Volume 3: Taking Roots 2016 Chapter 623 A Stroke of God
"I ~ looked at my Rolex, not to check the time, but to let you know inadvertently that I am a rich man."
The story is told in a dull voiceover that reveals three parts of ridicule, three parts of self-mockery, and four parts of indifference. In the picture, Zhou Dongsheng is wearing a white polo shirt with the collar deliberately standing up, plus a pair of square-framed glasses that are comparable to Superman's glasses...
Zhou Dongsheng's good looks were forcibly sealed, and coupled with the mature and old-fashioned aura that Zhou Dongsheng exudes, he really has a bit of middle-aged vibe.
If we push it back a few years, it would be like shooting a series of short videos on "Men should stop dressing like children when they turn 20."
Accompanied by a boring voice-over, Zhou Dongsheng, wearing his Rolex, raised the corners of his mouth slightly by 37.5 degrees towards the camera.
"It was a boring day, and I wanted to have some fun, so I picked up my phone, opened the search engine, and randomly searched for popular female stars. I randomly pointed to a popular actress and asked my assistant to invite her to dinner..."
In the picture, Zhou Dongsheng was swiping his phone lazily, his finger just touching Ni Ni's portrait. Then he looked up at the beautiful assistant next to him and waved his hand nonchalantly.
The beautiful assistant smiled slightly, revealing her deep and charming dimples. She bent down slightly, and Zhou Dongsheng whispered something in her ear.
"By the way, I asked my assistant to make some arrangements. His expression changed from shy to surprised, and then to convinced..."
Li Jiana cooperated very well in performing the above expressions, matched with Zhou Dongsheng's playful expression, as if there was some other arrangement.
The scene changed, and in a very perfunctory meeting room with the words "Western Restaurant" posted on it, Ni Ni pushed the door open, smiling, and had lunch with Zhou Dongsheng.
On the table, there was cola in a goblet and fried chicken and chicken steaks on a plate, but the two of them used their knives and forks seriously, enjoying this upper-class lunch very much.
"The popular actress came to the western restaurant and looked at the table full of junk food. She was angry but dared not say anything. She could only endure the risk of losing her figure and accompany me to finish this fast food. The process was very fun..."
The corners of Zhou Dongsheng's mouth slightly raised, and the picture lingered on his playful expression for a moment. His eyes were deep, as if there was a fan-shaped diagram, with three parts of playfulness, three parts of playfulness, and four parts of indifference.
Then the scene changed, Ni Ni walked out of the meeting room arm in arm with Zhou Dongsheng, talking and laughing, and suddenly a group of passers-by holding cameras rushed up.
Under the cover of a strong flash, Ni Ni panicked and crawled into Zhou Dongsheng's arms like a frightened rabbit. Zhou Dongsheng had an expected expression and shook the Rolex in his hand calmly, as if there was a dazzling golden light that made it impossible to look directly at.
Afterwards, the leading paparazzi nodded to Zhou Dongsheng implicitly and continued to take pictures tirelessly, his whole body exuding third-rate acting skills.
"As soon as I went out, I met a group of carefully arranged paparazzi who took pictures of me having dinner with a popular actress. If I post these pictures online, it will definitely be very interesting..."
At the end of the video, Zhou Dongsheng returned to the office, picked up his phone and looked at the top trending topic on Weibo. A fulfilled smile appeared on his face. He raised his hand to look at his Rolex and sighed.
"Sure enough, it easily took the top spot on the trending search list. Well, the fun of rich people is often so plain and boring."
The last scene freezes on the ordinary Rolex on the hand. In the short video of less than one minute, Rolex is undoubtedly the well-deserved protagonist .
The frequently appearing words and images make it look just like a Rolex commercial that lasts less than a minute.
But the sense of casualness that comes across is indescribable, and it takes a long time to let it go after watching it.
Combining this current hot search event as material, with the solid foundation of Jiang Yile and others, both the script and the lines have been carefully polished to a very high degree of completion.
With the soul injected by Zhou Dongsheng and the swift efficiency after giving the order, this short video of less than a minute was freshly produced and presented to everyone in the office.
