Volume 3: Taking Roots 2016 Chapter 676: South China Sea
In the blink of an eye, the calendar paper turned to August.
As the saying goes, in the golden August, the sweet osmanthus is fragrant. But for children who have lived in the south all year round, can August with such a scorching sun be called autumn?
Where are the autumn breezes and falling leaves? This kind of scenery with distinct four seasons is especially rare in the south, especially when the roadside trees have been replaced with evergreen trees, which is convenient for sanitation work.
This kind of scenery can only be appreciated when you return to nature. However, for people living in the steel jungle, it is obviously difficult to have the opportunity to appreciate it.
However, for pedestrians in a hurry, even if there is such a beautiful scenery, they may not have the leisure to stop and appreciate it, especially for this pearl city on the South China Sea.
In the more than 30 years since the great changes in China, Pengcheng has lived up to its name, just like a peng bird sitting in the South China Sea, soaring up to 90,000 miles.
This rising pearl has carved its own name on the basis of the original "Beijing, Shanghai and Guangzhou".
In addition to the generous treatment from the special economic zone, the biggest contributor to Pengcheng's vigorous vitality is undoubtedly the continuous flow of migrant workers.
In the past, "city that never sleeps" was used to describe the prosperity of a city, where the lights at night were as bright as day. However, the term "city that never sleeps" may have another meaning in Shenzhen.
Even at midnight, looking at the still brightly lit office buildings in Pengcheng, you may gain a deeper understanding of a memorable line of poetry.
What does it mean that “a silkworm may not stop spinning silk until death, a candle may not stop shedding tears until it is burned down to ashes”? Those are the blood and tears of the workers.
Ahem, although the autumn wind has not yet reached Pengcheng, there is a hint of orange like fallen leaves, as if it has spread across the streets and alleys of Pengcheng city overnight.
Workers who got up at dawn to start commuting had the opportunity to witness trucks putting Mobike bicycles on the streets and arranging them in neat rows.
Everyone reacted in the same way. They came forward in amazement and tried to ride a shared bike for the first time in their lives. As for shared bikes...
With overwhelming publicity online and the help of the phenomenal internet celebrity [Papi Jiang], the shared bicycle craze has not only swept across the country, but has also been extremely active on the Internet.
Especially for young people who are keen on chasing hot spots and fashionable trends, they are afraid that if they cannot keep up with the trend in time, they will become abandoned by the mainstream, which is obviously unacceptable to them.
The popularity of shared bicycles, whether it is the shared yellow bikes that have swept college campuses or the Mobike bikes that have become standard in big cities, have long become synonymous with fashion on the Internet.
The former is based in university campuses. As for the student group, they have too much energy to squander. With them as the main driving force, the shared bikes will naturally have no worries about lack of momentum on the Internet.
Even through word of mouth among students, it has helped Ofo save a lot of marketing costs, with remarkable results.
Sure enough, no matter what time it is, the student group is always the easiest group to utilize, whether it is internship or... it is all very useful.
Ofo has fully demonstrated what it means that whoever wins the students wins the world. Relying on its unique advantages in the university market, it has firmly consolidated its position as the leader in the industry.
In terms of both scale and size, the company is currently far ahead in the industry.
Mobike, which follows closely behind, is naturally not willing to be outdone. Whether in Shanghai or Beijing, it has firmly consolidated its market advantage.
With strong cash flow as support, Mobike's production capacity can be said to be running at full capacity. The factory only needs to start production. With the current size of Mobike, it can easily accept all orders.
Although cost is still the main factor restricting Mobike's production capacity, the high net worth returns brought by technology are also Mobike's biggest advantage.
Today, the number of Mobike bicycles deployed in the two cities of Beijing and Shanghai alone is close to 200,000. A rough calculation shows that the investment is more than 200 million yuan in cash.
However, for the huge market, this is obviously just the beginning. For Mobike, the users attracted by these 200,000 bicycles and the cash flow brought by the deposits on the books...
