Volume 3: Taking Roots 2016 Chapter 648 Storm is going to be a fire!
Of course, if you want to officially enter the Beijing market, you must be fully prepared.
The Mobike 2.0 lightweight model in front of us is obviously not enough. After all, this is only the first prototype. It will take at least a month to officially enter the mass production stage, including stocking up.
Compared to its ignorant and naive days when it first entered the Shanghai market, Mobike Technology has now reaped great rewards in the Shanghai market. Both its business model and product quality have been verified by the market.
The initial success in the Shanghai market is enough to prove to a certain extent that Mobike's model has matured and has been recognized by consumers and the market.
Just as the successful experience of Ofo was born out of Peking University campus, Mobike can gradually replicate this model in other cities with its mature operating experience in the Shanghai market.
After having a successful model, what remains is naturally continuous expansion and scale expansion...and in this process, the role of capital is a catalyst, constantly accelerating the process.
The market is like an arena, and capital is the gambler in the stands. Only the winner who laughs last can win all.
However, now that Mobike Technology has everything ready, the only thing it lacks if it wants to enter the Beijing market is time.
After all, no matter how fast the assembly line is, it still takes some time to produce bicycles. In addition to being used to develop the Beijing market, this 2.0 version also needs to be put into the Shanghai market as well.
Even though Mobike Technology has been working hard for several months, the Shanghai market is still far from saturated. Conservative estimates show that the gap in the number of bicycles needed to meet the needs of the Shanghai market is still in the millions.
Whether it is capital or production speed of the production line, it is impossible to easily meet such demand. What's more, a battleground like Shanghai is definitely not something that a shared bicycle company can occupy.
Therefore, in addition to gradually advancing the distribution of products in the Shanghai market, market development is also a top priority for Mobike Technology.
After a long talk with Zhou Dongsheng, Hu Weiwei received Zhou Dongsheng's encouragement, which swept away her inner uneasiness. Instead, she was filled with passion and showed an attitude that women are no less capable than men.
"In that case, I will personally lead the team and be responsible for the main task of developing the Beijing market. The situation in the Magic City is now on the right track, so you will be responsible for it..."
"We split our forces into two groups, and try to speed up the development of Mobike Technology. Only by running fast enough and staying at the forefront of the market can we attract the most attention..."
"Despite the promise President Zhou made to us, we must also perform to the best of our ability. At the very least, we cannot fall behind!" Hu Weiwei's sonorous and powerful words echoed in the company's internal meeting.
"Okay, Mr. Hu!" The key members of the company sitting below responded in unison.
Stimulated by the thriving career, everyone's eyes are filled with enthusiasm and radiance.
After all, as long as this business can achieve a certain degree of success, every bit of effort they put in will be rewarded accordingly.
When you work hard for a career that is closely related to your own interests, you feel fulfilled and satisfied.
In fact, no one would refuse to fight for their career, but more often than not, we can’t find a career worth fighting for.
Whether it is the Internet celebrity economy or the sharing economy, they have already completed the initial accumulation process. In 2016, which can be called the first year...
They will all have their own explosions in the second half of the year. Zhou Dongsheng is full of expectations for this epic market trend that is about to take off.
For Zhou Dongsheng, this feeling is no longer unfamiliar, and may even be a little too familiar.
He had already tasted this kind of extreme pleasure that made him tremble all over in the 2014 World Cup, and when the bull market in 2015 came, he scored twice and tasted this extreme pleasure again...
Today, standing at the forefront of the times again, Zhou Dongsheng is still filled with excitement.
It has to be said that no matter how many times Zhou Dongsheng experienced this kind of extreme pleasure, he felt that he would never get tired of it, and no one would refuse to experience it again.
In this regard, Zhou Dongsheng can only use a classic phrase to describe this extreme pleasure, which is:
"Let the storm come even harder!"
…
Two flowers bloom, each showing its own beauty.
During this period of time, another incident occurred that could be said to be closely related to Zhou Dongsheng's interests.
That is a phenomenal FPS game that has also swept the world and appeared on the market. It was produced by Blizzard, a company that once ruled the world and has a unique and transcendent status in the hearts of countless old players.
