Volume 3: Taking Roots 2016 Chapter 668 Outrageous but Reasonable
“I don’t think anyone would refuse the temptation to work with such a great brand as Rolex. Of course, as the old Chinese saying goes, first be a villain and then a gentleman…”
“Since we are going to cooperate, I am curious, what do I need to do?”
Zhou Dongsheng asked with some curiosity. Strictly speaking, this kind of cooperation would make celebrities a top luxury endorsement, but for Zhou Dongsheng, it was just something new.
Although Zhou Dongsheng chose to stand in the public eye and become an Internet celebrity on the Internet stage, Internet celebrity is just an insignificant identity label for Zhou Dongsheng.
In comparison, whether as an investor, a young entrepreneur, or a young wealthy person with inestimable net worth, the value of their identity label is far higher than that of an "Internet celebrity".
There is no doubt that Zhou Dongsheng has already been one of the players at the capital table. Normally speaking, looking around the world, the new rich like Zhou Dongsheng are precisely the target of luxury brands.
The intersection between the two should be a consumer relationship rather than a cooperative relationship. The vast majority of wealthy people do not bother to endorse a luxury brand. This so-called "honor" is something that the group that truly holds wealth can hardly bear.
However, it was precisely because Zhou Dongsheng chose the path of self-marketing and personally transformed his own difficult-to-quantify influence into commercial value that the two parties became able to cooperate.
To a certain extent, Zhou Dongsheng, who has spanned multiple fields, does have a unique charm in terms of commercial value.
Among them, what attracted Rolex the most was perhaps that Zhou Dongsheng was a representative of China's new rich class to a certain extent.
The image of a grassroots person who started from scratch, such an extremely inspiring and positive role model, undoubtedly caters to Rolex's usual taste.
Rolex has always been keen on finding outstanding people in various fields to cooperate with.
After all, celebrities and luxury brands have always had a mutually beneficial relationship, and the celebrity effect is a specialty of luxury brand marketing, with Rolex clearly being a leader in this field.
After a comprehensive evaluation by Rolex's professional team, a preliminary conclusion was reached.
Cooperating with Zhou Dongsheng is definitely a good thing with more advantages than disadvantages, and it can also further reverse Rolex's image in the Chinese market.
Perhaps, this opportunity will allow Rolex to regain the top spot among Chinese watch brands.
Since 2010, Rolex, like the "Tang Family Overlord Spear", has lost its top spot to the "Scholar's Deadly Sword" Patek Philippe.
Until now, it has always been one step ahead of Rolex. How to return to the top of the "weapon list" has always been one of the main businesses of Rolex China Branch and a concern for all colleagues.
Only six years have passed, and Rolex's deeply rooted brand image cannot be changed overnight. Fortunately, hard work pays off, and the appearance of Zhou Dongsheng has indeed given them a glimmer of hope.
At this moment, Rolex seemed to be possessed by Xiao Ma Ge, and it was almost singing a passage from the Bible: "I have waited for six years, just waiting for an opportunity. I want to fight for it, not to prove that I am great! I want to tell others that I must get back what I lost!"
Well, of course, there may be some idea of trying everything possible.
After all, in order to maintain brand awareness, the investment of most luxury brands in marketing is a major expense that the brands will never cut.
Anyway, the money has to be spent. I spent so much before but failed to turn the situation around, so I might as well spend it in a different way this time.
And from Wozniacki's attitude of visiting in person, it is enough to see his sincerity and attitude. For Rolex, which is rich and powerful, sincerity is naturally not limited to this...
"Zhou, you don't have to do anything. You don't need to participate in any commercial activities. You just need to promise not to sign contracts with other watch brands. After all, your video alone has already done a lot of advertising for Rolex..."
"To be precise, the reason I came here this time is to pay for the advertising costs of our Rolex!" Wozniacki said humorously.
“Oh, right.” Wozniacki paused, as if remembering something, and then changed the subject and said jokingly, “If you really want to make a Rolex movie, then we at Rolex would be very happy to be the investor of this movie…”
"In this regard, our entire company is looking forward to the release of this work. I think it will definitely be a wonderful movie. As far as I know, Zhou, you have also made a cameo appearance in a movie. I think you must be a qualified actor..."