This still
Especially since the industry is in a stage of rapid growth, the probability of malicious incidents such as deposit runs is low. Reasonable use of this advantage is undoubtedly the right to be the first to enter the market and grab land.
The “VR Treasure Hunt” marketing campaign was even more popular online, especially when it was limited to the two cities of “Beijing and Shanghai”…
The sense of superiority that is unique to these two cities was fully displayed through this event. With such a rare opportunity, shouldn’t we show off when we get the chance?
It’s fine that we can’t play the foreign version of “Pokemon Go”, but why is it that when it comes to the same event in China, it has to be limited to these two cities in Beijing and Shanghai?
For users in the two cities, they naturally had a lot of fun. This activity has become a social currency in their social circles, and people share their good luck every day.
And because you have to go outdoors and participate in cycling to have a chance to get rewards, such a positive and active activity is undoubtedly receiving more and more responses.
It is obvious that more and more people are riding bicycles on city roads, and the bright scenery of silver and orange has become everywhere.
Green and environmental protection, low-carbon travel, this kind of propaganda tone that has inherent advantages in morality, Mobike naturally did not fall behind, and even put it directly on the homepage of its own software.
Even the interface of the "VR Treasure Hunt" activity was not spared, ensuring that every user can see this slogan at all times, subtly binding it deeply with Mobike.
Let all users feel from the bottom of their hearts that using Mobike is an environmentally friendly and low-carbon choice!
As long as this can be achieved, it will undoubtedly be the greatest success for Mobike!
As for whether it is really environmentally friendly and low-carbon? Obviously, this is not the point. After all, they don’t really care about environmental protection and low carbon. (Funny)
Although there are only 200,000 Mobikes in the two cities in Beijing and Shanghai, they have attracted millions of users. Compared with the two large cities with a population of tens of millions, a share of just one-tenth is already very good.
Even so, the voices created by these people on the Internet were not small at all. Even though the number of Internet users at that time was approaching 700 million, the silent people still accounted for the majority.
The active group that is truly willing to speak out makes up the vast majority of these millions of users.
It is precisely because of this that, thanks to them, Mobike has become famous on the Internet, especially the regional special edition "VR Treasure Hunt" activity, which has made many users indignant.
It is no exaggeration to describe it as "mixed praise and criticism". As a vested interest, it is naturally full of praise. It not only facilitates commuting, but also gives the opportunity to win prizes in lotteries, which is really fun.
But for those who can’t eat the grapes, can’t people say a few sour words about them?
It is not the lack of wealth that is worrying, but the inequality of wealth. This is generally true. But for Mobike, this is not a good thing, compared to its obscurity and unknown situation.
At present, Mobike has at least taken the lead in gaining popularity. However, the current predicament that Mobike is facing, from another perspective, is merely a manifestation of its production capacity not keeping up with market demand.
This situation where demand exceeds supply is undoubtedly a huge boon to the development of Mobike, as long as Mobike further increases its production capacity and puts bicycles into the market.
It will definitely be able to demonstrate extremely high conversion efficiency and create a steady stream of users for Mobike!
While Hu Weiwei was chatting and laughing with the Tenda Strategic Investment Department who came to visit, they reached a preliminary consensus on financing.
Pengcheng naturally became the next landing place for Mobike. For this purpose, Mobike put a lot of thought into it, allocating part of its production capacity to work overtime and making full preparations for the launch in Pengcheng.
Among them, the first batch of deployment will start with 10,000 vehicles, and the deployment locations will be concentrated around the high-tech park where Tengda is located.
Even if there are only tens of thousands of Mobike bicycles, it would be more than enough to be deployed in the science and technology park, enough to form an extremely eye-catching street scene.
At dawn, on the streets of the High-Tech Park, workers, whether they were preparing to go to work or just got off work, naturally noticed an abrupt scene on the street.
The neatly arranged Mobikes, with their eye-catching silver and orange color scheme, are so eye-catching that even a worker who has been up all night can’t ignore them, even though he is in a hurry to go home and catch up on his sleep…
But his feet still walked honestly towards the bicycle. For people working in high-tech parks, scanning codes, a not-so-popular method, is already something they are very familiar with.