The resurgent Blizzard, like the Lich King in his games, wants to re-prove its dominance and make countless game companies and players recall...
The fear that he once dominated.
This game is like the Frostmourne in the hands of the Lich King. To some extent, Blizzard has indeed done it.
I believe most players are familiar with this game, that is, Firestorm... ahem, no, it's Overwatch!
In fact, this game has been launched globally for some time, and the Chinese agent is still in the hands of our old partner, Zhuchang. After all, the cooperation between the two parties has always been very "harmonious".
This game continues the rule that "anything produced by Blizzard must be a high-quality product" and has been anticipated by many players before it was officially launched.
After all, this is a brand new IP and game type launched by Blizzard in more than a decade. From StarCraft to Warcraft and Diablo, these IPs with outstanding achievements have created the glory of Blizzard.
After the unsuccessful launch of Heroes of the Storm, Blizzard has made a comeback. Many old players are still expecting that Blizzard can continue its past glory and prove itself again.
Therefore, the game Overwatch has received far more attention worldwide than PlayerUnknown's Battlegrounds. After all, the origins of the two games are worlds apart.
One is equivalent to a genuine "royal relative" with pure blood, and the other is equivalent to a top scholar who rose from a humble family. The former is obviously more dazzling than the latter.
This is also directly reflected in the results. Although PlayerUnknown's Battlegrounds, which is also an FPS game, has already set off a chicken-eating craze around the world.
But Blizzard has its own pride, and did not take this powerful competitor seriously at all. It continued to do its own thing, and the only thing left was to say coldly, "My only enemy is myself..."
It can be seen from the distribution strategy that Blizzard is not worried at all that no one will buy its game. It still insists on the strategy of buyout distribution and even launched a collector's version for players to choose from.
Among them, on the Chinese server side, the free play version is priced at 198 yuan, and the collector's edition is priced at 328 yuan!
From this price, it is enough to show that Blizzard has absolute confidence and sufficient confidence in its own work, and is not afraid at all that the game will be unpopular.
Even with the free-to-play game PlayerUnknown's Battlegrounds as a stumbling block, Blizzard didn't take it too seriously, as it was just a fledgling player.
Although certain results have been achieved, Blizzard has achieved this kind of results countless times in its glorious past. Until now, the record of the highest number of concurrent online users in the global online game still bears witness to its glory.
So, how could a mere unknown person be killed in battle?
Although Blizzard had lost to a "nobody" on its own turf not long ago, it was obviously just a trivial accident.
Heroes of the Storm can't beat League of Legends, so is Overwatch any less capable than PlayerUnknown's Battlegrounds?
Blizzard is just like an old general on the stage, who wants to prove that he is still as skilled as ever, but finds that there are flags all over his back...
Of course, the real feedback from the market has fully proved how exaggerated the value of the four words "Produced by Blizzard" is.
Even though the price is slightly high and the buyout system is still a niche product in the domestic market, but relying on Blizzard's name and sentiment...
Those Blizzard players back then have basically grown into mature players with a certain level of purchasing power, so they are also very happy to pay for Blizzard.
Coupled with a series of marketing bombardments from the mature agent , Overwatch sold millions of copies just one day after its official launch in China, setting an unprecedented record for game buyouts in the Chinese market!
Compared with the record of "one million players online simultaneously" generally recognized by domestic online games, Blizzard almost single-handedly broke the stereotype that "the buyout system does not work in China."
It's not that the buyout system doesn't work in China, it's just that you can't do it. In just one day, one million copies were sold, and sales exceeded 200 million.
In the face of this data, it would be an overly conservative statement to say that the country is making a fortune every day.
And this was just the beginning. Once Overwatch was launched, it quickly swept across major platforms and unsurprisingly became a phenomenal hit.
Faced with such phenomenal popularity, most people found it difficult to restrain themselves. Whether it was gaming media, game anchors, or video producers, they all began to compete to produce Overwatch-related content and began distributing it in large quantities across the entire network.
It seems that everyone is dividing up the traffic, but in fact, many hands make light work. In the face of such a phenomenal craze, naturally more and more players will pay attention to this game.
Although for most players who are used to playing for free, spending 198 yuan to buy a ticket is a very luxurious behavior, in comparison, the free PlayerUnknown's Battlegrounds is undoubtedly a better choice.
