to Lu Sifang.
"I will definitely live up to the chairman's expectations and always keep in mind my original intention of serving the chairman wholeheartedly..." Lu Sifang expressed his loyalty seriously.
Zhou Dongsheng waved his hand indifferently, "Alright, stop talking nonsense and talk about something practical. Do you have any projects worth mentioning?"
Today, the projects that Zhou Dongsheng has invested in are basically all that have left a deep impression on him. Apart from these, other projects may have only left traces in his mind, but have basically been forgotten.
If you really try to think about it, you probably won't be able to remember it for a while. This feeling that the harder you try, the harder it is to remember is probably a similar experience for most people.
At times like this, you often need an introduction to hint at the matter so that you can remember it again.
What Zhou Dongsheng was looking for was just such an "introduction".
"After my screening, I found an e-commerce company from Guangzhou that is worth paying attention to. It has been deeply involved in this field and track for many years, and as early as a few years ago, it began to try to use the concept of 'Internet celebrities' to bring goods..."
Zhou Dongsheng couldn't help but become interested when he heard this. There actually existed such a person with advanced thinking, and he had never heard of him before?
And it turned out to be an e-commerce company... In the next few years, Zhou Dongsheng knew that apart from the emerging Pinduoduo, the e-commerce landscape did not seem to be shaken by other e-commerce companies.
From this perspective, perhaps this company will eventually become one of those piles of bones?
However, this template , which made Zhou Dongsheng want to listen to it. He could not help but signal Lu Sifang to continue speaking with interest.
"This company's main business is the footwear and clothing industry, mainly selling footwear and clothing, but they are engaged in cross-border e-commerce, and their business focus is overseas, which is a bit similar to Wenxue Network, which we have invested in..."
In order to make it easier for Zhou Dongsheng to understand, Lu Sifang also gave an example at the right time.
Before Wenxue Network entered the domestic market, the entire domestic market had no idea that a short video software that was popular overseas was actually produced by a small domestic company...
“When opening up overseas markets, the founders have already begun to actively develop and cultivate some potential fashion influencers, actively providing them with cameras and clothes, in exchange for traffic feedback…”
"Relying on the traffic of overseas influencers, we have gradually accumulated a stable audience. It can be said that in terms of the view on influencers, his philosophy is similar to yours."
"It is also because after reading your interview with People, I feel that you, Chairman, are a like-minded person, so I want to join forces with you. Of course, there may be another reason..."
“Perhaps the other party is interested in the traffic of musical.ly, an overseas short video community, and wants to further cooperate with us…”
Lu Sifang shared his ideas in a very knowledgeable way, which really aroused Zhou Dongsheng's interest. To some extent, he turned out to be a senior in applying the "Internet celebrity concept".
"Interesting. I thought it was the same as Wenxue Network. The other party also wanted to return to China for development. It wouldn't hurt to meet such an interesting person. By the way, what's the name of the company?"
Zhou Dongsheng couldn't help but ask curiously.
"It's called Xiyin, and it's called Shein in the overseas market. It focuses on women's fast fashion business. The company's headquarters is in Yangcheng. If the chairman is interested, I will contact the other party and arrange a time..."
"This name... I've never heard of it..." Zhou Dongsheng muttered, but he did not feel dissatisfied at all. Instead, he nodded with satisfaction.
It’s just because I haven’t heard of it. I’m just preparing to increase my “failure rate” a little. If every project makes money, I have to find a project to lose some money.
Although investing in charity and public welfare is also the same way, it is at least a business of buying reputation with money, but investment failure is different, it is a real waste of money...
However, Zhou Dongsheng didn't care about this at all. The old people said that suffering a loss is a blessing. Who doesn't suffer a loss, right?
However, there are probably only a handful of people like Zhou Dongsheng who are willing to suffer losses on their own initiative.
Zhou Dongsheng was relieved and decided to choose this project to suffer the loss. After all, Zhou Dongsheng thought about it again and again and decided on such a company, which he had never heard of!
"Okay, I haven't been back to Yangcheng for a while, so you can contact him first. I'll take some time when I'm free. I also want to get to know this wonderful person and chat about my views on Internet celebrities..."
Zhou Dongsheng was in a good mood and said to Lu Sifang with a smile.
Lu Sifang nodded and said, "Okay, Chairman. I will go back to Yangcheng and contact the founder of this company..."
After chatting for a few more sentences, Lu Sifang tactfully made an excuse to leave and went down to deal with this matter.
After all, the group has just been established and is in need of achievements. Now everyone is competing secretly, hoping to come out on top.
Just as Lu Sifang left, Xu Ruoan came over again. He had just returned to his old job, and this time he had become an investor.
As the person in charge of film and television investment at Dongsheng Group, Xu Ruoan is naturally proud to have reunited with those old acquaintances. At the same time, he also spread the word that he is looking for good film and television investment projects.
Although Dongsheng Group has just been established, Zhou Dongsheng has already been well-known in the entertainment industry, especially his recent participation in Ning Hao's Youth Film Project.
So after Xu Ruoan spread the news, he naturally received a lot of scripts. After all, in the entertainment industry, there has never been a shortage of creators who want to become famous overnight.
Any film and television company probably receives hundreds or even thousands of scripts a year, not to mention those famous directors and big companies. To select a usable one from them is a very difficult task.
However, the principle that "gold always shines" does not necessarily apply here. After all, as long as the water is deep enough, gold will not shine, so it is probably the nuclei that can do that (funny).
Although Dongsheng Group is not very famous, it has the advantage of "lots of money and stupid people". Especially once the reputation of Zhou Dongsheng, the billionaire, spreads, anyone with a script in hand will not miss such a good opportunity.
After all, if you miss this village, you won’t be so stupid…
Obviously, for some people, Zhou Dongsheng is now the outlet of the wind. Whoever has the opportunity to stand on it will be able to soar to the sky.
