Volume 3: Taking Roots 2016 Chapter 721: Unprecedented Feat
While Dongsheng Group was busy completing the process of groupization, Zhou Dongsheng was trying every means to make his bold idea a reality.
After all, whether it is poverty alleviation and helping farmers, or live streaming to sell goods, this trend has obviously not reached the stage of explosion. Only Zhou Dongsheng knows that these two major directions are the future!
Of course, this understanding is only limited to what I know, and I cannot know the exact time nodes and key conditions.
But there is one thing Zhou Dongsheng can be sure of, there is no wind without waves, and the coming of this wave of the times is not without reason.
After all, there is only water in an empty hole, but no wind, so Zhou Dongsheng naturally came up with a bold idea.
Now I have everything in my hands, whether it is internet celebrity media, short video platforms, or new e-commerce. It can be said that all the elements are gathered, and I don’t necessarily have to wait for the arrival of the "east wind".
Instead of waiting for the wind to come, it is better to blow the wind yourself. Even if you can't blow up the big waves of the times, being able to blow up a small wave is enough.
At the very least, you can enter the market in advance and prepare yourself, so that you won't be caught off guard when the wave of the times comes, and thus miss this rare opportunity.
After all, opportunities always come to those who are prepared, and the "live streaming with goods" era is so huge that it is undoubtedly another market worth hundreds of billions of dollars.
If you want to get in on such a big piece of cake, you naturally have to plan ahead, otherwise you will just become one of those who follow the trend and get a piece of the pie.
It’s just that the tide of this era is so big that even those who just follow the trend can make a lot of money, not to mention those who can eat the meat…
Therefore, this plan of mobilizing a group of internet celebrities from the media department of Dongsheng Group to use live streaming to sell goods to help the poor and farmers was a bold idea of Zhou Dongsheng that achieved multiple goals at once.
Not only can you do charity activities and establish a positive image for yourself, but you can also allow your internet celebrities to have a positive persona and actually do some good things.
As for training or laying the groundwork for live streaming sales, those are all additional gains. At least except Zhou Dongsheng, no one would have thought that there would be such a meaning.
As Zhou Dongsheng, the helmsman of the group, personally hit it off with the two corporate leaders Huang Zheng and Yang Luyu, and opened up all the key nodes of this plan.
The rest, of course, is left to the people below to implement the plan step by step. The large amount of preliminary preparation alone will take a lot of time.
For example, where specifically to do it, how to complete the promotion process of a live streaming product, and even the network conditions have to be taken into consideration, while also contacting the local authorities.
There are so many complicated and tedious things that someone has to deal with, and this kind of thing is destined to be something that cannot be rushed.
Fortunately, the Dongsheng Group has been integrated now, and everyone from top to bottom is united as one. Coupled with Zhou Dongsheng's encouragement, everyone is full of energy and are ambitious to achieve some results.
A soldier who doesn't want to be a general is not a good cook. Now that the opportunity for fair competition is already in front of us and everyone is temporarily on the same starting line, why not give it a try? Who knows if you will fail?
The first large-scale copy after the establishment of this group is a task assigned by the boss himself, so don't they have to do their best to perform?
The management team each performed their duties and showed their talents. The media department was responsible for dispatching a group of top internet celebrities in advance, giving them a heads-up and letting them prepare themselves mentally.
For both the anchor and the video creator, using their influence to do charity is the first time for a young girl.
Not only was it novel, but it was also the first time that I sincerely realized that I was actually a "public figure."
Fortunately, on the side of Xiaorenmin Media, there is the great anchor Liu who set an example, and on the side of Yinian Media, there is also the example of Papi Jiang who gives back to her alma mater.
In addition, the management had made arrangements in advance, so at least we were mentally prepared and would not let down at the last minute.
Although the e-sports department had nothing to do with this matter, Zhang Xiaoguang, as the general manager of the group, naturally participated in the whole process, completing all the arrangements in an orderly manner and fully demonstrating his solid management skills.
As for the investment department, it is responsible for connecting with the staff of Pinxixi and Douyin. As an investment project of Dongsheng Investment, they have frequent dealings with them on a daily basis, so the connection is naturally more handy.
