Volume 3: Taking Roots 2016 Chapter 703: One Tree for a Forest
"Ofo was born on the Peking University campus in 2015. At that time, our team simply wanted to solve the many difficulties of riding on campus and do what we can for our alma mater."
"After continuous exploration and experimentation, we applied the concept of shared bicycles to the project and unexpectedly achieved results very quickly. On this basis, we further proposed the beautiful vision of connecting bicycles instead of producing them..."
"We never dreamed that Ofo would be able to reach its current stage. To be honest, even when our team received tens of millions of yuan in financing from Dongsheng Investment..."
"My teammates and I were all dizzy. We couldn't help but sigh that we had never seen so much money in our lives. With such an astronomical amount in our hands, we didn't know how to spend it for a while ..."
At the first strategic launch conference of Ofo, Dai Wei spoke eloquently on the stage. Like most entrepreneurs, he habitually played the "remembering the bitter past and thinking of the sweet past" drama.
Especially for the shared bikes that choose to go the mass route, if a story is well told and can gain recognition from the general public, it will undoubtedly be of great help in enhancing the brand value and tone.
At first glance, it seems to be an inspirational story, but when the story starts from the "Peking University campus", it is destined to fail to resonate with the general public.
After all, in the general public's perception, Peking University and Tsinghua University are already the universities they need to look up to, and those who can enter them are all "chosen ones".
This is undoubtedly the thinking habit instilled from childhood to adulthood. If a family can produce a child who is admitted to Tsinghua University or Peking University, it is a great event that brings honor to the family.
Not only is there celebration with drums and gongs, but one does not have to worry about tuition and living expenses anymore, as they are all covered. In addition, one can receive a large bonus of varying amounts as a reward.
If you are willing to return to your hometown to participate in construction after graduation, a large number of companies will extend olive branches to you and offer various exciting conditions.
It can be said that when you get the admission certificate from Peking University and Tsinghua University, it means that you have embarked on a bright future.
By that time, perhaps you will clearly understand what it means for knowledge to change destiny and why it is said that "books are the golden house."
No one cared about my hard study for twelve years, but once my name was on the list of successful candidates, everyone in the world would know.
Even if you are just a bystander and witness all of this happening with your own eyes, I believe that your original shallow understanding will change .
Therefore, it seems natural that such a "proud son of an emperor" can achieve success that ordinary people cannot?
Even the hardships of starting a business that Dai Wei intentionally exaggerated were diluted a lot, and it was really difficult to resonate with everyone.
This may be like when a star is interviewed by a reporter and reveals that when he was the poorest and in the most difficult time, he had less than one million yuan in his card.
The two can be said to have the same purpose.
But as the saying goes, one should be grateful to those who have received favors, and one should be grateful to those who have eaten one's food, after the wealthy Ofo launched its money-throwing offensive, the media friends present were still very supportive and gave it face.
All the necessary responses were given, which undoubtedly brought Dai Wei great satisfaction. The pleasure of speaking freely in public seemed like an enhanced version of his experience as the student union president in the past.
However, the impact of achieving success in society is always countless times stronger than that on campus.
Dai Wei stopped talking as he was still reluctant to say more. After all, the press conference was limited in duration. Otherwise, he would have liked to continue talking about the ambitions of Ofo and its ambition to be on par with Google.
"Today, our small yellow bike has effectively solved the pain points of riding on many college campuses. The cumulative number of orders on campus alone has exceeded 10 million, providing a practical travel solution for millions of college students..."
"During this process, our business model of Ofo has been repeatedly refined and verified , and has not only been recognized by students and teachers, but also praised by many investors."
"Therefore, I think that although the campus is the starting point of the small yellow car, it is not the end point. Now the time is ripe, and it is time to take steps towards the city and move towards society!"
"I hereby solemnly announce that ofo will officially start urban services and launch a new generation ofo 3.0 version of the yellow bike..."
"In order to remember our original intention of 'only connecting cars, not producing cars', we will directly launch the 'Urban Sharing' plan unique to Ofo!