After all, isn’t it good to have it for free? For 198 yuan, you can also do 10 consecutive draws in PlayerUnknown’s Battlegrounds. If you get a golden legend, you can still make money!
Players who have this idea are naturally not the target audience of Overwatch. The buyout game itself is also a screening mechanism, targeting the player group that is more willing to pay.
With the blessing of this phenomenal popularity, Overwatch's sales easily doubled, and the growth rate slowed down slightly. Even so, the sales record of 2 million copies in China still shows that Blizzard is returning as the king.
At the same time, after experiencing the baptism of PlayerUnknown's Battlegrounds, many Internet cafes in China have already updated their configurations to meet the needs of a large number of chicken-eating players.
Now, the existing configuration requirements can also meet the needs of the game Overwatch, so most Internet cafe owners have launched this game in their Internet cafes without hesitation.
There are even some bosses with good business sense who have learned to draw inferences from one example and have started to innovate and launch account rental services for consumers...
The Internet cafe industry, which had been on the decline, suddenly turned around. Two phenomenal games like League of Legends that could save the industry suddenly appeared at once!
I don’t know how many Internet cafe owners woke up laughing in their sleep. They have never fought such a rich battle.
Nowadays in Internet cafes, these three games are in a three-way competition. Although Overwatch is a newcomer, it has a famous school and is very popular.
The game PlayerUnknown's Battlegrounds is just a move to seize the initiative and occupy the market first. It is also a FPS game like Overwatch, so it can be said to be the most direct competitor.
Facing the challenge of two rising stars , League of Legends sat on the Diaoyutai without any panic, but the promotional activities launched one after another in the game betrayed its heart...
In his previous life, Zhou Dongsheng had never played this game. He was one of the players screened out by the "buyout system", but he had heard a little about the legend that Overwatch left in the world.
After all, in the previous life, Overwatch was released before PlayerUnknown's Battlegrounds, and PlayerUnknown's Battlegrounds was the rising star.
Whether on live streaming platforms or in the circle of friends around us, we have often seen the popularity of Overwatch.
For Zhou Dongsheng now, the problem of "being short of money" naturally no longer exists, and he even comes here with great interest to spy on military intelligence.
The main reason was that Principal Wang dragged Zhou Dongsheng into the game, and Zhou Dongsheng only discovered the emergence of this game belatedly...
"How is it? It's fun, right? It's completely different from our PlayerUnknown's Battlegrounds..." Principal Wang sighed.
"Although both are products of the traditional FPS market segment, they are developed in two completely different directions. Blizzard is still as good as ever!" Zhou Dongsheng echoed casually.
I have to say, this game is really fun, if PlayerUnknown's Battlegrounds is the wilderness survival version of the FPS game.
Then Overwatch is a bit like... a League of Legends version of an FPS game.
Both of them have innovated in different directions. Compared with traditional FPS games, they have greatly increased the playability of the gameplay, which is enough to meet the freshness needs of most players...
"You still have the leisure to sigh? This is our strong enemy. Aren't you worried?" Principal Wang said with a smile.
"Is it useful to worry? The game market is so huge, and no one can eat such a big piece of cake in one bite. Can't we just concentrate on eating our own piece?"
Zhou Dongsheng said very comfortably.
"Hehe, I know you are a careless kid, but the matter of us establishing a league has been basically finalized. We are moving forward step by step. It's a head-on confrontation, and it's still unclear who will win or lose..." Principal Wang was also very pleased.
After all, since the launch of PlayerUnknown's Battlegrounds, it has been like a cash cow flowing with liquid gold, making a steady stream of money every day. As beneficiaries, how can they not be happy?
This is not an investment at all; it's just like spending money to buy shares in a money printing machine.
It is precisely because of the incentive of real money that Principal Wang has no reservations in organizing the PlayerUnknown's Battlegrounds league.
With Banana Games' mature experience in hosting the LPL League as a foundation, and with the strong support of Zhuchang Games, the framework of the PlayerUnknown's Battlegrounds League is naturally being improved at a speed visible to the naked eye.
Now, everything is ready, only the east wind is missing.