A harmless joke immediately made the atmosphere particularly harmonious and the office was filled with a happy atmosphere.
Zhou Dongsheng shrugged and said with a bright smile: "I don't think anyone would refuse such a generous offer. It is my honor to cooperate with such a great brand as Rolex."
“Ever since I was a kid, influenced by many movies and TV shows about Hong Kong’s golden age, I’ve always believed that wearing a Rolex is a sign of success. This is also the source of inspiration for me to create this short video…”
"At that time, I was thinking that if I had the chance, I would definitely buy a Rolex. Although times have changed and many new watch brands have emerged, the position of Rolex in my heart has never been shaken."
“I never thought I would have the honor to work with Rolex. Now, I can only use one sentence to express my excitement: it is our duty to restore the glory of Rolex!”
At this moment, Zhou Dongsheng's shamelessness has reached the level of a god on earth!
Such righteous words made even Wozniacki stand in awe. The way he looked at Zhou Dongsheng changed, and his tone became more sincere.
“Oh~ Zhou, what you said is so touching. I think this is the most precious spirit of Rolex. I believe that at this moment, even Hans Wilsdorf would be proud to hear these words!”
Wozniak said excitedly that even though Zhou Dongsheng had no idea who "Hans Wilsdorf" was, it did not prevent Zhou Dongsheng from smiling brightly. He nodded slightly to show that he was honored.
"It's a pleasure to work with you, Mr. Woz. I think this is just a good start. We may have more opportunities to interact in the future. I hope we can have deeper cooperation in other areas..."
"That's natural. I believe that young people like Zhou, who have unlimited potential in the future, will definitely create more remarkable achievements. I am full of expectations for this..."
In such a harmonious atmosphere, the two sides have reached a preliminary consensus. As for cooperation and other related matters, they naturally need to be further followed up and coordinated by dedicated personnel.
Of course, there was no need for Woz and Zhou Dongsheng to resolve such trivial matters. The two sides had a very pleasant conversation and naturally they had to socialize at the dinner table.
Such a seemingly outrageous yet reasonable cooperation may be a little ahead of its time at this point in time, but it will not be uncommon in the future.
Although the rising sun from the east has not yet overshadowed the light of the lighthouse, its infinite potential has obviously attracted enough attention.
In order to cater to the needs of the Chinese market, many investors have made many brand localization strategies. Even the famous Rolls-Royce has tried to invite Internet celebrities to endorse its products...
Although the results are far from satisfactory, it is enough to prove the great appeal of the world's second largest market to many brands.
After all, the so-called "superior" brand tone of luxury brands also requires real money to maintain. If there is no economic foundation to support it, luxury goods are nothing but castles in the air.
Therefore, it is not surprising that compromises and concessions are made in the face of a huge market, even if they are just superficial.
After all, who would choose to go against real money?
Once both parties reach a consensus, cooperation will naturally follow .
…
The next day, when the popularity of Zhou Dongsheng's video had almost passed, most of the onlookers had shifted their focus to other things.
Zhang Dayi took advantage of this wave of popularity to complete her first broadcast and made a lot of money in terms of traffic. Even the e-commerce store under her name saw a significant surge in sales.
Having tasted the sweetness, Zhang Dayi has maintained close contact with Zhou Dongsheng in the past two days. Although both parties know the truth, it does not prevent their relationship from rapidly warming up, which is a small difference from the rapid progress.
At this moment of calm, a heavy bomb suddenly exploded underwater, causing a huge ripple.
The news that "Zhou Dongsheng reached a cooperation with Rolex" spread like wildfire. With the tacit cooperation of both parties, it swept the Internet in an instant and directly landed on the hot search on Weibo.
At the same time, the official Weibo accounts of both parties also announced the news of this cooperation almost at the same time, and the Weibo accounts of both parties naturally became the carriers of this wave of traffic.
All of a sudden, many people who were just watching the video heard the news and expressed their "stunned" feelings in the comment section.
