Volume 3: Taking Roots 2016 Chapter 689: Stormy
When Xu Ruoan implemented Zhou Dongsheng's intention and actively sought further cooperation with Ruhan Holdings, what Xu Ruoan did not expect was that the cooperation progressed so smoothly.
It can be said that it is a natural outcome.
After all, although Zhou Dongsheng was attracted by the mature system of Ruhan Holdings and wanted to use it as a springboard and boost for Li Jiaqi's growth.
However, doesn’t Ruhan Holdings have similar thoughts?
Among them, Zhang Dayi, as the second largest shareholder of Ruhan Holdings and the company's well-deserved face, has considerable say in the company.
When Zhang Dayi tasted the sweetness of traffic from Zhou Dongsheng, Ruhan Holdings was naturally also the beneficiary. As a vested interest, Feng Ming naturally agreed with this.
And now that Yinian Media has announced its financing, it is likely to surpass Ruhan Holdings in terms of valuation and influence.
As two companies are colleagues in the same business in Hangzhou, they know each other every day. If we can reach a closer cooperative relationship, it will be a win-win for both of us.
Although they are all in the same industry and are all internet celebrity media, they have different business focuses and there is no direct conflict of interest.
Among them, Ruhan Holdings has been deeply involved in the e-commerce field. As an old player in e-commerce, it has deep accumulation in the supply chain, which is also the main business of Ruhan Holdings.
Zhang Dayi was originally just one of the many models cooperating with Ruhan Holdings, but when Zhang Dayi tried to open an e-commerce store focusing on her personal brand.
Her ability to bring goods as an internet celebrity began to emerge, and with the help of Ruhan Holdings' mature supply chain system, her sales continued to climb, and she became one of the top platforms, and is the No. 1 personal brand of women's clothing!
As the boss, Feng Ming keenly captured the business opportunities therein and decisively chose to transform, diving into the blue ocean of the internet celebrity economy and becoming one of the first players to enter the market and grab land.
In just two years, both Ruhan Holdings and Zhang Dayi have achieved a qualitative transformation, and their net worth has soared. When Ruhan Holdings' valuation exceeded 3 billion.
As the second largest shareholder, Zhang Dayi holds a full 15% of Ruhan Holdings' shares, which rounded off to nearly 500 million yuan in assets.
It is precisely because of the sweetness of e-commerce monetization that Ruhan Holdings has unswervingly chosen the track of internet celebrity e-commerce and has won the favor of e-commerce giant Alibaba.
If we say that Ruhan Holdings' business path is to incubate internet celebrities and then monetize them through e-commerce.
However, Yi Nian Media, as a latecomer, chose a completely opposite route.
From the sudden emergence of Papi Jiang to the sky-high price of tens of millions of advertising dollars sold at auction, it can be said that it has set a precedent for advertising monetization and provided a brand new path for the monetization of the internet celebrity economy.
Although the monetization methods are different, they all lead to the same goal: traffic is always the foundation.
The prerequisite for monetization is naturally to have traffic first. Once you have traffic, there is no difference whether it is e-commerce monetization or advertising monetization.
Although Ruhan Holdings entered the market earlier than Yinian Media, Yinian Media was the latecomer in terms of marketing and traffic accumulation.
After all, there is only one Zhang Dayi in Ruhan Holdings, but there is more than one Papi Jiang in Yinian Media!
There is no limit to learning; the one who is more accomplished is the teacher. In this respect, Feng Ming is willing to admit that he is indeed not as skilled as others.
After all, it is not shameful to be inferior to others in skills, but it is shameful to refuse to repent. Only by recognizing the gap can we make up for it.
Therefore, Feng Ming naturally had no reason to refuse this cooperation between the two parties. If he could take this opportunity to learn from each other's strengths and weaknesses and further improve Ruhan Holdings' business model...
Then Ruhan Holdings will definitely be able to go further!
Just like two years ago, the extremely correct choice of cooperating with Zhang Dayi put Ruhan Holdings on the right path.
Feng Ming believes that in-depth cooperation with Tongyi Media is definitely a correct choice.
After successfully obtaining 450 million yuan in financing, Feng Ming's ambition has obviously expanded further, and a mere listing on the New Third Board can no longer satisfy his appetite.
Feng Ming set his sights on the other side of the ocean, and the seed of ringing the bell for listing had already taken root in his heart.
