Volume 3: Taking Roots 2016 Chapter 645 The Inevitability of History
As the Internet celebrity festival celebration came to an end, this unique celebration in the Internet celebrity industry has unsurprisingly received massive attention on the Internet platform with the help of various parties.
As the saying goes, a single flower does not make a spring. Although the previous Golden Second Award also received a lot of attention, and with the personal support of Internet tycoon Ding Sanshi, he expressed his optimism about the future of short videos through his own actions.
Not long after, the news that Zhuchang Capital exclusively led the B round of financing for Douyin was released, which undoubtedly provided sufficient factual basis for this statement.
As a major Internet company, Zhuchang is not the first player to enter the field of short videos. Previously, Tengda had already failed in this field. It can be said that it came with high hopes but left with disappointment.
The appearance of Ding Sanshi, the soul of the pig factory, coupled with the investment of the pig factory capital, is undoubtedly a gesture of going all out . This action alone is enough to attract a lot of attention.
This level of attention even surpasses the Golden Second Award and even the short video platform Douyin itself. This is the head effect brought by the big guys themselves, which is undoubtedly much higher than the so-called celebrity effect.
After all, the star effect attracts the general public and fans, while the head effect of the big guys attracts the attention of a group of investors in the capital market.
In terms of the magnitude of what can be generated in this capital market of real money, the two are obviously not comparable on the same level.
Today, Sina, one of the oldest Internet giants like Zhuchang, has also followed suit and bet on this field, using its core business Weibo to explore the prospects of the Internet celebrity industry...
Not to mention another veteran player in the short video field, the celebrity birthday party held by Meipai, plus the head effect of the two Internet giants.
A spring breeze called "Internet celebrity economy" is quietly blowing over the capital market!
It has attracted the attention of countless investors and institutions, who have begun to re-examine it and even started internal meetings to focus on discussing the future prospects of the "Internet celebrity economy" and analyzing the core that can attract the attention of bigwigs.
At the same time, on the Weibo platform, news about the Internet Celebrities Day celebration continued to ferment, with an emphasis on promoting the celebrities who won various awards. This made fans from all sides feel proud, and they gradually began to voluntarily forward and promote the news.
Just forward it, take a screenshot, and share it in your own social circle. With the effect of social fission, the traffic will naturally increase exponentially.
This process is essentially not much different from the fan economy of traffic stars, except that the "commodities" being consumed are slightly different.
As a behind-the-scenes promoter, Weibo started out by taking advantage of the celebrity effect of celebrities and other public figures. At the same time, public figures from all walks of life also use Weibo as their main platform for expressing their opinions.
Both parties naturally get what they need and benefit from each other. Weibo, which has tasted the sweetness, has now naturally keenly captured the arrival of the "Internet celebrity economy" trend and chose to test its hand, taking the Internet celebrity festival celebration as an opportunity to bet on the Internet celebrity industry.
Based on the celebrity economy, we are trying to dig channels and wells to open up a channel for the internet celebrity economy again, and use this as a new growth point for Weibo.
Both Weibo and Sina, the company behind it, undoubtedly attach great importance to the growth potential of this business. This can be seen from the fact that the CEO of Weibo personally came out to host the Internet Celebration.
Therefore, they will naturally not be too stingy with publicity resources. At the same time, in order to make the fire burn more thoroughly, they will naturally add fuel to the fire.
Among them, the official media of Weibo Entertainment released several carefully prepared interview contents, including Principal Wang, Zhou Dongsheng and Papi Jiang, the No. 1 Internet celebrity of the year.
It can be said that Weibo, which is well aware of this, has selected some celebrities who are destined to receive the most attention from the very beginning for special interviews, both in terms of topicality and attention.
It can be said that no one understands traffic better than Weibo (funny).
In the interview, Principal Wang continued his usual style of speaking frankly and without taboos. He responded to various questions from reporters in a very sharp manner.
However, when talking about his views on the internet celebrity industry, Principal Wang said, "I was not very optimistic about the future of this industry, but a friend of mine changed my view of this industry..."
“Before this, I would not choose to invest in this industry, because the timeliness of Internet celebrities may be far lower than imagined. Once they lose their stable output and creativity, they will be quickly forgotten by the public…”
"But my friend firmly believes that the internet celebrity industry is the future, so I will reserve my personal opinion for now. If there is an opportunity, maybe I will try to invest..."