After reading it, Zhou Dongsheng nodded with great satisfaction. According to his memory, he adopted a similar script structure to the original version, supplemented by classic lines and soul props, and basically restored the taste he wanted.
Ni Ni was already laughing so hard that she was shaking with laughter, gasping for breath. "Too... too funny. How can the combination of Mr. Zhou's expression and the lines be so funny!"
Although he witnessed the entire filming process, Yang Luyu still felt a sense of ridicule and mockery after seeing the finished product.
Especially when combined with current events, the entire video content is sublimated. It is unclear whether it is mocking the entertainment industry or fooling the audience. It is full of contradictions and extremely enjoyable.
Yang Luyu has every reason to believe that this video will be a hit once it is released, and will trigger countless viewers to make various interpretations of it...
"It's really great. I am really impressed by what Mr. Zhou did this time. Is this what you call a micro short drama? With this genre on the short video platform, users can definitely create endless possibilities!"
As Yang Luyu expressed his thoughts, his expression as he looked at Zhou Dongsheng became more and more convinced, as if saying "boy, you always come up with something new for me."
"It's too early to say anything now. This short video is only half completed. The remaining half has to be left to the audience to perfect. If there is no problem, I will post it on my account!"
Zhou Dongsheng said excitedly that one can imagine how much of a sensation the release of this video would cause at this critical moment.
Compared to the original version's process of building a phenomenal IP after a lot of accumulation, it is possible to achieve success overnight with the blessing of the right time, place and people.
Zhou Dongsheng logged into his Douyin account, posted this short video material, and attached a very annoying title: [The life of rich people is so plain and boring].
Then he clicked publish. As for other work, he obviously didn't need to worry about it, as his subordinates would naturally do it.
"It's done. Let's all go have a meal together and let the bullets fly for a while..." Zhou Dongsheng put away his phone and said with a smile. Everyone naturally nodded in agreement.
The two major media companies under Zhou Dongsheng naturally took action upon hearing the news, and the dirty work of fanning the flames naturally fell on them.
Fortunately, practice makes perfect. Now the two major media have already cultivated their own water army leaders, each leading a group of elite soldiers.
So when they came out in full force, this newly released video naturally began to spread across the entire Internet.
They also put forward a clear and unified slogan, and started to fan the flames across the entire network under the name of "Zhou Dongsheng responds to the scandal."
Especially on the Weibo platform, after all, it is directly related to the topic that ranks first in the hot search list. Once this video was spread, it instantly attracted countless netizens to open it and watch it.
And when the long minute is over, most netizens will forward and spread this video without hesitation.
“Holy crap, bro, look at this video, it’s so cool!”
"What the hell, this Zhou Dongsheng is really good at making things happen, a good job is a reward!"
"Good fellow, since you've been rumored to have a scandal, why not just go all the way?"
"I feel this video is particularly ironic for some reason, but I can't put my finger on it right now. Wait, let me watch it a few more times..."
One person tells ten, ten people tell a hundred, a hundred people tell ten thousand... With the help of social fission, the video spread so fast that it was played more than 100,000 times in just a moment.
The term "#周东升應對rumors" landed directly on the hot search list, and continued to surge upward. Driven by the continuous fermentation of heat, it easily made it into the top ten hot searches, echoing !
At the same time, the paparazzi team who took the photos and were the instigator were still admiring their masterpiece and enjoying the traffic.
At the same time, I was still calculating how much profit this wave of traffic could bring me...
And when they saw the entry "#ZhouDongshengrespondstotherumor" , they couldn't help but be shocked.
"The male protagonist actually responded? I thought he would be a coward and remain silent from beginning to end?"
"Hurry up and open it. I want to see what response this big boss will make. It can't be a simple public relations document, right?"
"Who cares what he says? It's all to increase our popularity and traffic. After this wave of marketing, our Weibo account will probably have 1 million followers!"
The paparazzi team didn't take it seriously and continued to chat and laugh easily, but when they clicked on the entry, the first one was a video with Zhou Dongsheng's joking expression on the cover.
"The life of rich people is so plain and boring? What does this mean? But it's a video response, it seems to be something..."
However, when they opened the video, after a long minute, they looked at each other in silence.
"This...what does this video mean?" After holding it in for a long time, one of them broke the silence and asked his question.
