Volume 3: Taking Roots 2016 Chapter 628: Backhand King Bomb
"I didn't expect that I would get so much attention just for fun and become a laughing stock among the rich..."
"Instead of being treated as a joke, I might as well take this opportunity to make a lot of money from them... After much thought, I finally decided that investing in movies is the most simple and unpretentious choice..."
"By then, as long as my movie is a big hit, their expressions will definitely change from contempt to surprise and then to flattery. Just thinking about it makes me feel very amused..."
"Alas, the happiness of rich people is so plain and boring!"
While Zhou Dongsheng was still immersed in learning in the crew, the outside world was still operating in an orderly manner.
Among them, as the boss’s exclusive program, the short video "Zhou Dongsheng's Boring Life" naturally enjoys the highest priority among the projects of the two major media companies.
Even if it delays the progress of other projects, it will not delay the progress of the boss's show.
Maybe for the boss, it's just a fun way to kill time in his spare time, but the people below don't dare to neglect it at all, and edit, dub, and compose music at the fastest speed...
With this elite team striking while the iron is hot, the second episode of the program came out freshly, and after being reviewed by Zhou Dongsheng, it was immediately released on Douyin.
While the heat has not yet passed, another wave of adding fuel to the fire came. The audience's sense of novelty was not so easily exhausted, and this second short video still received a warm response.
However, compared with the stunning debut at the beginning, Zhou Dongsheng's personal performance gave all the audience a huge and unexpected shock. The unexpected sense of surprise directly pushed the audience's desire threshold to a very high level.
Making a splash at the first attempt is certainly a good thing, but the consequence is that the audience will naturally have the same expectations for the next series of short videos and will judge your subsequent works with the same standards.
If the audience's requirements are not met, the results achieved will often be unsatisfactory.
This is also the case for most works, after making a splash with their first release, the quality of their sequels will drop drastically, giving people the feeling of adding a tail to a tiger but not a tiger.
This gave rise to sayings such as "debut is the peak", and it is undoubtedly a very unlikely luck to have a masterpiece the moment you debut.
However, in a way, it may be a tragedy that he has been unable to surpass his achievements since his debut throughout his life.
Of course, for most people, it is still an object of envy. If one famous song alone can ensure a worry-free life for the rest of their lives...
I believe that too many people are willing to bear this kind of "sorrow".
Fortunately, the elite team assembled by the two major media outlets is not as powerful as the "Avengers", but they are still very dedicated to serving their boss.
Thanks to their dedication, the lower limit of video quality is guaranteed. As for how high the upper limit is, that is not something that can be easily intervened by humans. The other half of the creative right lies in the hands of the audience.
Despite the stunning success of the first episode, the audience still enjoyed the second short video and were still not satisfied.
After all, in a short video of less than a minute in total, the extremely fast pace and dense information make the audience unable to stop. It will not easily wear out the audience's patience, but instead make the audience itchy.
This show in particular seems frivolous, performing an absurd comedy in a black humor way, which makes people laugh, but from a side angle, it looks like a short life vlog.
It's like showing the audience a world of rich people's lives, which seems absurd but also makes sense. It caters to the audience's curiosity and satisfies their desire to explore. They even want to see Zhou Dongsheng share more perspectives and content that they have never seen before.
Even if the happiness of rich people is plain and boring, if it is imagined without any factual basis, it will most likely appear superficial and empty, just like the emperor's golden hoe.
Zhou Dongsheng’s role is like an anchor, enough to satisfy the audience’s imagination.
As soon as this video was released, it still received praise from countless viewers, especially with the official promotion of Douyin, it still continued the popularity of the first video on the Douyin platform.
Even when the two are combined, there are signs that one is even better. After all, as Zhou Dongsheng is a strategic investor of Douyin, it is natural for Yang Luyu to be stingy with platform resources.
Since Zhou Dongsheng chose to stand in front of the stage, Yang Luyu naturally spared no effort to make him another signature brand on the Douyin platform after [Papi Jiang].
With Zhou Dongsheng's own accumulated popularity and fame, it is completely easy for him to achieve this.
The "inhumane wealth" shown in Zhou Dongsheng's video also aroused the strong desire of countless viewers to express themselves, and heated discussions were launched around the video.
"Hao, friend?"
"Boss, are you still missing some accessories for your thigh?"