The reporter seemed to be trying to stir up a conversation with Principal Wang, and couldn't help but ask, "Is this friend [Papi Jiang]?"
Principal Wang laughed in silence, but did not deny it. Instead, he said, "You can say that."
Relying on his friendship with Zhou Dongsheng, Principal Wang did not choose to sabotage. Instead, he vaguely expressed his wait-and-see attitude towards the internet celebrity industry, while also expressing his affirmation of Papi Jiang.
It can be said that he gave Zhou Dongsheng enough face. After all, whether it was the investment in Xiaorenwu Media or the investment in the game "PlayerUnknown's Battlegrounds", Principal Wang made a lot of money.
Moreover, the popularity of the game PlayerUnknown's Battlegrounds will inevitably generate a steady stream of revenue, not to mention its connection with the live streaming platform and the e-sports competitions jointly organized with Banana Games.
The future returns of this investment are still an immeasurable figure. This investment may even become one of the most successful investments among Principal Wang’s many investments.
In fact, Principal Wang did nothing. He just did Zhou Dongsheng a favor and simply had high hopes for this man.
Principal Wang had not expected that this game would become so popular and make a fortune every day. Instead, the positions of both parties were swapped, and he actually owed the favor.
With a more consolidated interest relationship, the friendship between the two parties will naturally be elevated to a higher level. Therefore, it is reasonable for Principal Wang to help his friend and say a few good words.
The interview with Papi Jiang was relatively simple and clear, focusing more on her sudden popularity, her future career plans, and her gratitude to Zhou Dongsheng, her mentor.
The performance was remarkable , but there were not many unexpected contents or highlights. It was just that the two interviews were coincidentally related to the key figure Zhou Dongsheng.
In the public opinion field of Weibo, Zhou Dongsheng has been in the limelight recently, and his popularity has even overshadowed Principal Wang who is focusing on his career.
Whether it is the phenomenal short video "Zhou Dongsheng's Boring Life" that has attracted countless spectators, or the 1.5 billion box office bet caused by his guest appearance in the movie "Wolf Warrior 2" not long ago...
The three words "Zhou Dongsheng" appeared in and out of the hot search list seven times, and became famous in an instant, especially for a group of Weibo users, who knew them all.
He is not good at anything, but he is the number one Weibo user who likes to eat melons. He is always the first to take the lead and charge at the front line when it comes to eating melons. In addition, Zhou Dongsheng's high intensity on the hot searches is enough to make the vast majority of the melon-eating masses remember Zhou Dongsheng.
After all, there is already the example of Principal Wang on this road to fame.
When a large number of people curiously opened the interview with Zhou Dongsheng, his unique insights into the internet celebrity industry inadvertently resonated with many Weibo users.
Before this, many users' stereotypes about the word "Internet celebrity" were still derogatory. "Internet celebrity" was not even a neutral word, and it was not considered a profession.
However, under the rolling wheel of history, some insignificant obstacles are not enough to change the inevitability of history. The rise of the internet celebrity economy is undoubtedly an inevitability.
However, Zhou Dongsheng's concise and comprehensive view on the word "Internet celebrity" makes people feel suddenly enlightened.
Especially those ordinary groups that Zhou Dongsheng mentioned were submerged in the rolling tide of urbanization. Before this, they could only play the role of the silent majority in the mainstream public opinion.
However, the advent of the short video era is undoubtedly an opportunity for them, giving them the chance to compete for the right to speak.
It is just as Mr. Lu Xun said, "Those who can do something should do it, those who can speak should speak, if you have a little heat, you can give out a little light..."
When many hands make light work, internet celebrities are the spokespeople elected by the general public, and they have indeed stood on the mainstream public opinion stage and have the right to speak.
However, due to the varying levels of quality, even if one has the right to speak for a short period of time, it is not certain that one will be able to make a voice that matches that. Of course, we will not discuss this here for now.
Before this, most people had not tried to define the group of internet celebrities, but this unique insight seemed to be an attempt to "set things right" and give the group of internet celebrities a fair name.
Especially since these words came from the popular Zhou Dongsheng, this already very topical content became even more controversial.
Some people agree with this view and think that Zhou Dongsheng's insights are reasonable and thought-provoking.
Naturally, there are also those who hold opposing views, believing that Zhou Dongsheng is merely a vested interest and, as an investor in the internet celebrity industry, is merely praising the internet celebrities.