Therefore, the speed of getting started with Mobike is naturally much faster than that of ordinary people, not to mention that many people have already learned about Mobike on the Internet.
When I finally saw Mobike landed in Shenzhen, the first thing I thought of was to take a photo and post it on Weibo and WeChat Moments.
"Nice! Pengcheng also has Mobike! No need to watch people from the north showing off anymore!"
"Hey, we are about to start the treasure hunt. I want to see what prizes we have in Pengcheng!"
"Wuhu, Pengcheng's VR treasure hunt is actually linked to WeChat Pay!"
News like this spread like an invisible whirlwind when Mobike entered the Shenzhen market, blowing from offline to online and becoming a hot topic among many people.
As for Tengda, not only did the people from the investment department visit us personally to show their sincerity, but they also fully demonstrated their sincerity in the cooperation.
One of them is undoubtedly the traffic port that countless entrepreneurs dream of, and it is also Tenda’s killer weapon that makes it popular.
Of course, it is impossible for Tengda to give away everything it has at once. After all, in the game of capital, not everyone is like the Gambler, who has a special liking for "all-in".
If one does not have special abilities and is confident that he can defeat an opponent with force, most people will simply choose to proceed step by step and enjoy the process of the game.
(Zhou Dongsheng: Huh? The Gambler is actually me?)
However, for the traffic giant Tenda, even if it only gives out a little, it will be enough for Mobike to benefit greatly.
In response to the optimistic outlook for the “VR Treasure Hunt” marketing campaign, Tenda generously used its trump card – WeChat Pay – to link it with the dream.
Tenda is absolutely serious about the technical job of "throwing money". After all, as long as it can take over half of the Internet payment field, the profits it can bring will definitely be immeasurable.
Although the user’s money is not your money, this does not affect the value of the banking institution at all, right?
Based on the deposit alone, Mobike is certainly not as big as a bank. At best, it can only be considered a credit union, which is quite difficult.
But obviously, for Tenda, it is completely achievable, or it can be said that this has always been one of Tenda’s strategic goals.
The cooperation with Mobike is just one of the moves made by Tenda to follow the trend. It not only provides Mobike with an entrance for WeChat payment.
At the same time, the “VR Treasure Hunt” activity has added cash red envelope rewards of varying amounts, and as long as the WeChat account is bound, the red envelopes will all be credited to your account in real time. The joy of “putting the money in your pocket” is naturally incomparable!
After all, no one can resist watching their wealth figures increase, even if it is only 0.88 yuan.
In addition to providing killer support, Tengda also generously put out 50 million US dollars in sincerity and unceremoniously wanted to win the qualification to lead the C round of investment.
Although it is still at the consensus-reaching stage and has not been disclosed to the public, it does not in any way hinder the sincere cooperation between the two parties.
After all, with such good conditions, there was no reason for Hu Weiwei to refuse, unless...
There are better options!
As the capital boom in shared bikes grows stronger and stronger, it is clear that the C round of financing for both Ofo and Mobike will no longer be limited to tens of millions of US dollars.
This is naturally a fact that everyone in the capital circle can see. After all, after completing two rounds of financing of tens of millions of US dollars, these two leading shared bicycle companies have ushered in a transformation.
Especially with this rapid development trend, the value of a shared bicycle now far exceeds any expensive sports car in the world.
The crazy shared bicycles, like a wild horse that has broken free from its reins, have begun to run wildly, and judging from the current momentum, the future is still an unknown.
In the field of shared bicycles, could a new shared economy giant like Didi Chuxing emerge?
With the development of the two leading shared bicycle companies, this issue has also come into being and has become a major expectation hanging over the industry and in the minds of countless investors.
It is obvious that there is no investment opportunity in the previous Didi, but if there is a chance to get involved in the next Didi, it will undoubtedly be a good opportunity to make huge profits!
…