"I can guest-star in a movie that I invested in myself. Is this the world of the rich?"
“So the question is, can this movie really be a big hit?”
"Although the cast is very strong, I think it's a bit risky to treat filming as a joke and expect it to be a big hit..."
"That's too conservative. Isn't this just like the boss team in the game? It's definitely not difficult to form such a strong team to lead the boss, but to expect it to be a big box office hit is too much of an underestimation of the world, right?"
"Hey, I was just joking, you guys took it seriously. There must be more than one investor in a movie like this. This is just marketing hype!"
"I have to say that from a marketing perspective, this wave of marketing is undoubtedly extremely successful. It doesn't even cost any money. The role played by the boss Zhou Dongsheng is more powerful ."
…
There are countless topics surrounding the video, but the vast majority of viewers treat the content of the video as a joke. Obviously, no one thinks that "box office hit" will become a reality.
Therefore, the height that this video can reach is just standing on the shoulders of the previous work, and breaking through it a little bit.
However, some works are like this. They always need a little time to settle before they can burst out with unprecedented explosive power and impress countless audiences.
This short video obviously has such potential, and the foreshadowing has been laid. As long as the movie "Wolf Warrior 2" is officially released, the audience will look back and watch this short video...
That will inevitably produce a completely different sense of impact. A prophet whose words come true can always bring people a stronger shock, and even make people want to kill him as soon as possible.
By then, I believe the audience's expressions will change from surprise to astonishment, then to disbelief, and finally to complete conviction. This process of transformation will definitely be very interesting.
However, if you want to witness this process with your own eyes, you will have to wait another year, after all, the filming is still in full swing.
At the same time, seeing Zhou Dongsheng making waves on the Internet, he has a momentum of the younger generation pushing the older generation forward, and as a rising star he is challenging Principal Wang for the title of "No. 1 Internet celebrity of the year".
Principal Wang was naturally unwilling to be left behind, so he lightly revealed a big piece of news, once again making himself a trend-setter surfing on the cusp of the Internet.
This piece of news is, of course, the "Ayi's proxy" incident that shook the live streaming world and caused quite a stir.
As a banner that was raised again by the Shark Platform after being deserted by everyone, Miss Ayi ascended the throne of the number one sister on the Shark Platform as the all-round king.
Whether in terms of popularity or traffic, he is one of the top anchors in the entire Shark platform. Even if you look at the entire live broadcast field, he is one of the top anchors who is qualified to be at the top of the pyramid.
From this point of view, Chen Shijie does have some unique features, especially in his ability to create top anchors. The Shark platform is far ahead of other platforms.
Even though Principal Wang dug hard with a hoe, the roots were not damaged, and there were even signs of getting stronger and stronger.
Shark Platform had spent a huge sum of money to buy out Yi Ge, and he had already been completely bound to the Shark Platform. There was no possibility of poaching him. After all, the astronomical amount of liquidated damages was too much for even Principal Wang to afford.
However, this newly emerging anchor, although she has established her status in the Shark platform system, from a business perspective, when she first joined the Shark platform, she was just an unknown little anchor.
Now that she is the top female star on the platform, the original contract naturally cannot match her current status. In order to get a higher contract from the platform, Ayi used some tricks.
She released the news that her contract had expired. As the top anchor on the Shark platform, she is also an extremely rare and talented female anchor among game anchors.
This undoubtedly makes their value soar, and they have become a hot commodity in the eyes of many live broadcast platforms. Although the battle between the thousands of live broadcast platforms has not yet ended, after several waves of back and forth confrontations, the status of the "Five Wonders of Live Broadcasting" has gradually widened.
As the market dust settles, most of the now well-known anchors are already taken, and the scarce chips available for grabs in the market are naturally becoming fewer and fewer.
Therefore, when a big fish like Ayi entered the transfer market, it undoubtedly dropped a depth bomb into the market, causing a stir and attracting the interest and attention of various live broadcast platforms.
As the vigorous battle of thousands of live broadcasts gradually draws to an end, in this money-burning war, the five best live broadcast platforms have gradually widened the gap. Tiger Tooth and Shark are firmly in the first echelon, and the wealthy Panda platform follows closely behind with its financial ability, and is on par with War Rider and Dragon Pig.
As there are fewer and fewer chips in the market, even the Panda platform, which has established its position by relying on its invincible cash ability, has money but nowhere to spend it.