At the same time, there are also neutral people who think that there is some truth to it, but not much, and some of it is exaggerated. Internet celebrities are just Internet celebrities. What does it have to do with the public's choice?
Such a controversial topic immediately aroused the enthusiasm of the general public to discuss, and they all started to output their opinions on the Internet.
For a time, opinions were like a hundred flowers blooming, all parties expressed their views, and argued fiercely in the comment section.
However, whether they support, oppose, or maintain a neutral attitude, their actions are equivalent to a choice, which has subtly pushed "Zhou Dongsheng" to the top of the hot searches again.
Be it praise or criticism, even if you just click on it out of curiosity and pay attention to the topic itself, it will turn into a little bit of traffic, just like rivers flowing into the sea, and become part of the topic's popularity.
This may explain why some traffic stars, even if they have many black fans, will not die easily because they still have traffic.
Of course, the premise is that you don’t commit suicide.
A person's reputation is like the shadow of a tree. These words spoken by Zhou Dongsheng not only caused controversy in the public opinion field, but also served as a good reference for some people who were paying close attention.
Especially with the two major Internet giants betting on the market, coupled with a series of major moves, and the successful monetization of Internet celebrity traffic, its own value has been demonstrated, which undoubtedly gave the market a certain confidence support.
Zhou Dongsheng was like an insignificant straw that quietly broke the camel's back in some people's hearts.
In such a huge market, it is impossible that there are only the two major media companies under Zhou Dongsheng. There are many Internet media companies dedicated to developing Internet celebrity business.
In fact, there is no shortage of entrepreneurs with outstanding vision in any era, and opportunities always come to those who are prepared.
When the wind of the times comes to them, they will naturally take advantage of it. Similarly, there will also be lucky ones who are lucky enough to become the pig on the wind.
In the seemingly calm market, undercurrents have begun to surge, and some Internet media companies have attracted the attention of some investment institutions.
Some of the best among them have even been favored by some established capital institutions. All parties seem to have gradually reached a consensus, and the main upward trend of the "Internet celebrity economy" sector has begun to slowly rise...
Even the two major media companies owned by Zhou Dongsheng have once again attracted the attention of many investment institutions. After all, these two popular companies in Zhou Dongsheng's hands are undoubtedly very scarce and precious chips in the entire market.
Especially for Yi Nian Media, which owns Papi Jiang, the valuation of Papi Jiang alone is easily over 100 million, not to mention other internet celebrities and Zhou Dongsheng...
That’s right, judging from the phenomenal short video “Zhou Dongsheng’s Boring Life” directed and acted by Zhou Dongsheng, Zhou Dongsheng is also one of the IPs with monetization potential…
Therefore, there is huge room for imagination in the valuation of Yinian Media as a whole. Some investment institutions have given a valuation of 300 million US dollars, which is equivalent to nearly 2 billion RMB.
This price is full of sincerity, and it even seems to be a premium, but this valuation is given only because of the optimistic outlook for the future.
During this window of crazy growth, Zhou Dongsheng could easily cash out with just a nod. In the eyes of most people, such a good opportunity should not be missed.
Although 100% holding sounds wonderful, it also means bearing 100% of the risk. Financing can not only share the risk, but also enable appropriate cash realization and safe profits.
At the same time, it will not affect Zhou Dongsheng's control over Yi Nian Media at all...
And the objective laws of history have proved that no one can stay at the peak of traffic forever, no matter if they are stars, celebrities, or internet celebrities!
However, what is surprising is that Zhou Dongsheng still did not choose to cash out. Both Yinian Media and Xiaorenmin Media rejected the olive branches thrown by all parties.
This kind of stubbornness seemed to show Zhou Dongsheng's determination to go all out!
Different parties have different interpretations of this, but since Zhou Dongsheng is unwilling to show it, it undoubtedly proves that he has high expectations for the future, so high that even this price still cannot make him give up the chips in his hand!
This is indeed the case. In Zhou Dongsheng's opinion, can a valuation of 2 billion be considered high? This cannot be called cashing out, it must be called selling at a low price.
After all, the IP of [Papi Jiang] is enough to support this valuation, not to mention that there is also a trump card [Mu Ziqi] IP that has not yet begun to show its edge!
What's more, if we risk our reputation, does the IP of [Zhou Dongsheng] have no value? (Funny)
