Volume 3: Taking Roots 2016 Chapter 597: Internet Celebrity Check-in
Before we knew it, the short video account of Big Stomach Prince Mi has accumulated an astonishing number of over 2 million followers, second only to Liu and Mo Zi.
It has become the third largest account in terms of fan base in Xiaorenwu Media’s short video business!
The value of this content has even exceeded its performance in the live broadcast business. After all, compared to game live broadcasts, this type of content has the characteristics of being continuous and repetitive, which is a natural fit for the requirements of a live broadcast platform.
At the same time, it can also meet the audience's viewing needs at all times, otherwise game live streaming would not dominate the major live streaming platforms.
In contrast, although Yang Zimi found a track of differentiated competition through eating broadcasts and became the first person in China to do so, he became the first lucky person to try something new in the industry.
It has also led to a food-broadcasting craze on all major platforms. With such topics and popularity, the popularity of Big Eater Prince Mi has remained high.
But obviously, the characteristics of food broadcasting are destined to be unable to meet the needs of high-intensity live broadcasting, and even the talented Yang Zimi is no exception.
Compared with game live broadcasts that can take several hours or even more than ten hours, no matter how carefully Yang Zimi prepares, it is impossible for an eating show to achieve this level of live broadcast.
As we all know, the human body has its limits, and big eaters merely represent a limit and cannot transcend this scope.
Unless...you choose not to be a human being!
Although Yang Zimi first tasted the sweetness of the live broadcast platform and quickly accumulated her own popularity and fans, after Zhou Dongsheng took her to personally do a "buffet challenge" video editing...
The effect is remarkable! Yang Zimi was surprised to find that making videos seems to be more suitable for eating broadcasts than live broadcasts, especially after Zhou Dongsheng proposed the concept of "food store exploration", Yang Zimi suddenly found his own direction!
After trying out a few episodes of food exploration content, Yang Zimi became hooked and completely fell in love with this leisurely and interesting creative direction.
Moreover, the response on both the Weibo platform and the Tik Tok short video platform was unprecedentedly enthusiastic. With the surge in fan data and the positive feedback of a large number of positive comments, Yang Zimi has determined his development direction.
The content direction of live streaming as a supplement and video as the main focus has been completely determined. Not only has the Douyin short video account exceeded 2 million followers, but now the Weibo account of Big Stomach Prince Mi has reached 4 million followers.
The title of “No. 1 in Food Broadcasting” is now well-deserved!
Zhou Dongsheng couldn't help but say in amazement, "Yang Zimi's short video is really good. The data performance is so impressive. Is he in the company? Call him over to have a chat..."
When it comes to discovering talents, Zhou Dongsheng emphasizes the principle of killing rather than burying them. After recruiting this powerful general under his command, he did not pay much attention to his development path.
Unexpectedly, it caused quite a stir without making any noise, and even created the "food restaurant exploration" theme that he mentioned.
This sparked Zhou Dongsheng's interest. "Food restaurant exploration" is one of the few sustainable content directions. It will never be outdated in the next few years and will always be updated and iterated with new ideas.
Now that we already have Yang Zimi as a leader, the theme of "food restaurant exploration" must become one of the core elements of the short video business.
Hearing this, Xu Kaidao said inconspicuously: "It's mainly because of the boss's good guidance. I'll call her over now..."
Xu Kaidao was about to stand up and go find someone in person, but Zhou Dongsheng smiled and said, "Hey, as a vice president, how can you run around all day? Just give him a call and ask him to come over."
"Okay, boss." Xu Kaidao accepted it submissively and smiled sincerely.
The scene was full of joy, just like a loving father and filial son, and brothers being friendly and respectful to each other.
While they were drinking tea, there was a knock on the office door. Yang Zimi happened to be in the company at the time, so naturally he rushed over as soon as he received the call.
"Come in!"
The cute little Yang Zimi timidly pushed the door open and greeted shyly, "Hello, Boss, Hello, Mr. Xu!"
"You're welcome. We're old acquaintances. Come and sit down. We just want to chat." Zhou Dongsheng waved in a gentlemanly and easy-going manner.
"Okay, boss, if you say so, I won't be polite!" Yang Zimi threw away the mask, and in an instant showed the bold and straightforward demeanor of a Sichuan girl, and sat down at the table with a smile.
After all, since joining the company, Yang Zimi has dealt with Zhou Dongsheng several times and they are not strangers.
"Hey, open-minded. I like the straightforwardness of Sichuan girls." Zhou Dongsheng smiled and joked in a teasing tone.
Yang Zimi couldn't help but shudder, remembering the various rumors about the boss circulating in the company. Could it be his turn?
"No, no, I have no face, no figure, and I'm good for nothing except that I can eat..." Yang Zimi waved his hands repeatedly, looking as if he was afraid of falling into the tiger's mouth.
"No, no, no, you have another advantage." Zhou Dongsheng said seriously.
"What...advantages?" Yang Zimi asked with difficulty. In his heart, he was already mentally prepared to sacrifice himself heroically. After all... I am not at a disadvantage, right?
"You are quite self-aware." Zhou Dongsheng said seriously.
Even Xu Kaidao couldn't help laughing out loud. This kind of sudden humor from the boss was really unbearable.
Yang Zimi came to his senses and couldn't help but laugh out loud, giving him a thumbs up, "Boss, you are so humorous."
After a harmless little joke, Zhou Dongsheng changed the subject, "Your recent food exploration is pretty good!"
Yang Zimi was excited when talking about this, and said with a little excitement: "Speaking of this, I haven't had time to thank the boss. Thanks to you for mentioning this direction in the last meeting, which gave me inspiration. I didn't expect the effect to be so good..."
After Yang Zimi's long stream of flattery, Zhou Dongsheng couldn't help but glance sideways at Xu Kaidao.
His eyes seemed to be saying: Is this your direct disciple?
Xu Kaidao gave him an innocent look: I didn’t, I didn’t, don’t talk nonsense…
Zhou Dongsheng showed a look of understanding: Oh, so it turns out that what the superiors do is what the subordinates follow!
After Yang Zimi said a lot of things with a lingering feeling, Zhou Dongsheng finally mentioned it leisurely.
"As the saying goes, food is the first necessity of the people. The demand for delicious food will never go out of style. Only internet celebrities will go out of style. Therefore, the content of 'food restaurant exploration' can be listed as one of the company's main businesses. We can continue to develop new people with this content..."
"Yang Zimi is now the leader and can give full play to his leading effect to attract traffic..."
Zhou Dongsheng set down the basic guidelines in a few words. Xu Kaidao listened attentively, nodding seriously from time to time, as if what Zhou Dongsheng said was the golden rule.
Then Zhou Dongsheng seemed to have thought of something and changed the subject, "By the way, Zimi, how about giving you a mission? It's not far away, in the next city, and I can also help you accumulate materials..."
"Oh? What mission!" Yang Zimi asked curiously.
"Of course it's a gourmet restaurant exploration, all expenses will be reimbursed!" Zhou Dongsheng smiled brilliantly and waved his hand generously. Not long ago, Lu Sifang had received good news that Heytea had secured its first round of financing.
It just so happens that with this trend of “Internet celebrity check-in”, I might as well take the lead!
"I'll go!" Upon hearing about the public expense reimbursement, Yang Zimi nodded in agreement without hesitation!