Especially after being influenced by this troublemaker in the industry, a number of live streaming platforms have learned their lesson and have included huge amounts of liquidated damages in their contracts in order to build a moat for their own platforms and block the covetousness of others.
Therefore, the chances of achieving a miraculous effect of one gaining while the other loses by poaching people are naturally becoming fewer and fewer. When Ayi, the number one shark sister, announced that her contract was about to expire...
A number of live streaming platforms have to consider whether this will be their only chance to overtake others!
For a time, Ayi's live broadcast contract was in great demand and became a hot commodity in the eyes of many live broadcast platforms. They made up their minds that even if they couldn't get it, they would not let the Shark platform have an easy time.
Raising prices is undoubtedly the simplest and most brutal way.
It would be best if you can take it down yourself. While weakening the Shark platform, you can also greatly supplement your own platform traffic. If you can't do that, at least you have to make the Shark platform bleed heavily.
He had to spend a huge amount of money to keep the top female star on the platform whom he had personally cultivated. This feeling... was like spending a large amount of money to buy something that belonged to him. Chen Shijie felt as uncomfortable as if he had eaten a fly.
But there is no other way. If he doesn't want to fall behind, he can only play this game with a pinch of his nose.
It has to be said that Ayi's move of raising the price is indeed clever. She plays with all the live broadcast platforms and charges a sky-high price by relying on the rare value of the commodity.
It is obviously not difficult for her to get a sky-high contract that is a premium on her worth.
However, this kind of operation, which is like walking on the edge of a knife, has both risks and benefits. If you are not careful in the operation, it will naturally end in an irreparable end.
As the saying goes, a blacksmith must be strong himself. When one has fatal flaws, the chance of failure will undoubtedly be infinitely magnified.
With the price increases from various live streaming platforms, as the top anchor on the Shark platform, Ayi's contract is very likely to become one of the few billion-dollar contracts in the live streaming field.
Once she gets this contract, there is no doubt that Ayi will have complete freedom to live without worries about food and clothing for half her life and achieve a leap in life class.
This is not just a gamble to turn a bicycle into a motorcycle, this is a direct gamble to turn a bicycle into a Rolls-Royce. Ordinary people would find it difficult to control themselves in the face of such temptation.
Among all the platforms that raise prices, Panda Platform, which acts as an industry troublemaker, is undoubtedly the most active one.
This is not the first time that other platforms have been disgusted by him, although Principal Wang's entry has brought a lot of capital attention and traffic to the live broadcast field.
However, it is like a shit-stirring stick, using simple and crude money and capital means to mess up the industry all of a sudden, and competing for the top anchors at all costs, causing the anchors' salaries to rise accordingly...
This game has completely turned into a capital poker table, with everything being aligned with capital, forcing other platforms to follow suit.
Shark Platform, which received 100 million US dollars from Tencent, is naturally full of confidence. At the same time, it launched the reward function and converted the industry's top traffic into huge cash flow, which made Shark Platform even more powerful.
It is enough to challenge the big brother like Huchi platform, and may even be slightly better.
However, leading platforms such as Zhanqi, which are backed by state-owned listed companies, have already shown signs of inability to cope with the situation, not to mention other platforms.
Fortunately, this time, the Panda platform disgusted the shark platform. After seeing that they were unable to compete, the other platforms decisively retreated and set up a network, and began to happily sit on the mountain and watch the fight between the tigers.
However, when the two major platforms were confronting each other, the Panda platform raised the contract to a nine-digit price and suddenly chose to withdraw from the platform, contrary to its usual practice, returning the shark queen to her original owner.
This is not like Principal Wang's style of using money to bully people. How did he suddenly become rational? Could it be that Principal Wang's funds finally ran out?
This shouldn’t be the case. Didn’t he just become the “richest man in China”?
Chen Shijie, who vowed to defend his own platform to the death, paid a heavy price, but as long as he can maintain his position as a leader in the industry, the price is worth it!
After all, in the era of grabbing the cake, it is important to row against the current. If you don’t move forward, you will fall behind. Only by maintaining a leading position can you obtain rounds of financing to survive and kill off one opponent after another...
However, before Chen Shijie could be happy for too long, Principal Wang showed no moral ethics at all and threw a bomb backhandedly, which immediately caused a huge commotion and the live broadcast world instantly became lively.