In addition, Huang Zheng and Yang Luyu had made arrangements in advance, and with the boss's instructions, all employees naturally gave full play to their subjective initiative and actively and enthusiastically implemented the relevant matters.
With the concerted efforts of the three parties, all the objective conditions of this live streaming sales plan were met one by one in the last period of September.
It was a rare time for Zhou Dongsheng to have a peaceful life, and he was happy about it, but he also knew that this peace was just the calm before the storm.
When this plan is officially implemented, even if I don't add fuel to the fire, I will inevitably be at the center of the storm again.
After all, on the Internet right now, the three words "Zhou Dongsheng" have already become a hot search topic, and the general public's huge attention to him always makes it easy to push him to the top of the hot searches.
Like Principal Wang, Zhou Dongsheng has already become a celebrity with a "hot search physique".
However, the tree wants to be still but the wind does not stop. Before Zhou Dongsheng started to build momentum, some people with bad intentions had already pushed him to the forefront.
After all, the media always want to make big news, and are always trying to dig out some news that is popular with the public, topical and controversial.
As October begins, it also means that 2016 is drawing to a close, with less than a hundred days left until the end of 2016.
Among them, some books, periodicals and magazines whose main content is annual statistics have taken the lead in launching the annual summary. The content about wealth statistics, which is the most popular among the public, is naturally the first to be popular.
Similarly, as the list was released, like a starting gun, many media flocked to the list, holding magnifying glasses and began to scan the list, digging into the materials and content on the list, trying to find some explosive news.
As early as the middle of the year, on the "New Fortune" list released, Yida and his son won the title of China's richest man with a fortune of 198.2 billion yuan.
Compared with Yida’s wealth, the assets in Principal Wang’s hands are totally insignificant, but my father’s brilliance is too great, so he was forced to share the limelight with him.
It has a bit of the flavor of "Jordan and I scored 57 points together" and "Bill Gates and I are the richest people in the world."
And in just the past few months, on more authoritative wealth lists such as the Hurun Report, the Yida father and son duo naturally won the championship without any suspense.
Perhaps the only point worth mentioning is that wealth has increased instead of decreased, with the threshold for the richest person skyrocketing from 198.2 billion yuan to 215 billion yuan.
In just a few months, the increase was as much as 16.8 billion yuan, easily equal to the entire wealth of a billionaire.
In other words, this increase is even more than Zhou Dongsheng’s current total wealth, which shows the snowball effect of wealth accumulation.
In this regard, most of the media, including the audience, just wanted to have fun and express their admiration for the speed at which the richest man's wealth was growing. An astronomical figure like "200 billion" is still too far-fetched for the general public.
Even for the media, it is not news at all that Yida and his son are still the richest men in China. Only when they step down will it be considered news.
Looking from top to bottom, almost all the people on the list are familiar faces. Following closely behind are the two Internet giants, and Ding Sanshi, who has just reached the threshold of becoming a 100 billionaire.
The wealth growth of these old acquaintances is commonplace for the general public and is not "new" news at all, so naturally there is no value in exploring it.
As the saying goes, nothing is difficult for one who sets his mind to it. With in-depth digging by the media, a familiar name soon came into view.
Zhou Dongsheng!
In fact, even the Hurun Report spent a lot of time and effort to introduce the list in the introduction, but everyone subconsciously ignored it.
"Since the beginning of this year, a total of 2,057 entrepreneurs have reached a wealth of more than 2 billion yuan, an increase of 180 entrepreneurs on the list compared to last year..."
In addition to the introduction which listed many familiar contents in a conventional manner, one item that was highlighted in detail naturally attracted the attention of the media.
"...In previous years, there have been no self-made billionaires born in the 1990s on the list. But this year, we finally welcomed a self-made billionaire born in the 1990s for the first time, and his net worth exceeded 10 billion for the first time on the list!"
"Before he was on the list, the average age of the entire list was 53 years old. However, Zhou Dongsheng, who is only 21 years old, has lowered the average age of the list by one year..."