Dai Wei spoke passionately on the stage and expressed his ideas.
Since we are going to enter the social market and officially start competing with Mobike, we naturally have to implement the strategy of leveraging our strengths and avoiding our weaknesses.
If the more expensive Mobike is taking the "elite strategy" route, then Ofo, which wants to compete through differentiation and leverage its own advantages, will naturally have to do the opposite.
To this end, Dai Wei carefully prepared the "Urban Sharing" plan, which is to unswervingly follow the "mass strategy" route and bring the successful experience of the shared bikes on campus to society!
Isn’t this what entrepreneurship is all about? Finding a path to success that others have not discovered, and after verifying its success, continuously replicating this successful experience to expand its scale.
"The predecessor of the so-called 'city sharing' plan is the 'campus sharing' plan, which is the fundamental basis of the small yellow car based on campus. It is also the reason why the small yellow car can be invincible and win the market of major universities."
"In addition to providing services, our ofo platform also encourages college teachers and students to share their unused bicycles, which we will then transform and put on campus for use."
"And the sharers will get a one-for-N treatment, directly obtaining the right to use all the bicycles on the ofo platform, which is undoubtedly the original intention of the sharing concept."
“So we built on that and further refined our sharing plan, and this time we’re no longer just targeting users.”
"We call on all bicycle brands and manufacturers to join our ofo platform, work with us to better play the role of ofo platform, and jointly create more differentiated service content for users!"
"I believe that in the future users will be able to enjoy different types of bicycles on our ofo platform to meet their more diversified needs!"
"We at ofo will always uphold the spirit of open platform and sharing, and welcome citizens to share their bicycles and join our ofo platform."
"Not only will you not lose a tree, you will gain a whole forest!"
Dai Wei opened his arms and made the final decision, bringing the strategic launch conference to a successful conclusion.
Everyone present gave a warm round of applause, and it was not clear whether they were expressing their agreement with the "Urban Sharing" plan proposed by Dai Wei.
Or maybe they felt relieved because the press conference was over. At least Zhou Dongsheng gave warm applause from the bottom of his heart.
As expected of a cultured person, his last sentence not only made the final decision, but also served as the finishing touch, raising the first strategic launch conference of the shared bike company to a higher level.
Not only does it conform to the concept of sharing, it also implies a combination with the concept of environmental protection, which is simply amazing.
This golden sentence directly became a major detonator of the entire press conference, and was not only recognized by many witnesses on the scene.
At the same time, a group of media friends were even more excited, and recorded this sentence truthfully as if they had found a treasure.
As we all know, the foundation of communication is media. As a carrier of information, the simpler, clearer and more concise the information is, the more effective it can be in word-of-mouth communication and make it widely spread.
Among them, "famous aphorisms" are undoubtedly the most typical representatives. Perhaps it is difficult for the general public to remember the magnificent life record of a celebrity, and it is even more difficult to know all his life experiences.
But there is always a golden sentence that is so shocking that it can leave an indelible impression in the hearts of the general public.
Such a communication medium is hard to come by, and in the eyes of many media friends, this golden sentence is obviously the most valuable medium of this press conference.
As long as we follow this sentence, we will have the manuscript, right? Then we can finish the job, and if we are lucky, we may even be able to generate higher profits...
At this moment, Dai Wei was standing on the stage, full of energy and vigor, with his arms open, still looking intoxicated as he enjoyed the feeling.
He was even secretly pleased with himself, for he had not expected that such a blessed thought would lead him to say something so powerful and meaningful.
As a witness, Zhou Dongsheng, who was sitting in the first row of the audience, couldn't help but sigh.
Watching him build a tall building, watching him entertain guests...it's another moment to witness history.
From now on, the shared bikes will undoubtedly take off and their development momentum will be unstoppable.
As Ofo sounded the clarion call for attack and chose to confront Mobike head-on, this undoubtedly means that the competition in the shared bicycle industry is about to enter a white-hot stage.
In the second half of 2016, the hottest trend-setting drama has apparently just begun.
