Volume 3: Taking Roots 2016 Chapter 719: Two Rabbits Walking Side by Side
Now, the big network in Zhou Dongsheng's hands has quietly shown a trend of connecting the upstream and downstream of the industry, and has gradually shown the embryonic form of its own.
Internet celebrity media, platforms, e-commerce, live streaming… Although Huang Zheng does not know what it means when these things are connected together, and what kind of energy will be unleashed.
But just a glimpse of the tip of the iceberg still allows Huang Zheng to feel the potential for Dongsheng Group to become a behemoth.
The most important thing is, is this young man Zhou Dongsheng doing this by accident, or is he playing a big game?
Thinking of this possibility, even Huang Zheng couldn't help but take a deep breath, helping to accelerate global warming...
At this moment, Huang Zheng realized that his teacher's appreciation of Zhou Dongsheng was indeed not without reason. Just like he appreciated himself back then, he gave him the qualification to audit the class and have dinner with Buffett...
In a flash, Huang Zheng quickly came to a conclusion. Regardless of whether Zhou Dongsheng did it by accident or was really planning a big game, the opportunity to deepen cooperation with him must not be missed.
After all, as Pinduoduo develops in the e-commerce field dominated by giants, it will sooner or later run into giants, and it is not easy to be this "brave man".
Naturally, it is necessary to flexibly use the resources at hand to enable Pinxixi to achieve better development, and joining forces with Zhou Dongsheng is undoubtedly an excellent choice.
After all, for a platform in a period of rapid growth, more resources are naturally better, and nothing is too much, even if it already has Tenda’s resources.
What's more, it's impossible for Tengda to spend all its money on Pinxixi, but Zhou Dongsheng is different...
"Good fellow, it seems that you asked me to come here for other reasons. But if it's all good news like this, I will come even if it's a Hongmen Banquet..."
After thinking it through, Huang Zheng made a joke but still agreed readily. After all, he really had no reason to refuse.
"Brother Huang, what you said is wrong. We are obviously drinking tea, where does the wine come from?" Zhou Dongsheng smiled and made a harmless joke.
As the leaders of the two major companies, the two men had undoubtedly reached a cooperation intention while chatting and laughing.
As for the details of how to carry out the cooperation, there will naturally be people under their command to coordinate and carry out the work. If even these need to be done by the two of them personally...
Then why do we need so many people here? They might as well go to the market to sell fish.
At the same time, there is another trivial thing happening, even though the short video field has already formed a three-way competition.
After the giant Tenda announced its withdrawal, Kuaishou and Meipai were undoubtedly evenly matched in the short video field, each occupying half of the market.
Unexpectedly, TikTok suddenly emerged, relying on its unique music short videos as a selling point, combined with many special costume challenges.
Coupled with the Golden Second Award arranged by Zhou Dongsheng and the resource support from Zhuchang Cloud Music, it quickly carved out a path for itself in the short video field.
At the same time, more people have noticed that Tengda’s exit is not because the short video field has become saturated and even giants find it difficult to gain a foothold.
It’s just that the time has not yet come, and the format of music short videos has received unprecedentedly enthusiastic feedback in the market, and naturally it has also attracted the attention of many interested people.
An imitator with an unremarkable name, called "A.me", quietly entered the market and began to quietly engage in homogeneous competition with the same product features as TikTok.
The male rabbit's feet are confused, the female rabbit's eyes are blurred, and the two rabbits are walking side by side. How can I tell which is male and which is female?
The inertia of history always remains the same. There is no need to say much about where this product comes from, it’s just that in the previous life it was “exported and then sold domestically”.
Yang Luyu copied music.ly, which had carved out a niche in the overseas market, back to the domestic market. Unexpectedly, it was even better than the original. This novel music short video model became an instant hit in China.
As the business model of music short videos became successful, Toutiao finally invested massive resources and implemented a strategic makeover, starting again with a brand new attitude, and has been unstoppable since then.
However, now, although it is the same time point, Zhou Dongsheng has already taken the lead and walked the path that Toutiao has walked in advance.
Not only was the "export to domestic sales" strategy brought forward, but even the name change strategy was used in advance, and all available resources were put into use to the best of their ability, creating a miracle of music short videos in the domestic short video field ahead of time!
Now, with such a good example, whether Toutiao can achieve the same success is still an unknown...
However, this blatant imitation and "borrowing" behavior allows the original Toutiao system to take advantage of the owner's absence and steal the development by taking advantage of the time difference.
In the end, the matter was settled, and relying on their wealth and power, they recruited the original team and completed the counterattack of the pirated products over the genuine products.
Although there is historical inertia, Zhou Dongsheng has a good hand in setting the stage for Douyin...
If we want to repeat the same mistakes in history, unless Toutiao has the legendary chosen one who can send a meteorite down from the sky to Zhou Dongsheng...
Otherwise, if they want to come from behind and make a comeback, not to mention Toutiao, even Tengda may not be able to do it.
After all, the biggest advantage of taking the initiative is often that it can create a preconceived notion for users.
Once this concept is formed, it is almost irreversible. For example, Tencent's social networking and Alibaba's e-commerce will gradually become an irreplaceable part of your life.
The best products are those that become necessities in the users’ lives, just like the daily necessities of life.
Without exception, companies that can do this have become giants, and the short video track clearly has such potential.
As for who will stand out, we can only wait and see.
However, at this moment, facing the unethical sneak attack from Toutiao, neither Yang Luyu nor Zhou Dongsheng noticed the existence of their opponent before they even started to gain momentum.
Especially with the establishment of Dongsheng Group, Zhou Dongsheng was eager to turn his grand blueprint into reality.
After completing the first step of taking down Huang Zheng, Zhou Dongsheng immediately moved on to the second step.
After getting the channels, the next thing you need is naturally a platform.
The short video platform Douyin had already added the live broadcast function under the development of Yang Luyu.
However, neither the platform nor the users have yet reached a sufficient stage in the development of this function.
Therefore, this function is still lukewarm on the platform. This problem is not unique to Douyin, but other short video platforms also have the same experience.
After all, whether it is hardware or software, the conditions are far from reaching the ideal state of maturity, so there is no other way except to accumulate strength and then make a breakthrough.
Time is the best catalyst.
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