"As the first self-made billionaire born in the 1990s to be included in the list, Zhou Dongsheng's inclusion in the list is undoubtedly a good signal, meaning that young people born in the 1990s are beginning to take over the baton..."
"In addition, there are three people born in the 1990s who made it onto the list by inheriting wealth, the youngest of whom is only 19 years old..."
Such an introduction undoubtedly focuses on describing the young representatives among entrepreneurs, but in the past, the term "young entrepreneurs" was generally applied to those born in the 1980s.
And with the unprecedented appearance of Zhou Dongsheng, he unexpectedly became the leader among the self-made wealthy people born in the 1990s.
Before he knew it, Zhou Dongsheng had accomplished a feat that was "unprecedented"!
After seeing this piece of news, many media outlets were shocked. Isn’t this the big news they have been dreaming of?
This is the hit they want!
For a time, all media outlets were running faster than Hong Kong reporters, scrambling to write news.
In order to come out on top, a number of media outlets racked their brains to collect their own adjectives, trying to come up with an eye-catching headline that can catch the audience immediately.
“The biggest dark horse in the history of the Hurun list! The first self-made billionaire born in the 1990s to make the list!”
"The first post-90s grassroots billionaire is born! It turns out to be him..."
"The first billionaire born in the 1990s has accumulated assets worth over 10 billion in just 2 years!"
"In-depth exploration of the history of the first billionaire born in the 1990s!"
"From starting from scratch to becoming a billionaire, this post-90s generation only took 2 years..."
Eye-popping headlines like these appeared one after another, and a number of media outlets showed off their unique abilities and fully demonstrated their professional abilities in making big news.
As you can imagine, with many media outlets competing to report on it, the news quickly spread across the Internet.
For the Hurun Rich List, the three words "Zhou Dongsheng" are unfamiliar faces, but on the Internet and to the general public, he is a familiar face.
"Fuck! It turns out that what he said in the video is true. He really is a rich man!"
"A fortune of tens of billions... is indeed plain and boring!"
"Poverty has limited my imagination. What does 10 billion mean? Can someone explain it to me?"
"Fuck, if I were that rich, I'd eat two bowls of instant noodles in one meal!"
"It's too small, the pattern is too small, I have to add two sausages at least!"
"I have two computers in my internet cafe, and I pay for them for the whole year!"
The silly netizens are full of joy and can always open up their unique imaginations at the first opportunity and give answers that make people laugh.
Although the style of this news has subtly changed due to the jokes of a group of silly netizens, it still does not prevent the matter from spreading quickly across the entire Internet.
Even though Zhou Dongsheng was already a big internet celebrity with tens of millions of fans, there will always be people among the billions of people on the Internet who know nothing about him.
After all, under the effect of the information cocoon, there will always be people who turn a deaf ear to what is happening outside and only focus on things in their own little world.
Especially in the context of the Internet era of information explosion, information cocoon is also a means of self-protection.
However, this time, words such as “started from scratch”, “the first grassroots billionaire born in the 1990s”, and “a miracle of benefit creation in just 2 years” undoubtedly have the shocking effect of “breaking the circle”.
The truth that money can move people's hearts is not only reflected in the real money, but also in the general public's reaction to wealth.
Otherwise, the publication of wealth lists over the years would not become a topic of discussion after dinner or tea.
This news has undoubtedly once again put Zhou Dongsheng in the spotlight, allowing more people to get to know this young man while also being curious about where his wealth comes from.
This strong curiosity of the general public is undoubtedly a huge demand, prompting many media to find ways to dig out the story behind Zhou Dongsheng.
In fact, the impact of this news is far more than that. During the rapid spread, not only strangers got to know Zhou Dongsheng again.
Even some people who were familiar with Zhou Dongsheng had to get to know him again. After all, the concept of a billionaire was enough to make him feel both strange and familiar to them.
Zhou Dongsheng is still the same Zhou Dongsheng, but he is no longer the Zhou Dongsheng they know.
Among them, this news quickly spread to Zhou Dongsheng’s hometown, Gu Town, causing a huge uproar.