As Ofo’s first strategic launch conference came to an end, with Ofo’s deep pockets and the support of its huge cash flow, a flood of promotional releases filled every corner of the Internet.
After being refined by the media, the key points of the entire complex press conference were summarized and presented to the majority of users.
“1. The ofo bikes will start providing urban services. 2. By adding idle bikes to the ofo platform, you can exchange one tree for an entire forest. 3. In the future, the ofo platform will have more types of bikes…”
Although it did not have the sensational effect that Mobike had when it won the annual No. 1 Internet celebrity [Papi Jiang] as its spokesperson.
However, the effect of the Ofo bike's press conference was undoubtedly more pragmatic. It simply and clearly displayed the vehicle and its benefits, allowing the general public to intuitively feel Ofo bike's sincerity.
It is obvious that Dai Wei has done a lot of research on the road of taking the "mass route". In addition to the above measures, the advantages of the shared bikes, such as good quality and low price, can undoubtedly be fully utilized in pricing.
Compared with Mobike's deposit of up to 299 yuan, Ofo has directly reduced the price to double digits. With a deposit of only 99 yuan, it will undoubtedly be easier for it to win the favor of consumers.
If you have an idle bicycle that you want to share, you can even save on the deposit. Not only can you "trade in old bicycles for new ones", you can also get the right to use the bicycles on the entire platform.
The slogan "Exchange one tree for a whole forest" is undoubtedly popular among the people.
These differentiated measures are not only the advantages of Ofo, but also something that Mobike finds difficult to follow.
Whether it is the difference in deposit or the high cost of bicycle manufacturing in order to reflect technological advantages, it is destined that the paths taken by the two are very different.
One pursues qualitative improvement, the other pursues victory by quantity. The confrontation between the two is like the strongest spear and the strongest shield. If you want to determine the winner, you can only use a collision.
As for who will win or lose, users will make their choices, and the market will naturally give the answer.
However, today's shared bicycles are clearly still a blue ocean. Faced with a huge incremental market, we just need to find ways to fill the gaps in the market.
Perhaps only when the market tends to be saturated can the two be able to determine the winner.
It is obviously too early to say this now, and even Zhou Dongsheng does not dare to make a conclusion easily.
After all, with his scribbles, the direction of the story has begun to change beyond recognition, and the final outcome of the story has become an unknown.
However, for Zhou Dongsheng today, the unexpected is no longer something he needs to panic about. Instead, he is full of expectations for it.
After all, when you have the capital to be fearless, you will naturally not be afraid of the so-called unknown challenges. Rather than saying that fear comes from the unknown, it is better to say that it comes from lack of confidence.
With the aggressive approach of the shared bikes, Mobike naturally feels it is facing a formidable enemy and must take corresponding measures to deal with the opponent's surprise attack.
However, for Zhou Dongsheng, who is playing both sides, the fight between the two parties is in the best interest of him as the fisherman, so the fiercer the fight, the better.
Don’t worry, let the bullet fly for a while.
Before Zhou Dongsheng could wait for further developments, new progress had already been reported from Wen Muye.
Sure enough, with the addition of Ning Hao, a veteran driver, the progress of the entire project has naturally achieved significant improvement.
Of course, this is also related to the fact that Wen Muye has handled the most difficult part of polishing the script. With a solid script as the foundation, it is natural and logical to expand and extend it.
Under the leadership of Ning Hao, the veteran director, the film crew's preparatory work was carried out in an orderly manner.
After all, for a rookie like Wen Muye, it is obviously too early to want to have his own team.
In order to fully demonstrate his determination to promote the youth film project, Ning Hao did not hesitate to contribute his team.
How can you impress others if you don't show some sincerity first? After these days of running-in, the embryonic form of a team has basically been formed with Wen Muye as the main member and Ning Hao as the auxiliary member.
Next, the last step before the film project is approved is naturally to select the actors.
This link is naturally of paramount importance, and even directly determines the final effect of the film.
At Zhou Dongsheng's request, his participation in the actor audition stage was naturally indispensable.
It's good enough that the coal boss didn't arrange a female lead for her, can't he even give her some fun?