However, to achieve this goal, Ruhan Holdings obviously needs to do more, and learning from Yinian Media is just one part of it.
Next, we need to consider how to make the most of this large amount of financing...
As for Yinian Media, there has been a constant stream of guests in the past few days, and the threshold is almost broken down.
After initially arranging the future growth path for Li Jiaqi, Zhou Dongsheng has been very busy these days.
The world is bustling with people seeking profit. The world is bustling with people seeking profit. There is no doubt that Yi Nian Media has become a leader in the industry and has more say in seeking financing.
Unlike general entrepreneurial projects seeking financing, which require begging from everyone, you still have to look at the investor's mood.
After all, without any achievements to back up our confidence, it is naturally impossible for us to take the initiative in the negotiations.
However, Yinian Media is obviously just the opposite. Whether it is the successful case of [Papi Jiang], which proves the feasibility of advertising monetization, or the groundbreaking price of tens of millions.
Although the donation has been made, the potential benefits brought by this gimmick are obviously only increasing. Looking at the entire industry of internet celebrity economy, it is a feat that no one can match.
At that time, Yinian Media had already become a hot commodity and had been sought after by many investors, but Zhou Dongsheng did not let go of it at that time.
As time goes by, Mu Ziqi's sudden success has once again fueled the development of the internet celebrity economy, setting the entire industry on fire.
It also aroused the profit-seeking nature of many capitalists, making them unable to sleep or eat. After all, they were staring at a piece of extremely fat meat, sizzling and oozing with oil in front of them, but they could not get their hands on it at all...
This feeling is like a kitten scratching your heart, which makes you feel itchy and unbearable.
Just when you are starving, you suddenly have the opportunity to have sex. Isn't it natural to turn your appetite into motivation?
When a lot of capital is controlled, it means that the roles of both parties are reversed and the choice falls into Zhou Dongsheng's hands.
As Capital says, "If there is a 10% profit, capital is guaranteed to be used everywhere; if there is a 20% profit, capital will become active; if there is a 50% profit, capital will dare to take risks; for the sake of 100% profit, capital will dare to trample on all human laws; if there is a 300% profit, capital will dare to commit any crime, even at the risk of being hanged!"
When a project has a high probability of making a profit and has a super high expected return, it is enough for you to firmly grasp the initiative.
For this reason, Zhou Dongsheng also maintains a fair attitude. Although talking about money hurts feelings, if there is no emotional foundation, then naturally the focus will be on money.
Since it is a business, we should follow the rule that the highest bidder wins, and the rest depends on who is more "sincere".
After all, the purpose of financing is to use resource exchange to seek better development for the company and achieve the effect of strong alliance.
Therefore, of course, you have to show enough sincerity to guarantee this premise. If you don't show enough sincerity and just rely on words to fool people, Zhou Dongsheng will obviously not fall for it.
Although it is said that if you walk by the river often, you will get your feet wet , but Zhou Dongsheng obviously does not want to be the person who spends all day hunting geese and ends up being pecked by them.
Holding the initiative also gives Zhou Dongsheng enough room to pull the strings. Rather than saying that he is extremely busy these days, it would be better to say that Zhou Dongsheng is having a lot of fun pulling the strings.
In Hangzhou, Ruohan Holdings has completed a financing of 450 million yuan, with a valuation of over 3 billion yuan!
Later, Youyi Nian Media made a stunning success, with a minimum valuation starting at 500 million US dollars. After a few days of fermentation, this valuation has obviously risen, and it is rumored to have reached the 700 million US dollars range!
Converted into RMB, it has exceeded 4 billion!
For a time, as these two fires ignited the entire internet celebrity industry one after another, Hangzhou also became a bridgehead of the internet celebrity economy, attracting countless attention.
After all, with Ruhan Holdings in the front and Youniang Media in the back, it is enough to show that Hangzhou, a Feng Shui treasure land, is indeed suitable for the development of the internet celebrity economy.
What's more, this city is home to the giant Alibaba and has a pig factory branch, so it is a place where large Internet companies are located.
It is naturally slightly inferior to Beijing, Shanghai, Guangzhou and Shenzhen, but it still has enough appeal for many talents.
While some people are still watching and hesitating, there are already people with a keen sense of smell who have realized that the internet celebrity industry is far from being saturated.
This piece of cake is so big that it is obviously not enough for just two companies to divide it up, and the investment intentions of many capitals are enough to reflect the prospects of the entire industry from the side.