"It seems like you are showing off your wealth?"
"Doesn't this video of his say that he arranged the paparazzi and planned this farce?"
"But somehow, it feels like this video is pointing at us and mocking us..."
As one person broke the silence, others expressed their opinions one after another, but the leader frowned and chose to look at it again.
At this moment, he suddenly realized what was going on. He slammed the table and said, "Oh no! We have become stand-ins!"
"Once this video is released, it is equivalent to us running around to prepare wedding clothes for others. Once this video spreads, the public's focus will shift and they will no longer pay attention to the scandal itself..."
"Instead, the focus will be on the discussion video, especially the content of this video..."
The paparazzi leader said this belatedly, but even if he saw this meaning, it would be of no use, and he could only watch the situation develop.
This wave is like a vivid interpretation of the mantis stalking the cicada, unaware of the oriole behind. Paparazzi have always lived by chasing celebrity scandals and they can benefit from it once they capture explosive news.
As public figures, celebrities enjoy benefits but are also subject to public supervision. Paparazzi take advantage of this loophole and leave celebrities helpless.
Only a few troublemakers are able to write songs and compose music to strike hard at the paparazzi.
However, unexpectedly, Zhou Dongsheng chose to play the role of the oriole in another way, using an absurd comedy to transform the scandal into an abstract farce.
Just like a small effort to achieve a great result, the storm was eliminated without a trace, and at the same time the transformation from victim to vested interest was completed.
If this is regarded as a public relations exercise, the paparazzi chief would like to call it god-level public relations.
"We hunt geese all day and end up getting pecked by them. I didn't expect that we would meet an expert this time!"
…
At the same time, this video did trigger a new round of public opinion on the Internet, but this time the person at the center of the vortex was no longer Ni Ni, but Zhou Dongsheng.
Zhou Dongsheng responded in such a fresh and unconventional way, without any intention of putting on airs. With his self-deprecating humor, he made himself an entertainment for the public and even made fun of himself.
In the field of public opinion, being brave enough to make fun of oneself is a clever method. Not only can it instantly reverse the situation, but it can also greatly improve one's popularity and gain a lot of goodwill.
After all, “happiness is shared with others, happiness is better enjoyed alone”, and even the parties involved personally came out to play jokes with the audience, and even played better than the audience, turning the art of “offending” into the art of “self-mockery”.
Directly turning passivity into initiative, the audience is so annoyed that they can only express their sincere appreciation to the person involved.
There is even a desire in my heart to keep an eye on this person and see if he will continue to do such good things in the future.
As a result, more and more users followed the clues and flocked into the Douyin short video app, found Zhou Dongsheng's personal account, and while paying attention to this main stage, they also joined this Internet carnival in the comment section.
Just as Zhou Dongsheng said, the other half of this absurd farce is gradually being improved with the concerted efforts of many netizens.
When everyone adds fuel to the fire, with the participation of countless netizens, the impact and popularity of this farce continued to ferment, and the energy it exploded even far exceeded everyone's imagination.
No one, including , probably anticipated the final impact.
Overnight, the new traffic influx of Douyin short videos approached the 10 million mark, and Zhou Dongsheng's personal account easily gained a million followers overnight.
The number of views of that short video exceeded 10 million on the Douyin platform alone, not to mention the uncountable number of views during the process of forwarding and dissemination across the entire network.
Under the influence of this social fission effect that triggers the entire network, it can be said that it is a continuous source of traffic for Douyin short videos.
From this perspective, this is undoubtedly an extremely successful marketing event!
Not only did Tik Tok benefit from the traffic, but even the ultimate prop - Rolex - benefited from it. The traffic on the Rolex official website skyrocketed, and the three words "Rolex" directly became a hot word on the Internet, ranking among the top ten in search engines!
This phenomenal influence alarmed Rolex's operations department in China. At this time, they were at a loss. They realized belatedly that the company had not made any big moves recently and had not put out such large-scale materials and advertisements...
How did Rolex become a hot search inexplicably? After following the clues, when the operations department watched the less than one-minute short video of the instigator, they couldn't help but fall into deep thought.
Is this the company's new spokesperson? How come I don't know?