"What the hell! Am I seeing this right? Are you sure it's not Rolex that's suing Zhou Dongsheng?"
"It's so outrageous that I actually think it makes some sense."
“But to be honest, this wave of marketing has been very effective. Rolex has really figured it out!”
"I used to think Rolex was tacky, but after watching Zhou Dongsheng's video, my opinion of Rolex has changed. This wave of marketing has made me a fan!"
"Although, I still can't afford it..."
"If you don't buy it, then I won't buy it either!"
Originally, the tone of the comment section was quite normal, with people mostly expressing surprise and astonishment, but when someone started to play with memes, the tone of the comment section got out of control.
"Ahhhh! Congratulations to my husband for winning the endorsement of a top luxury brand! Hubby, fly without worries, your wife will always be with you!"
"Our husband is truly the best, and he is a perfect match with Rolex!"
"Congratulations to my husband for becoming the spokesperson for a luxury brand. He is the first online celebrity to do so. This is an honor that only one person can have!"
Such fan circle jargon came out of nowhere and swept across Zhou Dongsheng's comment section. Moreover, when you click on the avatars one by one, the gender is shown as male!
Zhou Dongsheng couldn't help but feel a chill. Where did these male mothers come from?
But seeing it was so interesting, Zhou Dongsheng couldn't help but take a screenshot, posted it on his Weibo, and added a sentence: "No male mother!"
This behavior of taking the lead in playing with memes is undoubtedly very much in line with the taste of the spectators, and can also greatly increase the goodwill of passers-by. After all, it is better to guide than to block the gossips of the masses.
Of course there were some negative comments among them, but when Zhou Dongsheng personally joined in on the memes and had a lot of fun in the comment section, those insignificant negative comments were naturally drowned out.
Despite this, the news still caused many jaws to drop.
With the stamp of approval from a luxury brand like Rolex, Zhou Dongsheng’s reputation as a “marketing genius” has almost been elevated to a higher level, gaining recognition from more people.
After all, the principle that "a doctor should not treat himself" is applicable in most fields, and people like are able to bring out a phenomenal IP like Papi Jiang.
He can also push himself to the forefront and become a unique existence in the emerging field of internet celebrity economy. He can be said to be both a referee and a player on the football field, and he wants both!
And he actually did it, which is really speechless.
When Principal Wang learned the news, he was amazed and called us immediately.
"Fuck, you can really become famous for anything, right? I thought you were just trying to take advantage of Rolex's popularity, but I didn't expect you to quietly win the endorsement."
"I didn't expect it. To be honest, when the other party came to me, I thought they were going to sue me, but I didn't expect it to be a cooperation..." Zhou Dongsheng shrugged and went to the Versailles track.
"Fuck, you are so pretentious. How about letting you be in charge of my talk show? I also want to have a taste of it..." Principal Wang said with some excitement.
"It's not easy. As long as you are willing, I believe there are still many luxury goods willing to spend a fortune on you. After all, your face as the richest man in China is definitely more valuable than mine!"
Zhou Dongsheng made a joke casually.
"Just show off, kid. I told you that you didn't even take the league game seriously. It turns out you're just trying to make a fortune in silence." Principal Wang scolded with a smile.
After making a few jokes, Principal Wang changed the subject and said.
"By the way, have you paid attention to the Shark Carnival? It happens to be held in Shanghai. I heard that it is quite successful. I have to say that Chen Shijie is really a talent!"
"After the collapse of the platform's top anchor, Shark Platform was able to stabilize its development through this method. It's really great!"
"What do you think? Do we need to organize an event like the Panda Carnival to compete with the Shark Carnival?"
There was a hint of inquiry in Principal Wang's tone.
It has to be said that Zhou Dongsheng's series of dazzling operations not only conquered a lot of spectators, but Principal Wang was also one of the people who was impressed by his ability.
Especially since he was sitting in the first row of VIP seats and witnessed the entire process, the feeling was naturally even deeper.
When Zhou Dongsheng heard Principal Wang's proposal, he couldn't help but feel moved. This proposal seemed quite interesting!