Choosing to start a business in a direction favored by capital will undoubtedly make it easier to succeed. After all, this is the general trend and you should just go with the flow.
Starting a business is a difficult road that requires the sacrifice of countless lives. If you insist on choosing a path that goes against the will of heaven, it will undoubtedly be even more difficult.
Just like in the era of smart phones, choosing to start a business with a retro keypad phone is just like in the era of digital cameras, having to choose to produce film.
If you are so stubborn, don't even think about eating hot shit, let alone the success of a general at the cost of thousands of lives.
Now that Hangzhou already has two industry leaders, Ruhan Holdings and Yinian Media, under the influence of the cluster effect, Hangzhou is undoubtedly the most ideal place for entrepreneurs who are interested in this.
At the same time, there will inevitably be more affiliated industries linked to the internet celebrity industry that will take root in Hangzhou one by one and gradually consolidate its bridgehead position.
Two flowers bloom, each showing its own beauty.
While the internet celebrity economy is advancing in full swing, the development of shared bicycles on the sharing economy side is undoubtedly intensifying , and has gradually become an unstoppable trend.
Unlike Ruhan Holdings and Yinian Media, which have no direct conflict of interest and can choose to join forces to make the pie bigger and stronger.
As the leaders in the shared bicycle industry, Ofo and Mobike have gradually become increasingly competitive.
It can be said that there is no room for two tigers in one mountain. After all, the two companies have a high degree of overlap in business and interests. Even if they choose to avoid each other temporarily, the market is so big that they will inevitably fight in the end.
Just like the food delivery war next door, once the ofo bike starts to enter the society, it will inevitably compete with Mobike. Whether it is investors, Hu Weiwei or Dai Wei, they have obviously reached a consensus on this point.
Therefore, both sides chose to secretly accumulate strength, holding their breath and waiting for the opportunity to deal a powerful blow to their opponent.
As the two leading companies are brewing, the entire shared bicycle industry is surging with undercurrents, with dozens of shared bicycle companies popping up all over the country like mushrooms after a rain.
Ofo did not keep its cool and chose to be the first to break this brief silence. As the first in the industry, it once again fired the first shot in the industry.
As the summer vacation is coming to an end, Ofo, a bike-sharing company with roots in the university market, took the lead in announcing that it had become the first bike-sharing company to complete its C round of financing.
Among them, there was not only strategic investment from Didi Chuxing, but also follow-up investment from other investors. The entire round of C financing won a financing of up to 130 million US dollars, setting an industry record in one fell swoop!
Not only was it the first to complete its C round of financing, it also set a record for the highest single financing in the shared bicycle industry!
This fire has left many people dumbfounded and amazed at the rapid development of the shared bike-sharing service, which is simply unbelievable.
Up to now, since 2016, Ofo has completed four rounds of financing and has broken the industry ceiling time and time again.
Such an ordinary shared bicycle actually reached a speed of 100 kilometers per hour. The chain of the bicycle was sparking and the pedals were almost broken!
This scale of financing and growth rate make it hard not to compare it with Didi Chuxing, which is also a company focusing on the concept of sharing economy, but one has four wheels and the other has two wheels.
The former is now an industry giant with a valuation of over 10 billion US dollars. It took only 4 years to grow to this scale, which is an astonishing speed.
However, strictly speaking, the shared bike is only one year old and is just a toddler.
However, he stood at the starting line of the 100-meter race and ran into the 10-second record in full view of everyone!
This growth rate is in no way inferior to that of Didi Chuxing during the same period, and may even exceed it.
It is not surprising that two wheels cannot run faster than four wheels, but it is surprising that two wheels can run faster than four wheels.
What? You said motorcycles are faster than cars? I was talking about bicycles!
In addition to loudly declaring its position as the industry leader, Ofo also took advantage of this momentum to announce the launch of its next strategic plan.
He also said that the first strategic launch conference of Ofo will be held at that time to solemnly introduce Ofo's next plans to everyone.
Taking advantage of the summer vacation, the plan to consolidate the university market was implemented faster than expected.
After all, with hundreds of millions of US dollars in financing, the wealthy Ofo has chosen the simplest and most brutal way to expand.
Being hit with money is unpleasant, but hitting someone with money is pretty cool!
Seeing that Mobike was about to take over Beijing, Shanghai, Guangzhou and Shenzhen, Dai Wei became a little restless.
