Volume 3: Taking Roots 2016 Chapter 583 Guan Gong vs. Qin Qiong
"It was this domestic game that was the first to break Valve's monopoly on the Steam platform!"
“Zhuchang Games: It is an honor to invest in this domestically produced game. We will continue to support independent game studios in the future…”
"What is the unique charm of a phenomenal domestic game that has swept the world?"
“Why has PlayerUnknown’s Battlegrounds become the pride of domestically produced games?”
After the news that PlayerUnknown's Battlegrounds broke the record on the Steam platform reached China, it quickly caused a lot of repercussions on the Internet.
After all, it has always been only overseas games that have been wreaking havoc in the domestic market. Among them, it can be said that none of the three major players of Tencent that have dominated the domestic game market for many years have anything to do with the four words "domestic games".
This can even be said to be a major concern for many Chinese players. Perhaps this is why the king of pigeons, "Black Myth Wukong", can gain the support of so many Chinese players as soon as it was released.
Even if it only has a tentative demo animation and the "release date is unknown" that is nowhere in sight, it can still make a group of Chinese players willingly cheer for it.
Perhaps it is precisely because of this that the Chinese player community is angry at Tencent for not fighting for its own ambition. It is clearly sitting firmly in the top spot in the domestic gaming industry, but it has no "enterprise" at all.
It is precisely because of the contrast with its peers that "PlayerUnknown's Battlegrounds", a domestic game that came out of nowhere, appears particularly dazzling. If a domestic game does not make a name for itself, it will be a big hit.
For Zhuchang Games, which holds a 10% stake, it is naturally impossible to give up such a good publicity opportunity. At Wang Yi's order, Zhuchang Games' overwhelming publicity and promotion resources were spent as if they were free.
After all, given the current global popularity of PlayerUnknown's Battlegrounds, it is the first time in history that a domestically produced game has entered the overseas market, so no amount of publicity would be excessive.
Watching the rise of "PlayerUnknown's Battlegrounds" step by step, Wang Yi regretted more than once that his attitude was not firm enough when he mentioned the acquisition of the "PlayerUnknown's Battlegrounds" project to Ding Sanshi.
If this project can be completely controlled by QQ Games... then QQ Games may be able to surpass Tencent for the first time.
For QQ Games, which has always been the runner-up, this urgent desire is no less than the expectations of Chinese players for domestic 3A masterpieces.
Unfortunately, they were one step behind and missed the best opportunity. Now the price they have to pay to take over this project is obviously incomparable.
Of course, Wang Yi naturally didn't know that no matter how much he insisted at the beginning, Zhou Dongsheng would have no reason to agree.
After all, this is a well-deserved egg-laying rooster, a fighting rooster among roosters, and all the eggs it lays are golden.
Fortunately, although we missed the opportunity to own this project, we still own 10% of the shares, so it cannot be said that this project has nothing to do with the pig farm.
Zhuchang can also benefit from this glory of domestically produced games, so Wang Yi naturally spared no effort in promoting it.
However, the success of PlayerUnknown's Battlegrounds also opened up Wang Yi's mind . Since this type of battle royale game can be favored by players all over the world, it must have its outstanding features.
In this case, why not take this opportunity to create a battle royale game with its own characteristics?
Although they cannot be the pioneers, the technical team of Zhuchang that participated in the development of "PlayerUnknown's Battlegrounds" has rich development experience, and Zhuchang undoubtedly has the upper hand in technology and experience.
It is even possible to transplant this battle royale gameplay to the mobile game platform, as mobile games are becoming the mainstream in the new era.
Even Wang Yi, who has feelings for the old times, has to admit that a miracle like PlayerUnknown's Battlegrounds is difficult to replicate, let alone a follow-up work.
Although in the history of games, there are countless examples of games that surpass their predecessors by standing on the shoulders of giants, such as Dota and Warcraft, Dota A and League of Legends, etc.
However, for Wang Yi, who is in a high position, he still has to proceed from a rational and practical perspective and seek profits for Zhuchang Games. In this way, it seems that the direction of the chicken-eating mobile game is obviously more reliable.
In particular, with the advantage of 10% of the shares in hand, Zhuchang is able to obtain the official authorization for the "PlayerUnknown's Battlegrounds" mobile game, so that the mobile game can be more natural.
Thinking of this, Wang Yi temporarily shelved the former and instead brought up the mobile gaming plan, preparing to hold a meeting to further discuss the plan.
Finally, he will present it to the big boss Ding Sanshi for further decision.
At the same time, under the overwhelming publicity campaign of Zhuchang , Tencent is naturally unwilling to lag behind, even though Tencent's dominant position in the PC game market remains as solid as a rock.
But obviously, Tencent cannot sit idly by and watch such behavior that challenges its authority, even though Tencent has already announced that it will give up developing the PC game market and focus entirely on the mobile game market.
After all, Tencent had previously won the exclusive agency and operating rights for "H1Z1", and in order to get it on the market as soon as possible, the entire project team worked overtime all night long to be able to release the test version as soon as possible.
The progress bar of localization is naturally advancing by leaps and bounds, and it is only one step away from starting testing. When it comes to publicity and promotion, Tencent is the real master in this field.
Taking advantage of the pig factory's overwhelming publicity, Tencent also raised many clear-cut slogans and started a competitive battle with the pig factory.
"H1Z1, the pioneer of battle royale games, is about to start testing in China!"
"This is your original parachuting sanctuary. Who will be the final survivor?"
Thanks to the influence of Zhou Dongsheng, the butterfly, "PlayerUnknown's Battlegrounds" was born earlier, which also led to the earlier cooperation between "H1Z1" and Tenda.
The Chinese version of "H1Z1" that was originally expected to be stillborn now seems likely to be launched as usual. After all, it is obviously impossible for Tenda to get the exclusive operation of "PUBG" again in this lifetime.
Naturally, they will no longer make the strategic decision to sacrifice the car to save the driver. Now Tenda has only this choice.
Of course, Tenda Games' winning formula has always been to put operations first. The three generals of Tencent are the best proof of this. What's more, Tenda also controls the Internet artifact of social traffic.
With the social traffic that Tencent controls, even if the game is made into a pile of shit, it can become a very thick shit with the irrigation of traffic.
A good smell can travel ten miles, but a bad smell can travel a thousand miles!
It is conceivable that if "H1Z1", which is supported by Tencent, enters the domestic market, it will surely be able to easily attract a large number of players with the support of traffic.
After all, Tencent only needs a small pop-up window to get hundreds of millions of visits, which is also the killer feature that enables Tencent to reach the highest level step by step.
When "H1Z1" at its peak met "PlayerUnknown's Battlegrounds" which was released earlier, it was hard to say who would win or lose.
This unsolvable problem of "Guan Gong vs. Qin Qiong" was unexpectedly solved by Zhou Dongsheng due to a series of coincidences. As for the result, we can only wait and see.
However, seeing that the popularity was getting so high, Zhou Dongsheng didn't mind adding fuel to the fire and released some news while the iron was hot.
…
